YOPLAIT /joʊ.pleɪ/ is the largest franchise brand of yogurt ,
jointly owned by
United States –based food conglomerate General
Mills and French dairy cooperative Sodiaal.
* 1 History
* 2 World franchises
* 2.10 Spain
* 3 Community involvement
* 4 Controversy
* 5 See also
* 6 References
* 7 External links
In 1964, 100,000 French farmers merged their regional dairy
cooperatives to sell nationally. In 1965, two co-operatives, "Yola"
and "Coplait", merged, becoming "Yoplait". The company's logo is a
six-petaled flower designed by Philippe Morlighem, each petal
representing one of the six main cooperatives' founders. A redesigned
logo, which has been slowly rolled out since the late 2000s, uses a
flower with only five petals.
On May 18, 2011,
General Mills announced it had agreed to purchase a
controlling 51% interest in the brand's main operating company Yoplait
SAS, and a 50% interest in a related company owning the brand's
intellectual property , with Sodiaal retaining the remainder. The
announcement of the completion of the acquisition was made on 1 July
2011. In September 2017,
Yoplait launched new campaign for kids yoghurt
Yoplait yogurt produced in
Yoplait is locally manufactured by LD French for
General Mills markets pre-stirred
Yoplait yogurt ,
Minigo, Tubes , Source, Creamy, Delicieux, Yop,
Yoptimal, and Asana. In 1971, the Coopérative agricole de Granby,
which went on to become the largest dairy cooperative in the
Agropur —launched the
Yoplait brand in Canada. In 1993,
Agropur and Agrifoods (the two largest dairy cooperatives in Canada)
combined their yogurt and fresh cheese marketing and manufacturing
activities to form
Ultima Foods .
Ultima Foods oversaw
Canada until 2012, when
General Mills took over
the licence (
Ultima Foods continues to manufacture
Yoplait products in
Canada as a subcontractor, but has also launched a wholly owned rival
product line, iögo ).
Yoplait brand is managed by Quillayes.
Glanbia controlled the
Yoplait brand from 1973 until May
2012, when the control was let go to Yoplait.
Israel is managed by
Tnuva , Israel's largest dairy, and
products are kosher . The company's drinkable yogurt comes in a
100-gram shot-style bottle with a center opening for easy gripping.
Yoplait-brand flavored yogurts account for 42–52% of the Israeli
Yoplait entered into a partnership to set up
production facilities in
Romania in 2007. In 2009,
Tnuva introduced a
500-gram family-size yogurt called
Yoplait YYY that comes in
Mexico , the
Yoplait brand is managed by
Sigma Alimentos .
The franchise in
Norway is held by
Yoplait is run under Gelgurte.
South Korea , the
Yoplait brand is managed and manufactured by
In 2001 Sodiber Spanish brand from Sodiaal stopped its production and
commercializations in Spain closing its Alcobendas production plant.
United Kingdom ,
Yoplait UK Ltd is now 100% owned by Yoplait
France. In April 2009 the joint venture between
Yoplait and Dairy
Yoplait UK Ltd is based in
General Mills ' European head
office; Harman House in
United Kingdom . Tubed
yogurts are called Frubes (portmanteau of fruit and tube) in the UK.
In the United States,
General Mills is the sole franchisee of Yoplait
pre-stirred yogurt. Products are available in a variety of fruit-based
flavors that come in a truncated-conical container sealed with an
aluminum foil top. Under the
General Mills also markets
Trix Yogurt, based on the flavors of their breakfast cereal of the
same name , and
Go-Gurt , where various flavors are packaged in
plastic tubes for spoonless eating; these brands are targeted to
children. A probiotic line of yogurt is marketed under the brand name
In the U.S.,
Yoplait participates in an annual program called "Save
Lids to Save Lives" to raise money for breast cancer research. Yoplait
donates ten cents per pink foil lid that is mailed to the company, but
they state in fine print on all promotional materials that their
donations will be capped at $2,000,000 per year. This money is donated
Susan G. Komen Breast Cancer Foundation .
Yoplait has been the
primary sponsor of
Race for the Cure
Race for the Cure , a marathon held to raise
additional research money, since 2001.
The American franchise of
Yoplait added a rim on the bottom of the
yogurt containers to keep animals such as skunks from accidentally
getting their heads caught. A label was added to the container
stating: "Protect Wildlife: Crush Cup Before Disposal."
The 2011 documentary Pink Ribbons, Inc. reported that some products
sold under the "Save Lids to Save Lives" campaign had previously
contained milk from cows treated with bovine somatotropin , a growth
hormone banned in many nations for its possible link to diseases in
humans, until the company agreed to remove it.
A 2012 television advertisement for
Yoplait prompted criticism from
National Eating Disorders Association due to its portrayal of a
woman making difficult food choices. The company announced within a
few days of the complaint that they would pull the ad, saying, "We
aren't sure that everyone saw the ad that way, but if anyone did, that
was not our intent and is cause for concern."
* Companies portal
* ^ "Pourquoi la petite fleur ne se fane jamais? @ Bravo La Petite
Fleur". Bravolapetitefleur.com. Retrieved 2014-02-19.
* ^ "
General Mills announces definitive agreements to acquire
yogurt interests". Archived from the original on 19 April 2013.
* ^ "
General Mills completes
Yoplait acquisition". Archived from
the original on 11 April 2013.
* ^ Panthaki, Fabian. "
Yoplait Launches New Campaign For Frubes
KamCity". www.kamcity.com. Retrieved 2017-10-10.
* ^ Yoplait, accessed 25 march, 2012.
Yoplait SAS (2012-05-08). "Ultima and
Yoplait resolve issues,
successfully reach agreement" (Press release). CNW. Retrieved
* ^ A B
Yoplait Yoghurts Archived March 3, 2010, at
Wayback Machine .
* ^ 700+ words. "A clever packaging innovation from
Israel makes milk more distinctive and consumer-friendly".
Highbeam.com. Retrieved 2014-02-19.
* ^ A B Meirav Crystal (24 Mar 2009). "
family-sized Yoplait". ynetnews.com.
* ^ "Yoplait". Mahalo.com. 1999-01-11. Retrieved 2014-02-19.
* ^ "
Yoplait UK Limited: Private Company Information -
Businessweek". Investing.businessweek.com. Retrieved 2014-02-19.
* ^ "Skunk Stink! (
Yoplait container hazard)". Science World.
1999-01-11. Retrieved 2007-06-24.
* ^ Anderson, John (15 September 2011). "Pink Ribbons, Inc".
Variety . Retrieved 31 January 2012.
* ^ Heinrich, Jeff (31 January 2012). "It\'s a fine line between
Regina Leader-Post .
Postmedia News . Archived
from the original on February 9, 2012. Retrieved 31 January 2012.
* ^ Stampler, Laura (2011-06-15). "
Yoplait Pulls Ad Said To Promote
The Huffington Post . Retrieved 2013-04-15.