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Guerrilla Marketing Warfare Strategies
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and direct maillose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a dramatic impression about the product or brand. This in tu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement For Fitness Studio In Germany
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2012 Summer Olympics
The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the group stage in women's football, began on 25 July at the Millennium Stadium in Cardiff, followed by the opening ceremony on 27 July. 10,768 athletes from 204 National Olympic Committees (NOCs) participated in the 2012 Olympics. Following a bid headed by former Olympic champion Sebastian Coe and the then- London mayor Ken Livingstone, London was selected as the host city at the 117th IOC Session in Singapore on 6 July 2005, defeating bids from Moscow, New York City, Madrid, and Paris. London became the first city to host the modern Olympics three times, having previously hosted the Summer Games in 1908 and 1948. Construction for the Games involved considerable redevelopment, with an emphasis on sustainability. The mai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sony Ericsson
Sony Mobile Communications Inc. ( ja, ソニーモバイルコミュニケーションズ株式会社) was a multinational telecommunications company founded on October 1, 2001, as a joint venture between Sony Group Corporation and Ericsson. It was originally incorporated as Sony Ericsson Mobile Communications, and headquartered in London, England, until Sony acquired Ericsson's share in the venture on February 16, 2012. On April 1, 2021, Sony integrated its electronics businesses including Sony Mobile into one company called Sony Corporation. Prior to April 1, 2021, Sony Mobile exclusively created Android-powered smartphones under the Xperia sub-brand name; it also developed tablet computers ( Sony Tablet), smartwatches (Sony SmartWatch) and fitness trackers (Sony SmartBand), alongside accessories and software for the devices. Sony Mobile had research and development facilities in Lund, Sweden; Beijing, China; Tokyo, Japan; and San Francisco, United States. At its peak in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Match
A match is a tool for starting a fire. Typically, matches are made of small wooden sticks or stiff paper. One end is coated with a material that can be ignited by friction generated by striking the match against a suitable surface. Wooden matches are packaged in matchboxes, and paper matches are partially cut into rows and stapled into matchbooks. The coated end of a match, known as the match "head", consists of a bead of active ingredients and binder (material), binder, often colored for easier inspection. There are two main types of matches: safety matches, which can be struck only against a specially prepared surface, and strike-anywhere matches, for which any suitably frictional surface can be used. Because of the substance used to coat each match, this makes them non-biodegradable. Etymology Historically, the term ''match'' referred to lengths of rope, cord (later cambric) impregnated with chemicals, and allowed to burn continuously. These were used to light fires and fir ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New England Culinary Institute
The New England Culinary Institute (NECI) was a private for-profit culinary school in Montpelier, Vermont. It was founded on June 15, 1980, by Fran Voigt and John Dranow. The first NECI class, conducted by Chef Michel LeBorgne, had seven students. The enrollment rose to approximately 800 in 1999, but fell to 500 in 2015 and to around 300 at the beginning of 2017. A second campus was operated in Essex, Vermont, from August 1989 through August 2009. The institute ran a number of restaurants in Montpelier, and also provided food service for Vermont College and National Life. It is accredited by the Accrediting Commission of Career Schools and Colleges. By the 2010s, enrollment in culinary institutes in the United States was in decline, and culinary programs nationwide were closing. The institute discontinued all credit-bearing academic programs in the summer of 2021. The institution's official statement about the closing stated that "the pandemic proved to be the burden that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Montpelier, Vermont
Montpelier () is the capital city of the U.S. state of Vermont and the seat of Washington County. The site of Vermont's state government, it is the least populous state capital in the United States. As of the 2020 census, the population was 8,074. However, the daytime population grows to about 21,000, due to the large number of jobs within city limits. The Vermont College of Fine Arts is located in the municipality. It was named after Montpellier, a city in the south of France. History The meadows and flats of the Winooski River were well known among natives for their corn-raising capacities. The natural site of Montpelier made it a favorite residence for the natives who first inhabited the land. The level plain of nearly two hundred acres of the rich farmland, sheltered from winds by the surrounding valley made the area comparatively warm and comfortable. Its position near the confluence of many streams allowed for favorable hunting, fishing, and trading. Native moun ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LinkedIn
LinkedIn () is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. LinkedIn has 830+ million registered members from over 200 countries and territories. LinkedIn allows members (both workers and employers) to create profiles and connect with each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a connection. LinkedIn can also be used to organize offline events, join groups, write articles, publish job postings, post photos and vide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wait Marketing
Wait marketing is a marketing strategy in which a company delivers a promotional message to a consumer while he or she is forced to wait for something else. These messages can include posters in buses and subways or video clips at fuel pumps. This phrase was coined by Diana Derval. Although wait marketing has been used by businesses worldwide for years, Derval's works identified it as a key marketing tactic that is now consciously implemented on a regular basis. The forms that wait marketing may take are varied and typically involve various other marketing strategies such as visual advertising and video. In some cases the target customer may be 'compulsory' to view the marketing material, and in others the company simply makes use of the increased perceptiveness and unoccupied time that is available when the potential customer is waiting. An example of 'compulsory' wait marketing would be posters on the back of restaurant toilet doors, where the individual is facing the advert so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entrepreneurs
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values than simply economic ones. An entrepreneur is an individual who creates and/or invests in one or more businesses, bearing most of the risks and enjoying most of the rewards.The process of setting up a business is known as entrepreneurship. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures. More narrow definitions have described entrepreneurship as the process of designing, launching and running a new business, which is often similar to a small business, or as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks to make a profit." The people who create these businesses are often referred to as entrepreneurs. While de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flash Mob
A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs may be organized via telecommunications, social media, or viral emails. The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals. In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead. The term " flash rob" or "flash mob robberies", a reference to the way flash mobs assemble, has been used to describe a number of robberies and assaults perpetrated suddenly by groups of teenage youth. Bill Wasik, originator of the first flash mobs, and a number of other commentators have questioned or objected to the usage of "flash mo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
