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Trust Signals
Trust signals are evidence points that appear online to help customers feel more secure in their decision to purchase from a business or buy a product or service. Trust signals were described in an article published in the March 2000 edition of the ''Journal of Computer-Mediated Communication'' as trust badges or seals from organizations such as the Better Business Bureau and TrustArc on e-commerce websites. At that time, consumers were more skeptical of providing their credit card information and other personal details to a website; trust signals helped visitors overcome their fears. A 2022 book, ''Trust Signals'' by Scott Baradell, was published on the subject. In current internet marketing parlance, trust signals fall into three major categories: * Trust signals that encourage visitors to complete a purchase or take an action; * Trust signals elsewhere online that drive visitors to a website; and * Trust signals that visitors might not notice, but that Google uses for ranking. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Computer-Mediated Communication
The ''Journal of Computer-Mediated Communication'' JCMC is a quarterly open access peer-reviewed academic journal that covers the interdisciplinary field of computer-mediated communication. It was established in 1994 and is published by Oxford University Press on behalf of the International Communication Association. According to the ''Journal Citation Reports'', its 2018 impact factor was 4.896, ranking 1st out of 88 in the category "Communication" and 2nd out of 89 in the category "Information Science & Library Science". Editors The following persons have been editor-in-chief of the journal: * 2018–present Richard Ling (Nanyang Technological University) * 2014–2017: Shyam Sundar (Pennsylvania State University) * 2011–2013: Maria Bakardjieva (University of Calgary) * 2008–2010: Kevin Wright (University of Oklahoma) * 2005–2007: Susan Herring (Indiana University) * 1994–2004: Founding Editors: Margaret McLaughlin (University of Southern California) and Sheizaf Rafae ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Better Business Bureau
Better Business Bureau (BBB) is a private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, consisting of 97 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia. Better Business Bureau is not affiliated with any governmental agency. Businesses that affiliate with BBB and adhere to its standards do so through industry self-regulation. To avoid bias, BBB's policy is to refrain from recommending or endorsing any specific business, product or service. The BBB rating system uses an A+ through F letter-grade scale. The grades represent BBB's degree of confidence that the business is operating in good faith and will resolve customer concerns filed with the BBB. BBB's ratings are explained on itRatings Overview page BBB employees evaluate a business's behavior when assigning a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TrustArc
TrustArc (formerly TRUSTe) is a privacy compliance technology company based in San Francisco, California. The company provides software and services to help corporations update their privacy management processes so they comply with government laws and best practices. Their privacy seal or certification of compliance can be used as a marketing tool. History TrustArc, was founded as a non-profit industry association called TRUSTe in 1997 by Lori Fena, then executive director of the Electronic Frontier Foundation, and Charles Jennings, a software entrepreneur, with the mission of fostering online commerce by helping businesses and other online organizations self-regulate privacy concerns. In 2000, TRUSTe became the first organization to join the Safe Harbor framework of the U.S. Department of Commerce and the European Union, and subsequently launched its EU Safe Harbor Seal Program. The EU-US Safe Harbor was agreed upon by the Department of Commerce and the EU to provide a frame ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E-commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Defining e-commerce The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other techno ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Marketing
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1970s to enable resource sharing. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Neuroimaging
Neuroimaging is the use of quantitative (computational) techniques to study the structure and function of the central nervous system, developed as an objective way of scientifically studying the healthy human brain in a non-invasive manner. Increasingly it is also being used for quantitative studies of brain disease and psychiatric illness. Neuroimaging is a highly multidisciplinary research field and is not a medical specialty. Neuroimaging differs from neuroradiology which is a medical specialty and uses brain imaging in a clinical setting. Neuroradiology is practiced by radiologists who are medical practitioners. Neuroradiology primarily focuses on identifying brain lesions, such as vascular disease, strokes, tumors and inflammatory disease. In contrast to neuroimaging, neuroradiology is qualitative (based on subjective impressions and extensive clinical training) but sometimes uses basic quantitative methods. Functional brain imaging techniques, such as functional magnet ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privacy Seal
A privacy seal is a type of trust seal or trustmark granted by third party providers for display on a company's website. Companies pay an annual fee (usually ranging from a few hundred to several thousand U.S. dollars) to have an image of the third party provider's seal pasted onto their homepage or privacy policy page. Users can oftentimes click on the seal and be redirected to the web assurance seal service's website which verifies the validity of the privacy seal. They are meant to act as a visual assurance for consumers that the website in question meets a certain standard of privacy. The idea of a privacy seal originates with its physical manifestation – companies have long sought seals of approval like Good Housekeeping to be placed on their tangible products in order to draw in customers who value "quality". While all web assurance seal services follow the guidelines set by the Federal Trade Commission, some providers may have additional requirements. Checks are then condu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trustmark (commerce)
A trustmark is an image, logo, or badge that is typically displayed on an E-commerce website, indicating that the site has passed certain digital security tests or is operated by a member of a professional organization. The trustmark is intended to show approval of the brand by a recognizable third party. Customers gain confidence and may be more inclined to transact business with a brand bearing a trustmark. One of the oldest familiar trustmarks, the Good Housekeeping Seal of Approval, was established in 1909 as a way for the magazine's Research Institute to endorse specific products backed by a two-year warranty. In the modern era, digital trustmarks can be a machine-readable authentication feature within an identity trust framework. In the United Kingdom since 2006, there is a non-profit entity called TrustMark that under a master agreement from the Department for Business, Energy and Industrial Strategy licenses and audits businesses that register to carry out work inside and ne ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
