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Bet On Black
''Bet on Black'', occasionally referred to as "''Snail Race''", is an advertising campaign run in 2000 by Diageo to promote Guinness-brand stout in the United Kingdom. The piece, directed by Frank Budgen, follows a snail race taking place in a town of Latin American appearance. It is the third piece of the Good things come to those who wait campaign launched by Abbott Mead Vickers BBDO in 1996, following on from '' Swimblack'' (1998) and '' Surfer'' (1999). The music in the advertisement is "Barbarabateri" by Beny More with Pérez Prado and his orchestra. Prado's music has also been in used in previous Guinness advertisements such as the successful ''Anticipation'' and '' Swimblack''. Whilst the previous advertisement in the campaign, '' Surfer'', was a success, ''Bet on Black'' saw a return to the style of the campaign's inaugural advertisement, '' Swimblack'', featuring a championed sports race and music by Pérez Prado. Conversely, the following advertisement in the campaign, ...
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Diageo
Diageo plc () is a Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweichow Moutai of China in 2017. It is a major distributor of Scotch whisky and other spirits. Its leading brands include Johnnie Walker, Guinness, Smirnoff, Baileys liqueur, Captain Morgan rum and Tanqueray and Gordon's Gin, Gordon's gin. Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange. Name Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word ''diēs'', meaning "day", and the Greek root ''geo-'', meaning "world"; and is meant to reference the company slogan "Celebrating Life, Every Day, Everywhere". History Diageo was formed in 1997 from the merger of ...
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Swimblack
''Swimblack'' (also written as ''Swim Black'') is a 1998 advertisement for Guinness-brand draught beer, draught stout which was broadcast in the United Kingdom. It is the first in the Good things come to those who wait (Guinness), Good things come to those who wait advertising campaign created by Abbott Mead Vickers BBDO who had won the Guinness account from Ogilvy & Mather in January 1998. The centrepiece of the ''Swimblack'' campaign is a 60-second television and cinema commercial written by Tom Carty, art directed by Walter Campbell and directed by Jonathan Glazer, which depicted an aging local sports hero's annual swimming race from an offshore buoy to his brother's seafront pub against the "clock" of pint of Guinness being "correctly" poured at the bar. The brother declares that the hero will "never lose" as the punchline of the commercial shows the brother starting the clock a little later each year. The ad was shot in the remote Italian village of Monopoli and used local vil ...
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House Music
House is a music genre characterized by a repetitive Four on the floor (music), four-on-the-floor beat and a typical tempo of 120 beats per minute. It was created by Disc jockey, DJs and music producers from Chicago metropolitan area, Chicago's underground Clubbing (subculture), club culture in the late 1970s, as DJs began altering disco songs to give them a more mechanical beat. House was pioneered by African Americans, African American DJs and producers in Chicago such as Frankie Knuckles, Ron Hardy, Jesse Saunders, Chip E., Steve "Silk" Hurley, Farley "Jackmaster" Funk, Marshall Jefferson, Phuture, and others. House music expanded to other American cities such as New York City and became a worldwide phenomenon. House has had a large effect on pop music, especially dance music. It was incorporated by major international pop artists including Whitney Houston, Janet Jackson ("Together Again (Janet Jackson song), Together Again"), Kylie Minogue, Pet Shop Boys and Madonna ("Vogu ...
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Todd Terry
Todd Norton Terry (born April 18, 1967) is an American DJ, record producer and remixer in the genre of house music. Musical career Todd Terry was influential in moving House music beyond the early Chicago house sound of 1984–86. He crossed the sounds of House with hip hop breaks to create a more energized and popular sound that was able to reach commercial success outside the underground House scene. His productions extensively used samples that blend the sounds of classic disco, the Chicago house sound, and elements of hip-hop.Bush, JohTodd Terry Biography AllMusic, retrieved July 2, 2011 Terry began his career in the 1980s, DJing at parties in New York. At first, he played Italo disco and hip-hop. Later he concentrated on House music upon its mid'80s emergence.Larkin, Colin (1999) ''The Virgin Encyclopedia of Dance Music'', Virgin Books; , p. 337 He debuted as Masters at Work with the 12-inch "Alright Alright" (1987, Fourth Floor)The Todd Terry Project ''To The Batmobil ...
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Cuba
Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbean Sea, Gulf of Mexico, and Atlantic Ocean meet. Cuba is located east of the Yucatán Peninsula (Mexico), south of both the American state of Florida and the Bahamas, west of Hispaniola ( Haiti/Dominican Republic), and north of both Jamaica and the Cayman Islands. Havana is the largest city and capital; other major cities include Santiago de Cuba and Camagüey. The official area of the Republic of Cuba is (without the territorial waters) but a total of 350,730 km² (135,418 sq mi) including the exclusive economic zone. Cuba is the second-most populous country in the Caribbean after Haiti, with over 11 million inhabitants. The territory that is now Cuba was inhabited by the Ciboney people from the 4th millennium BC with the Gua ...
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Melb Cup 07 041
Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a metropolitan area known as Greater Melbourne, comprising an urban agglomeration of 31 local municipalities, although the name is also used specifically for the local municipality of City of Melbourne based around its central business area. The metropolis occupies much of the northern and eastern coastlines of Port Phillip Bay and spreads into the Mornington Peninsula, part of West Gippsland, as well as the hinterlands towards the Yarra Valley, the Dandenong and Macedon Ranges. It has a population over 5 million (19% of the population of Australia, as per 2021 census), mostly residing to the east side of the city centre, and its inhabitants are commonly referred to as "Melburnians". The area of Melbourne has been home to Aboriginal ...
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Album Cover
An album cover (also referred to as album art) is the front packaging art of a commercially released studio album or other audio recordings. The term can refer to either the printed paperboard covers typically used to package sets of and 78-rpm records, single and sets of LPs, sets of 45 rpm records (either in several connected sleeves or a box), or the front-facing panel of a cassette J-card or CD package, and, increasingly, the primary image accompanying a digital download of the album, or of its individual tracks. In the case of all types of tangible records, it also serves as part of the protective sleeve. Early history Around 1910, 78-rpm records replaced the phonograph cylinder as the medium for recorded sound. The 78-rpm records were issued in both 10- and 12-inch diameter sizes and were usually sold separately, in brown paper or cardboard sleeves that were sometimes plain and sometimes printed to show the producer or the retailer's name. These were invariably ...
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Compilation Album
A compilation album comprises Album#Tracks, tracks, which may be previously released or unreleased, usually from several separate recordings by either one or several Performing arts#Performers, performers. If by one artist, then generally the tracks were not originally intended for release together as a single work, but may be collected together as a greatest hits album or box set. If from several performers, there may be a theme, topic, time period, or genre which links the tracks, or they may have been intended for release as a single work—such as a tribute album. When the tracks are by the same recording artist, the album may be referred to as a retrospective album or an anthology. Content and scope Songs included on a compilation album may be previously released or unreleased, usually from several separate recordings by either one or several performers. If by one artist, then generally the tracks were not originally intended for release together as a single work, but may ...
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The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The newspaper was controlled by Tony O'Reilly's Irish Independent News & Media from 1997 until it was sold to the Russian oligarch and former KGB Officer Alexander Lebedev in 2010. In 2017, Sultan Muhammad Abuljadayel bought a 30% stake in it. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. The website and mobile app had a combined monthly reach of 19,826,000 in 2021. History 1986 to 1990 Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330 It was produc ...
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British Television Advertising Awards
The British Arrows (formerly the British Television Advertising Awards (BTAA)) is an advertising awards body in London, which honours the best moving image advertising in the UK. Founded in 1976, the British Arrows awards advertising agencies and production companies across a number of categories. Awards include Advertising Agency of the Year, Production Company of the Year and Commercial of the Year. In 1996 the CRAFT AWARDS, held in November, were founded, honouring the best craftspeople in advertising and awarded individuals across a number of categories, including Director, Editing and Casting. Special awards including Best Crafted Commercial of the Year were also awarded. For each show, a Chair of the Jury is selected by the Board of Directors. The Chair then curates their own Jury from a range of disciplines who watch and discuss all commercials entered. In 2017, after 40 years of AWARDS and 20 years of CRAFT, the two shows were combined to create The British Arrows. Tour Th ...
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Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ...
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