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World Branding Awards
The World Branding Awards is an international award presented to global and national brands for their work and achievements in branding. The World Branding Forum, based in London, organises the awards. There are three tiers of awards. A Global Award is presented to international brands, a Regional Award is presented to brands that are top in several countries in a particular geographic region, and a National Award is presented to brands from participating countries. The awards trophy is on display at the Museum of Brands, Packaging & Advertising in London. The award's Brand of the Year logo is a registered trademark. The 2015, 2016, 2017 and 2018 award ceremonies took place at Kensington Palace in London. In 2017, the first Animalis Edition, an award ceremony dedicated to pet and animal branding, was held in the Hofburg Palace in Vienna. It is the world's largest animal and pet branding awards ceremony. The second Animalis Edition was held at the same venue in 2019. In 2018, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Branding Awards Logo
In its most general sense, the term "world" refers to the totality of entities, to the whole of reality or to everything that is. The nature of the world has been conceptualized differently in different fields. Some conceptions see the world as unique while others talk of a "plurality of worlds". Some treat the world as #Monism and pluralism, one simple object while others analyze the world as a complex made up of many parts. In ''#Scientific cosmology, scientific cosmology'' the world or universe is commonly defined as "[t]he totality of all space and time; all that is, has been, and will be". ''#Theories of modality, Theories of modality'', on the other hand, talk of possible worlds as complete and consistent ways how things could have been. ''#Phenomenology, Phenomenology'', starting from the horizon of co-given objects present in the periphery of every experience, defines the world as the biggest horizon or the "horizon of all horizons". In ''#Philosophy of mind, philosop ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Royal Horseguards Hotel
The Royal Horseguards Hotel is a London hotel situated in the area of Whitehall. It is operated by Guoman Hotels, a subsidiary of Thistle Hotels. History The building is the centre section of Whitehall Court which was designed by Thomas Archer and A. Green and constructed as a block of luxury residential apartments in 1884. The building's construction was the centrepiece of an elaborate pyramid scheme for fraud by the Liberal MP and property developer Jabez Balfour, through the Liberator Building Society which he controlled. In 1892 the Society collapsed, leaving thousands of investors penniless. Instead of advancing money to home buyers, the Society had advanced money to property companies to buy properties owned by Balfour, at a high price. It achieved its listed building status due to its architecture, which is modelled on a French chateau. The centre section of Whitehall Court was converted to a hotel in 1971 and acquired by Guoman Hotels in 2008. It underwent a £20 mil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Whitehall Court
Whitehall Court in the City of Westminster, England, is one contiguous building but consists of two separate constructions. The south end was designed by Thomas Archer and A. Green and constructed as a block of luxury residential apartments in 1884 while the north end, occupied by the National Liberal Club, was designed by Alfred Waterhouse and completed in 1887. The building was developed speculatively by the Liberal MP and property developer Jabez Balfour, through the Liberator Building Society which he controlled. In 1892 the Society collapsed, leaving thousands of investors penniless. Instead of advancing money to home buyers, the Society had advanced money to property companies to buy properties owned by Balfour, at a high price. Well-known residents have included William Gladstone, Lord Kitchener, Grand Duke Michael Alexandrovich of Russia, George Bernard Shaw and Hall Caine. The building was used as Secret Intelligence Service (MI6) headquarters until the end of the F ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Branding Awards Trophies
In its most general sense, the term "world" refers to the totality of entities, to the whole of reality or to everything that is. The nature of the world has been conceptualized differently in different fields. Some conceptions see the world as unique while others talk of a "plurality of worlds". Some treat the world as one simple object while others analyze the world as a complex made up of many parts. In ''scientific cosmology'' the world or universe is commonly defined as " e totality of all space and time; all that is, has been, and will be". '' Theories of modality'', on the other hand, talk of possible worlds as complete and consistent ways how things could have been. ''Phenomenology'', starting from the horizon of co-given objects present in the periphery of every experience, defines the world as the biggest horizon or the "horizon of all horizons". In ''philosophy of mind'', the world is commonly contrasted with the mind as that which is represented by the mind. ''Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stratford-upon-Avon
Stratford-upon-Avon (), commonly known as just Stratford, is a market town and civil parish in the Stratford-on-Avon district, in the county of Warwickshire, in the West Midlands region of England. It is situated on the River Avon, north-west of London, south-east of Birmingham and south-west of Warwick. The town is the southernmost point of the Arden area on the edge of the Cotswolds. In the 2021 census Stratford had a population of 30,495; an increase from 27,894 in the 2011 census and 22,338 in the 2001 Census. Stratford was originally inhabited by Britons before Anglo-Saxons and remained a village before the lord of the manor, John of Coutances, set out plans to develop it into a town in 1196. In that same year, Stratford was granted a charter from King Richard I to hold a weekly market in the town, giving it its status as a market town. As a result, Stratford experienced an increase in trade and commerce as well as urban expansion. Stratford is a popular tour ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Branding Awards Trophy
In its most general sense, the term "world" refers to the totality of entities, to the whole of reality or to everything that is. The nature of the world has been conceptualized differently in different fields. Some conceptions see the world as unique while others talk of a "plurality of worlds". Some treat the world as one simple object while others analyze the world as a complex made up of many parts. In ''scientific cosmology'' the world or universe is commonly defined as " e totality of all space and time; all that is, has been, and will be". '' Theories of modality'', on the other hand, talk of possible worlds as complete and consistent ways how things could have been. ''Phenomenology'', starting from the horizon of co-given objects present in the periphery of every experience, defines the world as the biggest horizon or the "horizon of all horizons". In ''philosophy of mind'', the world is commonly contrasted with the mind as that which is represented by the mind. ''Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fifth Avenue
Fifth Avenue is a major and prominent thoroughfare in the borough of Manhattan in New York City. It stretches north from Washington Square Park in Greenwich Village to West 143rd Street in Harlem. It is one of the most expensive shopping streets in the world. Fifth Avenue carries two-way traffic from 142nd to 135th Street and carries one-way traffic southbound for the remainder of its route. The entire street used to carry two-way traffic until 1966. From 124th to 120th Street, Fifth Avenue is cut off by Marcus Garvey Park, with southbound traffic diverted around the park via Mount Morris Park West. Most of the avenue has a bus lane, though not a bike lane. Fifth Avenue is the traditional route for many celebratory parades in New York City, and is closed on several Sundays per year. Fifth Avenue was originally only a narrower thoroughfare but the section south of Central Park was widened in 1908. The midtown blocks between 34th and 59th Streets were largely a resid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trademark
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks. The first legislative act concerning trademarks was passed in 1266 under the reign of Henry III of England, requiring all bakers to use a distinctive mark for the bread they sold. The first modern trademark laws emerged in the late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857. The Trade Marks Act 1938 of the United Kingdom changed the system, permitting registration based on "intent-to-use", creating an examination based proce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Museum Of Brands, Packaging & Advertising
The Museum of Brands in London examines the history of consumer culture from Victorian times to the present day. The museum was set up as a registered charity in 2002, and is now located at 111-117 Lancaster Rd, Notting Hill, London W11 1QT. History The museum showcases over 12,000 items from the Robert Opie Collection which were housed in the Museum of Advertising and Packaging at Gloucester Docks from 1984 until its closure in October 2001. The collection moved to Notting Hill in 2005. Another display of the Robert Opie Collection at Opie's Museum of Memories formed part of the now-defunct Wigan Pier Experience. The museum receives over 40,000 visitors annually. Collection The museum features over 12,000 original items including domestic "everyday" products, packaging, posters, toys and games. Set out in chronological order in the form of a "Time Tunnel" the museum takes visitors on a nostalgic journey through 200 years of consumer culture, and shows how the brands aro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
