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Val Morgan
The Val Morgan Group, formerly known as Val Morgan Cinema Advertisers, is an Australian advertising company first established in 1894. The company primarily specialises in cinema advertising, having worked with major Australian cinema chains including Village Cinemas, Event Cinemas, and sister company Hoyts. The company was acquired by the Hoyts Group in 2004. Val Morgan Outdoor (VMO), operates advertising screens in shopping centres, gyms, service stations and office towers, as well as outdoor digital billboards. Val Morgan also operates the Australian versions of media websites PopSugar, Thrillist, and Fandom through Val Morgan Digital, which also owns media website The Latch. History Val Morgan Pty Ltd was first established in 1894 in Melbourne, Australia by Valentine Morgan, initially offering advertising opportunities for live theatre and events. The company shifted to cinema advertising in 1914 and by the 1920s, Val Morgan was in control of the advertising in over 100 cin ...
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Digital Billboards
A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such as expressways and major roadways. History The first proper billboards were invented in the 1830s by Jared Bell in America. He wanted to advertise a circus and put up a large and colourful billboard in 1835. P.T. Barnum saw the benefits of this advertising medium, and also followed suit. In 2005, the first digital billboards were installed. Safety concerns There have been concerns regarding road safety when digital billboards are present. The Federal Highway Administration The Federal Highway Administration (FHWA) is a division of the United States Department of Transportation that specializes in highway transportation. The agency's major activities are grouped into two programs, the Fede ...
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Richmond, Victoria
Richmond is an inner-city suburb in Melbourne, Victoria, Australia, east of Melbourne's Central Business District, located within the City of Yarra local government area. Richmond recorded a population of 28,587 at the 2021 census, with a median age of 34. A.W.Howitt recorded the Kulin/Woiwurrung name for Richmond as Quo-yung with the possible meaning of 'dead trees'. Three of the 82 designated major activity centres identified in the Melbourne 2030 Metropolitan Strategy are located in Richmond—the commercial strips of Victoria Street, Bridge Road and Swan Street. The diverse suburb has been the subject of gentrification since the early 1990s and now contains an eclectic mix of expensively converted warehouse residences, public housing high-rise flats and terrace houses from the Victorian-era. The residential segment of the suburb exists among a lively retail sector. Richmond was home to the Nine Network studios, under the callsign of GTV-9, until the studios moved to ...
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Hoyts
The Hoyts Group of companies in Australia and New Zealand includes Hoyts Cinemas and Val Morgan. Hoyts operates more than 450 cinema screens and 55,000 seats, making it Australia's second largest movie exhibitor after Event Hospitality & Entertainment. Val Morgan sells advertising on cinema screens and digital billboards. In 2015, the majority of Hoyts was acquired by a Chinese conglomerate, the Wanda Group. In Argentina by Cinemark. In Chile it was acquired by Cinépolis, and in Uruguay by Life Cinemas. History 1909 - 1930: At the start of the 20th century, dentist Arthur Russell bought a share in a small touring tent show incorporating magic and moving pictures. Russell also performed shows at St George's Hall in Bourke Street, Melbourne, and in 1909 moving pictures was the only attraction. Russell eventually negotiated a long lease for St George's Hall with the purpose of opening a Picture Palace called Hoyt's Pictures. By the time he died at the end of World ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Village Cinemas
Village Cinemas is an Australian-based multinational movie theater, film exhibition brand that mainly shows blockbuster (entertainment), blockbuster, mainstream, children's film, children and family films and some arthouse, foreign language film, foreign language and documentary films. Since 2003, its Australian sites became a joint venture between Village Roadshow and Event Cinemas, Amalgamated Holdings Limited (AHL) (Now known as Event Hospitality and Entertainment), forming Australian Theatres. Previous to this, Village Cinemas was the founding entity of parent company, Village Roadshow from 1954 when the first drive-in theatre was established, and from 1988 Warner Bros. owned a third share in the chain. The Village Cinemas brand also operates in various forms within some international markets, either as a joint venture with Village Roadshow, or under licence, where they also operate within Event Hospitality and Entertainment's Event Cinemas, Event Cinemas/Greater Union/Birc ...
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Event Cinemas
Greater Union Organisation Pty Ltd, trading as Event Cinemas, Greater Union, GU Film House, Moonlight Cinema and Birch Carroll & Coyle (BCC Cinemas), is the largest movie exhibitor in Australia and New Zealand, with over 140 Multiplex (movie theater), cinema complexes currently operating worldwide. The Greater Union Organisation is a subsidiary of the Australian Stock Exchange, ASX-listed Event Hospitality and Entertainment, a corporation that owns and operates brands in the entertainment, hospitality and leisure sectors, mainly within Australasia. History The Event Cinemas cinema chain has had a great impact on the Australian culture and cinema of Australia, film industry, and has a history of mergers and acquisitions and liquidations that span over a century. Early 20th century From 1906 to 1911, during Silent film, the silent era, Australia was the most prolific producer of feature films in the world, a period which included the creation of the first feature-length film Th ...
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Thrillist
Thrillist is an online media website covering food, drink, travel and entertainment. The company was founded in 2004 and is based in New York City, United States. In October 2016, Thrillist merged with internet brands '' The Dodo'', NowThis News, and Seeker to form the digital media holding company Group Nine Media, which has since been acquired by Vox Media in 2022. History Thrillist was founded in 2004 by Ben Lerer, son of media executive Kenneth Lerer; and Adam Rich, his friend from college. They graduated from the University of Pennsylvania in 2003 and moved to New York City. Rich initially served as president, and Ben Robinson served as the Chief Creative Officer. Lerer and Rich sent the first Thrillist e-mail newsletter in 2005 to 600 friends. In early 2017, following layoffs of more than 25 employees, the Thrillist editorial, video, and distribution staffs announced plans to unionize with the Writers Guild of America East. In response, Lerer refused to voluntarily recogn ...
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Fandom (website)
Fandom (formerly known as Wikicities before 2007 and later Wikia before 2019) is a wiki hosting service that hosts wikis mainly on entertainment topics (i.e. video games, TV series, movies, entertainers, etc.). Its domain is operated by Fandom, Inc. (formerly known as Wikia, Inc. until 2019), a for-profit Delaware company founded in October 2004 by Jimmy Wales (co-founder of Wikipedia) and Angela Beesley. Fandom was acquired in 2018 by TPG Capital and Jon Miller through Integrated Media Co. Fandom uses MediaWiki, the open-source wiki software used by Wikipedia. Fandom, Inc. derives its income from advertising and sold content, publishing most user-provided text under copyleft licenses. The company also runs the associated Fandom editorial project, offering pop-culture and gaming news. Fandom wikis are hosted under the domain ''fandom.com'', but some, especially those that focus on subjects other than media franchises, were hosted under ''wikia.org'' until November 2021. Hist ...
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Melbourne, Australia
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a metropolitan area known as Greater Melbourne, comprising an urban agglomeration of 31 local municipalities, although the name is also used specifically for the local municipality of City of Melbourne based around its central business area. The metropolis occupies much of the northern and eastern coastlines of Port Phillip Bay and spreads into the Mornington Peninsula, part of West Gippsland, as well as the hinterlands towards the Yarra Valley, the Dandenong and Macedon Ranges. It has a population over 5 million (19% of the population of Australia, as per 2021 census), mostly residing to the east side of the city centre, and its inhabitants are commonly referred to as "Melburnians". The area of Melbourne has been home to Aboriginal Victorians ...
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Event Hospitality And Entertainment
EVT Limited (EVT), formerly Amalgamated Holdings Limited and then Event Hospitality and Entertainment, is an Australian company which operates cinemas, hotels and resorts in Australia, New Zealand and Germany. EVT owns the largest cinema chains in Australia and New Zealand, including brands Event Cinemas, Birch, Carroll and Coyle, CineStar, Greater Union, and others. EVT owns many hotels under its subsidiaries Atura Hotels, Rydges Hotels & Resorts, and others. History 1911–1940s In 1911, The Christian (1911 film), ''The Christian'' was released. This was the first film produced by West's Pictures, which later became part of Greater Union. From 1911 to 1913, a series of mergers resulted in the formation of The Combine (Australian film industry), The Combine, a powerful alliance between exhibitor Union Theatres and the production and distribution company Australasian Films. The Combine imported many of its films and was blamed by independent competitors for a drop in the local ...
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Service Stations
A filling station, also known as a gas station () or petrol station (), is a facility that sells fuel and engine lubricants for motor vehicles. The most common fuels sold in the 2010s were gasoline (or petrol) and diesel fuel. Gasoline pumps are used to pump gasoline, diesel, compressed natural gas, CGH2, HCNG, LPG, liquid hydrogen, kerosene, alcohol fuel (like methanol, ethanol, butanol, propanol), biofuels (like straight vegetable oil, biodiesel), or other types of fuel into the tanks within vehicles and calculate the financial cost of the fuel transferred to the vehicle. Besides gasoline pumps, one other significant device which is also found in filling stations and can refuel certain (compressed-air) vehicles is an air compressor, although generally these are just used to inflate car tires. Many filling stations provide convenience stores, which may sell confections, alcoholic beverages, tobacco products, lottery tickets, soft drinks, snacks, coffee, newspapers, ma ...
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