A trustmark is an image, logo, or badge that is typically displayed on an

E-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...

website, indicating that the site has passed certain

digital security Digital security refers to various ways of protecting a computer's internet account and files from intrusion by an outside user or a hacker. Computers and the Internet Internet security involves the protection of a computer's internet account a ...

tests or is operated by a member of a professional organization. The trustmark is intended to show approval of the brand by a recognizable third party. Customers gain confidence and may be more inclined to transact business with a brand bearing a trustmark. One of the oldest familiar trustmarks, the

Good Housekeeping Seal of Approval ''Good Housekeeping'' is an American women's magazine featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. It is well known for the "Good House ...

, was established in 1909 as a way for the magazine's Research Institute to endorse specific products backed by a two-year warranty. In the modern era, digital trustmarks can be a machine-readable authentication feature within an

identity Identity may refer to: * Identity document * Identity (philosophy) * Identity (social science) * Identity (mathematics) Arts and entertainment Film and television * ''Identity'' (1987 film), an Iranian film * ''Identity'' (2003 film), ...

trust framework. In the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

since 2006, there is a non-profit entity called TrustMark that under a master agreement from the

Department for Business, Energy and Industrial Strategy The Department for Business, Energy and Industrial Strategy (BEIS) is a department of His Majesty's Government. The department was formed during a machinery of government change on 14 July 2016, following Theresa May's appointment as Prime ...

licenses and audits businesses that register to carry out work inside and near residential homes. In Canada, there has been a trustmark issued by the Canadian Centre for Philanthropy (now Imagine Canada) to identify charities that meet standards of ethics and accountability. In 2018,

Mozilla Mozilla (stylized as moz://a) is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, spreads and supports Mozilla products, thereby promoting exclusively free software and open standards, wi ...

and a consortium including the

New York University School of Law New York University School of Law (NYU Law) is the law school of New York University, a private research university in New York City. Established in 1835, it is the oldest law school in New York City and the oldest surviving law school in New ...

backed a product packaging trustmark called Trustable Technology. TRUSTe (now

TrustArc TrustArc (formerly TRUSTe) is a privacy compliance technology company based in San Francisco, California. The company provides software and services to help corporations update their privacy management processes so they comply with government laws a ...

) is another specialist in trustmark review services.

References

{{DEFAULTSORT:Trustmark (commerce) Internet security Politics and technology

See also

References