Trading Up The Chain
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Trading Up The Chain
Trading up the chain is a marketing and propaganda tactic of deliberately inducing circular reporting, by seeding a message or claim in a less-credible medium, with the intent of it being quoted and repeated by publications (or people) who appeal to a wider audience. Those more-authoritative sources are then cited, to build up the message's credibility and publicize it further. Trading up the chain can be a tactic for disinformation and media manipulation. The term was publicized by the author and marketer Ryan Holiday, who described its use in marketing and politics. See also * Information laundering * Argument from authority * Disinformation * Astroturfing Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants. It is a p ... References {{Media manipulation Disinformation Internet manipu ...
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Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in news and journalism, government, advertising, entertainment, education, and activism and is often associated with material which is prepared by governments as part of war efforts, political campaigns, health campaigns, revolutionaries, big businesses, ultra-religious organizations, the media, and certain individuals such as soapboxers. In the 20th century, the English term ''propaganda'' was often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies. Equivalent non-English terms have also la ...
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Circular Reporting
Circular reporting, or false confirmation, is a situation in source criticism where a piece of information appears to come from multiple independent sources, but in reality comes from only one source. In many cases, the problem happens mistakenly through sloppy reporting or intelligence-gathering. However, the situation can also be intentionally contrived by the source or reporter as a way of reinforcing the widespread belief in its information. This problem occurs in a variety of fields, including intelligence gathering, journalism, and scholarly research. It is of particular concern in military intelligence because the original source has a higher likelihood of wanting to pass on misinformation, and because the chain of reporting is more prone to being obscured. It is also a problem in journalism and the development of conspiracy theories, in which the primary goal of a source spreading unlikely or hard-to-believe information is to make it appear to be widely known. The case ...
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Disinformation
Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate. The English word ''disinformation'' comes from the application of the Latin prefix ''dis-'' to ''information'' making the meaning "reversal or removal of information". The rarely used word had appeared with this usage in print at least as far back as 1887. Some consider it a loan translation of the Russian ''dezinformatsiya'', derived from the title of a KGB black propaganda department. Defector Ion Mihai Pacepa claimed Joseph Stalin coined the term, giving it a French-sounding name to claim it had a Western origin. Russian use began with a "special disinformation office" in 1923. Disinformation was defined in '' Great Soviet Encyclopedia'' (1952) as "false information with the intention to deceive public opinion". Operation INFEKTION was a Soviet disinformation campaign to influence opinion that the U. ...
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Media Manipulation
Media manipulation is a series of related techniques in which partisans create an image or argument that favors their particular interests. Such tactics may include the use of logical fallacies, manipulation, outright deception (disinformation), rhetorical and propaganda techniques, and often involve the suppression of information or points of view by crowding them out, by inducing other people or groups of people to stop listening to certain arguments, or by simply diverting attention elsewhere. In '' Propaganda: The Formation of Men's Attitudes'', Jacques Ellul writes that public opinion can only express itself through channels which are provided by the mass media of communication – without which there could be no propaganda. It is used within public relations, propaganda, marketing, etc. While the objective for each context is quite different, the broad techniques are often similar. As illustrated below, many of the more modern mass media manipulation methods are types of ...
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Ryan Holiday
Ryan Holiday (born June 16, 1987) is an American author, modern Stoic, public-relations strategist, owner of the Painted Porch Bookshop and host of the podcast ''The Daily Stoic.'' Prior to becoming an author, he served as the former director of marketing and eventually an advisor for American Apparel. Holiday's debut to writing was in 2012, when he published ''Trust Me, I'm Lying.'' Holiday's notable works include his books on Stoic philosophy, such as ''The Obstacle Is the Way'', ''Ego is the Enemy'', ''Stillness is the Key'', ''Courage is Calling'', and ''Lives of the Stoics''. Career Early career Holiday began his professional career after dropping out of college at the age of 19.Reclaiming Their Moment
New York Times. By Vincent M. Mallozzi, March 1, 2015
He attended University of Cali ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
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Politics
Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studies politics and government is referred to as political science. It may be used positively in the context of a "political solution" which is compromising and nonviolent, or descriptively as "the art or science of government", but also often carries a negative connotation.. The concept has been defined in various ways, and different approaches have fundamentally differing views on whether it should be used extensively or limitedly, empirically or normatively, and on whether conflict or co-operation is more essential to it. A variety of methods are deployed in politics, which include promoting one's own political views among people, negotiation with other political subjects, making laws, and exercising internal and external force, including wa ...
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Information Laundering
Information laundering is the surfacing of news, false or otherwise, from unverified sources into the mainstream. In advancing disinformation in such a way that makes it accepted as ostensibly legitimate information, information laundering resembles money laundering—the transforming of illicit funds into ostensibly legitimate funds. In adversarial machine learning, ''information laundering'' refers to a general strategy that purposely alters the information released to adversaries, with the goal of alleviating model stealing attacks. Descriptions Information laundering, as summarized by American comedian and commentator Jon Stewart, can happen when relatively reputable news organizations report on something that a blog or platform of unknown credibility has written. These news organizations may attribute the assertion, but another publication may omit its original source. "That piece of information n where the news came fromhas now been laundered," Stewart says, and the orig ...
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Argument From Authority
An argument from authority (''argumentum ab auctoritate''), also called an appeal to authority, or argumentum ad verecundiam, is a form of argument in which the opinion of an authority on a topic is used as evidence to support an argument. Some consider that it is used in a cogent form if all sides of a discussion agree on the reliability of the authority in the given context, and others consider it to be a fallacy to cite the views of an authority on the discussed topic as a means of supporting an argument. Overview Historically, opinion on the appeal to authority has been divided: it is listed as a non-fallacious argument as often as a fallacious argument in various sources, as some hold that it can be a strong or at least valid defeasible argument and others that it is weak or an outright fallacy. The general form of this type of argument is: Use in science Scientific knowledge is best established by evidence and experiment rather than argued through authority as authorit ...
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Disinformation
Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate. The English word ''disinformation'' comes from the application of the Latin prefix ''dis-'' to ''information'' making the meaning "reversal or removal of information". The rarely used word had appeared with this usage in print at least as far back as 1887. Some consider it a loan translation of the Russian ''dezinformatsiya'', derived from the title of a KGB black propaganda department. Defector Ion Mihai Pacepa claimed Joseph Stalin coined the term, giving it a French-sounding name to claim it had a Western origin. Russian use began with a "special disinformation office" in 1923. Disinformation was defined in '' Great Soviet Encyclopedia'' (1952) as "false information with the intention to deceive public opinion". Operation INFEKTION was a Soviet disinformation campaign to influence opinion that the U. ...
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Astroturfing
Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial connection. The term ''astroturfing'' is derived from AstroTurf, a brand of synthetic carpeting designed to resemble natural grass, as a play on the word "grassroots". The implication behind the use of the term is that instead of a "true" or "natural" grassroots effort behind the activity in question, there is a "fake" or "artificial" appearance of support. Definition In political science, it is defined as the process of seeking electoral victory or legislative relief for grievances by helping political actors find and mobilize a sympathetic public, and is designed to create the image of public consensus where there ...
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Internet Manipulation And Propaganda
Internet manipulation refers to the co-optation of digital technology, such as social media algorithms and automated scripts, for commercial, social or political purposes. Such tactics may be employed with the explicit intent to manipulate public opinion, polarise citizens, silence political dissidents, harm corporate or political adversaries, and improve personal or brand reputation. Hackers, hired professionals and private citizens have all been reported to engage in internet manipulation using software typically Internet bots such as social bots, votebots and clickbots. ''Cognitive hacking'' refers to a cyberattack that aims to change users' perceptions and corresponding behaviors. Internet manipulation is sometimes also used to describe selective Internet censorship or violations of net neutrality. Issues * Behavior Manipulation: Fake news, disinformation, and AI can secretly affect behavior. This is a different issue from affecting cognitive beliefs, as this can operate o ...
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