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Swimblack
''Swimblack'' (also written as ''Swim Black'') is a 1998 advertisement for Guinness-brand draught beer, draught stout which was broadcast in the United Kingdom. It is the first in the Good things come to those who wait (Guinness), Good things come to those who wait advertising campaign created by Abbott Mead Vickers BBDO who had won the Guinness account from Ogilvy & Mather in January 1998. The centrepiece of the ''Swimblack'' campaign is a 60-second television and cinema commercial written by Tom Carty, art directed by Walter Campbell and directed by Jonathan Glazer, which depicted an aging local sports hero's annual swimming race from an offshore buoy to his brother's seafront pub against the "clock" of pint of Guinness being "correctly" poured at the bar. The brother declares that the hero will "never lose" as the punchline of the commercial shows the brother starting the clock a little later each year. The ad was shot in the remote Italian village of Monopoli and used local vil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jonathan Glazer
Jonathan Glazer (born 26 March 1965) is an English film director and screenwriter. Born in London, Glazer began his career in theatre before transitioning into film. Over the course of a career spanning nearly three decades, Glazer's directing work includes feature films, short films, music videos, and commercials. Glazer has been nominated for two BAFTA Awards and twice for both the Golden Lion and the Grand Jury Prize at the Venice Film Festival. He also received the nomination for the MTV Video Music Award for Best Direction twice, consecutively for his work on Jamiroquai's "Virtual Insanity" and Radiohead's "Karma Police". His work is often characterized by depictions of flawed and desperate characters, explorations of themes such as alienation and loneliness, a bold visual style that utilizes an omniscient perspective, and dramatic use of music. His 2013 film '' Under the Skin'' received numerous accolades and awards and was included in BBC's 100 Greatest Films of the 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |