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''PitchMen'' (original name: ''But Wait...There's More'')"All-New Discovery Series Celebrates the Ingenuity of Inventors and the Art of Selling Their Products – "BUT WAIT… THERE’S MORE" (wt) Premieres in Spring 2009"
Retrieved July 12, 2009
is a
docudrama Docudrama (or documentary drama) is a genre of television and film, which features dramatized re-enactments of actual events. It is described as a hybrid of documentary and drama and "a fact-based representation of real event". Docudramas typic ...
television program Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, e ...
produced for the
Discovery Channel Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Channe ...
in the United States. The show followed infomercial pitchman, infomercial producers and talent Billy Mays and Anthony Sullivan (pitchman), Anthony "Sully" Sullivan as they attempted to sell various inventions through direct-response marketing, mainly through Telebrands, one of the largest direct response/infomercial companies. The series was narrated by Thom Beers. Each episode typically focused on two different products."Pitchmen: About the Show"
Retrieved April 25, 2009 – July 1, 2009


History

Each episode typically begins with Billy Mays and Anthony Sullivan (pitchman), Anthony Sullivan being pitched different products by their inventors. Two products are then selected and are field tested with peoples' opinions gathered on the products. If successful in the field test, Billy and Sully would create an infomercial which is then produced and played in test markets after which the inventors are notified of the amount of success that the commercial generated. For products that generated a successful level of consumer interest, high praise is given by Billy and Sully. For products that did not fare as well, the inventor is notified, and the future of the product is discussed briefly including the possibility of collaboration on tweaking the commercial for a later airing date. It was unknown whether or not the series would continue following Mays' death on June 28, 2009.TV pitchman Billy Mays found dead in Tampa home
. Tampa Bay Online, 2009-06-28.
The Discovery Channel ran an all day Marathon (television), marathon of episodes on July 1 as a tribute, which concluded with the season finale, itself edited to end with a tribute to Mays. On July 9 a special tribute episode entitled "Pitchman: A Tribute to Billy Mays" aired with comments from friends, co-workers and family. The status of the second season was undecided until July 15, when a press-release was put out by Discovery to announce that the show would be renewed for a second season, with Mays' eponymous son taking his late father's place.Discovery Channel Press Release

Please note that you ''must'' follow the subsequent steps to access this page. Otherwise you will receive an error message. *(1) First go to http://press.discovery.com/. (you must have HTTP cookie, cookies enabled) *(2) Select your region and choose Discovery Channel from the Drop-down list, selection list. Press "Continue". *(3) Now go to th
Discovery Channel Press Release
"Breaking News – SECOND SEASON OF DISCOVERY CHANNEL'S PITCHMEN IS A GO"
Retrieved July 15, 2009
The second season premiered on August 19, 2010 with solely Anthony Sullivan starring in commercials. Sully sometimes brings in others to help him decide with product such as Telebrands CEO AJ Khubani. However, without Billy Mays on the show, PitchMen was cancelled after 2 seasons.


Episodes


Season 1: 2009


''Pitchman: A Tribute to Billy Mays''


Season 2: 2010-2011

On July 15, 2009, Discovery Channel announced they were renewing the show for a second season, with Mays' eponymous son Billy Mays III joining Anthony Sullivan (pitchman), Anthony Sullivan and Thom Beers. The second season premiered on August 19, 2010. Starting September 2, 2010, Discovery Channel has removed ''Pitchmen'' from its regular Thursday night at 9pm slot without any explanation. However, new episodes returned to Discovery Channel beginning January 18, 2011 but with only Anthony Sullivan helming the show. But on its website, Discovery Channel has trimmed the list of season 2 episodes to five, indicating the possibility the series has been cancelled, although no official cancellation announcement has been made.


Billy Mays tribute marathon

On July 1, 2009, as a tribute to the late Billy Mays, the Discovery Channel aired an all-day Marathon (television), marathon of ''PitchMen'' leading up to the show's season finale. Commercial breaks during the marathon included one of several brief Montage (filmmaking), montages saluting Mays. The channel's digital on-screen graphic featured his photograph, along with the words ''Billy Mays Jr. 1958–2009''.


See also

*List of products that Billy Mays pitched *As seen on TV (marketing), As seen on TV *New product development *Pitch People (1999 film), ''Pitch People'' (1999 film)


References


External links

* {{DEFAULTSORT:Pitchmen Discovery Channel original programming 2009 American television series debuts 2011 American television series endings Infomercials