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Good Things Come To Those Who Wait (Guinness)
"Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom. The slogan formed the cornerstone of advertising agency Abbott Mead Vickers BBDO's successful pitch to secure the Guinness account in 1996.Archer, Katy; The Art of Advertising' (interview with Matt Doman and Ian Heartfield), Channel 4, 16 January 2006. Retrieved 21 October 2007. Their proposal was to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, as well as to encourage bartenders to take the time to do so. A similar idea had been incorporated into a number of Guinness campaigns in the past, such as the Irish " Guinness Time" television and cinema spots of the early 1990s. The first piece of the "Good Things..." campaign to be launched was the sixty-second '' Swimblack'' telev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographic Profile
Demographic profiling is a form of demographic analysis used by marketers so that they may be as efficient as possible with advertising products or services and identifying any possible gaps in their marketing strategy. Demographic profiling can even be referred to as a euphemism for industrial espionage. By targeting certain groups who are more likely to be interested in what is being sold, a company can efficiently expend advertising resources so that they may garner the maximum number of sales. This is a more direct tactic than simply advertising on the basis that anyone is a potential consumer of a product; while this may be true, it does not capitalise on the increased returns that more specific marketing will bring. Traditional demographic profiling has been centered around gathering information on large groups of people in order to identify common trends. Trends such as, but not limited to: changes in total population and changes in the composition of the population over a pe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Free In (Guinness)
Free may refer to: Concept * Freedom, having the ability to do something, without having to obey anyone/anything * Freethought, a position that beliefs should be formed only on the basis of logic, reason, and empiricism * Emancipate, to procure political rights, as for a disenfranchised group * Free will, control exercised by rational agents over their actions and decisions * Free of charge, also known as gratis. See Gratis vs libre. Computing * Free (programming), a function that releases dynamically allocated memory for reuse * Free format, a file format which can be used without restrictions * Free software, software usable and distributable with few restrictions and no payment * Freeware, a broader class of software available at no cost Mathematics * Free object ** Free abelian group ** Free algebra ** Free group ** Free module ** Free semigroup * Free variable People * Free (surname) * Free (rapper) (born 1968), or Free Marie, American rapper and media personality ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tom Crean (Guinness) (born 1966), American head college men's basketball coach
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Tom or Thomas Crean may refer to: *Thomas Crean (1873–1923), Irish rugby union player, British Army soldier and doctor *Tom Crean (explorer) (1877–1938), Irish seaman and Antarctic explorer *Tom Crean (basketball) Thomas Aaron Crean (born March 25, 1966) is a college basketball coach. Most recently, he was the head coach for the Georgia Bulldogs basketball, University of Georgia men's basketball team. Crean was previously the head coach of Indiana Hoosier ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michael Power (Guinness Character)
Michael Power is an advertising character (played by Cleveland Mitchell), the cornerstone of a large marketing campaign by the beer company Guinness to promote its products in Africa from 1999 to 2006. By 2003, it became one of the best-known alcohol advertising campaigns in Africa. Jo Foster of the BBC referred to Power as "Africa's very own 'James Bond'". Creation In 1999, the marketing firm Saatchi & Saatchi Worldwide was trying to turn Guinness in Africa into what they call a " Lovemark", what they describe as a brand that enjoys "loyalty beyond reason" from consumers. The African market for Guinness at the time was faltering. Saatchi & Saatchi's goal was thus to advertise Guinness to the diverse populations across the continent and to double Guinness sales by 2005. In the words of African Managing Director Eric Frank, "... we had to find what we called the Simple, Universal, Relevant Truth that would persuade a continent to adore Guinness. We expressed it this way: Inside ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Africa
Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area and 20% of its land area.Sayre, April Pulley (1999), ''Africa'', Twenty-First Century Books. . With billion people as of , it accounts for about of the world's human population. Africa's population is the youngest amongst all the continents; the median age in 2012 was 19.7, when the worldwide median age was 30.4. Despite a wide range of natural resources, Africa is the least wealthy continent per capita and second-least wealthy by total wealth, behind Oceania. Scholars have attributed this to different factors including geography, climate, tribalism, colonialism, the Cold War, neocolonialism, lack of democracy, and corruption. Despite this low concentration of wealth, recent economic expansion and the large and young population make Afr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
North America
North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Caribbean Sea, and to the west and south by the Pacific Ocean. Because it is on the North American Plate, North American Tectonic Plate, Greenland is included as a part of North America geographically. North America covers an area of about , about 16.5% of Earth's land area and about 4.8% of its total surface. North America is the third-largest continent by area, following Asia and Africa, and the list of continents and continental subregions by population, fourth by population after Asia, Africa, and Europe. In 2013, its population was estimated at nearly 579 million people in List of sovereign states and dependent territories in North America, 23 independent states, or about 7.5% of the world's population. In Americas (terminology)#Human ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia and it is located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. Comprising the westernmost peninsulas of Eurasia, it shares the continental landmass of Afro-Eurasia with both Africa and Asia. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south and Asia to the east. Europe is commonly considered to be Boundaries between the continents of Earth#Asia and Europe, separated from Asia by the drainage divide, watershed of the Ural Mountains, the Ural (river), Ural River, the Caspian Sea, the Greater Caucasus, the Black Sea and the waterways of the Turkish Straits. "Europe" (pp. 68–69); "Asia" (pp. 90–91): "A commonly accepted division between Asia and E ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dreamer (Guinness)
''Dreamer'' (also known as ''Dream Club'') is an integrated advertising campaign launched by Diageo in 2001 to promote Guinness-brand draught stout in the United Kingdom. It is the fourth piece of the Good things come to those who wait campaign, following on from '' Swimblack'', '' Surfer'', and '' Bet on Black''. As with the previous pieces of the campaign, ''Dreamer'' was handled by advertising agency Abbott Mead Vickers BBDO and comprised appearances in print, posters, and television and cinema spots. The centrepiece of the campaign was the sixty-second television and cinema commercial directed by Jonathan Glazer, who had also directed two of the three previous ads. Post-production work was completed by The Computer Film Company which animated the squirrel sequence. The piece was premiered on SKY television on 6 April 2001, appearing on terrestrial television channels the following day. ''Dreamer'' was a middling success, with Guinness sales figures and market share holdi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bet On Black
''Bet on Black'', occasionally referred to as "''Snail Race''", is an advertising campaign run in 2000 by Diageo to promote Guinness-brand stout in the United Kingdom. The piece, directed by Frank Budgen, follows a snail race taking place in a town of Latin American appearance. It is the third piece of the Good things come to those who wait campaign launched by Abbott Mead Vickers BBDO in 1996, following on from '' Swimblack'' (1998) and '' Surfer'' (1999). The music in the advertisement is "Barbarabateri" by Beny More with Pérez Prado and his orchestra. Prado's music has also been in used in previous Guinness advertisements such as the successful ''Anticipation'' and '' Swimblack''. Whilst the previous advertisement in the campaign, '' Surfer'', was a success, ''Bet on Black'' saw a return to the style of the campaign's inaugural advertisement, '' Swimblack'', featuring a championed sports race and music by Pérez Prado. Conversely, the following advertisement in the campaign, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Sunday Times
''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, which is owned by News Corp. Times Newspapers also publishes ''The Times''. The two papers were founded independently and have been under common ownership since 1966. They were bought by News International in 1981. ''The Sunday Times'' has a circulation of just over 650,000, which exceeds that of its main rivals, including ''The'' ''Sunday Telegraph'' and ''The'' ''Observer'', combined. While some other national newspapers moved to a tabloid format in the early 2000s, ''The Sunday Times'' has retained the larger broadsheet format and has said that it would continue to do so. As of December 2019, it sells 75% more copies than its sister paper, ''The Times'', which is published from Monday to Saturday. The paper publishes ''The Sunday Ti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274). [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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