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The Advertising Archives
The Advertising Archives is a picture library and museum with an archive of one million British and American press ads, TV stills, magazine covers, catalogues, greetings cards, posters, illustrations and cultural ephemera dating from 1850 to the present day. It is located in London and is the largest collection of its kind in Europe. The archives are not open to the public. History In 1989 Larry and Suzanne Viner established The Advertising Archives from Larry's personal collection of thousands of vintage magazines.Photo Archive News In 2002 The Advertising Archives purchased the rights to ''John Bull'' magazine from IPC Media. ''John Bull'' was a weekly magazine, originally published in the UK from the late 1940s to the early 1960s by Odhams Press, with cover illustrations which epitomized middle-class English life of the time. In many ways it mirrored the iconic cover artwork of its American equivalent, ''The Saturday Evening Post''. Collection All of the iconic 20th century ...
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London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ...
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IPC Media
TI Media (formerly International Publishing Company, IPC Magazines Ltd, IPC Media and Time Inc. UK) was a consumer magazine and digital publisher in the United Kingdom, with a portfolio selling over 350 million copies each year. Most of its titles now belong to Future plc. History Origins The British magazine publishing industry in the mid-1950s was dominated by a handful of companies, principally the Associated Newspapers (founded by Lord Harmsworth in 1890), Odhams Press Ltd, Newnes/Pearson, and the Hulton Press, which fought each other for market share in a highly competitive marketplace. Fleetway In 1958 Cecil Harmsworth King, chairman of the newspaper group, The Daily Mirror Newspapers Limited which included the ''Daily Mirror'' and the '' Sunday Pictorial'' (now the '' Sunday Mirror''), together with provincial chain West of England Newspapers, made an offer for Amalgamated Press. The offer was accepted, and in January 1959 he was appointed its chairman. Within a ...
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John Bull (magazine)
''John Bull'' is the name of a succession of different periodicals published in the United Kingdom during the period 1820–1960. In its original form, a Sunday newspaper published from 1820 to 1892, ''John Bull'' was a champion of traditionalist conservatism. From 1906 to 1920, under Member of Parliament Horatio Bottomley, ''John Bull'' became a platform for his trenchant populist views. A 1946 relaunch by Odhams Press transformed ''John Bull'' magazine into something similar in style to the American magazine ''The Saturday Evening Post''. All versions of the publication intended to cash in on John Bull, the national personification of the United Kingdom in general and England in particular. (In political cartoons and similar graphic works, John Bull is usually depicted as a stout, middle-aged, country-dwelling, jolly and matter-of-fact man.) Sunday newspaper The original ''John Bull'' was a Sunday newspaper established in the City, London EC4, by Theodore Hook in 1820. Unde ...
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The Saturday Evening Post
''The Saturday Evening Post'' is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influential magazines within the American middle class, with fiction, non-fiction, cartoons and features that reached two million homes every week. The magazine declined in readership through the 1960s, and in 1969 ''The Saturday Evening Post'' folded for two years before being revived as a quarterly publication with an emphasis on medical articles in 1971. As of the late 2000s, ''The Saturday Evening Post'' is published six times a year by the Saturday Evening Post Society, which purchased the magazine in 1982. The magazine was redesigned in 2013. History Rise ''The Saturday Evening Post'' was first published in 1821 in the same printing shop at 53 Market Street in Philadelphia where the Benjamin Franklin-founded ''Pennsyl ...
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Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ...
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Nike, Inc
Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1 ...
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Apple Computer
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user interfaces, in ...
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Cadillac
The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed in 34 additional markets worldwide. Cadillac automobiles are at the top of the luxury field within the United States. In 2019, Cadillac sold 390,458 vehicles worldwide, a record for the brand. Cadillac is among the first automotive brands in the world, fourth in the United States only to Autocar Company (1897) and fellow GM marques Oldsmobile (1897) and Buick (1899). It was named after Antoine de la Mothe Cadillac (1658–1730), who founded Detroit, Michigan. The Cadillac crest is based on his coat of arms. By the time General Motors purchased the company in 1909, Cadillac had already established itself as one of America's premier luxury car makers. The complete interchangeability of its precision parts had allowed it to lay the foundati ...
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Chanel
Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is well known for its Chanel No. 5, No. 5 perfume and "Chanel Suit". Chanel is credited for revolutionizing ''haute couture'' and ready-to-wear by replacing structured, Corset, corseted silhouettes with more functional garments that women still found flattering. History Coco Chanel Era ;Establishment and recognition (1909–1920s) The House of Chanel originated in 1909 when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was the mistress. Because the Balsan flat also was a Salon (gathering), salon for the French hunting and sporting élite, Chanel had the opportunity to meet their ''Demimonde, demi-mondaine'' ...
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Norman Rockwell
Norman Percevel Rockwell (February 3, 1894 – November 8, 1978) was an American painter and illustrator. His works have a broad popular appeal in the United States for their reflection of Culture of the United States, the country's culture. Rockwell is most famous for the cover illustrations of everyday life he created for ''The Saturday Evening Post'' magazine over nearly five decades. Among the best-known of Rockwell's works are the ''Willie Gillis'' series, ''Rosie the Riveter#Saturday Evening Post, Rosie the Riveter'', ''The Problem We All Live With'', ''Saying Grace (Rockwell), Saying Grace'', and the ''Four Freedoms (Norman Rockwell), Four Freedoms'' series. He is also noted for his 64-year relationship with the Boy Scouts of America (BSA), during which he produced covers for their publication ''Boys' Life'', calendars, and other illustrations. These works include popular images that reflect the ''Scout Promise, Scout Oath'' and ''Scout Law'' such as ''The Scoutmaster'', '' ...
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La Vie Parisienne (magazine)
' (the Parisian life) was a French weekly magazine founded in Paris in 1863 and was published without interruption until 1970. It was popular at the start of the 20th century. Originally it covered novels, sports, theater, music and the arts. In 1905 the magazine changed hands and the new editor Charles Saglio changed its format to suit the modern reader. It soon evolved into a mildly risqué erotic publication. During World War I, General Pershing personally warned American servicemen against purchasing the magazine, which boosted its popularity in the United States. ''La Vie Parisienne'' was hugely successful because it combined a new mix of subjects—short stories, veiled gossip and fashion banter, also comments about subjects from love and the arts to the stock exchange—with beautiful cartoons and full-page color illustrations by leading artists of the age. Alongside this the magazine also reflected the changing interests and values of the start of the 20th century populatio ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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