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Win Bigly
''Win Bigly: Persuasion in a World Where Facts Don't Matter'' is a 2017 nonfiction book by Scott Adams, creator of '' Dilbert'', and author of '' How To Fail At Everything and Still Win Big''. The book presents Adams's theory that Donald Trump's victory in the 2016 United States presidential election was due to Trump being a "master persuader" with a deep understanding of persuasion and the human mind. In 2015, Adams publicly predicted Trump's victory. Adams later cited his research into the field of persuasion as the basis for his claim. He wrote ''Win Bigly'' to analyze Trump's tactics and offer guidance to improve readers' communication skills. He describes people who, like Trump, are skilled at convincing listeners as "master persuaders". He posits that when debating an issue, facts are only important when they can impact at an emotional level. Reception '' Florida Today'' described the subject matter as "something of great value in today’s media-saturated environment," an ...
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Scott Adams
Scott Raymond Adams (born June 8, 1957) is an American author and cartoonist. He is the creator of the syndicated ''Dilbert'' comic strip, and the author of several nonfiction works of satire, commentary, and business. ''Dilbert'' gained national prominence during the downsizing period in 1990s America and reached a worldwide audience. Adams worked in various business roles before he became a full-time cartoonist in 1995. He writes in a satirical, often sarcastic way about the social and psychological landscape of white-collar workers in modern corporations. In addition Adams has written books in various other areas, including the spiritual experiment ''God's Debris'' encapsulating a form of pandeism, and books on political and management topics, including '' Win Bigly: Persuasion in a World Where Facts Don't Matter''. Early life Adams was born in 1957 in Windham, New York, the son of Paul and Virginia (née Vining) Adams. He is of half-German descent and also has English, Iris ...
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Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pennsylvania with a bachelor's degree in 1968. He became president of his father's real estate business in 1971 and renamed it The Trump Organization. He expanded the company's operations to building and renovating skyscrapers, hotels, casinos, and golf courses. He later started side ventures, mostly by licensing his name. From 2004 to 2015, he co-produced and hosted the reality television series ''The Apprentice (American TV series), The Apprentice''. Trump and his businesses have been involved in more than 4,000 state and federal legal actions, including six bankruptcies. Trump's political positions have been described as populist, protectionist, isolationist, and nationalist. He won the 2016 United States presidential election as the Repu ...
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Persuasion
Persuasion or persuasion arts is an umbrella term for Social influence, influence. Persuasion can influence a person's Belief, beliefs, Attitude (psychology), attitudes, Intention, intentions, Motivation, motivations, or Behavior, behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a Classics, classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campa ...
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Dilbert
''Dilbert'' is an American comic strip written and illustrated by Scott Adams, first published on April 16, 1989. It is known for its satirical office humor about a white-collar, micromanaged office with engineer Dilbert as the title character. It has spawned dozens of books, an animated television series, a video game, and hundreds of themed merchandise items. ''Dilbert Future'' and ''The Joy of Work'' are among the most read books in the series. In 1997, Adams received the National Cartoonists Society Reuben Award and the Newspaper Comic Strip Award for his work. ''Dilbert'' appears online and as of 2013 was published daily in 2,000 newspapers in 65 countries and 25 languages. Publication history ''Dilbert'' began syndication by United Feature Syndicate (a division of United Media) in April 1989. On June 3, 2010, United Media sold their licensing arm, along with the rights to ''Dilbert'', to Iconix Brand Group. This led to ''Dilbert'' leaving United Media. In late Decembe ...
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2016 United States Presidential Election
The 2016 United States presidential election was the 58th quadrennial presidential election, held on Tuesday, November 8, 2016. The Republican ticket of businessman Donald Trump and Indiana governor Mike Pence defeated the Democratic ticket of former secretary of state and First Lady of the United States Hillary Clinton and the United States senator from Virginia Tim Kaine, in what was considered a large upset. Trump took office as the 45th president, and Pence as the 48th vice president, on January 20, 2017. It was the fifth and most recent presidential election in which the winning candidate lost the popular vote. It was also the sixth presidential election, and the first since 1944, in which both major party candidates were registered in the same home state. Per the Twenty-second Amendment to the United States Constitution, then-incumbent president Barack Obama was ineligible to seek a third term. Clinton defeated self-described democratic socialist Senator Ber ...
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Modes Of Persuasion
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: ''pisteis'') are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's ''Rhetoric''. Ethos ''Ethos'' (plural: ''ethea'') is an appeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject. This can be done by: *Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic *Demonstrating mastery of the terminology of the field (cant) *Being introduced by or producing bona fides from other established authorities Pathos ''Pathos'' (plural: ''pathea'') is an appeal to the audience's emotions. The terms ''sympathy'', ''pathetic'', and ''empathy'' are derived from it. It can be in the form of metaphor, ...
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Reason (magazine)
''Reason'' is an American libertarian monthly magazine published by the Reason Foundation. The magazine has a circulation of around 50,000 and was named one of the 50 best magazines in 2003 and 2004 by the ''Chicago Tribune''. History ''Reason'' was founded in 1968 by Lanny Friedlander (1947–2011), a student at Boston University, as a more-or-less monthly mimeographed publication. In 1970 it was purchased by Robert W. Poole Jr., Manuel S. Klausner, and Tibor R. Machan, who set it on a more regular publishing schedule. As the monthly print magazine of "free minds and free markets", it covers politics, culture, and ideas with a mix of news, analysis, commentary, and reviews. During the 1970s and 80s, the magazine's contributors included Milton Friedman, Murray Rothbard, Thomas Szasz, and Thomas Sowell. In 1978, Poole, Klausner, and Machan created the associated Reason Foundation, in order to expand the magazine's ideas into policy research. Marty Zupan joined ''Reason'' in 1 ...
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Florida Today
''Florida Today'' is the major daily newspaper serving Brevard County, Florida. Al Neuharth of the Gannett corporation started the paper in 1966, and some of the things he did with this newspaper presaged what he would later do at USA Today. In addition to its regular daily publication, ''Florida Today'' publishes three weekly community newspapers that are tailored for the North, South, and Central areas within Brevard County. Average daily circulation ($1.25/issue) of the main publication is 54,021, with Sunday circulation ($3.50/issue) 89,328 (2013). Circulation of the paper tends to be higher in the winter, lower in summer. History Gannett's ''Florida Today'', initially simply ''TODAY'', was built at the ''Cocoa Tribune'', to compete with the regional and dominant ''Orlando Sentinel'' and the statewide ''Miami Herald''. When Gannett (Gannett Florida) acquired the Cocoa newspaper, it also acquired the ''Titusville Star-Advocate'' in the county seat to the north, and the tab ...
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Publishers Weekly
''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of Book Publishing and Bookselling". With 51 issues a year, the emphasis today is on book reviews. The magazine was founded by bibliographer Bibliography (from and ), as a discipline, is traditionally the academic study of books as physical, cultural objects; in this sense, it is also known as bibliology (from ). English author and bibliographer John Carter describes ''bibliography ... Frederick Leypoldt in the late 1860s, and had various titles until Leypoldt settled on the name ''The Publishers' Weekly'' (with an apostrophe) in 1872. The publication was a compilation of information about newly published books, collected from publishers and from other sources by Leypoldt, for an audience of booksellers. By 1876, ''The Publishers' Weekly ...
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Politico
''Politico'' (stylized in all caps), known originally as ''The Politico'', is an American, German-owned political journalism newspaper company based in Arlington County, Virginia, that covers politics and policy in the United States and internationally. It primarily distributes content online but also with printed newspapers, radio, and podcasts. Its coverage in Washington, D.C., includes the U.S. Congress, lobbying, the media, and the presidency. Axel Springer SE, a German publisher, announced in August 2021 that it had agreed to buy Politico from founder Robert Allbritton for over $1 billion. The closing took place in late October 2021. The new owners said they would add staff, and at some point, put the publication's news content behind a paywall. Axel Springer is Europe's largest newspaper publisher and had previously acquired ''Insider''. History Origins, style, and growth ''Politico'' was founded in 2007 to focus on politics with fast-paced Internet reporting in gr ...
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Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is Steve Fo ...
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