The Advertising Archives is a picture library and museum with an archive of one million British and American press ads, TV stills, magazine covers, catalogues, greetings cards, posters, illustrations and cultural ephemera dating from 1850 to the present day. It is located in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

and is the largest collection of its kind in Europe. The archives are not open to the public.

History

In 1989 Larry and Suzanne Viner established The Advertising Archives from Larry's personal collection of thousands of vintage magazines.Photo Archive News In 2002 The Advertising Archives purchased the rights to ''John Bull'' magazine from

IPC Media TI Media (formerly International Publishing Company, IPC Magazines Ltd, IPC Media and Time Inc. UK) was a consumer magazine and digital publisher in the United Kingdom, with a portfolio selling over 350 million copies each year. Most of its tit ...

. ''

John Bull John Bull is a national personification of the United Kingdom in general and England in particular, especially in political cartoons and similar graphic works. He is usually depicted as a stout, middle-aged, country-dwelling, jolly and matter- ...

'' was a weekly magazine, originally published in the UK from the late 1940s to the early 1960s by Odhams Press, with cover illustrations which epitomized middle-class English life of the time. In many ways it mirrored the iconic cover artwork of its American equivalent, ''

The Saturday Evening Post ''The Saturday Evening Post'' is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely c ...

''.

Collection

All of the iconic 20th century brands are represented in the collection including

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

Heinz The H. J. Heinz Company is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. Heinz manufactures thousands of food products in plants on six conti ...

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

Cadillac The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed i ...

, and

Chanel Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is ...

as well as thousands of lesser known brands and marketing failures. The collection also features magazine cover artwork and includes the work of famous illustrators such as

Norman Rockwell Norman Percevel Rockwell (February 3, 1894 – November 8, 1978) was an American painter and illustrator. His works have a broad popular appeal in the United States for their reflection of Culture of the United States, the country's culture. Roc ...

and

J. C. Leyendecker Joseph Christian Leyendecker (March 23, 1874 – July 25, 1951) was a German-American illustrator, considered one of the preeminent American illustrators of the early 20th century. He is best known for his poster, book and advertising illustrati ...

. These and many other illustrators were also commissioned to do adverts. The Advertising Archives also holds the largest collection of La Vie Parisienne magazine artwork in the UK.

References

External links

The Advertising Archives
{{DEFAULTSORT:Advertising Archives Archives in the London Borough of Barnet 1989 establishments in the United Kingdom Advertising museums Advertising in the United Kingdom

History

Collection

See also

References

External links