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YOPLAIT /joʊ.pleɪ/ is the largest franchise brand of yogurt , jointly owned by United States
United States
–based food conglomerate General Mills and French dairy cooperative Sodiaal.

CONTENTS

* 1 History

* 2 World franchises

* 2.1 Australia
Australia
* 2.2 Canada
Canada
* 2.3 Chile
Chile
* 2.4 Ireland
Ireland
* 2.5 Israel
Israel
* 2.6 Mexico
Mexico
* 2.7 Norway
Norway
* 2.8 Portugal
Portugal
* 2.9 South Korea
South Korea
* 2.10 Spain * 2.11 United Kingdom
United Kingdom
* 2.12 United States
United States

* 3 Community involvement * 4 Controversy * 5 See also * 6 References * 7 External links

HISTORY

In 1964, 100,000 French farmers merged their regional dairy cooperatives to sell nationally. In 1965, two co-operatives, "Yola" and "Coplait", merged, becoming "Yoplait". The company's logo is a six-petaled flower designed by Philippe Morlighem, each petal representing one of the six main cooperatives' founders. A redesigned logo, which has been slowly rolled out since the late 2000s, uses a flower with only five petals.

On May 18, 2011, General Mills announced it had agreed to purchase a controlling 51% interest in the brand's main operating company Yoplait SAS, and a 50% interest in a related company owning the brand's intellectual property , with Sodiaal retaining the remainder. The announcement of the completion of the acquisition was made on 1 July 2011. In September 2017, Yoplait
Yoplait
launched new campaign for kids yoghurt brand, Frubes.

WORLD FRANCHISES

Yoplait
Yoplait
yogurt produced in Israel
Israel

AUSTRALIA

In Australia
Australia
, Yoplait
Yoplait
is locally manufactured by LD French for Yoghurt".

CANADA

In Canada
Canada
, General Mills markets pre-stirred Yoplait
Yoplait
yogurt , Minigo, Tubes , Source, Creamy, Delicieux, Yop, Yoplait
Yoplait
Basket, Yoptimal, and Asana. In 1971, the Coopérative agricole de Granby, which went on to become the largest dairy cooperative in the country— Agropur
Agropur
—launched the Yoplait
Yoplait
brand in Canada. In 1993, Agropur
Agropur
and Agrifoods (the two largest dairy cooperatives in Canada) combined their yogurt and fresh cheese marketing and manufacturing activities to form Ultima Foods . Ultima Foods oversaw Yoplait
Yoplait
brand products throughout Canada
Canada
until 2012, when General Mills took over the licence ( Ultima Foods continues to manufacture Yoplait
Yoplait
products in Canada
Canada
as a subcontractor, but has also launched a wholly owned rival product line, iögo ).

CHILE

In Chile
Chile
the Yoplait
Yoplait
brand is managed by Quillayes.

IRELAND

In Ireland
Ireland
, Glanbia controlled the Yoplait
Yoplait
brand from 1973 until May 2012, when the control was let go to Yoplait.

ISRAEL

Yoplait
Yoplait
in Israel
Israel
is managed by Tnuva , Israel's largest dairy, and products are kosher . The company's drinkable yogurt comes in a 100-gram shot-style bottle with a center opening for easy gripping. Yoplait-brand flavored yogurts account for 42–52% of the Israeli market. Tnuva and Yoplait
Yoplait
entered into a partnership to set up production facilities in Romania
Romania
in 2007. In 2009, Tnuva introduced a 500-gram family-size yogurt called Yoplait
Yoplait
YYY that comes in resealable containers.

MEXICO

In Mexico
Mexico
, the Yoplait
Yoplait
brand is managed by Sigma Alimentos
Sigma Alimentos
.

NORWAY

The franchise in Norway
Norway
is held by Fjordland
Fjordland
.

PORTUGAL

In Portugal
Portugal
, Yoplait
Yoplait
is run under Gelgurte.

SOUTH KOREA

In South Korea
South Korea
, the Yoplait
Yoplait
brand is managed and manufactured by Binggrae.

SPAIN

In 2001 Sodiber Spanish brand from Sodiaal stopped its production and commercializations in Spain closing its Alcobendas production plant.

UNITED KINGDOM

In the United Kingdom
United Kingdom
, Yoplait
Yoplait
UK Ltd is now 100% owned by Yoplait France. In April 2009 the joint venture between Yoplait
Yoplait
and Dairy Crest ended. Yoplait
Yoplait
UK Ltd is based in General Mills ' European head office; Harman House in Uxbridge
Uxbridge
, London
London
, United Kingdom
United Kingdom
. Tubed yogurts are called Frubes (portmanteau of fruit and tube) in the UK.

UNITED STATES

In the United States, General Mills is the sole franchisee of Yoplait pre-stirred yogurt. Products are available in a variety of fruit-based flavors that come in a truncated-conical container sealed with an aluminum foil top. Under the Yoplait
Yoplait
label, General Mills also markets Trix Yogurt, based on the flavors of their breakfast cereal of the same name , and Go-Gurt , where various flavors are packaged in plastic tubes for spoonless eating; these brands are targeted to children. A probiotic line of yogurt is marketed under the brand name Yo-Plus.

COMMUNITY INVOLVEMENT

In the U.S., Yoplait
Yoplait
participates in an annual program called "Save Lids to Save Lives" to raise money for breast cancer research. Yoplait donates ten cents per pink foil lid that is mailed to the company, but they state in fine print on all promotional materials that their donations will be capped at $2,000,000 per year. This money is donated to the Susan G. Komen Breast Cancer Foundation . Yoplait
Yoplait
has been the primary sponsor of Race for the Cure
Race for the Cure
, a marathon held to raise additional research money, since 2001.

The American franchise of Yoplait
Yoplait
added a rim on the bottom of the yogurt containers to keep animals such as skunks from accidentally getting their heads caught. A label was added to the container stating: "Protect Wildlife: Crush Cup Before Disposal."

CONTROVERSY

The 2011 documentary Pink Ribbons, Inc. reported that some products sold under the "Save Lids to Save Lives" campaign had previously contained milk from cows treated with bovine somatotropin , a growth hormone banned in many nations for its possible link to diseases in humans, until the company agreed to remove it.

A 2012 television advertisement for Yoplait
Yoplait
prompted criticism from the National Eating Disorders Association due to its portrayal of a woman making difficult food choices. The company announced within a few days of the complaint that they would pull the ad, saying, "We aren't sure that everyone saw the ad that way, but if anyone did, that was not our intent and is cause for concern."

SEE ALSO

* France
France
portal * Companies portal * Food
Food
portal

* Danone

REFERENCES

* ^ "Pourquoi la petite fleur ne se fane jamais? @ Bravo La Petite Fleur". Bravolapetitefleur.com. Retrieved 2014-02-19. * ^ " General Mills announces definitive agreements to acquire yogurt interests". Archived from the original on 19 April 2013. * ^ " General Mills completes Yoplait
Yoplait
acquisition". Archived from the original on 11 April 2013. * ^ Panthaki, Fabian. " Yoplait
Yoplait
Launches New Campaign For Frubes KamCity". www.kamcity.com. Retrieved 2017-10-10. * ^ Yoplait, accessed 25 march, 2012. * ^ Yoplait
Yoplait
SAS (2012-05-08). "Ultima and Yoplait
Yoplait
resolve issues, successfully reach agreement" (Press release). CNW. Retrieved 2012-08-11. * ^ A B Tnuva Launches Yoplait
Yoplait
Yoghurts Archived March 3, 2010, at the Wayback Machine
Wayback Machine
. * ^ 700+ words. "A clever packaging innovation from Yoplait
Yoplait
in Israel
Israel
makes milk more distinctive and consumer-friendly". Highbeam.com. Retrieved 2014-02-19. * ^ A B Meirav Crystal (24 Mar 2009). " Tnuva introduces family-sized Yoplait". ynetnews.com. * ^ "Yoplait". Mahalo.com. 1999-01-11. Retrieved 2014-02-19. * ^ " Yoplait
Yoplait
UK Limited: Private Company Information - Businessweek". Investing.businessweek.com. Retrieved 2014-02-19. * ^ "Skunk Stink! ( Yoplait
Yoplait
container hazard)". Science World. 1999-01-11. Retrieved 2007-06-24. * ^ Anderson, John (15 September 2011). "Pink Ribbons, Inc". Variety . Retrieved 31 January 2012. * ^ Heinrich, Jeff (31 January 2012). "It\'s a fine line between fundraising, feminism". Regina Leader-Post . Postmedia News . Archived from the original on February 9, 2012. Retrieved 31 January 2012. * ^ Stampler, Laura (2011-06-15). " Yoplait
Yoplait
Pulls Ad Said To Promote Eating Disorders". The Huffington Post . Retrieved 2013-04-15.

EXTERNAL

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