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Valdivieso Advertising Sign
The Valdivieso advertising sign (Spanish: letrero publicitario de Valdivieso) is a rooftop outdoor advertisement at 93 General Bustamante Street, Santiago, Chile. Erected around 1954, it was declared a National Monument of Chile on May 31, 2010. The neon sign turns on at 9:00 PM during the summer and at 6:00 PM during the winter. History The Valdivieso advertising sign was built in 1955 by the Luminosos Parragué company. General manager Claudio Parragué stated: See also *Monarch advertising sign *Boston Citgo sign The Boston Citgo sign is a large, double-faced sign featuring the logo of the oil company Citgo that overlooks Kenmore Square in Boston. The sign was installed in 1940 and updated with Citgo's present logo in 1965. The sign has become a landmark ... References External links ID:2169 Consejo de Monumentos Nacionales (Chile) [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Santiago
Santiago (, ; ), also known as Santiago de Chile, is the capital and largest city of Chile as well as one of the largest cities in the Americas. It is the center of Chile's most densely populated region, the Santiago Metropolitan Region, whose total population is 8 million which is nearly 40% of the country's population, of which more than 6 million live in the city's continuous urban area. The city is entirely in the country's central valley. Most of the city lies between above mean sea level. Founded in 1541 by the Spanish conquistador Pedro de Valdivia, Santiago has been the capital city of Chile since colonial times. The city has a downtown core of 19th-century neoclassical architecture and winding side-streets, dotted by art deco, neo-gothic, and other styles. Santiago's cityscape is shaped by several stand-alone hills and the fast-flowing Mapocho River, lined by parks such as Parque Forestal and Balmaceda Park. The Andes Mountains can be seen from most points ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Santiago Metropolitan Region
Santiago Metropolitan Region ( es, link=no, Región Metropolitana de Santiago) is one of Chile's 16 first-order administrative divisions. It is the country's only landlocked administrative region and contains the nation's capital, Santiago. Most commercial and administrative centers are located in the region, including Chile's main international airport, Arturo Merino Benítez International Airport. With an area of and population over 7 million, it is Chile's most populated and most densely populated region. History The region's history of European influence started in 1542, a few days after Santiago was founded. When the Santiago cabildo was built, its function was to supervise the entire territory. Later, with the creation of the cities of La Serena and Concepción and the creation of their respective cabildos, its territorial reach was reduced. On 30 August 1826, 8 provinces were created, with the Santiago Province being one of them, but it wasn't until 1980 that the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Neon Lighting
Neon lighting consists of brightly glowing, electrified glass tubes or bulbs that contain rarefied neon or other gases. Neon lights are a type of cold cathode gas-discharge light. A neon tube is a sealed glass tube with a metal electrode at each end, filled with one of a number of gases at low pressure. A high potential of several thousand volts applied to the electrodes ionizes the gas in the tube, causing it to emit colored light. The color of the light depends on the gas in the tube. Neon lights were named for neon, a noble gas which gives off a popular orange light, but other gases and chemicals are used to produce other colors, such as hydrogen (red), helium (yellow), carbon dioxide (white), and mercury (blue). Neon tubes can be fabricated in curving artistic shapes, to form letters or pictures. They are mainly used to make dramatic, multicolored glowing signage for advertising, called neon signs, which were popular from the 1920s to 1960s and again in the 1980s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Out-of-home Advertising
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories. These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses. Currently, the United Kingdom and France are Western Europe's first and second largest markets for OOH, respectively. Data from Outsmart (formerly the Outdoor Media Centre), the UK's out-of-home advertising trade association, shows that digi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chile
Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east and the Pacific Ocean to the west. Chile covers an area of , with a population of 17.5 million as of 2017. It shares land borders with Peru to the north, Bolivia to the north-east, Argentina to the east, and the Drake Passage in the far south. Chile also controls the Pacific islands of Juan Fernández, Isla Salas y Gómez, Desventuradas, and Easter Island in Oceania. It also claims about of Antarctica under the Chilean Antarctic Territory. The country's capital and largest city is Santiago, and its national language is Spanish. Spain conquered and colonized the region in the mid-16th century, replacing Inca rule, but failing to conquer the independent Mapuche who inhabited what is now south-central Chile. In 1818, after declaring in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Monarch Advertising Sign
The Monarch advertising sign (letrero publicitario de Monarch in Spanish) is a neon billboard located on the roof of a building at 51 Rancagua Street, in the Santiago Metropolitan Region of Santiago, Chile. The sign was initially installed in 1954, and in 2010 was declared a National Monument of Chile. It is also classified as a Historical Monument. History The Luminosos Parragué company built and installed the Monarch advertising sign in 1955. According to the general manager of the company, Claudio Parragué says: Translation to English: The Monarch advertising sign is made of neon lighting Neon lighting consists of brightly glowing, electrified glass tubes or bulbs that contain rarefied neon or other gases. Neon lights are a type of cold cathode gas-discharge light. A neon tube is a sealed glass tube with a metal electrode .... It turns on every night; at 9:00 PM in the summer and at 6:00 PM in the winter. See also * Valdivieso advertising sign * Nati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Boston Citgo Sign
The Boston Citgo sign is a large, double-faced sign featuring the logo of the oil company Citgo that overlooks Kenmore Square in Boston. The sign was installed in 1940 and updated with Citgo's present logo in 1965. The sign has become a landmark of Boston through its appearance in the background of Boston Red Sox games at Fenway Park. Description The Citgo sign is a two-sided, , square, white sign with the Citgo logo, called the trimark, and the word mark CITGO. The sign advertises the oil company Citgo, which is a subsidiary of Petróleos de Venezuela S.A. The sign features thousands of light-emitting diodes (LEDs) that turn off every night at midnight. The current sign was unveiled in March 2005 after a six-month restoration project. LEDs were selected for their durability, energy efficiency, intensity, and ease of maintenance. On October 15, 2008, a small electrical fire inside the sign caused approximately $5,000 worth of damage, partially melting the plastic and leaving visi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Individual Signs
An individual is that which exists as a distinct entity. Individuality (or self-hood) is the state or quality of being an individual; particularly (in the case of humans) of being a person unique from other people and possessing one's own needs or goals, rights and responsibilities. The concept of an individual features in diverse fields, including biology, law, and philosophy. Etymology From the 15th century and earlier (and also today within the fields of statistics and metaphysics) ''individual'' meant " indivisible", typically describing any numerically singular thing, but sometimes meaning "a person". From the 17th century on, ''individual'' has indicated separateness, as in individualism. Law Although individuality and individualism are commonly considered to mature with age/time and experience/wealth, a sane adult human being is usually considered by the state as an "individual person" in law, even if the person denies individual culpability ("I followed instr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Monuments Of Chile
The National Monuments of Chile (Spanish: ''Monumentos Nacionales de Chile''), also abbreviated MN, are the constructions, elements and places that form part of the country's cultural heritage, and they are protected by law. They are National Heritage Sites that are an important part of the culture of Chile. Definition and categories The law N° 17.288 of national monuments stipulates that: There are 938 national monuments as at October 2008. The monuments are grouped on the following categories: :* Historic Monuments (633). :* Public Monuments (150). :* Archaeologic Monuments (21 elementos). :* Typical or Picturesque Zones (95). :* Sanctuaries of Nature (39). Historic Monuments Are considered National Monuments: In the register of the National Monuments Council, there are 633 elements (October 2008). Some of the most notable are: :* Aduana de Antofagasta :* Ambassador (clipper) :* Ascensores de Valparaíso (Funicular railways of Valparaíso) :* Biblioteca Nacional ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buildings And Structures Completed In 1955
A building, or edifice, is an enclosed structure with a roof and walls standing more or less permanently in one place, such as a house or factory (although there's also portable buildings). Buildings come in a variety of sizes, shapes, and functions, and have been adapted throughout history for a wide number of factors, from building materials available, to weather conditions, land prices, ground conditions, specific uses, prestige, and aesthetic reasons. To better understand the term ''building'' compare the list of nonbuilding structures. Buildings serve several societal needs – primarily as shelter from weather, security, living space, privacy, to store belongings, and to comfortably live and work. A building as a shelter represents a physical division of the human habitat (a place of comfort and safety) and the ''outside'' (a place that at times may be harsh and harmful). Ever since the first cave paintings, buildings have also become objects or canvasses of much artistic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buildings And Structures In Santiago
A building, or edifice, is an enclosed structure with a roof and walls standing more or less permanently in one place, such as a house or factory (although there's also portable buildings). Buildings come in a variety of sizes, shapes, and functions, and have been adapted throughout history for a wide number of factors, from building materials available, to weather conditions, land prices, ground conditions, specific uses, prestige, and aesthetic reasons. To better understand the term ''building'' compare the list of nonbuilding structures. Buildings serve several societal needs – primarily as shelter from weather, security, living space, privacy, to store belongings, and to comfortably live and work. A building as a shelter represents a physical division of the human habitat (a place of comfort and safety) and the ''outside'' (a place that at times may be harsh and harmful). Ever since the first cave paintings, buildings have also become objects or canvasses of much artistic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
