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Pivot To Video
"Pivot to video" is a phrase referring to the trend, starting in 2015, of media publishing companies cutting staff resources for written content (generally published on their own web sites) in favor of short-form video content (often published on third-party platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok). The controversial trend is generally described by publishers as a response to changes in social media traffic and changes in the media consumption habits of younger audiences. But according to commentators, it is in reality driven by advertising; only advertisers, not consumers, prefer video over text. Due to the numerous jobs lost as a result, the term eventually became a euphemism for layoffs, death, and termination. Commentators have also noted a lack of transparency and accuracy in the viewership metrics reported by platforms such as Facebook, pointing out that abrupt shifts in platforms' proprietary algorithms can have devastating effects on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Termination Of Employment
Termination of employment or separation of employment is an employee's departure from a job and the end of an employee's duration with an employer. Termination may be voluntary on the employee's part, or it may be at the hands of the employer, often in the form of dismissal (firing) or a layoff. Dismissal or firing is usually thought to be the employee's fault, whereas a layoff is generally done for business reasons (for instance, a business slowdown or an economic downturn) outside the employee's performance. Firing carries a stigma in many cultures and may hinder the jobseeker's chances of finding new employment, particularly if they have been terminated from a previous job. Jobseekers sometimes do not mention jobs from which they were fired on their resumes; accordingly, unexplained gaps in employment, and refusal or failure to contact previous employers are often regarded as "red flags". Dismissal Dismissal is when the employer chooses to require the employee to leave, us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Time Inc
Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illustrated'', '' Travel + Leisure'', '' Food & Wine'', ''Fortune'', ''People'', ''InStyle'', ''Life'', ''Golf Magazine'', ''Southern Living'', ''Essence'', ''Real Simple'', and ''Entertainment Weekly''. It also had subsidiaries which it co-operated with the UK magazine house Time Inc. UK (which was later sold and since has been rebranded to TI Media), whose major titles include ''What's on TV'', ''NME'', '' Country Life'', and ''Wallpaper''. Time Inc. also co-operated over 60 websites and digital-only titles including ''MyRecipes'', ''Extra Crispy'', ''TheSnug'', HelloGiggles, and ''MIMI''. In 1990, Time Inc. merged with Warner Communications to form the media conglomerate Time Warner. In 2018, media company Meredith Corporation acquired T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ziff Davis
Ziff Davis, Inc. is an American digital media and internet company. First founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology-oriented media websites, online shopping-related services, and software services. History The company was founded by William B. Ziff Company publisher Bill Ziff Sr. with Bernard Davis. Upon Bill Ziff's death in 1953, William B. Ziff Jr., his son, returned from Germany to lead the company. In 1958, Bernard Davis sold Ziff Jr. his share of Ziff Davis to found Davis Publications, Inc.; Ziff Davis continued to use the Davis surname as Ziff-Davis. Throughout most of Ziff Davis' history, it was a publisher of hobbyist magazines, often ones devoted to expensive, advertiser-rich technical hobbies such as cars, photography, and electronics. Since 1980, Ziff Davis has primarily published computer-related magazines and related websites, establishing Ziff Davis as an Internet information company. Ziff Davis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LinkedIn
LinkedIn () is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. LinkedIn has 830+ million registered members from over 200 countries and territories. LinkedIn allows members (both workers and employers) to create profiles and connect with each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a connection. LinkedIn can also be used to organize offline events, join groups, write articles, publish job postings, post photos and vide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recode
''Recode'' (formerly ''Re/code'') is a technology news website that focused on the business of Silicon Valley. Walt Mossberg and Kara Swisher founded it in January 2014, after they left Dow Jones and the similar website they had previously co-founded, ''All Things Digital''. Vox Media acquired ''Recode'' in May 2015, and in May 2019, The ''Recode'' website was integrated into '' Vox''. ''Recode'' still exists today, but it can only be read through the Vox website. History In September 2013, technology journalists Walt Mossberg and Kara Swisher left '' All Things Digital'', the technology news site they had founded and developed for Dow Jones and News Corp. Mossberg left ''The Wall Street Journal'' at the end of the year, leaving behind a popular, weekly technology column. The two launched their new, independent technology news website, ''Recode'', on January 2, 2014. Its holding company, Revere Digital, received minority investments from NBCUniversal and Terry Semel's W ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branded Content
In marketing, branded content (also known as branded entertainment) is Content (media), content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) and product placement (where advertisers pay to have references to their brands incorporated into outside creative works, such as films and television series), branded content is designed to build brand awareness, awareness for a brand by associating it with content that shares its Value (ethics), values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement. Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than a studio or a group of solely artistic producers. Examples of branded content have appeared in television, film, online content, video games, event ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mashable
Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a simple WordPress blog, with Cashmore as sole author. Fame came relatively quickly, with ''Time'' magazine noting Mashable as one of the 25 best blogs of 2009. As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries. In December 2017, Ziff Davis bought Mashable for $50 million, a price described by ''Recode'' as a "fire sale" price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Politico
''Politico'' (stylized in all caps), known originally as ''The Politico'', is an American, German-owned political journalism newspaper company based in Arlington County, Virginia, that covers politics and policy in the United States and internationally. It primarily distributes content online but also with printed newspapers, radio, and podcasts. Its coverage in Washington, D.C., includes the U.S. Congress, lobbying, the media, and the presidency. Axel Springer SE, a German publisher, announced in August 2021 that it had agreed to buy Politico from founder Robert Allbritton for over $1 billion. The closing took place in late October 2021. The new owners said they would add staff, and at some point, put the publication's news content behind a paywall. Axel Springer is Europe's largest newspaper publisher and had previously acquired ''Insider''. History Origins, style, and growth ''Politico'' was founded in 2007 to focus on politics with fast-paced Internet reporting in gr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Home Page
A home page (or homepage) is the main web page of a website. The term may also refer to the start page shown in a web browser when the application first opens. Usually, the home page is located at the root of the website's domain or subdomain. For example, if the domain is example.com, the home page is likely located at www.example.com/. Function A home page is the primary web page that a visitor will view when they navigate to a website via a search engine, and it may also function as a landing page to attract visitors.. In some cases, the home page is a site directory, particularly when a website has multiple home pages. Good home page design is usually a high priority for a website; for example, a news website may curate headlines and first paragraphs of top stories, with links to full articles. According to ''Homepage Usability'', the homepage is the "most important page on any website" and receives the most views of any page. A poorly designed home page can overwhel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
NowThis
NowThis News is a progressive social media-focused news organization founded in 2012. The company posts short (in most cases 15 seconds long) news videos and hyperpartisan content. History NowThis News was founded by ''Huffington Post'' co-founder and former chairman Kenneth Lerer and former ''Huffington Post'' CEO Eric Hippeau in September 2012. NowThis originally focused exclusively on social-media platforms such as Facebook, having announced in 2015 that it would not have a homepage. By 2018, it had changed this position. On December 8, 2015, NowThis News raised $16.2m in Series D funding. By this time, the company has said that 68% of its audience were millennials between the ages of 18–34. It was announced that this funding would be used to launch more focused channels. Between 2012 and 2014, the editor-in-chief was Edward O'Keefe, who previously was the executive producer at ABC News Digital. As of 2013, NowThis News produced about 50 segments per day and received ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Awl
''The Awl'' was a website about "news, ideas and obscure Internet minutiae of the day" based in New York City. Its motto was "Be Less Stupid." History Founded in April 2009 by David Cho and former ''Gawker'' editors Choire Sicha and Alex Balk out of Sicha's East Village, Manhattan apartment, after they were laid off by the pop culture magazine ''Radar'', the trio decided to launch their own blog, completely "out of pocket with a bare-bones site." The site's name was coined by contributor Tom Scocca, after the small pointed tool used for piercing holes. "He’d always wanted to have a newspaper named The Awl. So we semi bought it from him in a friendly arrangement." Sicha told '' Vanity Fair''. The first posts on the site were an infographic by Emily Gould of ''Gawker''s office seating chart, "a video of a Miss USA contestant responding to a gay marriage question from Perez Hilton, and an item linking to a Reuters article about physicist Stephen Hawking being taken to the hosp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BuzzFeed
BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Kenneth Lerer, co-founder and chairman of ''The Huffington Post'', started as a co-founder and investor in BuzzFeed and is now the executive chairman. Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business. In late 2011, BuzzFeed hired Ben Smith of ''Politico'' as editor-in-chief, to expand the site into long-form journalism and reportage. After years of investment in investigative journalism, by 2021 '' BuzzFeed News'' had won the National Magazine Award, the George Polk Award, and the Pulitzer Prize, and was nominated for the Michael Kelly Award. BuzzFeed generates ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
