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Marketing (magazine)
''Strategy'' is a Canadian business magazine about marketing, advertising and media. The magazine is published by Brunico Communications, and was launched in 1989. It was merged in 2016 with ''Marketing'', a formerly competing title which Brunico acquired from Rogers Media Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties, such as the Citytv and Omni Television terrestrial television stations, Sports .... ''Infopresse'', November 3, 2016. References External links *[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brunico Communications
Brunico Communications is a Canadian magazine publishing company."Desktop tabloid publishing firm sports 2 publications and a profit". ''The Globe and Mail'', October 9, 1989. The company specializes primarily in online trade magazines serving media industries, including the magazines '' Playback'', ''Realscreen'', ''Kidscreen'' and ''Strategy''. The company has also owned and operated the Banff World Media Festival, one of the world's largest film and television industry conferences, since 2016. It also oversees the Kidscreen Awards, a ceremony which focuses on recognizing outstanding achievement in youth entertainment, including categories in Preschool, Children, and Young Adult programming in television and film. History The company was established by James Shenkman in 1986. Soon after unsuccessfully applying for a Canadian Radio-television and Telecommunications Commission license for a radio station in Mississauga, he identified a gap in Canadian coverage of media industries ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Serv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such me ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Financial Post
The ''Financial Post'' was an English Canadian business newspaper, which published from 1907 to 1998. In 1998, the publication was folded into the new ''National Post'',"Black says Post to merge with new paper". ''The Globe and Mail'', July 23, 1998. although the name ''Financial Post'' has been retained as the banner for that paper's business section and also lives on in the ''Post''s monthly business magazine, ''Financial Post Business''. The ''Financial Post'' started publication in 1907 by John Bayne Maclean."Publishing Inc. on the move". ''The Globe and Mail, April 9, 1983. It was a weekly publication, and one of the core assets of Maclean's media business, which eventually became Maclean-Hunter. The paper was purchased by Sun Media in 1987, and expanded into a daily tabloid on February 1, 1988, and added home delivery newspaper in 1990, with a reformatted ''Financial Post Magazine'' following shortly after. In 1998, Sun Media sold the ''Financial Post'' to Hollinger, wh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rogers Media
Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties, such as the Citytv and Omni Television terrestrial television stations, Sportsnet, OLN, localized versions of FX and FXX, the Rogers Radio stations, and these properties' associated digital media outlets. The company previously owned a number of magazines under the Rogers Publishing banner, including the former Maclean-Hunter magazines (such as namesake ''Maclean's''). In 2019, Rogers completed its divestment of the unit's remaining properties to St. Joseph Communications. Operations Current television brands owned by Rogers include the English-language Citytv and multicultural Omni television systems, and the Sportsnet family of channels, which began as a group of regional sport channels and now serves as the ''de facto'' sports programming brand and division for Rogers. Through Sportsnet, Rogers also dis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazines Established In 1989
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. Definition In the technical sense a ''journal'' has continuous pagination throughout a volume. Thus '' Business Week'', which starts each issue anew with page one, is a magazine, but the '' Journal of Business Communication'', which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or trade publications are also peer-reviewed, for example the '' Journal of Accountancy''. Non-peer-reviewed academic or professional publications are generally ''professional magazines''. That a publication calls itself a ''journal'' does not make it a journal in the technical sense; ''The Wall Street Journal'' is actually a newspaper. Etymology The word "magazine" derives from Arabi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1989 Establishments In Canada
File:1989 Events Collage.png, From left, clockwise: The Cypress Street Viaduct, Cypress structure collapses as a result of the 1989 Loma Prieta earthquake, killing motorists below; The proposal document for the World Wide Web is submitted; The Exxon Valdez oil tanker runs aground in Prince William Sound, Alaska, causing a large Exxon Valdez oil spill, oil spill; The Fall of the Berlin Wall begins the downfall of Communism in Eastern Europe, and heralds German reunification; The United States United States invasion of Panama, invades Panama to depose Manuel Noriega; The Singing Revolution led to the independence of the Baltic states of Estonia, Latvia, and Lithuania from the Soviet Union; The stands of Hillsborough Stadium in Sheffield, Yorkshire, where the Hillsborough disaster occurred; 1989 Tiananmen Square protests and massacre, Students demonstrate in Tiananmen Square, Beijing; many are killed by forces of the Chinese Communist Party., 300x300px, thumb rect 0 0 200 200 1989 Loma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Magazines Published In Canada
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
