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Ekaterra
Ekaterra is a company based in Rotterdam, The Netherlands that produces tea and other herbal drinks. It was formed in 2021 as a distinct division within Unilever as part of a plan to divest the majority of its tea-making business. Unilever retained businesses in India and Indonesia, as well as its Lipton iced tea joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ... with PepsiCo. The private equity firm CVC Capital Partners reached an agreement in November 2021 to purchase the division for €4.5 billion. The sale was completed in July 2022. A month after the sale, the company announced its withdrawal from the Russian market. The current situation in the country "does not allow the company to develop its business steadily", said an Ekaterra spokesman. References ...
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PG Tips
PG Tips is a brand of tea in the United Kingdom manufactured by Ekaterra. Brand name In the 1930s, Brooke Bond launched PG Tips in the tea market in the United Kingdom under the name ''Pre-Gestee'' - a variant of the original name "Digestive Tea." The name implied that it could be drunk as a digestive aid prior to eating food. Grocers and salesmen abbreviated it to "PG." After the Second World War, labelling regulations ruled out describing tea as aiding digestion—a property that had been attributed to tea—and by 1950/1 the PG name was adopted. The company added "Tips" referring to the fact that only the tips (the top two leaves and bud) of the tea plants are used in the blend. Products The Brooke Bond name has now been dropped from all packaging and the product is now known as PG Tips. PG Tips is available as loose tea, tea bags, and in vending formats. A "Special Blend" tea, which is the same as the tea blended for the brand's 75th anniversary, is available in tea ...
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Lipton
Lipton is a British brand of tea, owned by Ekaterra. Lipton was also a supermarket chain in the United Kingdom, later sold to Argyll Foods, after which the company sold only tea. The company is named after its founder, Sir Thomas Lipton, who founded it in 1890. The Lipton ready-to-drink beverages are sold by "Pepsi Lipton International", a company jointly owned by Ekaterra and PepsiCo. They also make soup, but this is not as widespread. History Origins In 1871, Thomas Lipton (1848–1931) of Glasgow, Scotland, used his small savings to open his own shop, and by the 1880s the business had grown to more than 200 shops. In 1929, the Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores, Maypole Dairy Company, Vyes & Boroughs, Templetons, Galbraiths & Pearks to form a food group with more than 3,000 shops. The group traded in the high street under various names, but was registered on the UK stock market as Allied Suppliers. Lipton's bec ...
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Ekaterra
Ekaterra is a company based in Rotterdam, The Netherlands that produces tea and other herbal drinks. It was formed in 2021 as a distinct division within Unilever as part of a plan to divest the majority of its tea-making business. Unilever retained businesses in India and Indonesia, as well as its Lipton iced tea joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ... with PepsiCo. The private equity firm CVC Capital Partners reached an agreement in November 2021 to purchase the division for €4.5 billion. The sale was completed in July 2022. A month after the sale, the company announced its withdrawal from the Russian market. The current situation in the country "does not allow the company to develop its business steadily", said an Ekaterra spokesman. References ...
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Brooke Bond
Brooke Bond is a brand of tea owned by Ekaterra, formerly an independent tea-trading and manufacturing company in the United Kingdom, known for its PG Tips brand and its Brooke Bond tea cards. History Brooke Bond & Company was founded by Arthur Brooke, who was born at 6 George Street, Ashton-under-Lyne, Lancashire, England, in 1845. In 1869, he opened his first tea shop at 23 Market Street, Manchester. Brooke chose the business name because it was his 'bond' to his customers to provide quality teas, hence Brooke Bond. The firm expanded into wholesale tea sales in the 1870s. In 1903, Brooke Bond launched Red Label in British India. In 1908 Brooke Bond set up the Berkshire Printing Company Ltd, based in Reading, as the company’s printing division for tea packeting of its products and, notably, the tea cards which they contained. This also expanded from the 1930s to include production of playing cards by high quality lithography. The company opened a packing factory in Goul ...
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Tazo
Tazo Tea Company is a tea and herbal tea blender and distributor founded in Portland, Oregon. It is now a division of Ekaterra and is based in Kent, Washington. History Tazo () Tea was founded in 1994 by Steven Smith. The manufacturing and distribution was maintained by North American Tea & Coffee, a Canadian-based food manufacturing company. Tazo approached then Starbucks CEO Howard Schultz in 1998, seeking further investment partners. The company was purchased by Starbucks in 1999 for $8.1 million. Starbucks opened the first Tazo-branded tea shop in November 2012. It closed a year later and was converted into a Teavana store. In November 2017, Starbucks sold Tazo to Unilever for $384 million. Marketing The company uses "New Age"-style marketing and product labeling. For example, every box of tea was once labeled as "blessed by a certified tea shaman" and an original tag line was "The Reincarnation of Tea." Until 2013, the logo used the Exocet typeface A typeface (o ...
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Red Rose Tea
Red Rose Tea is a beverage company established by Theodore Harding Estabrooks in 1894 in Saint John, New Brunswick, Canada. Estabrooks began his career in trade imports and exports, and soon moved specifically to the tea trade. Realizing the inconsistency in loose leaf servings, Estabrooks began packaging his tea leaves into single-serving bags to ensure quality and consistency in every teacup. Red Rose's older advertisements introduced the catchphrase, "Only in Canada, you say? Pity..." (The catchphrase was sometimes transformed in Canadian popular culture to, "Only in Canada, eh? Pity...") However, as their brand expanded, these slogans became less relevant to their market audience. Instead, they opted for more general slogans such as: "Red Rose Tea is Good Tea." and "A cup'll do you good." The brand was formerly owned by Brooke Bond Foods of the UK, and is currently owned by Ekaterra in Canada. "Red Rose" US brands are owned by Redco Foods, Inc.; since 2018 "Red Rose" tea ...
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T2 (company)
T2, officially registered as Tea Too, is a chain of specialty tea shops with stores in Australia, the United Kingdom, the United States, Singapore, and New Zealand. The company was established in Melbourne, Australia in 1996, and was purchased by Unilever in 2013. In 2013, T2 had 40 stores across the globe and made an annual turnover of . History T2 was co-founded by Maryanne Shearer and Jan O'Connor. In 1995, they originally registered a homewares company, 'Contents Homeware'. They changed their focus after identifying a gap in the tea shop market, and chose the name 'Tea two' to denote the two co-founders, but written as 'Tea too'. The business has been credited as paving the way for the tea revival, and transforming the tea industry in Australia by educating consumers and championing different flavours and types of tea. Ownership Startup In 1996, Jan O'Connor and Maryanne Shearer each put in $50,000 to start the company as equal co-founders. In 'T2: the book', Mar ...
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Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soapma ...
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Corporate Spin-offs
A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and recognized as such in law for certain purposes. Early incorporated entities were established by charter (i.e. by an ''ad hoc'' act granted by a monarch or passed by a parliament or legislature). Most jurisdictions now allow the creation of new corporations through registration. Corporations come in many different types but are usually divided by the law of the jurisdiction where they are chartered based on two aspects: by whether they can issue stock, or by whether they are formed to make a profit. Depending on the number of owners, a corporation can be classified as ''aggregate'' (the subject of this article) or '' sole'' (a legal entity consisting of a single incorporated office occupied by a single natural person). One of the most attrac ...
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CVC Capital Partners Companies
CVC may refer to: Science and technology * Compact Video Cassette, a quarter-inch video cassette format * Card verification code, a security feature on credit cards * Card Verifiable Certificate, a format for digital certificates usable by smart cards * Central venous catheter, or central line * Chronic venous congestion * Citrus variegated chlorosis * CVC theorem prover * Current–voltage characteristic * Conserved vector current * Contractile vacuole complex Organizations * Canning Vale College, in Perth, Western Australia * Central Vigilance Commission, India * Centro Velico Caprera, Italy * Colonial Valley Conference, a high school athletic conference in New Jersey, US * Comberton Village College, in Comberton, UK * Continental Volleyball Conference, an NCAA Division III men's volleyball conference with members along the US East Coast * County Voluntary Council, a voluntary sector infrastructure body in Wales * Credit Valley Conservation, in Southern Ontario, Can ...
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Food And Drink Companies Established In 2021
Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth. Different species of animals have different feeding behaviours that satisfy the needs of their unique metabolisms, often evolved to fill a specific ecological niche within specific geographical contexts. Omnivorous humans are highly adaptable and have adapted to obtain food in many different ecosystems. The majority of the food energy required is supplied by the industrial food industry, which produces food with intensive agriculture and distributes it through complex food processing and food distribution systems. This system of conventional agriculture relies heavily on fossil fuels, which means that the food and agricultural ...
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Food And Drink Companies Of The Netherlands
Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth. Different species of animals have different feeding behaviours that satisfy the needs of their unique metabolisms, often evolved to fill a specific ecological niche within specific geographical contexts. Omnivorous humans are highly adaptable and have adapted to obtain food in many different ecosystems. The majority of the food energy required is supplied by the industrial food industry, which produces food with intensive agriculture and distributes it through complex food processing and food distribution systems. This system of conventional agriculture relies heavily on fossil fuels, which means that the food and agricultural ...
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