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Vividata
Vividata is a Toronto-based not-for-profit research organization that provides impact and marketing data on print media readership in Canada. Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audience Databank (NADbank). The merged company temporarily used the name Amalco. The non-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ... PMB traced itself back to 1973, when it conducted its first national print survey. PMB conducted surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications. NADbank's work had significant overlap with PMB. Vividata also has a custom syndicated survey division known as Vivintel. See also * Numeris, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anchor of the Golden Horseshoe, an urban agglomeration of 9,765,188 people (as of 2021) surrounding the western end of Lake Ontario, while the Greater Toronto Area proper had a 2021 population of 6,712,341. Toronto is an international centre of business, finance, arts, sports and culture, and is recognized as one of the most multicultural and cosmopolitan cities in the world. Indigenous peoples have travelled through and inhabited the Toronto area, located on a broad sloping plateau interspersed with rivers, deep ravines, and urban forest, for more than 10,000 years. After the broadly disputed Toronto Purchase, when the Mississauga surrendered the area to the British Crown, the British established the town of York in 1793 and later designat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine ''who'' is listening rather than just ''how many'' people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research. Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of individ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing (magazine)
''Strategy'' is a Canadian business magazine about marketing, advertising and media. The magazine is published by Brunico Communications, and was launched in 1989. It was merged in 2016 with ''Marketing'', a formerly competing title which Brunico acquired from Rogers Media Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties, such as the Citytv and Omni Television terrestrial television stations, Sportsnet, .... ''Infopresse'', November 3, 2016. References External links *[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Non-profit
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in contrast with an entity that operates as a business aiming to generate a profit for its owners. A nonprofit is subject to the non-distribution constraint: any revenues that exceed expenses must be committed to the organization's purpose, not taken by private parties. An array of organizations are nonprofit, including some political organizations, schools, business associations, churches, social clubs, and consumer cooperatives. Nonprofit entities may seek approval from governments to be tax-exempt, and some may also qualify to receive tax-deductible contributions, but an entity may incorporate as a nonprofit entity without securing tax-exempt status. Key aspects of nonprofits are accountability, trustworthiness, honesty, and openness to eve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Numeris
Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the primary provider of viewership numbers for television and radio broadcasters in Canada. History Numeris was founded by the Canadian Association of Broadcasters on May 11, 1944 as the Bureau of Broadcast Measurement. In 1964, it became the first ratings service in the world to introduce computerized sample selection. In 2004, the organization began a joint venture with Nielsen Media Research to adopt its Portable People Meter system for television audience measurement. The organization officially shortened its name to BBM Canada in 2001; despite this, many outlets still referred to the organization under its previous name. In late December 2011, BBM sued Canadian technology company Research in Motion for trademark infringement, as it uses the "BBM" acronym to r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1973 Establishments In Ontario
Events January * January 1 - The United Kingdom, the Republic of Ireland and Denmark 1973 enlargement of the European Communities, enter the European Economic Community, which later becomes the European Union. * January 15 – Vietnam War: Citing progress in peace negotiations, U.S. President Richard Nixon announces the suspension of offensive action in North Vietnam. * January 17 – Ferdinand Marcos becomes President for Life of the Philippines. * January 20 – Richard Nixon is Second inauguration of Richard Nixon, sworn in for a second term as President of the United States. Nixon is the only person to have been sworn in twice as President (First inauguration of Richard Nixon, 1969, Second inauguration of Richard Nixon, 1973) and Vice President of the United States (First inauguration of Dwight D. Eisenhower, 1953, Second inauguration of Dwight D. Eisenhower, 1957). * January 22 ** George Foreman defeats Joe Frazier to win the heavyweight world boxing championship. ** A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publishing In Canada
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include electronic publishing such as ebooks, academic journals, micropublishing, websites, blogs, video game publishing, and the like. Publishing may produce private, club, commons or public goods and may be conducted as a commercial, public, social or community activity. The commercial publishing industry ranges from large multinational conglomerates such as Bertelsmann, RELX, Pearson and Thomson Reuters to thousands of small independents. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing (k-12) and academic and scientific publishing. Publishing is also undertaken by governments, civi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research Companies Of Canada
Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an island shared by Finland and Sweden Art, entertainment, and media Films * ''Market'' (1965 film), 1965 South Korean film * ''Market'' (2003 film), 2003 Hindi film *'' The Market: A Tale of Trade'', a Turkish film Television * ''The Market'' (TV series), a New Zealand television drama Brands or enterprises * The Market (company), a concept grocery store *The Market, a specialized Safeway store Types of economic markets *Agricultural marketing *Emerging market *Energy market *Financial market *Foreign exchange market *Grey market, commodity trade outside of original producer's distribution channel *Media market, geographic area with mostly the same set of media outlets *Niche market *Open market, a free trade economy; the antonym of close ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
