Ruffles (known as Lays Maxx or Lays Max in some countries and Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the
UK and Ireland markets) is an American brand of ruffled (
crinkle-cut
Crinkle-cutting is slicing that leaves a corrugated surface.
Waffle fries
''Pommes gaufrettes'', grid fries, waffle fries, crinkle-cut or criss-cross fries are fries obtained by quarter-turning the potato before each pass over the corrugated bla ...
)
potato chip
A potato chip (North American English; often just chip) or crisp (British and Irish English) is a thin slice of potato that has been either deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or appe ...
s. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark in 1948. and later merged with H.W. Lay & Co. in 1961. The Ruffle name has been used as Ruffles Lays when the product was introduced for the first time in India in 1995 to late 90s.
The product is named as an analogy to the
ruffle
Ruffle or ruffles may refer to:
* Ruffle (sewing), a gathered or pleated strip of fabric
*Ruffle (software), a Flash Player emulator written in the Rust programming language
*Ruffles (potato chips), a brand of potato chips
*Ruffles and flourishes ...
, a strip of fabric sometimes
gathered, creating folds.
Flavors
Ruffles are produced in a variety of flavors and presentations in addition to traditional, some of these variants are produced exclusively for regional markets, the existing varieties include: sour cream & onion, cheddar & sour cream, cheese, barbecue, salt & vinegar, cream cheese, and hot wings.
In Canada, a unique flavour of Ruffles known as
All-Dressed is also the most popular flavour in the country. All-Dressed is a mix of ketchup, barbecue, and salt & vinegar flavours.
In Mexico it has already been sold in the flavors of jamón, buffalo salsa, chile con queso, tomato salsa, bacon and lime. In Brazil it has a exclusive flavor: onion and parsley, but it also had other limited flavors like yakisoba, stroganoff, honey mustard, pepperoni, feijoada, burritos, ribs, pizza and lime.
Marketing
In 2013 a mascot was introduced in Brazil in the Ruffles commercials: a potato with pants and sunglasses called Batatito that at first appeared in commercials aimed at the adult audience. The character was also used in commercials throughout the rest of Latin America. Batatito's last appearance was in 2017 appearing in a commercial for the lime flavor appearing alongside the
Pepsi Twist
Pepsi Twist is a lemon flavored cola, marketed by PepsiCo as an alternative to regular Pepsi.
History
The first incarnation of Pepsi Light was cola and lemon flavor with 50% fewer calories. It was soon replaced with lemon-flavored diet cola of ...
mascots, and also being the only time he appeared on the packaging.
See also
*
McCoy's (similar UK product)
*
Seabrook (similar UK product)
* Chitato (similar product)
*
List of brand name snack foods
This is a list of brand name snack foods. A snack or snack food is a portion of food often smaller than a regular meal, generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from ...
References
External links
*
{{PepsiCo
Brand name potato chips and crisps
Brand name snack foods
Frito-Lay brands
Products introduced in 1948