WOW Brand
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WOW Brand
Lay's WOW Chips were fat-free potato chips produced by Frito-Lay containing Olestra. They were first introduced in 1998, and were marketed using the Lay's, Ruffles (potato chips), Ruffles, Doritos, and Tostitos brands. Although initially popular, charting sales of $400,000,000 in their first year, they subsequently dropped to $200,000,000 by 2000, as Olestra caused "abdominal cramping, diarrhea, fecal incontinence ["anal leakage"], and other gastrointestinal symptoms" in some customers, warnings were required to be included on the packaging, with the WOW bag bearing a warning that read, "This Product Contains Olestra. Olestra may cause abdominal cramping and loose stools. Olestra inhibits the absorption of some vitamins and other nutrients. Vitamins A, D, E, and K have been added." Around the same time, the WOW brand was renamed to "Light." The product then continued under that brand name until they were discontinued in 2016. References

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Doritos WOW Chips
Doritos () is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. The original Doritos were not flavored. The first flavor was Toasted Corn, released in 1966, followed by Taco in 1967 and Nacho Cheese in 1972. Other specialty flavors began to make their debut during the late 1980s. The concept for Doritos originated in a restaurant at Disneyland. Doritos has also gained notability for its marketing campaigns, including many ads aired during the Super Bowl. History The term ''dorito'' is a contraction of Spanish ''doradito'' (little fried and golden thing), which is a diminutive of ''dorado'' (fried and golden thing). The original product was made at the Casa de Fritos (now Rancho Del Zocalo) at Disneyland in Anaheim, California, during the early 1960s. Using surplus tortillas and taking the original idea from the traditional Mexican snack known as totopo, the company-owned restaurant cut them up, fried them, an ...
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Doritos
Doritos () is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. The original Doritos were not flavored. The first flavor was Toasted Corn, released in 1966, followed by Taco in 1967 and Nacho Cheese in 1972. Other specialty flavors began to make their debut during the late 1980s. The concept for Doritos originated in a restaurant at Disneyland. Doritos has also gained notability for its marketing campaigns, including many ads aired during the Super Bowl. History The term ''dorito'' is a contraction of Spanish ''doradito'' (little fried and golden thing), which is a diminutive of ''dorado'' (fried and golden thing). The original product was made at the Casa de Fritos (now Rancho Del Zocalo) at Disneyland in Anaheim, California, during the early 1960s. Using surplus tortillas and taking the original idea from the traditional Mexican snack known as totopo, the company-owned restaurant cut them up, fried them, an ...
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Frito-Lay Brands
Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps (in the UK and Ireland). Each brand generated annual worldwide sales over $1 billion in 2009. Frito-Lay began in the early 1930s as two separate companies, "The Frito Company" and "H.W. Lay & Company", which merged in 1961 to form "Frito-Lay, Inc". In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo. Since then, Frito-Lay has operated as a wholly owned subsidiary of PepsiCo. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States, a ...
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Brand Name Snack Foods
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company ...
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Fecal Incontinence
Fecal incontinence (FI), or in some forms encopresis, is a lack of control over defecation, leading to involuntary loss of bowel contents, both liquid stool elements and mucus, or solid feces. When this loss includes flatus (gas), it is referred to as anal incontinence. FI is a sign or a symptom, not a diagnosis. Incontinence can result from different causes and might occur with either constipation or diarrhea. Continence is maintained by several interrelated factors, including the anal sampling mechanism, and incontinence usually results from deficiency of multiple mechanisms. The most common causes are thought to be immediate or delayed damage from childbirth, complications from prior anorectal surgery (especially involving the anal sphincters or hemorrhoidal vascular cushions), altered bowel habits (e.g., caused by irritable bowel syndrome, Crohn's disease, ulcerative colitis, food intolerance, or constipation with overflow incontinence), and receptive anal sex. An estimated ...
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Diarrhea
Diarrhea, also spelled diarrhoea, is the condition of having at least three loose, liquid, or watery bowel movements each day. It often lasts for a few days and can result in dehydration due to fluid loss. Signs of dehydration often begin with loss of the normal stretchiness of the skin and irritable behaviour. This can progress to decreased urination, loss of skin color, a fast heart rate, and a decrease in responsiveness as it becomes more severe. Loose but non-watery stools in babies who are exclusively breastfed, however, are normal. The most common cause is an infection of the intestines due to either a virus, bacterium, or parasite—a condition also known as gastroenteritis. These infections are often acquired from food or water that has been contaminated by feces, or directly from another person who is infected. The three types of diarrhea are: short duration watery diarrhea, short duration bloody diarrhea, and persistent diarrhea (lasting more than two weeks, w ...
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Tostitos
Tostitos is a brand of Frito-Lay that produces different tortilla chips and a range of accompanying dips. Varieties There are many varieties of Tostitos chips: * Tostitos ''Gold'' (and bite size ''Gold'') - a thicker and larger version of the original, advertised to hold the thickest of dips; the bite size chips are smaller. Initially very popular, this variety has been quietly discontinued. * Tostitos ''Hint of Jalapeño'' - a version with jalapeño pepper flavoring added. * Tostitos ''Hint of Lime'' - a version with lime flavoring added. * Tostitos ''Hint of Pepper Jack'' - a version with pepper jack cheese flavoring added. * Tostitos ''Spicy Quesadilla'' - artificial cheese and other spicy flavors added. * Tostitos ''Hint of Multigrain'' - a version with whole wheats and grains flavoring added. * Tostitos ''Flour Tortilla'' - made with flour (instead of just corn) for a milder flavor for dipping with a broader range of dips beyond Mexican-style dips (salsa, queso/cheese di ...
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Ruffles (potato Chips)
Ruffles (known as Lays Maxx or Lays Max in some countries and Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets) is an American brand of ruffled (crinkle-cut) potato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark in 1948. and later merged with H.W. Lay & Co. in 1961. The Ruffle name has been used as Ruffles Lays when the product was introduced for the first time in India in 1995 to late 90s. The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Flavors Ruffles are produced in a variety of flavors and presentations in addition to traditional, some of these variants are produced exclusively for regional markets, the existing varieties include: sour cream & onion, cheddar & sour cream, cheese, barbecue, salt & vinegar, cream cheese, and hot wings. In Canada, a unique flavour of Ruffles ...
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United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ...
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Lay's
Lay's is a brand of potato chips, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay because both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965. Frito-Lay primarily uses the brand name "Lay's" in the United States, and uses other brand names in certain other countries: Walkers in the UK and Ireland; Smith's in Australia; Chipsy in Egypt and the West Balkans; Tapuchips in Israel; Margarita in Colombia; Sabritas in Mexico; and, formerly, Hostess in Canada and Poca in Vietnam. History In 1932, salesman Herman Lay opened a snack food operation in Nashville, Tennessee. In 1938, he purchased the Atlanta, Georgia-based potato chip manufacturer "Barrett Food Company", renaming it "H.W. Lay Lingo & Company". Lay crisscrossed the southern United States, selling the product from the trunk of his car. The business shortened its name t ...
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Potato Chips
A potato chip (North American English; often just chip) or crisp (British and Irish English) is a thin slice of potato that has been either deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or appetizer. The basic chips are cooked and salted; additional varieties are manufactured using various flavorings and ingredients including herbs, spices, cheeses, other natural flavors, artificial flavors, and additives. Potato chips form a large part of the snack food and convenience food market in Western countries. The global potato chip market generated total revenue of US$16.49 billion in 2005. This accounted for 35.5% of the total savory snacks market in that year ($46.1 billion). History The earliest known recipe for something similar to today's potato chips is in William Kitchiner's book '' The Cook's Oracle'' published in 1817, which was a bestseller in the United Kingdom and the United States. The 1822 edition's recipe for "Pota ...
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