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Tazo
Tazo Tea Company is a tea and herbal tea blender and distributor founded in Portland, Oregon. It is now a division of Ekaterra and is based in Kent, Washington. History Tazo () Tea was founded in 1994 by Steven Smith. The manufacturing and distribution was maintained by North American Tea & Coffee, a Canadian-based food manufacturing company. Tazo approached then Starbucks CEO Howard Schultz in 1998, seeking further investment partners. The company was purchased by Starbucks in 1999 for $8.1 million. Starbucks opened the first Tazo-branded tea shop in November 2012. It closed a year later and was converted into a Teavana store. In November 2017, Starbucks sold Tazo to Unilever for $384 million. Marketing The company uses "New Age"-style marketing and product labeling. For example, every box of tea was once labeled as "blessed by a certified tea shaman" and an original tag line was "The Reincarnation of Tea." Until 2013, the logo used the Exocet typeface A typeface (o ...
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Steven Smith (teamaker)
Steven Dean Smith (May 29, 1949 – March 23, 2015) was an American tea entrepreneur, best known as the founder of Tazo tea company, co-founder of Stash Tea Company, and co-founder of Steven Smith Teamaker in Portland, Oregon. Smith was recognized internationally as one of the tea industry's leading entrepreneurs, and often spoke to various industry groups about branding, product development, and origin projects. He was an active investor in, and consultant to, multiple business ventures in North America and abroad. A philanthropist, Smith supported numerous community projects locally and internationally, ranging from work with Mercy Corps to local schools and arts organizations, creating special tea blends for the Oregon Ballet Theatre and the Oregon College of Art and Craft. Beginnings Steven Smith was born on May 29, 1949, and raised in Portland, Oregon. His first introduction to tea came at the home of his grandmother. Smith's father, Daniel Smith, imported and sold an eclect ...
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Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soapma ...
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Stash Tea Company
Stash Tea Company is a privately owned specialty tea and herbal tea company with its headquarters in Tigard, a suburb of Portland in Oregon, USA. History Stash Tea was founded by Steve Lee, Dave Leger, and Steven Smith (who also co-founded Steven Smith Teamaker and founded Tazo) in 1972. The company originally operated from an old Victorian-style house in Portland, supplying loose herbal teas and bulk herbs to natural food stores. Stash Tea broadened its focus to include bagged teas, and a full line of traditional, specialty blend herbal teas for fine restaurants. According to the company, Stash Tea derives its name from tea folklore: tea was once a valuable commodity, traditionally transported by clipper ships. A ship’s captain was typically presented with the finest teas for his personal use, which was regarded as his stash. In 1993, Stash was acquired by Yamamotoyama Tea Company. Products The company offers a line of speciality teas and tea products. In Novem ...
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Teavana
Teavana Corporation is an American tea company, which previously had locations throughout the United States, Canada, Mexico, and the Middle East. Starbucks acquired Teavana in 2012, and in 2017, Starbucks announced it would close all Teavana locations by 2018. As of 2022, a very limited variety of Teavana products continue to be sold at Starbucks. History Teavana was started in Atlanta, Georgia, in 1997, with the opening of a teahouse at Phipps Plaza. Teavana was founded by Andrew T. Mack, and his wife, who invested their life savings into the business. Their idea was inspired by a road trip, noticing the gravitation of Americans towards fine wines and coffees in the United States. In late 2012, Starbucks stated that it would pay $620 million in cash to buy the company. Three class-action lawsuits were commenced by shareholders of Teavana concerning the Starbucks buyout; these were settled on December 14, 2012 (subject to court approval). The acquisition of Teavana by Starbuck ...
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Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed. The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal, or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi internet access. Company overview Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's ...
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Exocet (typeface)
Exocet is a typeface designed by the British typographer Jonathan Barnbrook for the Emigre foundry in 1991. It was originally designed for the European annual series ''Illustration Now''. The font is inspired by ancient incised Greek and Roman letter carvings, with geometric shapes used for the main construction. For example, its stylized ''Q'' is based on qoppa, an ancient form of ''Q''. The ''O'' with a cross () is an early form of theta. It is an all-capital font, but with different capital glyphs for both lowercase and capital letters. However, the only letter that have visually distinct forms is ''T'', with the lowercase ''t'' being a cross. Variants It is available in “light” and “heavy” varieties. There is no italic. A sans version of the font from the same designer, called Patriot, was released in 1997. Notable uses It was used extensively for product designs in the 1990s, most notably for the American tea company Tazo. It was also used on the album cover ...
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Ekaterra
Ekaterra is a company based in Rotterdam, The Netherlands that produces tea and other herbal drinks. It was formed in 2021 as a distinct division within Unilever as part of a plan to divest the majority of its tea-making business. Unilever retained businesses in India and Indonesia, as well as its Lipton iced tea joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ... with PepsiCo. The private equity firm CVC Capital Partners reached an agreement in November 2021 to purchase the division for €4.5 billion. The sale was completed in July 2022. A month after the sale, the company announced its withdrawal from the Russian market. The current situation in the country "does not allow the company to develop its business steadily", said an Ekaterra spokesman. References ...
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Tea Brands In The United States
Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of '' Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and northern Myanmar. Tea is also rarely made from the leaves of ''Camellia taliensis''. After plain water, tea is the most widely consumed drink in the world. There are many different types of tea; some have a cooling, slightly bitter, and astringent flavour, while others have vastly different profiles that include sweet, nutty, floral, or grassy notes. Tea has a stimulating effect in humans primarily due to its caffeine content. An early credible record of tea drinking dates to the third century AD, in a medical text written by Chinese physician Hua Tuo. It was popularised as a recreational drink during the Chinese Tang dynasty, and tea drinking subsequently spread to other East Asian countries. Portuguese priests and merchants introduced it to ...
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Typeface
A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are list of typefaces, thousands of different typefaces in existence, with new ones being developed constantly. The art and craft of designing typefaces is called ''type design''. Designers of typefaces are called ''type designers'' and are often employed by ''type foundry, type foundries''. In desktop publishing, type designers are sometimes also called ''font developers'' or ''font designers''. Every typeface is a collection of glyphs, each of which represents an individual letter, number, punctuation mark, or other symbol. The same glyph may be used for character (symbol), characters from different scripts, e.g. Roman uppercase A looks the same as Cyrillic uppercase А and Greek uppercase alpha. There are typefaces tailored for special applications, s ...
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Tea Companies Of The United States
Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of ''Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and northern Myanmar. Tea is also rarely made from the leaves of '' Camellia taliensis''. After plain water, tea is the most widely consumed drink in the world. There are many different types of tea; some have a cooling, slightly bitter, and astringent flavour, while others have vastly different profiles that include sweet, nutty, floral, or grassy notes. Tea has a stimulating effect in humans primarily due to its caffeine content. An early credible record of tea drinking dates to the third century AD, in a medical text written by Chinese physician Hua Tuo. It was popularised as a recreational drink during the Chinese Tang dynasty, and tea drinking subsequently spread to other East Asian countries. Portuguese priests and merchants introduced it to ...
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Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ...
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Former Unilever Brands
A former is an object, such as a template, gauge or cutting die, which is used to form something such as a boat's hull. Typically, a former gives shape to a structure that may have complex curvature. A former may become an integral part of the finished structure, as in an aircraft fuselage, or it may be removable, being using in the construction process and then discarded or re-used. Aircraft formers Formers are used in the construction of aircraft fuselage, of which a typical fuselage has a series from the nose to the empennage, typically perpendicular to the longitudinal axis of the aircraft. The primary purpose of formers is to establish the shape of the fuselage and reduce the column length of stringers to prevent instability. Formers are typically attached to longerons, which support the skin of the aircraft. The "former-and-longeron" technique (also called stations and stringers) was adopted from boat construction, and was typical of light aircraft built until the ad ...
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