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Type-in Traffic
Type-in traffic is a term describing visitors landing at a web site by entering a keyword or phrase (with no spaces or in place of a space) in the web browser's address bar (and adding .com or any other gTLD or ccTLD extension); rather than following a hyperlink from another web page, using a browser Internet bookmark, bookmark, or a search-box search. Type-in traffic is a form of direct navigation. History Prior to 2002 most web browsers resolved type-in search strings via DNS to the ''.com'' top-level domain; thus entering 'mysearchterm' in the web browser's address bar would typically lead the user to . This behavior changed as browsers evolved based on the 'default search engine' setting in the web browser's properties. Thus entering 'mysearchterm' in the address bar would now lead to an error page, as the computer is looking or to results from a search engine if a default is set. Much of Microsoft's Bing (search engine), Bing (formerly as MSN then Windows Live Search) high u ...
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Web Site
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikipedia. All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment or social networking. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a Web browser. History The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee. On 30 April ...
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Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ...
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Generic Brand
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price. They are similar to "store brand" or "private label" products sold under a brand particular to the merchant, but typically priced lower and perceived as lower quality. The term ''off brand'' is sometimes used. In the United Kingdom, these products are often referred to as "own brand" items. Characteristics Generics may be manufactured by less prominent companies or manufactured on the same production line as branded products. Generic brand products may be of similar quality as a branded product, are commonly made from ingredients same as standard ingredients used for branded products. Without the costs of marketing individual products, generic brands are priced lower than branded pr ...
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Trademark
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks. The first legislative act concerning trademarks was passed in 1266 under the reign of Henry III of England, requiring all bakers to use a distinctive mark for the bread they sold. The first modern trademark laws emerged in the late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857. The Trade Marks Act 1938 of the United Kingdom changed the system, permitting registration based on "intent-to-use", creating an examination based process, an ...
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Drop Registrar
A drop registrar is a domain name registrar who registers expiring Internet domain names immediately after they expire and are deleted by the domain name registry. A drop registrar will typically use automated software to send up to 250 simultaneous domain name registration requests in an attempt to register the domain name first. In recognition of the potential abuse of such a "domain land rush", ICANN and VeriSign limited the number of simultaneous requests to 250 since July 17, 2001.ICANAdvisory July 16, 2001 Drop registrars usually work for a domain back-order Domain may refer to: Mathematics *Domain of a function, the set of input values for which the (total) function is defined **Domain of definition of a partial function **Natural domain of a partial function ** Domain of holomorphy of a function * D ... service, and receive a percentage of the final auction price. See also * Domain drop catching References {{DEFAULTSORT:Drop Registrar Domain Name System Do ...
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ENom
Enom, Inc. is a domain name registrar and Web hosting company that also sells other products closely tied to domain names, such as SSL certificates, e-mail services, and Website building software. As of May 2016, it manages over 15 million domains. Company history Enom was founded in 1997 in Kirkland, Washington operating as a wholesale business, allowing resellers to sell domains and other services under their own branding. Enom also operates retail sites enomcentral.com and bulkregister.com. In May 2006, Enom was one of the original businesses that were acquired to form privately held Demand Media, headquartered in Santa Monica, California. Within Demand Media, Enom operated as a domain name registrar and as the registrar platform for its media properties, until separating from Demand Media as a brand of Rightside Group, Ltd in 2014. In July 2006, Enom bought out competitor ''BulkRegister''. Prior to its purchase, BulkRegister was a member-supported service where clients we ...
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Publishers
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include electronic publishing such as ebooks, academic journals, micropublishing, websites, blogs, video game publishing, and the like. Publishing may produce private, club, commons or public goods and may be conducted as a commercial, public, social or community activity. The commercial publishing industry ranges from large multinational conglomerates such as Bertelsmann, RELX, Pearson and Thomson Reuters to thousands of small independents. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing (k-12) and academic and scientific publishing. Publishing is also undertaken by governments, civi ...
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AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense. Overview Google uses its technology to serve advertisements based on website content, the user's geographical location, and other factors ...
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Webmasters
A webmaster is a person responsible for maintaining one or more websites. The title may refer to web architects, web developers, site authors, website administrators, website owners, website coordinators, or website publishers. The duties of a webmaster could include: * Creating, editing, and publishing content on the website, either independently or with other content creators * Content placement * Managing a website's appearance, user access rights, and navigation * Ensuring that the web servers, hardware and software are operating correctly * A/B testing * Analysing traffic through the site * Ensuring the website is up to date and functioning correctly, e.g. installing updates, fixing bugs and errors, and optimizing performance * Optimizing the website's content and structure to improve its ranking in search engines (SEO), e.g. keyword research, link building, and optimizing meta tags and titles * Keeping the site secure, e.g. installing security software, monitoring for t ...
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Monetization
Monetization ( also spelled monetisation) is, broadly speaking, the process of converting something into money. The term has a broad range of uses. In banking, the term refers to the process of converting or establishing something into legal tender. While it usually refers to the coining of currency or the printing of banknotes by central banks, it may also take the form of a promissory currency. The term "monetization" may also be used informally to refer to exchanging possessions for cash or cash equivalents, including selling a security interest, charging fees for something that used to be free, or attempting to make money on goods or services that were previously unprofitable or had been considered to have the potential to earn profits. And data monetization refers to a spectrum of ways information assets can be converted into economic value. Another meaning of "monetization" denotes the process by which the U.S. Treasury accounts for the face value of outstanding coinage. Th ...
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Venture Capital
Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which have demonstrated high growth (in terms of number of employees, annual revenue, scale of operations, etc). Venture capital firms or funds invest in these early-stage companies in exchange for equity, or an ownership stake. Venture capitalists take on the risk of financing risky start-ups in the hopes that some of the firms they support will become successful. Because startups face high uncertainty, VC investments have high rates of failure. The start-ups are usually based on an innovative technology or business model and they are usually from high technology industries, such as information technology (IT), clean technology or biotechnology. The typical venture capital investment occurs after an initial "seed funding" round. The first ro ...
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Summit Partners
Summit Partners is an American private equity firm based in Boston, Massachusetts. The firm focuses on investing in technology, healthcare, life sciences and other growth industries. Background Summit Partners was founded in 1984 by Roe Stamps and Stephen Woodsum, who previously worked together at TA Associates. Greg Avis would also join as a co-founder shortly after. In 2000, the three co-founders handed over daily management of the firm to five partners. In 2015, the firm acquired Alydar Capital. It now operates as the public equity investment arm of Summit Partners. Summit Partners is headquartered in Boston with additional offices in Menlo Park, London and Luxembourg. Business Overview Summit Partners has three main business lines, which are: * Growth & Venture * Credit * Public Equity The firm typically invests in later-stage companies that have already been established with the objective of providing further growth. Its private equity investments typically r ...
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