direct response marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. B ...
company, and the original creator of the "
As Seen On TV
As seen on TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. ''As Seen on TV'' advertisements, known as infomercials, are usually 30-minute sho ...
"
logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wo ...
and category of trade.
History
The company's CEO A. J. Khubani started the company in 1983, creating print advertisements for his products in publications such as the ''
National Enquirer
The ''National Enquirer'' is an American tabloid newspaper. Founded in 1926, the newspaper has undergone a number of changes over the years.
The ''National Enquirer'' openly acknowledges that it pays sources for tips, a common practice in tabl ...
''. Telebrands was first based in
Roanoke, Virginia
Roanoke ( ) is an independent city in the U.S. state of Virginia. At the 2020 census, the population was 100,011, making it the 8th most populous city in the Commonwealth of Virginia and the largest city in Virginia west of Richmond. It is ...
, but in 1998 was moved to Fairfield, New Jersey. In 1986, Khubani began experimenting with television, producing three short form infomercials, one for an ultrasonic
flea collar
An animal collar is a device that attaches to the neck of an animal to allow it to be harnessed or restrained.
Types of collars
Pet collar
A piece of material put around the neck of certain pet animals, such as dogs, cats, or pigs, for co ...
, one for a home bicycle
exercise machine
An exercise machine is any machine used for physical exercise. These range from simple spring-like devices to computerized electromechanical devices to recirculating-stream swimming pools. Most exercise machines incorporate an ergometer. An ergo ...
, and the third for AmberVision sunglasses. The company subsequently sold 15 million pairs of the AmberVision sunglasses.
Since 1983, Telebrands has sold hundreds of millions of "As Seen on TV" products including AmberVision sunglasses, the PedEgg, Doggy Steps, One-Second Needle, Pasta Boat, Jupiter Jack,
Bottle Tops
Bottle Tops is a device that snaps on to most 12- and 16-ounce aluminum cans and turns them into resealable containers. It purports to also keep carbonation in the can, though that is disputed. The product is currently marketed by Telebrands, one o ...
, Aluma Wallet, InstaBulb, Lint Lizard, Pet Rider, and Pocket Hose. The PedEgg foot file, launched in 2007, has sold over 45 million units as of 2013.
Telebrands' products are marketed using TV, Internet, and print advertising and through retail chains in over 120 countries. Telebrands tends to have 10 to 12 products on store shelves, the most of any company in the direct-response television space.
Telebrands works with infomercial
pitchmen
''PitchMen'' (original name: ''But Wait...There's More'')Billy Mays
William Darrell Mays Jr. (July 20, 1958 – June 28, 2009) was an American television direct-response advertisement salesperson. Throughout his career, he promoted a wide variety of products, including OxiClean, Orange Glo, Kaboom, ...
PitchMen
''PitchMen'' (original name: ''But Wait...There's More'')
Once a month, the company hosts an "Inventors Day" where entrepreneurs in the U.S. come to pitch their invention to Khubani and his team. "Inventors Days" are held in several U.S. states, with past locations including
New Jersey
New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
,
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
,
Las Vegas
Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
and
Chicago
(''City in a Garden''); I Will
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. The company continues to launch products such as the Orgreenic line of non-stick cookware, the Olde Brooklyn Lantern, the Who Knew Books line of books, and Rabbit TV, a joint venture with William A. Mobley and Freecast Inc.