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Trendy Zone
A fad or trend is any form of collective behavior that develops within a culture, a generation or social group in which a group of people enthusiastically follow an impulse for a short period. Fads are objects or behaviors that achieve short-lived popularity but fade away. Fads are often seen as sudden, quick-spreading, and short-lived. Fads include diets, clothing, hairstyles, toys, and more. Some popular fads throughout history are toys such as yo-yos, hula hoops, and fad dances such as the Macarena, floss and the twist. Similar to habits or customs but less durable, fads often result from an activity or behavior being perceived as emotionally popular or exciting within a peer group, or being deemed " cool" as often promoted by social networks.Kornblum (2007), p. 213. A fad is said to "catch on" when the number of people adopting it begins to increase to the point of being noteworthy. Fads often fade quickly when the perception of novelty is gone. Overview The specific n ...
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Popularity
In sociology, popularity is how much a person, idea, place, item or other concept is either liked or accorded status by other people. Liking can be due to reciprocal liking, interpersonal attraction, and similar factors. Social status can be due to dominance, superiority, and similar factors. For example, a kind person may be considered likable and therefore more popular than another person, and a wealthy person may be considered superior and therefore more popular than another person. There are two primary types of interpersonal popularity: perceived and sociometric. Perceived popularity is measured by asking people who the most popular or socially important people in their social group are. Sociometric popularity is measured by objectively measuring the number of connections a person has to others in the group. A person can have high perceived popularity without having high sociometric popularity, and ''vice versa''. According to psychologist Tessa Lansu at the Radboud Un ...
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Celebrity
Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports or the entertainment industry, their position as a political figure, or even from their connection to another celebrity. 'Celebrity' usually implies a favorable public image, as opposed to the neutrals 'famous' or 'notable', or the negatives 'infamous' and 'notorious'. History In his 2020 book ''Dead Famous: an unexpected history of celebrity'', British historian Greg Jenner uses the definition: Although his book is subtitled "from Bronze Age to Silver Screen", and despite the fact that "Until very recently, sociologists argued that ''celebrity'' was invented just over 100 years ago, in the flickering glimmer of early Hollywood" and the suggestion that some medieval saints might qualify, Jenner asserts that the earliest celebrities live ...
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Conformity
Conformity is the act of matching attitudes, beliefs, and behaviors to group norms, politics or being like-minded. Norms are implicit, specific rules, shared by a group of individuals, that guide their interactions with others. People often choose to conform to society rather than to pursue personal desires - because it is often easier to follow the path others have made already, rather than forging a new one. Thus, conformity is sometimes a product of group communication. This tendency to conform occurs in small groups and/or in society as a whole and may result from subtle unconscious influences (predisposed state of mind), or from direct and overt social pressure. Conformity can occur in the presence of others, or when an individual is alone. For example, people tend to follow social norms when eating or when watching television, even if alone. The Asch Conformity Experiment demonstrates how much influence conformity has on people. In a laboratory experiment, Asch asked 50 ...
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Emotional Blackmail
Emotional blackmail and FOG are terms popularized by psychotherapist Susan Forward about controlling people in relationships and the theory that fear, obligation and guilt (FOG) are the transactional dynamics at play between the controller and the person being controlled. Understanding these dynamics is useful to anyone trying to extricate themself from the controlling behavior of another person and deal with their own compulsions to do things that are uncomfortable, undesirable, burdensome, or self-sacrificing for others. General The first documented use of "emotional blackmail" appeared in 1947 in the ''Journal of the National Association of Deans of Women'' in the article "Emotional Blackmail Climate". The term was used to describe one type of problematic classroom control model often used by teachers. Esther Vilar, an Argentine physician and anti-feminist writer, also used the term "emotional blackmail" in the early 1970s to describe a parenting strategy observed among some ...
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Mass Marketing
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally, mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible, exposure to the product is maximized, and in theory this would directly correlate with a larger number of sales or buys into the product. Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices and aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market; for example, specialized services or goods with few or no competitors. Background Mass marketing or undifferentiated marketing has its origins in the 1920s with the inception of mass r ...
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Pyramid Scheme
A pyramid scheme is a business model that recruits members via a promise of payments or services for enrolling others into the scheme, rather than supplying investments or sale of products. As recruiting multiplies, recruiting becomes quickly impossible, and most members are unable to profit; as such, pyramid schemes are unsustainable and often illegal. Pyramid schemes have existed for at least a century in different guises. Some multi-level marketing plans have been classified as pyramid schemes. Concept and basic models In a pyramid scheme, an organization compels individuals who wish to join to make a payment. In exchange, the organization promises its new members a share of the money taken from every additional member that they recruit. The directors of the organization (those at the top of the pyramid) also receive a share of these payments. For the directors, the scheme is potentially lucrative—whether or not they do any work, the organization's membership has a stro ...
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Clothing
Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural products found in the environment, put together. The wearing of clothing is mostly restricted to human beings and is a feature of all human societies. The amount and type of clothing worn depends on gender, body type, social factors, and geographic considerations. Garments cover the body, footwear covers the feet, gloves cover the hands, while hats and headgear cover the head. Eyewear and jewelry are not generally considered items of clothing, but play an important role in fashion and clothing as costume. Clothing serves many purposes: it can serve as protection from the elements, rough surfaces, sharp stones, rash-causing plants, insect bites, by providing a barrier between the skin and the environment. Clothing can insulate against ...
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Idiom
An idiom is a phrase or expression that typically presents a figurative, non-literal meaning attached to the phrase; but some phrases become figurative idioms while retaining the literal meaning of the phrase. Categorized as formulaic language, an idiom's figurative meaning is different from the literal meaning. Idioms occur frequently in all languages; in English alone there are an estimated twenty-five million idiomatic expressions. Derivations Many idiomatic expressions were meant literally in their original use, but sometimes the attribution of the literal meaning changed and the phrase itself grew away from its original roots—typically leading to a folk etymology. For instance, the phrase "spill the beans" (meaning to reveal a secret) is first attested in 1919, but has been said to originate from an ancient method of voting by depositing beans in jars, which could be spilled, prematurely revealing the results. Other idioms are deliberately figurative. For example, " br ...
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Novelty
Novelty (derived from Latin word ''novus'' for "new") is the quality of being new, or following from that, of being striking, original or unusual. Novelty may be the shared experience of a new cultural phenomenon or the subjective perception of an individual. From the meaning of being unusual usage is derived the concept of the novelty dance (a type of dance that is popular for being unusual or humorous); the novelty song (a musical item that capitalizes on something new, unusual, or a current fad); the novelty show (a competition or display in which exhibits or specimens are in way some novel); and novelty architecture (a building or other structure that is interesting because it has an amusing design). It is also this sense that applies to a novelty item, a small manufactured adornment, toy or collectible. These, in turn are often used as promotional merchandise in marketing. The chess term, novelty, is used for a move in chess which has never been played before in a record ...
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Notability
Notability is the property of being worthy of notice, having fame, or being considered to be of a high degree of interest, significance, or distinction. It also refers to the capacity to be such. Persons who are notable due to public responsibility, accomplishments, or, even, mere participation in the celebrity industry are said to have a public profile. The concept arises in the philosophy of aesthetics regarding aesthetic appraisal.Aesthetic Appraisal', Philosophy (1975), 50: 189–204, Evan Simpson There are criticisms of art galleries determining monetary valuation, or valuation so as to determine what or what not to display, being based on notability of the artist, rather than inherent quality of the art work. Notability arises in decisions on coverage questions in journalism. Marketers and newspapers may try to create notability to create celebrity, fame, or notoriety, or to increase sales, as in the yellow press. The privileged class are sometimes called notables, wh ...
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Social Networks
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics. Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations". Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formal ...
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