The World Branding Awards is an international award presented to global and national brands for their work and achievements in

branding Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals ...

. The

World Branding Forum The World Branding Forum is a global nonprofit organisation based in London, England. The forum runs various programmes and organises conference, workshops and seminars. It operates a newsroom and publishes industry news on its website. It is als ...

, based in London, organises the awards. There are three tiers of awards. A Global Award is presented to international brands, a Regional Award is presented to brands that are top in several countries in a particular geographic region, and a National Award is presented to brands from participating countries. The awards trophy is on display at the

Museum of Brands, Packaging & Advertising The Museum of Brands in London examines the history of consumer culture from Victorian times to the present day. The museum was set up as a registered charity in 2002, and is now located at 111-117 Lancaster Rd, Notting Hill, London W11 1QT. ...

in London. The award's Brand of the Year logo is a

registered trademark The registered trademark symbol, , is a typographic symbol that provides notice that the preceding word or symbol is a trademark or service mark that has been registered with a national trademark office. A trademark is a symbol, word, or word ...

. The 2015, 2016, 2017 and 2018 award ceremonies took place at

Kensington Palace Kensington Palace is a royal residence set in Kensington Gardens, in the Royal Borough of Kensington and Chelsea in London, England. It has been a residence of the British royal family since the 17th century, and is currently the official L ...

in London. In 2017, the first Animalis Edition, an award ceremony dedicated to pet and animal branding, was held in the

Hofburg Palace The Hofburg is the former principal imperial palace of the Habsburg dynasty. Located in the centre of Vienna, it was built in the 13th century and expanded several times afterwards. It also served as the imperial winter residence, as Schönbrunn ...

Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...

. It is the world's largest animal and pet branding awards ceremony. The second Animalis Edition was held at the same venue in 2019. In 2018, the Americas Edition of the awards, dedicated to the Americas and the Caribbean, was held at The Plaza on

Fifth Avenue Fifth Avenue is a major and prominent thoroughfare in the borough of Manhattan in New York City. It stretches north from Washington Square Park in Greenwich Village to West 143rd Street in Harlem. It is one of the most expensive shopping stre ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

Nominations, judging and scoring

Nominations for the awards can be made by brands owners, custodians, agencies or the public. There are three tiers of awards: a Global Award is presented to international brands that have a presence in ten or more countries, on three or more continents, limited to the top 100 global brands in any particular year; a Regional Award is presented to brands that are top in several countries in a particular geographic region; and a National Award which is presented to the top brands in participating countries at the awards. Brands that are global winners are not awarded again on a national level. Winners of the awards are judged through three streams: brand valuation, consumer market research and public online voting. There are also other awards for individuals voted for by the World Branding Forum Advisory Council. Winners go through an assessment process to determine the level of work put in by a brand for their branding activities. The level of trust that the brands’ customers and the public have for the brand is also taken into account.

Trophy

The award trophies are made in

Stratford-upon-Avon Stratford-upon-Avon (), commonly known as just Stratford, is a market town and civil parish in the Stratford-on-Avon district, in the county of Warwickshire, in the West Midlands region of England. It is situated on the River Avon, north-we ...

. The first trophies were manufactured in nickel and gold plate and accented in acrylic with a design focus on the logo. In 2016, a new gold-plated trophy was introduced for all winners. This is a solid trophy with no acrylic, and highlights the logo. It is in height and in diameter with an angled top, and weighs . A trophy is on display at the

in London.

Award ceremonies

2020-2021 Awards

The 12th edition, saw over 400 brands from 45 countries named “Brand of the Year” after a voting and nomination process which took place between February and July, and over 250,000 consumer participants. The ceremony for the 2020-2021 Brand of the year award will be held in March at

in London.

2019-2020 Awards

In 2019, the second Animalis Edition of the Awards, focused on pet and animal brands, took place at

in Vienna. 114 brands from 38 countries were named "Brand of the Year". The event was hosted by from Radio FM4 in Austria.

2018–2019 Awards

In 2018, the World Branding Forum held two Brand of the Year Awards ceremonies. The Americas Edition of the awards was held at The Plaza in New York City in July. 22 countries participated. Over 80,000 consumers voted for more than 1,500 brands, and 81 brands from 16 countries were awarded. Comedian

Moody McCarthy Moody McCarthy (born Matthew Patrick McCarthy) is an American stand-up comedian Stand-up comedy is a comedic performance to a live audience in which the performer addresses the audience directly from the stage. The performer is known as a ...

hosted the event. The Global Edition of the Brand of the Year Awards ceremony was then held at

in London, UK in October 2018. 215,000 consumers voted for over 4,500 brands, and the annual ceremony saw 316 brands from 56 countries honoured. David Croft hosted the event.

2017–2018 Awards

Over 135,000 people voted for more than 3,000 brands from 35 countries in 2017. 245 winners were awarded. The awards ceremony was held in Kensington Palace in London. In the same year, the Animalis edition of the awards, focused on pet and animal brands, saw 92 brands from 35 countries named Brand of the Year in a ceremony held at the Hofburg Palace in Vienna.

2016–2017 Awards

This edition of the awards saw over 120,000 people voting for more than 2,800 brands from 35 countries. 210 brands from 30 countries were declared winners. The ceremony was held in Kensington Palace. Among the attendees was the United Arab Emirates Ambassador to the United Kingdom, Sulaiman Almazroui, and the Philippines Ambassador, Evan Garcia. David Croft of Sky Sports hosted the event.

2015–2016 Awards

For the 2015–2016 period, more than 65,000 people voted for 2,600 nominated brands from 35 countries. 118 brands from 30 countries were declared winners. The awards ceremony took place on 24 September 2015 at Kensington Palace.

Olivia Wayne Olivia Wayne ''(née'' Godfrey, born 1986) is a British sports journalist, and co-presenter on the Sky Sports television show '' Good Morning Sports Fans''. Early life She grew up in Mill Hill, London, the daughter of Jewish parents. She was ed ...

of Sky Sports hosted the event.

2014–2015 Awards

Over 2,500 brands from 35 countries were nominated for the Awards for the 2014–2015 period. Of these, 119 brands were awarded.

London ceremony

The London awards ceremony was held on 26 October 2014, at One Whitehall Place, the events building of the

Royal Horseguards Hotel The Royal Horseguards Hotel is a London hotel situated in the area of Whitehall. It is operated by Guoman Hotels, a subsidiary of Thistle Hotels. History The building is the centre section of Whitehall Court which was designed by Thomas Archer ...

. David Croft hosted the event.

Paris ceremony

The Paris awards ceremony took place on 25 March 2015, at the :fr:Hilton Paris Opéra. This second instalment of the 2014–2015 awards emphasised food, beverage, luxury, fashion, lifestyle, hospitality, and service brands, with 50 brands from 22 countries were awarded. French actress, Sara Verhagen, presented the awards, and magician,

Ben Hanlin Benjamin Scott Hanlin (born 26 March 1986) is an English magician and presenter, known for presenting the ITV2 series '' Tricked'' from 2013 to 2016. In 2020, Hanlin competed in the twelfth series of '' Dancing on Ice'', where he finished in f ...

provided the entertainment.

Winners

2018 winners

Global Edition

The 2018-2019 awards ceremony was held at

in London, which saw 270 winners from 33 countries awarded "Brand of the Year". More than 4,500 brands from 57 countries were nominated for the 2018-2019, and 351 brands from 49 countries were declared winners. Global tier winners were: Beijing Tong Ren Tang, BMW,

Cartier Cartier may refer to: People * Cartier (surname), a surname (including a list of people with the name) * Cartier Martin (born 1984), American basketball player Places * Cartier Island, an island north-west of Australia that is part of Australia' ...

Club Med Club Med SAS, commonly known as Club Med and previously known as Club Méditerranée SA, is a French travel and tourism operator headquartered in Paris, specializing in all-inclusive holidays. Founded in 1950, the company has been primarily o ...

JinkoSolar JinkoSolar Holding Co., Ltd. () is a solar panel manufacturer headquartered in Shanghai, China. The company started out as a wafer manufacturer in 2006 and went public on the New York Stock Exchange in 2010. JinkoSolar distributes its solar produc ...

Johnnie Walker Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer John Walker. It is the most widely distributed brand of blended ...

L'Oréal L'Oréal S.A. () is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, sk ...

Lego Lego ( , ; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of variously colored interlocking ...

Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...

Nescafé Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé first introduced their flagship coffee brand in Switzerland on 1 April 1938. History Nestl� ...

Rolex Rolex SA () is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 as ''Wilsdorf and Davis'' by Hans Wilsdorf and Alfred Davis in London, the company registered ''Rolex'' as the brand name of ...

Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...

, Secret Recipe, Schwarzkopf and

Yakult is a Japanese sweetened probiotic milk beverage fermented with the bacteria strain '' Lacticaseibacillus casei'' Shirota. It is sold by Yakult Honsha, based in Tokyo. It is distributed through convenience stores and supermarkets in single-servin ...

Americas Edition

The 2018–2019 Americas Edition, a biennial edition of the World Branding Awards, took place at the Plaza Hotel on

in New York City. Hosted by comedian Moody McCarthy, the awards saw more than 1,500 Americas and Caribbean brands from 22 countries participate, and 81 brands from 16 countries awarded.

2016 winners

The 2016–2017 awards ceremony took place in Kensington Palace, where 210 brands from 30 countries were awarded. Apple, BMW, the

British Council The British Council is a British organisation specialising in international cultural and educational opportunities. It works in over 100 countries: promoting a wider knowledge of the United Kingdom and the English language (and the Welsh lan ...

, Cartier, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, McDonald's, Nescafé, Nike,

Oral-B Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, Californ ...

, Pampers, Rolex, Samsung, Starbucks, Schwarzkopf and VISA were announced as global winners. National tier winners included:

ICBC Industrial and Commercial Bank of China Limited (ICBC; ) is a Chinese multinational bank. Founded as a limited company on 1 January 1984, ICBC is a state-owned commercial bank. With capital provided by the Ministry of Finance of China, the b ...

(China),

Bang & Olufsen Bang & Olufsen (B&O) is a Danish high-end consumer electronics company that designs and manufactures audio products, television sets, and telephones. It was founded in 1925 by Peter Bang and Svend Olufsen, who designed a radio to work with alt ...

(Denmark),

Hermès Hermès International S.A., or simply Hermès ( , ), is a French luxury design house established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, since ...

(France),

Nivea Nivea (, stylized as NIVEA) is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf. In 1890, it w ...

(Germany),

Chow Tai Fook Chow Tai Fook group is a Hong Kong–based, privately-owned conglomerate with holdings in the jewellery, property development, hotel, department store, transportation, energy, telecommunications, port, casino, and other businesses. Despite the ...

(Hong Kong),

State Bank of India State Bank of India (SBI) is an Indian multinational public sector bank and financial services statutory body headquartered in Mumbai, Maharashtra. SBI is the 49th largest bank in the world by total assets and ranked 221st in the ''Fortune ...

, Indomilk (Indonesia),

Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...

(Italy),

Sukiya Sukiya may refer to: * Sukiya-zukuri, traditional Japanese interior * a synonym for chashitsu, a Japanese tea room * Sukiya (restaurant chain) Sukiya (すき家, stylized as SUKIYA) is the largest chain of gyūdon (beef bowl) restaurant in Japa ...

(Japan),

Maybank Malayan Banking Berhad (doing business as Maybank) is a Malaysian universal bank, with key operating "home markets" of Malaysia, Singapore, and Indonesia. According to the 2020 Brand Finance report, Maybank is Malaysia's most valuable bank b ...

(Malaysia),

Dulux Dulux is an internationally available brand of architectural paint originated from the United Kingdom. The brand name Dulux has been used by both Imperial Chemical Industries (ICI) and DuPont since 1931 and was one of the first alkyd-based pa ...

(Netherlands),

SM Supermalls SM Supermalls, also simply known as SM, owned by SM Prime, is a chain of shopping malls in the Philippines that as of November 18, 2022 has 82 malls located across the country and 20 more scheduled to be opened for an eventual total of 102 mal ...

(Philippines),

Sberbank PJSC Sberbank (russian: Сбербанк, initially a contraction of russian: сберегательный банк, translit=sberegatelnyy bank, lit=savings bank, link=no) is a Russian majority state-owned banking and financial services compan ...

(Russia),

Nando's Nando's (; ) is a South African multinational fast casual chain that specialises in flame-grilled peri-peri style chicken. Founded in Johannesburg in 1987, Nando's operates over 1,200 outlets in 30 countries. Their logo (also seen as a sort of ...

(South Africa),

AmorePacific Amorepacific Corporation is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Mamonde, Etude House, AMOREPACIFIC and Innisfree. The firm was founded in 1945 ...

(South Korea),

Santander Santander may refer to: Places * Santander, Spain, a port city and capital of the autonomous community of Cantabria, Spain * Santander Department, a department of Colombia * Santander State, former state of Colombia * Santander de Quilichao, a m ...

(Spain),

King Power The King Power International Group ( th, กลุ่มบริษัท คิง เพาเวอร์ อินเตอร์เนชันแนล) is a Thai travel retail group, based in Bangkok. The chairman and CEO was Vichai Sriva ...

(Thailand), Zurich (Switzerland),

Dubai Duty Free Dubai Duty Free (DDF) is the company responsible for the duty-free operations at Dubai International Airport and Al Maktoum International Airport. Founded in December 1983, DDF recorded first-year sales of US$20 million and has grown into one ...

(UAE), and Prudential (UK), among others. Regional winners included:

Eu Yan Sang Eu Yan Sang () is a company that specialises in traditional Chinese medicine (TCM). It currently runs 170 retail outlets in Singapore, Malaysia, Hong Kong and Macau, plus four factories in Hong Kong and Malaysia. The group also operates 28 TCM ...

, Giordano,

Lee Kum Kee Lee Kum Kee Company Limited () is a Hong Kong-based food company which specializes in manufacturing a wide range of Chinese and Asian sauces. Founded by Lee Kum Sheung in 1888 in Nanshui, Guangdong. Lee Kum Kee produces over 200 Chinese-style sau ...

Mandarin Oriental Mandarin Oriental Hotel Group International Limited (MOHG) is a Hong Kong hotel investment and management group focusing on luxury hotels, resorts, and residences, with a total of 33 properties worldwide, 20 of which are fully or partially ow ...

and

Watsons Watsons () is a Hong Kong health care and beauty care chain store in Asia and Europe. It is the flagship health and beauty brand of the A.S. Watson Group, which is majority owned by CK Hutchison Holdings. It operates near 8,000 stores and ...

from Hong Kong; Indomie (Indonesia); Ajinomoto, Isetan,

Kikkoman is a Japanese food manufacturer. Its main products and services include soy sauce, food seasoning and flavoring, mirin, , and sake, juice and other beverages, pharmaceuticals, and restaurant management services. Kikkoman has production plants a ...

and Uniqlo from Japan; MTN from South Africa; Zara (Spain); and RAK Ceramics (UAE).

2015 winners

Kensington Palace in London was the site of the 2015–2016 awards ceremony. 118 brands from 30 countries were awarded. Global winners included: Apple Inc., Cartier, Coca-Cola, Facebook, Google,

Guinness Guinness () is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in ove ...

HSBC HSBC Holdings plc is a British multinational universal bank and financial services holding company. It is the largest bank in Europe by total assets ahead of BNP Paribas, with US$2.953 trillion as of December 2021. In 2021, HSBC had $10.8 tri ...

IKEA IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been t ...

, Johnnie Walker,

Kleenex Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers. Often used informally as a genericized trademark for facial tissue in the United States and Canada, the nam ...

, Lego, Louis Vuitton, McDonald's,

Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...

, Nescafé, Nike, Inc., Rolex,

Shell Shell may refer to: Architecture and design * Shell (structure), a thin structure ** Concrete shell, a thin shell of concrete, usually with no interior columns or exterior buttresses ** Thin-shell structure Science Biology * Seashell, a hard ou ...

, Starbucks and VISA. National tier winners from around the world include

ANZ Bank ANZ may refer to: People * Anz (musician), a British DJ and electronic musician Banks * ANZ (bank), Australia and New Zealand Banking Group Limited, the fourth-largest bank in Australia ** ANZ Bank New Zealand, the largest bank in New Zealand ...

from Australia,

Sinopec China Petroleum & Chemical Corporation (中国石油化工股份有限公司) or Sinopec (), is a Chinese oil and gas enterprise based in Beijing. It is listed in Hong Kong and also trades in Shanghai. Sinopec Limited's parent, Sinopec Gr ...

from China,

Hugo Boss Hugo Boss AG, often styled as BOSS, is a luxury fashion house headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing companies, ...

from Germany,

Airtel Bharti Airtel Limited, commonly known as (d/b/a) Airtel, is an Indian multinational telecommunications services company based in New Delhi. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Currently, ...

from India, Prada from Italy,

Seiko , commonly known as Seiko ( , ), is a Japanese maker of watches, clocks, electronic devices, semiconductors, jewelry, and optical products. Founded in 1881 by Kintarō Hattori in Tokyo, Seiko introduced one of the first quartz watches and the ...

from Japan, Samsung from Korea, Gulf Insurance Group from Kuwait, Maybank from Malaysia,

KLM KLM Royal Dutch Airlines, legally ''Koninklijke Luchtvaart Maatschappij N.V.'' (literal translation: Royal Aviation Company Plc.), is the flag carrier airline of the Netherlands. KLM is headquartered in Amstelveen, with its hub at nearby Amste ...

from the Netherlands,

Babcock University Babcock University is a private Christian co-educational Nigerian university owned and operated by the Seventh-day Adventist Church in Nigeria. The university is located at Ilishan-Remo, Ogun State, Nigeria, equidistant between Ibadan and Lago ...

from Nigeria, HBL Bank from Pakistan, Tanduay Rum from the Philippines,

Chunghwa Telecom Chunghwa Telecom Company, Ltd. () (, ) is the largest integrated telecom service provider in Taiwan, and the incumbent local exchange carrier of PSTN, Mobile, and broadband services in the country. History Chunghwa Telecom was founded as ...

from Taiwan, MTN Group from South Africa, Santander Group from Spain,

Singha Beer Singha ( th, สิงห์; RTGS: ''Sing'') is a pale lager beer manufactured in Thailand by the Singha Corporation Co. Ltd., a subsidiary of its parent company, Boon Rawd Brewery. Singha was first brewed in 1933, and in 1939 officially endo ...

from Thailand, Dubai Duty Free from the UAE, and Royal Mail from the United Kingdom. RAK Ceramics won a regional award for being one of the largest brands in its category in the Middle East.

2014 winners

The London awards ceremony in 2014 saw 69 brands from 25 countries awarded. Global winners included: Apple Inc., Coca-Cola, Del Monte,

Heinz The H. J. Heinz Company is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. Heinz manufactures thousands of food products in plants on six conti ...

, HSBC, Louis Vuitton,

McDonald’s McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger st ...

, Samsung,

Sony PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a divi ...

and VISA. National tier winners include

Barclays Barclays () is a British multinational universal bank, headquartered in London, England. Barclays operates as two divisions, Barclays UK and Barclays International, supported by a service company, Barclays Execution Services. Barclays traces ...

, the

BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...

British Airways British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a populati ...

Thomas Cook Thomas Cook (22 November 1808 – 18 July 1892) was an English businessman. He is best known for founding the travel agency Thomas Cook & Son. He was also one of the initial developers of the "package tour" including travel, accommodation ...

, the

University of Oxford , mottoeng = The Lord is my light , established = , endowment = £6.1 billion (including colleges) (2019) , budget = £2.145 billion (2019–20) , chancellor ...

, Lego,

Ferrari Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari (1898–1988) in 1939 from the Alfa Romeo racing division as ''Auto Avio Costruzioni'', the company built its first car in ...

, Royal Dutch Shell, Silentnight, and Burj Al Arab Jumeirah. Each brand is named Brand of the Year in their respective categories. The awards gave special recognition to

Tony Fernandes Anthony Francis Fernandes (born 30 April 1964) is a Malaysian entrepreneur. He is the founder of Tune Air Sdn. Bhd., which took over the first Malaysian budget airline, AirAsia. Fernandes turned AirAsia, a failing government-linked commerci ...

, Group CEO of

AirAsia Capital A Berhad, () operating as AirAsia (stylized as ''airasia'') is a Malaysian multinational low-cost airline headquartered near Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. AirAsia operate ...

, naming him Brand Builder of the Year for his outstanding work in building the airline brand. At the 2014–2015 Paris awards ceremony, 50 brands from 22 countries were awarded. Global winners included Cartier,

Evian Evian ( , ; , stylized as evian) is a French company that bottles and commercialises mineral water from several sources near Évian-les-Bains, on the south shore of Lake Geneva. It produces over 2 billion plastic bottles per year. Today, Evia ...

Gillette Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gil ...

Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance ...

, Hermès,

Hilton Hotels & Resorts Hilton Hotels & Resorts (formerly known as Hilton Hotels) is a global brand of full-service hotels and resorts and the flagship brand of American multinational hospitality company Hilton Worldwide, Hilton. The original company was founded by C ...

, IKEA, L’Oréal,

Moët & Chandon Moët & Chandon (), also known simply as Moët, is a French fine winery and co-owner of the luxury goods company LVMH Moët Hennessy Louis Vuitton SE. Moët et Chandon is one of the world's largest champagne producers and a prominent champag ...

, Nike, Inc., Prada and

UPS UPS or ups may refer to: Companies and organizations * United Parcel Service, an American shipping company ** The UPS Store, UPS subsidiary ** UPS Airlines, UPS subsidiary * Underground Press Syndicate, later ''Alternative Press Syndicate'' or ...

. National tier winners included:

Penfolds Penfolds is an Australian wine producer that was founded in Adelaide in 1844 by Christopher Rawson Penfold, an English physician who emigrated to Australia, and his wife Mary Penfold. It is one of Australia's oldest wineries, and is currently p ...

(Australia);

China Telecom China Telecom Corp., Ltd. is a Chinese telecommunications company. It is one of the red chip listed companies of state-owned China Telecommunications Corporation. Its H shares have been traded on the Stock Exchange of Hong Kong since 15 Novembe ...

;

Media Markt Media Markt is a German multinational chain of stores selling consumer electronics with over 1000 stores in Europe. With chain of stores Saturn it constitutes Media-Saturn Holding, owned by the retail company Ceconomy, which was demerged from M ...

(Germany);

Taj Hotels Resorts and Palaces Taj Hotels is a chain of luxury hotels and a subsidiary of the Indian Hotels Company Limited, headquartered in Mumbai, India. Incorporated by Jamsetji Tata in 1902, the company is a part of the Tata Group, one of India's largest business conglom ...

(India);

Indosat PT Indosat Tbk, trading as Indosat Ooredoo Hutchison, is a telecommunications provider in Indonesia which is owned by Ooredoo Hutchison Asia, a joint venture between Ooredoo and Hutchison Asia Telecom Group (a part of CK Hutchison Holdings) sinc ...

(Indonesia); NTT Docomo (Japan);

SK Telecom SK Telecom Co., Ltd. ( or ) is a South Korean wireless telecommunications operator and former film distributor and is part of the SK Group, one of the country's largest chaebols. It leads the local market with 50.5 percent share as of 2008. S ...

(Korea);

Pos Malaysia Pos Malaysia Berhad ( en, Malaysian Post, ) is a postal delivery service in Malaysia, with history dating back to early 1800s. Services Pos Malaysia provides postal and related services, namely: * Standard Mail (Flexipack Domestic, Standard M ...

; Campina (Netherlands); SMRT (Singapore); Telkom (South Africa);

Roche F. Hoffmann-La Roche AG, commonly known as Roche, is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has shares listed on the SIX S ...

(Switzerland); Chunghwa Telecom (Taiwan); and

Eurostar Eurostar is an international high-speed rail service connecting the United Kingdom with France, Belgium and the Netherlands. Most Eurostar trains travel through the Channel Tunnel between the United Kingdom and France, owned and operated sep ...

(UK). Each brand was named Brand of the Year in their respective categories.

Presenters

For the 2014 awards, the London ceremony at One Whitehall Place was presented by David Croft from

Sky Sports Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television sports brand in the United Kingdom and Ireland. It ...

, while French actress Sara Verhagen presented the Paris ceremony. Magician Ben Hanlin from ITV2's ''Tricked (TV series), Tricked'' and Discovery Channel's ''Breaking Magic'' also performed at the Paris event. The 2015 awards ceremony at Kensington Palace was presented by

from

, and David Croft presented the 2016, 2017 and 2018 awards. The 2017 and 2019 Animalis edition in Vienna was presented by , whilst comedian

hosted the 2018 Americas Edition of the awards in New York.

References

{{reflist, colwidth=30em

External links

World Branding Awards
Official website Awards established in 2014 Branding organizations Business and industry awards