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Tostitos is a brand of
Frito-Lay Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-fla ...
that produces different
tortilla chip A tortilla chip is a snack food made from corn tortillas, which are cut into triangles and then fried or baked (alternatively they may be discs pressed out of corn masa then fried or baked). Corn tortillas are made of nixtamalized corn, veget ...
s and a range of accompanying dips.


Varieties

There are many varieties of Tostitos chips: * Tostitos ''Gold'' (and bite size ''Gold'') - a thicker and larger version of the original, advertised to hold the thickest of dips; the bite size chips are smaller. Initially very popular, this variety has been quietly discontinued. * Tostitos ''Hint of Jalapeño'' - a version with jalapeño pepper flavoring added. * Tostitos ''Hint of Lime'' - a version with lime flavoring added. * Tostitos ''Hint of Pepper Jack'' - a version with pepper jack cheese flavoring added. * Tostitos ''Spicy Quesadilla'' - artificial cheese and other spicy flavors added. * Tostitos ''Hint of Multigrain'' - a version with whole wheats and grains flavoring added. * Tostitos ''Flour Tortilla'' - made with flour (instead of just corn) for a milder flavor for dipping with a broader range of dips beyond Mexican-style dips (salsa, queso/cheese dip, etc.). * Tostitos ''Restaurant Style'' - A much larger triangular style chip, similar to what is used in traditional Mexican-style restaurants. Also available in ''Light'', advertised to be made with
olestra Olestra (also known by its brand name Olean) is a fat substitute that adds no calories to products. It has been used in the preparation of otherwise high-fat foods thereby lowering or eliminating their fat content. The Food and Drug Administrati ...
, reducing fat and calories. * Tostitos ''Scoops'' - a tortilla chip molded into the shape of a bowl that allows for easier scooping of salsas and dips. Also available in ''Baked'', advertised to have half the fat of normal tostitos scoops. Recently released "Hint Of Jalapeño". * Tostitos ''Natural'' (or "''Simply'' Tostitos") - an organic tortilla chip that advertises "no artificial ingredients". Available in
blue corn Blue corn (also known as Hopi maize, Yoeme Blue, Tarahumara Maiz Azul, and Rio Grande Blue) is several closely related varieties of flint corn grown in Mexico, the Southwestern United States, and the Southeastern United States. It is one ...
and yellow corn. * Tostitos ''Rounds'' (and bite size ''Rounds'') - made to be flat and cut in a circle; the bite size chips are smaller. * Tostitos ''Rolls'' - introduced this party staple, a corn tortilla chip, and tube-like shape and hearty crunch. * Tostitos ''Cantina'' - introduced in 2012, a style of restaurant-inspired chips that targets the
Millennial Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...
generation. There are several varieties of Cantina chips, including Cantina Thin & Crispy, and Cantina Traditional. *Tostitos ''Salsa Verde'' Some Frito-Lay brand seasoned products, including some flavors of Tostitos, contain pork
enzymes Enzymes () are proteins that act as biological catalysts by accelerating chemical reactions. The molecules upon which enzymes may act are called substrate (chemistry), substrates, and the enzyme converts the substrates into different molecule ...
in addition to herbs, cheese and other seasonings. Frito-Lay's web site states that they use enzymes from pigs (porcine enzymes) in some of their seasoned snack products to develop "unique flavors". The presence of pig-derived ingredients makes them unsuitable for
vegetarians Vegetarianism is the practice of abstaining from the consumption of meat (red meat, poultry, seafood, insects, and the flesh of any other animal). It may also include abstaining from eating all by-products of animal slaughter. Vegetarianism ma ...
,
vegans Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. D ...
, as well as non-
kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...
and non-''
halal ''Halal'' (; ar, حلال, ) is an Arabic word that translates to "permissible" in English. In the Quran, the word ''halal'' is contrasted with ''haram'' (forbidden). This binary opposition was elaborated into a more complex classification kno ...
''.


Fiesta Bowl

Starting in 1995, Tostitos became the title sponsor of the
Fiesta Bowl The Fiesta Bowl is an American college football bowl game played annually in the Phoenix metropolitan area. From its beginning in 1971 until 2006, the game was hosted at the Sun Devil Stadium in Tempe, Arizona. Since 2007, the game has been playe ...
, one of the four American college football games that would make up the
Bowl Championship Series The Bowl Championship Series (BCS) was a selection system that created four or five bowl game match-ups involving eight or ten of the top ranked teams in the NCAA Division I Football Bowl Subdivision (FBS) of American college football, including ...
, the former unofficial national championship of the Division I
Football Bowl Subdivision The NCAA Division I Football Bowl Subdivision (FBS), formerly known as Division I-A, is the highest level of college football in the United States. The FBS consists of the largest schools in the National Collegiate Athletic Association (NCAA). As ...
(formerly Division I-A). The game was played at
Sun Devil Stadium Sun Devil Stadium is an outdoor college football stadium in the southwestern United States, on the campus of Arizona State University (ASU) in Tempe, Arizona. It is home to the ASU Sun Devils football team of the Pac-12 Conference. The s ...
in
Tempe, Arizona , settlement_type = City , named_for = Vale of Tempe , image_skyline = Tempeskyline3.jpg , imagesize = 260px , image_caption = Tempe skyline as se ...
through 2006 before moving to
University of Phoenix Stadium A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, th ...
in
Glendale, Arizona Glendale () is a city in Maricopa County, Arizona, Maricopa County, Arizona, United States, located approximately northwest of Downtown Phoenix. As of the 2020 United States census, 2020 census, it had a population of 248,325. History In the la ...
in 2007. Following the 2006 season, Tostitos was the title sponsor for the
BCS National Championship Game The BCS National Championship Game, or BCS National Championship, was a postseason college football bowl game, used to determine a national champion of the NCAA Division I Football Bowl Subdivision (FBS), first played in the 1998 college fo ...
, a new game matching the number one and two teams in the final BCS standings. The title sponsor for the championship game rotated depending upon which site is hosting the 1 vs. 2 matchup. On June 9, 2014, Frito-Lay withdrew their sponsorship of the Fiesta Bowl citing the higher costs of sponsoring the event through the new College Football Playoff system.


See also

*
Chips and dip Chips and dip is a dish consisting of chips (crisps) served with dips. Chips used include potato chips, tortilla chips, corn chips, bean chips, vegetable chips, pita chips, plantain chips and others. Crackers are also sometimes used, as are ...
*
Walking taco Frito pie is a dish popular in the Midwestern, Southeastern, and Southwestern United States, whose basic ingredients are chili, cheese, and corn chips (traditionally Fritos). Additions can include salsa, refried beans, sour cream, onion, rice ...
, also known as Tostilocos, after Tostitos; street food from
Tijuana Tijuana ( ,"Tijuana"
(US) and
< ...
.


References


External links

* {{Frito Lay Frito-Lay brands Brand name snack foods Products introduced in 1979