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Transpromotional
Transpromotional ("transpromo") is a compound expression formed from the words "transaction" and "promotional". By adding relevant messages, companies can piggyback promotion or even advertising onto existing transaction-related documents, such as statements, invoices, or bills. Transpromotional documents combine CRM (customer relationship management) and data mining technology with variable data printing and location intelligence. Using the real-estate on electronic documents and bills for marketing and promotional offers, results in a higher click rate and ROI than traditional email marketing has offered. Email content can be customized to include relevant, targeted and personalized marketing offers. Overview Adding promotion onto existing transaction-related documents has a number of advantages over promotion by other means. # Openability. Statements and invoices are expected — they contain important financial information and usually require action. More than 95% of transa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Creep
Ad creep is the "creep" of advertising into previously ad-free spaces. The earliest verified appearance of the term "ad creep" is in a 1996 article "Creeping Commercials: Ads Worming Way Into TV Scripts" by Steve Johnson for the ''Chicago Tribune'', however it may have been coined by a subscriber to ''Stay Free!, Stay Free!'' magazine, according to another source. While the virtues of advertising can be debated, ad-creep often especially refers to advertising which is ''invasive and coercive'', such as ads in schools, doctor's offices and hospitals, restrooms, elevators, on ATMs, on garbage cans, on Fleet media, vehicles, on restaurant menus, and countless other items. In Steve Johnson's piece referenced above, he criticizes product placement and "creative advertising enhancements" as "one more manifestation of an environment in which the commercial assault is almost nonstop". Commercial Alert, a nonprofit organization founded by Public Citizen "to keep the commercial culture with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element. Promotion c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Reporting
Business reporting or enterprise reporting refers to both "the public reporting of operating and financial data by a business enterprise," and "the regular provision of information to decision-makers within an organization to support them in their work." It is a fundamental part of the larger movement towards improved business intelligence and knowledge management. Implementation often involves extract, transform, and load (ETL) procedures in coordination with a data warehouse and then using one or more reporting tools. Reports can be distributed in print form, via email or accessed via a corporate intranet. With the expansion of information technology there has been an increase in the production of unified reports which join different views of an organization in one place. This reporting process involves querying data sources with different logical models to produce a human-readable report. For example, a decision maker may need to query a human resources databases and a capita ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Document Composition
Document composition is the process of creating documents which meet the needs of a business, to help them fulfill their business requirements. Document composition is primarily used by organizations to communicate with their customers, and plays a vital role in customer relationship management. It is often a subdivision of a company's customer communications management department. Document composition software permits the creation, printing, and distribution of documents in a way that gives consistency and aesthetics which enhance the corporation's image. See also * Document automation Document automation (also known as document assembly or document management) is the design of systems and workflows that assist in the creation of electronic documents. These include logic-based systems that use segments of pre-existing text and/or ... References {{Reflist Customer relationship management software ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Experience
Customer experience (CX) is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. Pine and Gilmore described the experience economy as the next level after commodities, goods, and services with memorable events as the final business product. Four realms of experience include esthetic, escapist, entertainment, and educational components. Different dimensions of customer experience include senses, emotions, feelings, perceptions, cognitive evaluations, involvement, memories, as well as spiritual components, and behavioral intentions. The pre-consumption anticipation experience can be described as the amount of pleasure or displeasure received from savoring future events, while the remembered experience is related to a recollection of memories about previous events and experiences of a product or service. Definitions Forbes describes the customer exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intelligent Document
{{Unreferenced, date=January 2008 Intelligent documents are electronic documents with more functionality than a page designed to emulate paper. Formats include PDF from Adobe, InfoPath from Microsoft, and XForms from W3C. Each is based on using XML as a format for data. Intelligent documents are essentially interactive electronic documents. Intelligent documents include forms that change on request, personalized web pages, and personalised presentations. They usually require web access and server software. Intelligent documents are used to help automate business processes, improve customer service, and reduce costs. Intelligent documents are also being used by marketing firms to target consumers more precisely. Programming marketing documents with customer data helps to improve customer loyalty, increase response rates, reduce marketing costs, and build brand recognition. Some examples would be online shopping sites or free email services which usually use AJAX technology to a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Document Automation
Document automation (also known as document assembly or document management) is the design of systems and workflows that assist in the creation of electronic documents. These include logic-based systems that use segments of pre-existing text and/or data to assemble a new document. This process is increasingly used within certain industries to assemble legal documents, contracts and letters. Document automation systems can also be used to automate all conditional text, variable text, and data contained within a set of documents. Automation systems allow companies to minimize data entry, reduce the time spent proofreading, and reduce the risks associated with human error. Additional benefits include: time and financial savings due to decreased paper handling, document loading, storage, distribution, postage/shipping, faxes, telephone, labor and waste. Document assembly The basic functions are to replace the cumbersome manual filling in of repetitive documents with template-based sy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Driver
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographics
Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. In the labor fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personalized Marketing
Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics. Beginning in the early 1990s, web developers began tracking HTML calls that their websites were receiving from online visitors. In 2012, the Web Analytics Association (WAA) officially changed its name to the Digital Analytics Association (DAA) in order to accommodate new and developing data streams that exist in addition to the web. Technology Personalized marketing is dependent on many different types of technology for data collection, data classification, data analysis, data transfer, and data scalabil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cost Efficiency
Cost efficiency (or cost optimality), in the context of parallel computer algorithms, refers to a measure of how effectively parallel computing can be used to solve a particular problem. A parallel algorithm is considered cost efficient if its asymptotic running time multiplied by the number of processing units involved in the computation is comparable to the running time of the best sequential algorithm. For example, an algorithm that can be solved in O(n) time using the best known sequential algorithm and O\left(\frac\right) in a parallel computer with p processors will be considered cost efficient. Cost efficiency also has applications to human services Human services is an interdisciplinary field of study with the objective of meeting human needs through an applied knowledge base, focusing on prevention as well as remediation of problems, and maintaining a commitment to improving the overall qua .... References *Advanced Computer Architectures: A Design Space Approach, D. S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
