The Val Morgan Group, formerly known as Val Morgan Cinema Advertisers, is an Australian
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
company first established in 1894. The company primarily specialises in cinema advertising, having worked with major Australian cinema chains including
Village Cinemas
Village Cinemas is an Australian-based multinational movie theater, film exhibition brand that mainly shows blockbuster (entertainment), blockbuster, mainstream, children's film, children and family films and some arthouse, foreign language fil ...
,
Event Cinemas
Greater Union Organisation Pty Ltd, trading as Event Cinemas, Greater Union, GU Film House, Moonlight Cinema and Birch Carroll & Coyle (BCC Cinemas), is the largest movie exhibitor in Australia and New Zealand, with over 140 Multiplex (movie the ...
, and sister company
Hoyts
The Hoyts Group of companies in Australia and New Zealand includes Hoyts Cinemas and Val Morgan. Hoyts operates more than 450 cinema screens and 55,000 seats, making it Australia's second largest movie exhibitor after Event Hospita ...
. The company was acquired by the Hoyts Group in 2004.
Val Morgan Outdoor (VMO), operates advertising screens in shopping centres, gyms, service stations and office towers, as well as outdoor digital billboards. Val Morgan also operates the Australian versions of media websites
PopSugar,
Thrillist
Thrillist is an online media website covering food, drink, travel and entertainment. The company was founded in 2004 and is based in New York City, United States. In October 2016, Thrillist merged with internet brands '' The Dodo'', NowThis News ...
, and
Fandom
A fandom is a subculture composed of fans characterized by a feeling of empathy and camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significant ...
through Val Morgan Digital, which also owns media website The Latch.
History
Val Morgan Pty Ltd was first established in 1894 in
Melbourne, Australia
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a metropol ...
by Valentine Morgan, initially offering advertising opportunities for live theatre and events. The company shifted to cinema advertising in 1914 and by the 1920s, Val Morgan was in control of the advertising in over 100 cinemas in Victoria.
In 2001, Val Morgan acquired Media Entertainment Group, leaving them to be the only cinema advertising company in the Australian market. Val Morgan was acquired in a joint venture between Hoyts, Village Cinemas, and
Amalgamated Holdings in 2004, with Hoyts later increasing their stake to 100%.
Val Morgan acquired PumpTV in 2012, which had a number of screens installed in
service stations across Australia, expanding the group's presence in outdoor advertising. The company also acquired local advertising agency CineAds in 2013, returning to the Western Australian market for the first time since exiting the state in 2002.
In 2019, a joint venture was formed to advertise on cinema screens in Saudi Arabia, as part of the group's expansion across the Middle East.
See also
{{Portal, Australia, Companies
*
List of oldest companies in Australia
This list of oldest businesses and companies in Australia includes businesses, whether incorporated or organised in a different form (such as a partnership). However, the list excludes non-commercial associations and educational
Education ...
References
Australian companies established in 1894
Dalian Wanda Group
Advertising industry