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Telebrands
Telebrands is an American direct response marketing company, and the original creator of the "As Seen On TV" logo and category of trade. History The company's CEO A. J. Khubani started the company in 1983, creating print advertisements for his products in publications such as the ''National Enquirer''. Telebrands was first based in Roanoke, Virginia, but in 1998 was moved to Fairfield, New Jersey. In 1986, Khubani began experimenting with television, producing three short form infomercials, one for an ultrasonic flea collar, one for a home bicycle exercise machine, and the third for AmberVision sunglasses. The company subsequently sold 15 million pairs of the AmberVision sunglasses. Since 1983, Telebrands has sold hundreds of millions of "As Seen on TV" products including AmberVision sunglasses, the PedEgg, Doggy Steps, One-Second Needle, Pasta Boat, Jupiter Jack, Bottle Tops, Aluma Wallet, InstaBulb, Lint Lizard, Pet Rider, and Pocket Hose. The PedEgg foot file, launched ...
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Telebrands Logo As Seen On TV
Telebrands is an American direct response marketing company, and the original creator of the "As Seen On TV" logo and category of trade. History The company's CEO A. J. Khubani started the company in 1983, creating print advertisements for his products in publications such as the ''National Enquirer''. Telebrands was first based in Roanoke, Virginia, but in 1998 was moved to Fairfield Township, Essex County, New Jersey, Fairfield, New Jersey. In 1986, Khubani began experimenting with television, producing three short form infomercials, one for an ultrasonic flea collar, one for a home bicycle exercise machine, and the third for AmberVision sunglasses. The company subsequently sold 15 million pairs of the AmberVision sunglasses. Since 1983, Telebrands has sold hundreds of millions of "As Seen on TV" products including AmberVision sunglasses, the PedEgg, Doggy Steps, One-Second Needle, Pasta Boat, Billy Mays#Products pitched, Jupiter Jack, Bottle Tops, Aluma Wallet, InstaBulb, Li ...
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Bottle Tops
Bottle Tops is a device that snaps on to most 12- and 16-ounce aluminum cans and turns them into resealable containers. It purports to also keep carbonation in the can, though that is disputed. The product is currently marketed by Telebrands, one of the leading direct-response marketing companies. Background and "Snap Capp" Originally named the Snap Capp, the product was invented in Medford, Oregon by David Gran and Carl Stufflet (a heating and air-conditioning service manager), who became frustrated over repeatedly spilling his beer during a Disc golf competition. While camping later that day, Mr. Stufflet took out a knife and cut off the top of his plastic Pepsi bottle and melted it onto his can with a lighter, thereby creating the first Snap Capp. The caps were one of the first PET plastics ( polyethylene terephthalate) to ever be injection molded, and the first prototype was done by a company located out of Hemet, California named Ramko Manufacturing. Because of the ext ...
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Infomercials
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By ...
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Infomercial
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By ...
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PitchMen
''PitchMen'' (original name: ''But Wait...There's More'')"All-New Discovery Series Celebrates the Ingenuity of Inventors and the Art of Selling Their Products – "BUT WAIT… THERE’S MORE" (wt) Premieres in Spring 2009"
Retrieved July 12, 2009
is a docudrama television program produced for the Discovery Channel in the United States. The show followed infomercial pitchman, infomercial producers and talent Billy Mays and Anthony Sullivan (pitchman), Anthony "Sully" Sullivan as they attempted to sell various inventions through direct-response marketing, mainly through Telebrands, one of the largest direct response/infom ...
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Fairfield Township, Essex County, New Jersey
Fairfield is a township in far northwestern Essex County, New Jersey, United States. As of the 2010 United States Census, the township's population was 7,466, reflecting an increase of 403 (+5.7%) from the 7,063 counted in the 2000 Census, which had in turn declined by 552 (−7.2%) from the 7,615 counted in the 1990 Census. Fairfield is the least densely populated town in Essex County. The first Europeans to settle in the area were Dutch and the place was called Gansegat. Later it was part of Horse Neck and officially part of Newark Township. What is now Fairfield was formed on February 16, 1798, as Caldwell Township from portions of Acquackanonk Township and Newark Township. The area was named for Rev. James Caldwell. It was incorporated as one of New Jersey's initial 104 townships by an act of the New Jersey Legislature on February 21, 1798. Portions of the township were taken to create Livingston (February 8, 1813), Fairmount Township (March 11, 1862, now part of We ...
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As Seen On TV
As seen on TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. ''As Seen on TV'' advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children. Typically the packaging for these items includes a standardized red seal in the shape of a CRT television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of ''TV Guide'' magazine. Prominent marketers of ''As seen on TV'' products include As Seen on TV, Inc., Time-Life, Space Bag, K-tel, Ronco, and Thane. There are also retail brick-and-mortar and online stores that specifically sell ''As seen on TV'' products. In 1996, "As seen on TV" then moved on to retail, according to A. J. K ...
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Anthony Sullivan (pitchman)
Anthony John "Sully" Sullivan (born 11 February 1969), also known as The OxiClean Man, is an English producer and pitchman of media shopping in the United States, best known for his work in television commercials. He is the founder and CEO of Sullivan Productions, Inc. which produces commercial spots for brands such as OxiClean, Nutrisystem, and Arm & Hammer. Early life and career Sullivan was born on 11 February 1969 in Devon, England. In the early 1990s, he moved to the United States and teamed up with a manufacturing company to create the "Smart Mop". A few years later, he debuted it on Home Shopping Network (HSN), where he met his future business partner and friend Billy Mays. In the mid-1990s, HSN hired Sullivan as a network show host. In 1998, he left HSN and formed Sullivan Productions in Tampa, Florida. ''PitchMen'' Sullivan starred in a Discovery Channel reality series, ''PitchMen''. In the first season, he co-starred alongside Billy Mays. Following Mays' death in 20 ...
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Invention
An invention is a unique or novel device, method, composition, idea or process. An invention may be an improvement upon a machine, product, or process for increasing efficiency or lowering cost. It may also be an entirely new concept. If an idea is unique enough either as a stand alone invention or as a significant improvement over the work of others, it can be patented. A patent, if granted, gives the inventor a proprietary interest in the patent over a specific period of time, which can be licensed for financial gain. An inventor creates or discovers an invention. The word ''inventor'' comes from the Latin verb ''invenire'', ''invent-'', to find. Although inventing is closely associated with science and engineering, inventors are not necessarily engineers or scientists. Due to advances in artificial intelligence, the term "inventor" no longer exclusively applies to an occupation (see human computers). Some inventions can be patented. The system of patents was established ...
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Hawker (trade)
A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with costermonger or peddler. In most places where the term is used, a hawker sells inexpensive goods, handicrafts, or food items. Whether stationary or mobile, hawkers often advertise by loud street cries or chants, and conduct banter with customers, to attract attention and enhance sales. Definition A hawker is a type of street vendor; “a person who travels from place-to-place selling goods.” Synonyms include huckster, peddler, chapman or in Britain, costermonger. However, hawkers are distinguished from other types of street vendors in that they are mobile. In contrast, peddlers, for example, may take up a temporary pitch in a public place. Similarly, hawkers tend to be associated with the sale of non-perishable items such as brushes and cookware while costermongers are exclusively associated with the sale of fresh produce. When accompanied by a demonstration or detailed expl ...
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Las Vegas
Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas Valley metropolitan area and is the largest city within the greater Mojave Desert. Las Vegas is an internationally renowned major resort city, known primarily for its gambling, shopping, fine dining, entertainment, and nightlife. The Las Vegas Valley as a whole serves as the leading financial, commercial, and cultural center for Nevada. The city bills itself as The Entertainment Capital of the World, and is famous for its luxurious and extremely large casino-hotels together with their associated activities. It is a top three destination in the United States for business conventions and a global leader in the hospitality industry, claiming more AAA Five Diamond hotels than any other city in the world. Today, Las Vegas annually ranks as one ...
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Discovery Channel
Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Channel was the third most widely distributed subscription channel in the United States, behind now-sibling channel TBS and The Weather Channel; it is available in 409 million households worldwide, through its U.S. flagship channel and its various owned or licensed television channels internationally. It initially provided documentary television programming focused primarily on popular science, technology, and history, but by the 2010s had expanded into reality television and pseudo-scientific entertainment. , Discovery Channel is available to approximately 88,589,000 pay television households in the United States. History John Hendricks founded the channel and its parent company, Cable Educational Network Inc., in 1982. Several investo ...
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