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Conformity
Conformity or conformism is the act of matching attitudes, beliefs, and behaviors to social group, group norms, politics or being like-minded. Social norm, Norms are implicit, specific rules, guidance shared by a group of individuals, that guide their interactions with others. People often choose to conform to society rather than to pursue personal desires – because it is often easier to follow the path others have made already, rather than forging a new one. Thus, conformity is sometimes a product of group communication. This tendency to conform occurs in small groups and/or in society as a whole and may result from subtle unconscious influences (predisposed mental state, state of mind), or from direct and overt social pressure. Conformity can occur in the presence of others, or when an individual is alone. For example, people tend to follow social norms when eating or when watching television, even if alone. Solomon Asch, a social psychologist whose obedience research remains a ...
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Asch Conformity Experiments
In psychology, the Asch conformity experiments were, or the Asch paradigm was, a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority (sociology), majority group and the effect of such influences on beliefs and opinions.Asch, S.E. (1952b). "Social psychology". Englewood Cliffs, NJ:Prentice Hall. Developed in the 1950s, the methodology remains in use by many researchers. Uses include the study of conformity effects of Conformity#Different stimuli, task importance, Conformity#Age, age, Conformity#Gender, sex, and Conformity#Culture, culture. Initial conformity experiment Rationale Many early studies in social psychology were adaptations of earlier work on "suggestibility" whereby researchers such as Edward Thorndike, Edward L. Thorndyke were able to shift the preferences of adult subjects towards majority or expert opinion. Still the question remained as to whether subject opinions were actually able to be changed, or if su ...
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Solomon Asch
Solomon Eliot Asch (September 14, 1907 – February 20, 1996) was a Polish people, Polish-United States of America, American Gestalt psychology, Gestalt psychologist and pioneer in social psychology. He created seminal pieces of work in impression formation, prestige suggestion, Asch conformity experiments, conformity, and many other topics. His work follows a common theme of Gestalt psychology that the whole is not only greater than the sum of its parts, but the nature of the whole fundamentally alters the parts. Asch stated: "Most social acts have to be understood in their setting, and lose meaning if isolated. No error in thinking about social facts is more serious than the failure to see their place and function". Asch is most well known for his conformity experiments, in which he demonstrated the influence of group pressure on opinions. A ''Review of General Psychology'' survey, published in 2002, ranked Asch as the 41st most cited psychologist of the 20th century. Early li ...
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Normative Influence
Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them." The power of normative social influence stems from the human identity as a social being, with a need for companionship and association. Normative social influence involves a change in behaviour that is deemed necessary in order to fit in a particular group. The need for a positive relationship with the people around leads us to conformity. This fact often leads to people exhibiting public compliance—but not necessarily private acceptance—of the group's social norms in order to be accepted by the group. Social norms refers to the unwritten rules that govern social behavior.Schacter, Daniel L. (2012). Psychology (2nd ed.) These are customary standards for behavior that are widely shared by members of a culture. In many cases, normative social influence se ...
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Minority Influence
Minority influence, a form of social influence, takes place when a member of a minority group influences the majority to accept the minority's beliefs or behavior. This occurs when a small group or an individual acts as an agent of social change by questioning established societal perceptions, and proposing alternative, original ideas which oppose the existing social norms. There are two types of social influence: majority influence (resulting in conformity and public compliance) and minority influence (resulting in conversion). Majority influence refers to the majority trying to produce conformity on the minority, while minority influence is converting the majority to adopt the thinking of the minority group.Sampson, E. (1991). Social worlds, personal lives: An introduction to social psychology. (6th Ed.) San Diego, CA: Harcourt Brace Jovanovich. Unlike other forms of influence, minority influence is often thought of as a more innovative form of social change, because it usually i ...
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Groupthink
Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Cohesiveness, or the desire for cohesiveness, in a group may produce a tendency among its members to agree at all costs. This causes the group to minimize conflict and reach a consensus decision without critical evaluation. Groupthink is a construct of social psychology but has an extensive reach and influences literature in the fields of communication studies, political science, management, and organizational theory, as well as important aspects of deviant religious cult behaviour. Overview Groupthink is sometimes stated to occur (more broadly) within natural groups within the community, for example to explain the lifelong different mindsets of those with differing political views (such as "conservatism" and "liberalism" in the U.S. political context or the purported benefits of ...
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Social Pressure
Peer pressure is a direct or indirect influence on peers, i.e., members of social groups with similar interests and experiences, or social statuses. Members of a peer group are more likely to influence a person's beliefs, values, religion and behavior. A group or individual may be encouraged and want to follow their peers by changing their attitudes, values or behaviors to conform to those of the influencing group or individual. For the individual affected by peer pressure, this can have both a positive or negative effect on them. Social groups include both ''membership groups'' in which individuals hold "formal" membership (e.g. political parties A political party is an organization that coordinates candidates to compete in a particular area's elections. It is common for the members of a party to hold similar ideas about politics, and parties may promote specific ideological or p ..., trade unions, schools) and cliques in which membership is less clearly defined. Ho ...
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Swarthmore College
Swarthmore College ( , ) is a Private college, private Liberal arts colleges in the United States, liberal arts college in Swarthmore, Pennsylvania, United States. Founded in 1864, with its first classes held in 1869, Swarthmore is one of the earliest coeducational colleges in the United States. It was established as a college under the Quakers, Religious Society of Friends. By 1906, Swarthmore had dropped its religious affiliation and officially became Nonsectarian, non-sectarian. Swarthmore is an exclusively undergraduate four-year institution. It is a member of the Tri-College Consortium, a cooperative academic arrangement with Bryn Mawr College and Haverford College. Swarthmore is also affiliated with the University of Pennsylvania through the Quaker Consortium, which allows students to cross-register for classes at all four institutions. Swarthmore College alumni, Swarthmore's alumni include six Nobel Prize winners, 13 MacArthur Foundation fellows, as well as winners of th ...
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Social Proof
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book '' Influence: Science and Practice''. Social proof is used in ambiguous social situations where people are unable to determine the appropriate ''mode of behavior'', and is driven by the assumption that the surrounding people possess more knowledge about the current situation. The effects of social influence can be seen in the tendency of large groups to conform. This is referred to in some publications as the '' herd behavior''. Although social proof reflects a rational motive to take into account the information possessed by others, formal analysis shows that it can cause people to converge too quickly upon a single distinct choice, so that decisions of even larger groups of individuals may be grounded in very little information (see information ...
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Compliance (psychology)
Compliance is a response—specifically, a submission—made in reaction to a request. The request may be explicit (e.g., foot-in-the-door technique) or implicit (e.g., advertising). The target may or may not recognize that they are being urged to act in a particular way.Robert Cialdini, Cialdini, R. B, & Goldstein, N. J. (2004) "Social influence: Compliance and conformity.” Annual Review of Psychology, 55: 591–621. Compliance psychology is the study of the process where individuals comply to social influence, typically in response to requests and pressures brought on by others. It encompasses a variety of theories, mechanisms, and applications in a wide range of contexts (e.g. personal and professional). Compliance psychology is essential to understand across many different fields. Some of various fields include healthcare, where patients adherence to medical advice is necessary, furthermore, marketing where consumer behavior is prioritized strategies can be developed. Soci ...
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Social Norm
A social norm is a shared standard of acceptance, acceptable behavior by a group. Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into wikt:rule, rules and laws. Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well organized and incorporated by major theories which explain human behaviour. Institutions are composed of multiple norms. Norms are shared social beliefs about behavior; thus, they are distinct from "ideas", "attitudes", and "values", which can be held privately, and which do not necessarily concern behavior. Norms are contingent on context, social group, and historical circumstances. Scholars distinguish between regulative norms (which constrain behavior), constitutive norms (which shape interests), and prescriptive norms (which prescribe what actors ''ought'' to do). The effects of norms can be determined by a logic of appropriateness ...
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