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The Hoyts
Hoyts
Group is an Australian group of companies, including Hoyts Exhibition, Hoyts
Hoyts
Kiosk and Val Morgan. The company operates more than 430 screens and over 65,000 seats. Val Morgan, the cinema advertising arm of the Hoyts
Hoyts
Group, is Australia
Australia
and New Zealand’s leading national supplier of cinema screen advertising with network coverage of over 2,000 cinema screens covering metro, regional and country areas. VMO is Val Morgan’s sister company offering digital screen advertising in over 4,000 Out-of-Home environments in Australia
Australia
and New Zealand. In June 2015, the Hoyts
Hoyts
Group was wholly acquired by Wanda Cinema Line, a subsidiary of Chinese conglomerate Dalian Wanda Group, the largest commercial property developer in China and world's largest cinema chain operator.[1] In the exhibition business, the largest part of the Hoyts
Hoyts
Group, their main competitor is Event Cinemas
Event Cinemas
(partnered with Village Cinemas
Village Cinemas
in Victoria and Tasmania) and smaller competitors include Wallis Cinemas, Palace Cinemas, Dendy, Reading Cinemas and the Avoca Beach Picture Theatre (whom operate on a small scale in Australia).

Contents

1 History 2 Features

2.1 Hoyts
Hoyts
LUX 2.2 Recliner Cinemas 2.3 Xtremescreen 2.4 Hoyts
Hoyts
IMAX 2.5 D-Box

3 Digital Cinema capital investment plans 4 Hoyts
Hoyts
Distribution 5 Hoyts
Hoyts
Exhibition

5.1 Bluewater

6 Val Morgan 7 Home entertainment 8 See also 9 References 10 External links

History[edit]

Former logo of Hoyts
Hoyts
Cinemas

At the start of the 20th century dentist Dr Arthur Russell, who was, in his spare time, a cornet player and a magician, purchased a share in a small American travelling circus, known as Hoyts
Hoyts
Circus, and travelled with them as the resident magician. After a financially disastrous run, Russell returned to his work as a dentist. Undeterred, he leased the old St. Georges Hall in Bourke Street, Melbourne
Melbourne
(later known as the Hoyts
Hoyts
Esquire), and in 1908 began showing short films[2] on Saturday nights. Unlike his previous venture, it was successful, and as a result, he formed a new company called Hoyts
Hoyts
Pictures Pty. Ltd. By the time he died at the end of World War I, Hoyts
Hoyts
had expanded into the suburbs of Melbourne, and into Sydney. On September 29, 1926, Hoyts
Hoyts
and two other companies, Electric Theatres Pty. Ltd. and Associated Theatres Pty. Ltd., merged to become Hoyts
Hoyts
Theatres Limited. On March 27, 1936, the Fox Family Pictures logo (now Twentieth Century Fox) secured a major shareholding in the company. In August 1982, Twentieth Century Fox
Twentieth Century Fox
sold Hoyts
Hoyts
to a group of four Melbourne
Melbourne
businessmen. In April 1985, the Fink family subsequently bought out the other partners to become the sole owner. The Finks began to expand the company, into areas such as film distribution, home entertainment, and cinema operations in New Zealand, the United States, South America
South America
and Europe. In 1987, the corporation was restructured and two of the companies in the corporation were listed on the Australian Stock Exchange: Hoyts Media and Hoyts
Hoyts
Entertainment. However, the company that owned the cinemas, Hoyts
Hoyts
Cinemas, was not floated until 1996. The years between 1987 and 1996 saw considerable expansion, so that by 1994, Hoyts
Hoyts
was the 10th biggest cinema chain in the world and was owned by an American investment company—Hellman and Friedman—directors and senior management, and the Australian company Lend Lease Corporation.

The foyer of the eight-screen Hoyts
Hoyts
in Greensborough Plaza, Greensborough, a north-eastern suburb of Melbourne. This picture was taken in October 2012, and like many other national chains within this shopping centre, Hoyts' old logo remains at the front.

In 1996, Hoyts
Hoyts
Cinemas was floated and in 1999, the late Kerry Packer's private family company, Consolidated Press Holdings, bought the chain for $620 million (A$745.3 million). After that, Hoyts
Hoyts
began to sell off cinemas. This trend began in 1999 when their Polish operations were sold, and in 2000 when their UK operations were also sold. In 2003, Hoyts
Hoyts
sold its Hoyts
Hoyts
America operations to Regal Entertainment Group and National Amusements
National Amusements
with the remaining cinemas sold to Boston, MA-based Northeast Cinemas (which acquired US rights to the Hoyts
Hoyts
brand name) or sold to independent operators or closed. As of 2017, multiplexes in Simsbury, CT
Simsbury, CT
and Linthicum Heights, MD still operate under the Hoyts
Hoyts
nameplate. In 2004, it joined forces with Village Roadshow
Village Roadshow
and AHL to bail out Val Morgan Cinema Advertising, eventually taking their stake to 100% in 2005. In December that year, PBL and West Australian Newspapers purchased the company from Consolidated Press Holdings. On 29 March 2007, Hoyts
Hoyts
opened their latest cinema in Sylvia Park,[3] in Auckland, New Zealand—featuring what is now the largest 35 mm film screen in the world[4] and bean bag seating. In September 2007, PBL and WAN sold each of their 50% shares in the Hoyts
Hoyts
Group to Sydney-based private equity firm Pacific Equity Partners. The sale valued the company at A$440 million.[5] In October 2008, Hoyts
Hoyts
announced a takeover bid for Australian Multiplex Cinemas (AMC). The purchase did not proceed, although at the time Hoyts
Hoyts
still hoped to return to Queensland, where previously they had owned theatres in Brisbane and a three cinema complex in Surfers Paradise on the Gold Coast. On 17 March 2010 Australia's Hoyts
Hoyts
Corporation announced its intention to expand its New Zealand
New Zealand
cinema operations with the purchase of Barrie Everard's Berkeley Cinema Group.[6] The two companies completed the transaction in June 2010 after regulatory approval,[7] adding four multiplexes to Hoyts
Hoyts
New Zealand
New Zealand
presence in Auckland. In October 2010 it was announced that Hoyts
Hoyts
will acquire Australian Multiplex Cinemas. This purchase was successfully completed in November 2010. In December 2014, Hoyts
Hoyts
was bought by Chinese billionaire Sun Xishuang, who is believed to have paid up to A$900 million through his investment company ID Leisure Ventures, based in the British Virgin Islands. Most of the Hoyts
Hoyts
management were expected to be retained. Sun has links to the Chinese conglomerate Dalian Wanda, which in 2012 bought the American cinema chain AMC Theatres.[8] On 2 June 2015 Wanda Cinema Line, a subsidiary of Dalian Wanda Group, purchased Hoyts
Hoyts
from ID Leisure Ventures for an undisclosed amount, speculated to be more than the AUD $900 million.[9] Features[edit]

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Hoyts
Hoyts
LUX[edit] HOYTS LUX offers cinema-goers the best seat in the house. Ticket holders can use an exclusive bar before or after their chosen film, with a selection of food and drinks. Food can also be delivered to a customer's seat if he or she wants to eat or drink during the screening. More details on Hoyts
Hoyts
LUX can be found here. Recliner Cinemas[edit] In 2015, Hoyts
Hoyts
were the first to market with powered recliner cinema seats. The upgraded seats bring an all new meaning to your standard trip to the cinema and make for an exceptional movie experience. The powered recliners are now in 25 Hoyts
Hoyts
cinema locations across Australia. Xtremescreen[edit] Xtremescreen cinemas boast the biggest screen and best sound in the complex, with the screen at Hoyts
Hoyts
Blacktown being the largest at 28 metres wide. The cinema uses 4K digital projection for these screens. Xtremescreen primarily uses Dolby Digital Plus
Dolby Digital Plus
as the system sound format, although Dolby Atmos
Dolby Atmos
is used in the newer cinemas. Many movies can be screened with Xtremescreen, if they meet the chain's requirements. Hoyts
Hoyts
IMAX[edit] In 2008, Hoyts
Hoyts
launched the first joint venture with IMAX
IMAX
outside North America and opened three Digital IMAX
IMAX
screens retrofitted into existing theatres at their Carousel, Entertainment Quarter and Highpoint multiplexes. The first film shown in IMAX
IMAX
was the 2008 remake of The Day the Earth Stood Still. Both 2D and 3D films are shown in Hoyts
Hoyts
IMAX. Only selected IMAX
IMAX
films are shown. D-Box[edit] Main article: D-Box Technologies D-Box is a brand new motion experience introduced in Hoyts
Hoyts
Te Awa, located in Hamilton, New Zealand. The seats are coded via Motion Code, and move interactively with the movie. This is not the first time the company has experimented with motion simulation. In the mid-1990s Hoyts
Hoyts
previously operated a motion simulator ride at the Highpoint cinema(in the location currently occupied by Imax), though it used ride films instead of commercial blockbusters. It was called "Cinemotion" and was created by Iwerks who also supplied the films used. Digital Cinema capital investment plans[edit] Hoyts
Hoyts
Exhibition replaced all film equipment with Digital Cinema equipment within an ambitious 18 month window, in preparation for the sale of the Hoyts
Hoyts
group.[citation needed] The modernization of the equipment to the current Hollywood mandated Digital Cinema standard, is expected to cost the group somewhere in the order of 30 million AUD. This amount is subsidized by the Virtual Print Fee received from the participating Hollywood Studios. This 30M AUD cost is also expected to be offset by the significant reduction in staffing requirements (exhibitors in the USA are claiming a 90% reduction in projection staff post-modernization). If Hoyts
Hoyts
follow through with their capital investment plans, they stand a chance of relinquishing their position as the lowest capital investor in the Australian cinema exhibition industry. Hoyts
Hoyts
Distribution[edit] Hoyts
Hoyts
Distribution was the film distribution arm of the Group until 2012. It existed in its own right in the 1980s-early 1990s, and was later merged with the distribution operations of Columbia TriStar and 20th Century Fox. In 2002, the company was brought back to life, distributing primarily films produced by Nine Films and Television, Channel 9's film production arm, and major independent studios, such as Lions Gate Entertainment. In July 2012 it was acquired by StudioCanal.[10] Distribution:

Cannon Films
Cannon Films
(1980–1995) (when MGM Home Entertainment replaced distribution) Summit Entertainment
Summit Entertainment
(2007–2013)

Hoyts
Hoyts
Exhibition[edit] Hoyts
Hoyts
Exhibition, the largest and most well-known arm of The Hoyts Group, manages cinemas in five Australian states; the Australian Capital Territory, New South Wales, South Australia, Victoria and Western Australia. Hoyts
Hoyts
Exhibition also operates 8 cinemas across New Zealand. Bluewater[edit] Hoyts
Hoyts
were the original operator of the multi-screen cinema at the Bluewater shopping mall in the UK,[11] having been signed up by Bluewater developer Lend Lease Corporation
Lend Lease Corporation
(also an Australian firm). Hoyts
Hoyts
also operated the 'Gallery' upmarket subsection to the Bluewater cinema. A couple of years later, Hoyts
Hoyts
decided to exit the UK market to concentrate on their operations in Australia
Australia
and New Zealand, as the Bluewater site was their only UK operation, making the operation uneconomical. Showcase Cinemas, an established UK cinema operator, took over operation of the Bluewater cinema,[12] though retained much of the fabric, layout and design that had been introduced by Hoyts, including The Gallery. (Showcase also operate the Cinema de Lux
Cinema de Lux
brand of upmarket cinema but as of 2009 have not introduced this branding to the Gallery at Bluewater). Val Morgan[edit]

Current logo of Val Morgan.

Val Morgan holds the advertising rights to virtually all advertising screens in Australia
Australia
and almost all screens in New Zealand. In Australia, this includes the circuits of Hoyts, Greater Union, Village, Birch Carroll & Coyle, Wallis, Reading Cinemas, Australian Multiplex Cinemas, Skycity Cinemas, Regent Cinemas and the majority of independent cinemas.[13] In addition to on-screen advertising, Val Morgan is involved in such cinema-based advertising opportunities as co-branding, poster boxes, foyer displays and live advertisements. The company also operates about 1000 digital advertising panels in over 200 shopping centres, and the same number of TV screens in over 100 Australian petrol stations.[14] Through a joint-venture with Motivate Publishing, the Gulf's leading publisher of magazines and books, Val Morgan expanded its operations into the United Arab Emirates, representing the advertising interests of many key cinemas in the region.[13] Home entertainment[edit] In the 1980s and early 1990s, Hoyts
Hoyts
operated the local operations of RCA/Columbia Pictures International Video, known as RCA-Columbia Pictures- Hoyts
Hoyts
Video. RCA/Columbia Pictures/ Hoyts
Hoyts
released approximately 12 new video titles every month. These titles were typically made up of 2 A titles, 2 B titles, 6 C titles (which would have included a "kids" movie and a "classic" movie), and one or two "sell-through" titles. "Sell-through" was the name that was given to the videos that were put on sale to the public via their local video store. Potentially one of the most successful video titles released by RCA/Columbia Pictures/ Hoyts
Hoyts
in the late 1980s was the original RoboCop, starring Peter Weller (via an international distribution pact RCA-Columbia had formed with Orion Pictures) . By the 1990s, it was known as Columbia TriStar Hoyts
Hoyts
Home Video, but Hoyts
Hoyts
soon dropped out of the venture. Hoyts
Hoyts
Distribution releases are distributed on DVD and Blu-ray by Sony Pictures Home Entertainment. There were also three imprints the company had: First Release Home Entertainment, which released B-movies, music, Thames Video, and some mainstream releases; Video Box Office, which handled other B-movies, content from HBO
HBO
in the US, and other mainstream releases; and Magic Window , which handled children's videos (the sub-label was used for the same purpose by RCA-Columbia in North America). Hoyts
Hoyts
also had a joint venture with Polygram, forming Hoyts
Hoyts
Polygram Video at the around the same time as their joint venture with RCA/Columbia Pictures Home Video. Their only well known release was the film version of New Zealand
New Zealand
comic strip Footrot Flats, entitled Footrot Flats: The Dog's Tale. See also[edit]

Australian Theatres Birch Carroll & Coyle Event Cinemas Greater Union Palace Cinemas Reading Cinemas The Movie Masters Cinema Group Village Cinemas Wallis Cinemas Warner Village Cinemas

References[edit]

^ "RPT-China's Dalian Wanda buys Australian cinema chain Hoyts". Reuters. 2 June 2015. Retrieved 3 June 2015.  ^ "St Georges Hall / Hoyts
Hoyts
De Luxe / Esquire, Melbourne". Cinema and Audience Research Project. Retrieved 9 July 2017.  ^ http://www.Hoyts.co.nz/Cinemas/Cinema_Search.aspx ^ http://www.scoop.co.nz/stories/CU0703/S00302.htm ^ "Private equity firm swallows Hoyts
Hoyts
Group". The Age. Melbourne. 24 September 2007.  ^ Gibson, Nevil (17 March 2010). " Hoyts
Hoyts
to buy out Barrie Everard's Berkeley cinemas". National Business Review. Retrieved 3 October 2011.  ^ [1] ^ Lynch, Jared (23 December 2014). " Hoyts
Hoyts
sold to investment firm ID Leisure Ventures". The Sydney
Sydney
Morning Herald. Sydney. Retrieved 10 April 2015.  ^ Frater, Patrick (2 June 2015). "China's Wanda Buys Australia's Hoyts Multiplex Chain". Variety. Retrieved 3 June 2015.  ^ http://www.studiocanal.com/en/studiocanal-group/about ^ Hoyts
Hoyts
Bluewater development ^ Showcase Bluewater website ^ a b "History". Val Morgan Cinema Network. Archived from the original on 29 March 2013. Retrieved 20 March 2013.  ^ "Val Morgan Outdoor". Val Morgan Cinema Network. Archived from the original on 29 March 2013. Retrieved 20 March 2013. 

External links[edit]

Wikimedia Commons has media related to Hoyts.

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