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Social Video Marketing
Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content - then further disseminate it out to their social acquaintances. Social video typically benefits from a halo effect cast by the "influencers” of a given social grouping. Social video marketing draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behavior for a social good. Media publishers and content rights holders create social videos from TV, live video feeds and pre-recorded content in order to generate engagement on social platforms and drive media distribu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. The process allows the public to know or understand a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hulu
Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television series like 20th Century Studios, Searchlight Pictures, Disney Television Studios, ABC, Freeform, and FX Networks among others, as well as Hulu original programming. Hulu was initially established as a joint venture between News Corporation and NBC Universal, Providence Equity Partners, and later The Walt Disney Company, serving as an aggregation of recent episodes of television series from their respective television networks. In 2010, Hulu launched a subscription service, initially branded as "Hulu Plus", which featured full seasons of programs from the companies and other partners, and undelayed access to new episodes. In 2017, the company launched ''Hulu with Live TV''—an over-the-top live TV service featuring linear television channel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Association For Psychological Science
The Association for Psychological Science (APS), previously the American Psychological Society, is an international non-profit organization whose mission is to promote, protect, and advance the interests of scientifically oriented psychology in research, application, teaching, and the improvement of human welfare. APS publishes several journals, holds an annual meeting, disseminates psychological science research findings to the general public, and works with policymakers to strengthen support for scientific psychology. History APS was founded in 1988 by a group of researchers and scientifically-oriented practitioners who were interested in advancing scientific psychology and its representation at the national and international level. This group felt that the American Psychological Association (APA) was not adequately supporting scientific research because it focused on the practitioner/clinician side of psychology, and had effectively "become a guild". Tensions between the scien ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychological Science (journal)
''Psychological Science'', the flagship journal of the Association for Psychological Science (APS), is a monthly, peer-reviewed, scientific journal published by SAGE Publications. Publication scope ''Psychological Science'' publishes research reports and short commentaries. The journal publishes cutting-edge research articles, short reports, and research reports spanning the entire spectrum of the science of psychology. ''Psychological Science'' is a general-interest journal that publishes articles with a general theoretical significance and broad interest across the field of psychological science. The articles include topics from cognitive, social, developmental and health psychology, as well as behavioral neuroscience and biopsychology. The journal also publishes studies that employ novel research methodologies and innovative analysis techniques. Its editor is Patricia Bauer from Emory University, Atlanta, Georgia. Characteristics Published monthly, the journal appears online ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Networking Service
A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections. Social networking services vary in format and the number of features. They can incorporate a range of new information and communication tools, operating on desktops and on laptops, on mobile devices such as tablet computers and smartphones. This may feature digital photo/video/sharing and diary entries online (blogging). Online community services are sometimes considered social-network services by developers and users, though in a broader sense, a social-network service usually provides an individual-centered service whereas online community services are groups centered. Generally defined as "websites that facilitate the building of a network of contacts in order to exchange various types of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Moore's Law
Moore's law is the observation that the number of transistors in a dense integrated circuit (IC) doubles about every two years. Moore's law is an observation and projection of a historical trend. Rather than a law of physics, it is an empirical relationship linked to gains from experience in production. The observation is named after Gordon Moore, the co-founder of Fairchild Semiconductor and Intel (and former CEO of the latter), who in 1965 posited a doubling every year in the number of components per integrated circuit, and projected this rate of growth would continue for at least another decade. In 1975, looking forward to the next decade, he revised the forecast to doubling every two years, a compound annual growth rate (CAGR) of 41%. While Moore did not use empirical evidence in forecasting that the historical trend would continue, his prediction held since 1975 and has since become known as a "law". Moore's prediction has been used in the semiconductor industry to g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rumble (website)
Rumble is an online video platform and cloud services business headquartered in Longboat Key, Florida and Toronto, Ontario. It was founded in October 2013 by Chris Pavlovski, a technology entrepreneur from Canada. The cloud services business is known for hosting Truth Social, and the video platform is popular among American right and far-right users. The platform has been described as part of "alt-tech". History Rumble was founded in 2013 by Chris Pavlovski as an alternative to YouTube for independent content creators. Pavloski founded the platform after seeing that Google was prioritizing influencers on YouTube and not small content creators. In its early years, content on Rumble largely consisted of viral videos and news from mainstream media sources as well as videos of children and animals. The platform received a large influx of viewership beginning during the COVID-19 pandemic, with monthly visitors rising from 1.6 million in 2020 to 31.9 million by 2021. In the first ni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and 'Reblogging, retweet' tweets, while unregistered users only have the ability to read public tweets. Users interact with Twitter through browser or mobile Frontend and backend, frontend software, or programmatically via its APIs. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams (Internet entrepreneur), Evan Williams in March 2006 and launched in July of that year. Twitter, Inc. is based in San Francisco, California and has more than 25 offices around the world. , more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion Web search query, search queries per day. In 2013, it was one of the ten List of most popular websites, most-visited websites and has been de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fiverr
Fiverr is a global online marketplace for freelance services. Fiverr’s platform connects freelancers (sellers) to people or businesses looking to hire (buyers). Listings on Fiverr are diverse and range from "get a well-designed business card" to "help with HTML, JavaScript, CSS, and jQuery".The highest-paying jobs on Fiverr include website design, social media manager, proofreading and copywriting, and resume writing. Fiverr takes its name from the $5 asking price attached to all tasks when the company was founded in 2010 in Tel Aviv. These days many sellers charge much more, and the site is increasingly bringing its freelancers high income. Freelancers work from a variety of workplaces, ranging from home to office. The platform is global, with freelancers and businesses spanning an estimated 160 countries. Fiverr went public in 2019. Today it is a multi-billion-dollar global marketplace. History Fiverr was founded by Micha Kaufman and Shai Wininger. The founders came up wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Grabyo
Grabyo is a browser-based live video production suite integrated with other social media platforms such as Facebook, YouTube, Instagram, Snapchat, Twitter, and Periscope. Sports federations and media companies use cloud-based technology to produce professional-quality live streams and video clips for digital audiences. The company produces and distributes live shows (such as sports or music events) and video clips (such as pre-match warm-ups, behind-the-scene activities, and instant highlights). For example, Grabyo's technology was used by Eurosport to publish over 9,000 social video clips during the winter Olympics. It is used to build digital fan bases, drive TV audiences and generate revenue from third-party sponsors and pay-TV subscriptions. It is benefiting from the rapid growth of video consumption through social platforms. It is benefiting from the rapid growth of video consumption through social platforms. It was founded in 2013. Its customers include major sports rights ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magisto
Magisto is a technology company founded in 2009 to provide artificial intelligence (AI) technology for video editing. It produces an online video editor of the same name (both as a web application and a mobile app) for automated video editing and production aimed at consumers and businesses. The company was acquired by Vimeo in 2019 for an estimated $200 million USD. Technology Magisto was founded by Dr. Oren Boiman, a computer scientist that graduated from Tel Aviv University followed by graduate work in computer vision at the Weizmann Institute of Science. Boiman developed a number of patent-pending image analysis technologies that analyze unedited videos to identify the most interesting parts. The system recognizes faces, animals, landscapes, action sequences, movements and other important content within the video, as well as analyzing speech and audio. These scenes are then edited together, along with music and effects. Automatic video editing Automated video editing pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
