Direct Navigation
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Direct Navigation
Direct navigation describes the method individuals use to navigate the World Wide Web in order to arrive at specific websites. Direct navigation is a 10-year-old term which is generally understood to include type-in traffic. Direct navigation traffic was first discovered circa 1996. The few lucky domainers who had premium names and analyzed their traffic found people were typing in their domain names and bypassing search engines. Many of them immediately realized the potential of these domain names. At that time the direct navigation segment of the World Wide Web was born. Domainers describe direct navigation as an Internet user navigating to a website directly through the browser address bar. They bypass online search engines by typing a name like "hotels" and adding ".com". For that reason direct navigation traffic is more valuable than search engine traffic since it is better targeted. Short words that describe large segments of a market are the most valuable direct navigation n ...
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World Wide Web
The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web servers and can be accessed by programs such as web browsers. Servers and resources on the World Wide Web are identified and located through character strings called uniform resource locators (URLs). The original and still very common document type is a web page formatted in Hypertext Markup Language (HTML). This markup language supports plain text, images, embedded video and audio contents, and scripts (short programs) that implement complex user interaction. The HTML language also supports hyperlinks (embedded URLs) which provide immediate access to other web resources. Web navigation, or web surfing, is the common practice of following such hyperlinks across multiple websites. Web applications are web pages that function as application s ...
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Website
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amazon (website), Amazon, and Wikipedia. All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a intranet, private network, such as a company's internal website for its employees. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment or social networking. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. User (computing), Users can access websites on a range of devices, including desktop computer, desktops, laptops, tablet computer, tablets, and smartphones. The application software, app used on these devices is called a Web browser. History ...
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Type-in Traffic
Type-in traffic is a term describing visitors landing at a web site by entering a keyword or phrase (with no spaces or in place of a space) in the web browser's address bar (and adding .com or any other gTLD or ccTLD extension); rather than following a hyperlink from another web page, using a browser Internet bookmark, bookmark, or a search-box search. Type-in traffic is a form of direct navigation. History Prior to 2002 most web browsers resolved type-in search strings via DNS to the ''.com'' top-level domain; thus entering 'mysearchterm' in the web browser's address bar would typically lead the user to . This behavior changed as browsers evolved based on the 'default search engine' setting in the web browser's properties. Thus entering 'mysearchterm' in the address bar would now lead to an error page, as the computer is looking or to results from a search engine if a default is set. Much of Microsoft's Bing (search engine), Bing (formerly as MSN then Windows Live Search) high u ...
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Domainer
Domain name speculation, popular as domaining in professional jargon, is the practice of identifying and registering or acquiring generic Internet domain names as an investment with the intent of selling them later for a profit. The main targets of domain name speculation are generic words which can be valuable for type-in traffic and for the dominant position they would have in any field due to their descriptive nature. Hence generic words and phrases such as ''poker'', ''insurance'', ''travel'', ''creditcards'', ''loan'' and others are attractive targets of domain speculation in any top-level domain, the most popular of which is .COM. The speculative characteristics of domain names may be linked to news reports or current events. However, the effective period during which such opportunities exist may be limited. Quick turnaround in the resale of domains is often called ''domain flipping''. Domain flipping may also involve the process of buying a valuable domain name and build ...
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Search Engines
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched b ...
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Internet
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1970s to enable resource shari ...
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Address Bar
In a web browser, the address bar (also location bar or URL bar) is the element that shows the current URL. The user can type a URL into it to navigate to a chosen website. In most modern browsers, non-URLs are automatically sent to a search engine. In a file browser, it serves the same purpose of navigation, but through the file-system hierarchy. Many address bars offer features like autocomplete and a list of suggestions while the address is being typed in. This auto-completion feature bases its suggestions on the browser's history. Some browsers have keyboard shortcuts to auto-complete an address. Features In addition to the URL, some address bars feature icons showing features or information about the site. For websites using a favicon (a small icon that represents the website), a small icon may be present within the address bar, a generic icon appearing if the website does not specify one. The address bar is also used to show the security status of a web page; various des ...
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Bookmark (web)
In the context of the World Wide Web, a bookmark is a Uniform Resource Identifier (URI) that is stored for later retrieval in any of various storage formats. All modern web browsers include bookmark features. Bookmarks are called favorites or Internet shortcuts in Internet Explorer and Microsoft Edge, and by virtue of that browser's large market share, these terms have been synonymous with ''bookmark'' since the First Browser War. Bookmarks are normally accessed through a menu in the user's web browser, and folders are commonly used for organization. In addition to bookmarking methods within most browsers, many external applications offer bookmark management. Bookmarks have been incorporated in browsers since the ViolaWWW browser in 1992, and Mosaic browser in 1993. Bookmark lists were called ''Hotlists'' in Mosaic and in previous versions of Opera; this term has faded from common use. Cello, another early browser, also had bookmarking features. With the advent of social boo ...
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Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ...
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Yahoo!
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications. It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, usage declined in the late 2000s as some services discontinued and it lost market share to Facebook and Google. History Founding In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web". The site was a human-edited web directory, or ...
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