Pinkwashing (breast Cancer)
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Pinkwashing (breast Cancer)
Pinkwashing is a form of cause marketing that uses a pink ribbon logos. The companies display the pink ribbon logo on products that are known to cause different types of cancer to the user. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations. The term 'pinkwashing' is associated with companies that use the pink ribbon symbol or use the support of breast cancer charities as a marketing technique, to promote one of their products, while at the same time manufactured products have proven to contain ingredients, that are linked to the disease developed or are used in a manner that associates it with the increased risk of disease. Origin of the pink ribbon The pink ribbon first originated from a woman named Charlotte Hayley in 1992. Charlotte hand made and dispensed peach colored ribbons with informational cards that read " The National Cancer Institute annual budget is $1.8 billion, only 5% goes for cancer prevention. Help us wake up ...
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Photo Of Pink Ribbon
A photograph (also known as a photo, image, or picture) is an image created by light falling on a photosensitivity, photosensitive surface, usually photographic film or an electronic image sensor, such as a charge-coupled device, CCD or a active pixel sensor, CMOS chip. Most photographs are now created using a smartphone/camera, which uses a photographic lens, lens to focus the scene's visible spectrum, visible wavelengths of light into a reproduction of what the human eye would see. The process and practice of creating such images is called photography. Etymology The word ''photograph'' was coined in 1839 by Sir John Herschel and is based on the Greek language, Greek φῶς ('':el:phos, phos''), meaning "light," and γραφή (''graphê''), meaning "drawing, writing," together meaning "drawing with light." History The first permanent photograph, a contact-exposed copy of an engraving, was made in 1822 using the Bitumen of Judea, bitumen-based "heliography" process develope ...
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Feminationalism
Femonationalism, sometimes known as feminationalism, is the association between a nationalist ideology and some feminist ideas, especially when having xenophobic motivations. The term was originally proposed by the researcher Sara R. Farris to refer to the processes by which some powers line up with the claims of the feminist movement in order to justify aporophobic, racist, and xenophobic positions, arguing that immigrants are sexist and that Western society is entirely egalitarian. The main critiques of this phenomenon focus on the partial and sectarian use of the feminist movement to further ends based in social intolerance, ignoring the sexism and lack of real social equality Social equality is a state of affairs in which all individuals within a specific society have equal rights, liberties, and status, possibly including civil rights, freedom of expression, autonomy, and equal access to certain public goods and ... in Western society as a whole. See also ...
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Pink Ribbons, Inc
Pink is the color of a namesake flower that is a pale tint of red. It was first used as a color name in the late 17th century. According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, sensitivity, tenderness, sweetness, childhood, femininity, and romance. A combination of pink and white is associated with chastity and innocence, whereas a combination of pink and black links to eroticism and seduction. In the 21st century, pink is seen as a symbol of femininity, though this has not always been true; in the 1920s, pink was seen as a color that reflected masculinity. In nature and culture File:Color icon pink v2.svg, Various shades of pink File:Dianthus.jpg, The color pink takes its name from the flowers called pinks, members of the genus ''Dianthus''. File:Rosa Queen Elizabeth1ZIXIETTE.jpg, In most European languages, pink is called ''rose'' or ''rosa'', after the rose flower. File:Cherry blossoms in the Ts ...
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Purplewashing
Purplewashing is a compound word modeled on the term ''whitewash''. The prefix "purple" is associated with feminism while the verb "wash" refers to the co-opting strategies that use minority rights to maintain or enhance structural forms of discrimination. In the context of feminism, it is used to describe a variety of political and marketing strategies aimed at promoting countries, people, companies and other organizations through an appeal to gender equality. This marketing tactic has also been called "Femvertising", which was most discussed in Gillette Razor's #MeToo commercial aimed towards toxic masculinity. The term is commonly used to denounce the use of feminism to justify what is perceived as xenophobic or Islamophobic policies. The word is also used to criticize how Western countries that have not achieved complete gender equality justify this by pointing out that other countries (often majority Muslim) or cultures still have a worse quality of life for women. Polit ...
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Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is Steve Fo ...
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General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. History Washburn-Crosby Company The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. The company was founded by Illinois Congressman Robert Smith, who leased power rights to flour mi ...
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Bovine Somatotropin
Bovine somatotropin or bovine somatotrophin (abbreviated bST and BST), or bovine growth hormone (BGH), is a peptide hormone produced by cows' pituitary glands. Like other hormones, it is produced in small quantities and is used in regulating metabolic processes. Recombinant bovine somatotropin (usually "rBST"), is a synthetic version of the bovine growth hormone given to dairy cattle by injection to increase milk production. Synthesis After the biotech company Genentech discovered and patented the gene for BST in the 1970s,Keith Schneider. 10 June 1990"Betting the Farm on Biotech." ''the New York Times'' it became possible to synthesize the hormone using recombinant DNA technology to create recombinant bovine somatotropin (rBST), recombinant bovine growth hormone (rBGH), or artificial growth hormone. Industrial production Four large pharmaceutical companies, Monsanto, American Cyanamid, Eli Lilly, and Upjohn, developed commercial rBST products and submitted them to the US F ...
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Yoplait
Yoplait ( , ) is the world's largest franchise brand of yogurt. It is jointly owned by American food conglomerate General Mills and French dairy cooperative Sodiaal. History In 1964, 100,000 French farmers agreed to merge six regional dairy cooperatives in order to more efficiently market their products at the national level. In 1965, the Yoplait brand was launched as a new national brand, as a portmanteau of the brands of two member cooperatives, Yola and Coplait. The company's logo is a six-petaled flower designed by Philippe Morlighem, each petal representing one of the six main cooperatives' founders. A redesigned logo, which has been slowly rolled out since the late 2000s, uses a flower with only five petals. On 18 May 2011, General Mills announced it had agreed to purchase a controlling 51% interest in the brand's main operating company Yoplait SAS, and a 50% interest in a related company owning the brand's intellectual property, with Sodiaal retaining the remainder. The ...
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Myocardial Infarction
A myocardial infarction (MI), commonly known as a heart attack, occurs when blood flow decreases or stops to the coronary artery of the heart, causing damage to the heart muscle. The most common symptom is chest pain or discomfort which may travel into the shoulder, arm, back, neck or jaw. Often it occurs in the center or left side of the chest and lasts for more than a few minutes. The discomfort may occasionally feel like heartburn. Other symptoms may include shortness of breath, nausea, feeling faint, a cold sweat or feeling tired. About 30% of people have atypical symptoms. Women more often present without chest pain and instead have neck pain, arm pain or feel tired. Among those over 75 years old, about 5% have had an MI with little or no history of symptoms. An MI may cause heart failure, an irregular heartbeat, cardiogenic shock or cardiac arrest. Most MIs occur due to coronary artery disease. Risk factors include high blood pressure, smoking, diabetes, ...
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Paraben
Parabens are a class of widely used preservatives in cosmetic and pharmaceutical products. Chemically, they are a series of parahydroxybenzoates or esters of parahydroxybenzoic acid (also known as 4-hydroxybenzoic acid). Parabens are effective preservatives in many types of formulas. These compounds, and their salts, are used primarily for their bactericidal and fungicidal properties. They are found in shampoos, commercial moisturizers, shaving gels, personal lubricants, topical/parenteral pharmaceuticals, suntan products, makeup, and toothpaste. They are also used as food preservatives. Certain parabens have been linked to cancer. Mode of action Parabens are active against a broad spectrum of microorganisms. However, their antibacterial mode of action is not well understood. They are thought to act by disrupting membrane transport processes or by inhibiting synthesis of DNA and RNA or of some key enzymes, such as ATPases and phosphotransferases, in some bacterial species. Prop ...
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