Entertainment Group (30%)
Disney–ABC Television Group (30%)
Turner Broadcasting System (10%)
Mike Hopkins (CEO )
Video on demand
* Television on demand
Media service provider
$1 billion (2013)
* "Anywhere, Anytime"
* "For the Love of TV"
* "Come TV with us"
404 (June 23 2017)
* $7.99/m (Proprietary)
* $11.99/m (Ad-free)
Hulu membership is required.
12 million (May 2016)
October 29, 2007 (2007-10-29)
Hulu Syndication Network)
February 12, 2008 (2008-02-12)
(Hulu.com destination site)
HULU (stylized as HULU) is an American subscription video on demand
service owned by
Hulu LLC, a joint venture with The Walt Disney
Disney–ABC Television Group ) (30%), 21st Century
Fox (through Fox
Entertainment Group ) (30%),
NBCUniversal ) (30%), and as of August 10, 2016,
Time Warner (through
Turner Broadcasting System ) (10%, minority stake).
It is primarily oriented towards television series, carrying current
and past episodes of series from its owners' respective television
networks and other content partners. Previously it was divided into
free and paid tiers, with the free service limited in the amount of
content accessible by users and accessible via PC only, and a paid
service with a larger library of content and accessed via Hulu
applications for various mobile and connected devices. The
subscription service is, in turn, divided into advertising-supported
and mostly ad-free tiers. In 2016,
Hulu spun out its free content into
a joint venture with
Yahoo! View and launched a live
television streaming service on May 3, 2017.
Hulu is offered only to users in Japan and the
United States and its
* 1 Name
* 2 Business history
* 3 Content partners
* 4 Products
Hulu subscription service
Hulu with Live TV
* 5 Viewership
* 6 Programming
* 6.1 Content partners
* 6.2 Original content
* 6.3 _South Park_
* 6.4 AT bottle gourd", and _hùlù_ (互录/互錄), "interactive
recording". The company blog explains:
In Mandarin, _Hulu_ has two interesting meanings, each highly
relevant to our mission. The primary meaning interested us because it
is used in an ancient Chinese proverb that describes the
Hulu as the
holder of precious things. It literally translates to "gourd", and in
ancient times, the
Hulu was hollowed out and used to hold precious
things. The secondary meaning is "interactive recording". We saw both
definitions as appropriate bookends and highly relevant to the mission
Key executives instrumental in the founding of
Hulu include Bruce
Campbell, Peter Chernin, JB Perrette, Michael Lang, Beth Comstock
Jason Kilar . The venture was announced in March 2006 with
Myspace , and
Yahoo! planned as "initial
distribution partners". Kilar was named the CEO in June 2006.
The name _Hulu_ was chosen in late August 2007, when the website went
live, with an announcement only and no content. It invited users to
leave their email addresses for the upcoming beta test . In October,
Hulu began the private beta testing by invitation, and later allowed
users to invite friends.
Hulu launched for public access in the
United States on March 12, 2008. The first product to launch was the
HULU Syndication network, which was designed and developed by the NBC
Universal team from New York, on October 29, 2007, followed by the
Hulu.com destinations site.
Hulu began an advertising campaign during NBC's broadcast of Super
Bowl XLIII with an initial ad starring
Alec Baldwin titled "Alec in
Huluwood". The ad intended to humorously reveal "the shocking secret
behind Hulu", portraying the site as being an "evil plot to destroy
the world" by suggesting that Baldwin is really an alien in disguise.
Advertisements have since aired featuring
Eliza Dushku , Seth
Denis Leary , and
Will Arnett .
In July 2007,
Providence Equity Partners , the owner of Newport
Television , became one of the earliest "outside" investors by
purchasing a 10 percent stake in the company for US$ 100 million
equity investment , before the company was known as "Hulu". With its
investment came a seat on the board of directors, where Providence was
said to act as an "independent voice on the board". In October 2012,
Providence sold its 10 percent stake to "Hulu's media owners" and
ceased participation in the board.
Early in 2010,
Hulu chief executive
Jason Kilar said the service had
made a profit in two quarters and that the company could top $100
million in revenue by summer 2010, more than its income for all of
ComScore says monthly video streams reached 903 million in
January 2010, over three times the figure for a year earlier, and
second only to
On August 16, 2010, a report revealed that
Hulu was planning an
Initial Public Offering (IPO) which could value the company at more
than $2 billion.
On June 21, 2011, _
The Wall Street Journal
The Wall Street Journal _ reported that an
"unsolicited offer" caused
Hulu to begin "weighing whether to sell
itself." On October 13, 2011 however,
Hulu and its owners announced
that they would not sell the company, as none of the bidders offered
an amount that was satisfactory to its owners.
It was reported that in 2011,
Hulu made $420 million. The figure was
$80 million short of the predicted revenue. The vacant CEO post was
officially filled by former Fox Networks President Mike Hopkins on
October 17, 2013.
Following the start of its service,
Hulu signed deals with several
new content providers making additional material available to
On April 30, 2009,
The Walt Disney Company
The Walt Disney Company announced that it would
join the venture, purchasing a 27 percent stake in Hulu.
Starting August 15, 2011, viewers of content from Fox and related
networks are required to authenticate paid cable or satellite service
wherever Fox streams episodes, including on Hulu, to be able to watch
them the morning after the first airing. Non-subscribers will see
those episodes delayed a week before they are viewable.
On October 28, 2011,
Hulu announced that they had inked a five-year
The CW , giving the streaming site access to next-day
content from five of the six major networks.
On September 18, 2013,
Hulu announced a multi-year deal with the BBC
that will deliver 2,000 episodes from 144 different titles in the
first 12 months.
Hulu began offering content from Showtime for an additional
$8.99/month, which is cheaper than Showtime's own streaming service.
On June 16, 2016,
Hulu announced a deal with the Disney-ABC
Television Group for the exclusive SVOD rights to past seasons of
seven Disney Channel,
Disney Junior and
Disney XD series, and more
Disney Channel original movies.
On September 18, 2016, all content from
The CW was removed from Hulu,
as The CW's own website and apps became the exclusive portals for
streaming their shows during the current season, with
the exclusive streaming provider for
The CW shows post-current season.
As of January 2017 , a limited amount of content from
CBS 's library
is available on-demand, mostly limited to shows that are no longer
producing new episodes. On January 4, 2017, it was reported that a
deal was reached to bring live broadcasts of
CBS and several
affiliated channels to Hulu's upcoming live streaming service as well
as to make more shows available on-demand.
HULU SUBSCRIPTION SERVICE
At an industry conference held on October 21, 2009, News Corporation
Chase Carey stated that
Hulu "needs to evolve to have
a meaningful subscription model as part of its business" and that it
would likely start charging for at least some content by 2010.
Carey's comment jibes with other News Corp. heads, including Rupert
Murdoch who has expressed a desire to charge for content with a number
of online units.
Hulu monthly subscription service called
Hulu Plus was launched
in beta (preview) on June 29, 2010 and officially launched on
November 17, 2010. Like the free version of Hulu, the content
available with a
Hulu subscription also contains advertising. However,
it offers an expanded content library including full seasons,
day-after access to current season content and more episodes of shows
available through the free Hulu. A
Hulu subscription also provides a
wider array of viewing choices. The free-access to
Hulu was only
available on PCs and laptops, while a
Hulu subscription allows viewers
Hulu through all Hulu-supported devices including set-top
boxes, smart TVs, gaming consoles, mobile devices and more. A little
more than a year after the launch of the
Hulu subscription service,
the number of paying subscribers reached 1.5 million. In May 2016,
Hulu reported it had reached 12 million subscribers.
On April 29, 2015,
Hulu announced to the press that they would do
away with the "Plus" brand name to reduce confusion between the paid
and free plans.
The _Wall Street Journal_ reported in July 2015 that
exploring an advertising-free subscription option for around $12 to
$14 a month. This was confirmed as going forward as of September 2,
2015, with a "No Commercials" plan priced at $11.99, $4 more than the
$7.99 monthly rate for a "Limited Commercials" subscription, though a
few highlight network series (less than 10) would retain pre-roll and
post-roll ad pods.
On August 8, 2016,
Hulu announced that it would end the availability
of its free streaming service through its own platform, making it
oriented exclusively to subscription services. In turn, the company
announced a partnership with
Yahoo! to move this free content, which
consists primarily of recent episodes of ABC, Fox, and
NBC series, to
a new website known as
Yahoo! View .
HULU WITH LIVE TV
In May 2016,
Hulu announced that it planned to begin offering an
IPTV service with "live programming from broadcast and
cable brands" some time in 2017. In late 2016, co-owners 21st Century
The Walt Disney Company
The Walt Disney Company agreed to supply their channels to the
streaming service, joined by Time Warner, which previously reached an
agreement with Hulu.
The service, marketed only as "
Hulu with Live TV," which couples the
live TV offerings with Hulu's existing library of television series
and films, launched in beta on May 3, 2017. The $39.99-per-month
service – which provides support for
Xbox One ,
Apple TV ,
Chromecast , iOS and Android devices – offers live streams of more
than 50 broadcast and cable-originated channels, including feeds of
the five major broadcast networks – ABC, CBS, NBC, Fox and The CW
– as well as cable channels owned by
Hulu co-parents NBCUniversal,
21st Century Fox
21st Century Fox and The
Walt Disney Company, along with CBS
Turner Broadcasting System , Scripps Networks
A+E Networks (encompassing networks such as
CNN , Food
Disney Channel , A
Hulu representatives stated that it
intends to negotiate carriage agreements with independently-owned
broadcasting groups to gain distribution rights to local stations from
additional markets. Features include the ability to create up of
six user account profiles per a single subscription (with personalized
program recommendations based on a user's favorite programs and
varying simultaneous streams depending on the package), personalized
sports recommendations and a cloud DVR with between 50 and 200 hours
of storage depending on the level of service (the lower-tier DVR does
not have ad skipping functionality).
Viewership numbers for the site are tracked by measurement firms such
Nielsen ratings , and
Quantcast . In partnership with
Hulu is the first digital company to receive multi-platform
measurement at an individual level that includes co-viewing for living
room devices. When factoring this in, Hulu's reach among A18-49
increases 50 percent.
However, the reliability of these metrics has been drawn into
question, partly due to widely divergent estimates. For example,
between May and June 2010,
ComScore updated its scoring methodology
and its estimates for
Hulu dropped from 43.5 million unique viewers to
24 million in a single month. In a comScore digital trends report in
2010, comScore's Digital Year in Review report found that
watched twice as much as viewers who watched on the websites of the
five major TV networks combined.
As of 2016, 69 percent of
Hulu viewing takes place on regular
television sets through connected devices.
Hulu distributes video on its own website and syndicates its hosting
to other sites, and allows users to embed
Hulu clips on their
websites. In addition to NBC, ABC and Fox programs and movies, Hulu
carries shows from networks such as A and on April 19,
Hulu added four
more shows to its list: _Don't Quit Your Daydream_, _Flow_, _The
Awesomes_, and _We Got Next_. Some of these programs began airing in
2012, while others will premiere over the next few years.
On May 21, 2012,
Hulu announced it would be bringing
Kevin Smith to
its line-up of original programming. Smith hosts a movie discussion
show titled _Spoilers_, which began airing in the summer of 2012.
On July 12, 2014, it was announced that
Hulu had signed a three-year
deal purchasing exclusive online streaming rights to the _
South Park _
library. Through the deal, the
South Park Studios website became
Hulu video and featured advertising. Along with this, the
domain name changed from "southparkstudios.com" to "southpark.cc.com".
Previously, the show had been available on
Netflix . The new site
launch caused some technical issues, which were resolved allowing fans
to watch uncensored episodes and clips. For viewers outside the US,
episodes and clips still stream through the “classic” South Park
player and nothing changed aside from the new site design. A handful
of countries also have their own localized versions of South Park
sites, with the old experience.
It was announced that beginning in September 2014, following the
premiere of the 18th season, only 30 select episodes will be featured
for free viewing at a time on the website, with new episodes being
available for an entire month starting the day following their
original airings. The entire series is available for viewing on the
Hulu subscription service.
On May 14, 2015,
AT&T struck a deal with
Hulu that would give its
customers access to streaming service on both regular and premium
tiers. On October 22, 2016,
AT&T announced a deal to buy Time Warner
, who owns 10% of Hulu, for $108.7 billion.
At the start of April 2014,
Neon Alley , a
Viz Media -owned 24/7
anime-oriented streaming service that started on October 2, 2012,
streaming to both US and Canadian markets (similar to Æsir Media
Group LLC and Valkyrie Media Partners LLC's
Anime Network , The
Chernin Group and
TV Tokyo 's
Aniplex of America 's
Aniplex Channel ), discontinued its web network format and relaunched
as a Free
Video on Demand (FVOD ) service streaming anime to the US
market through its website or
Internet -connected devices through
Hulu. As a result, with
Hulu being unable to stream to the Canadian
Neon Alley stopped streaming to that market and restricted its
service to the US market only. This leaves
Anime Network , Crunchyroll
, Daisuki and Aniplex Channel as the only anime-focused streaming
services streaming to the Canadian market at the same time as the US
market, though these four all continue today. On July 21, 2016, Tubi
TV announced that they had commenced streaming of certain Viz titles
It should be noted that
Hulu is known for streaming anime titles from
many distributors, including
Funimation , TMS
Entertainment , and
Bandai Visual , in addition to Viz Media.
A+E Networks : A&E , FYI , History , Lifetime , Military History ,
AMC Networks : AMC ,
WE tv ,
* ANO TV-Novosti:
CBS content in Japan and the United States
Discovery Communications :
Animal Planet ,
Discovery Channel ,
Discovery en Español ,
Discovery Digital Networks
Discovery Digital Networks , Destination
Investigation Discovery , TLC ,
21st Century Fox
21st Century Fox : Fox ,
Fox News Channel
Fox News Channel ,
Fox Business Network ,
FX Movie Channel
FX Movie Channel ,
National Geographic Channel
National Geographic Channel , Big Ten
Fox Sports 1 ,
Fox Sports 2
NBCSN , Oxygen ,
Syfy , USA
Network , Bravo , E! , Sprout
* Showtime (for $8.99/mo extra)
Time Warner :
Adult Swim ,
Cartoon Network ,
The CW (ended in
2016), TNT , TBS
Viacom Media Networks :
Comedy Central ,
TV Land ,
VH1 , Spike , CMT ,
* Disney : ABC ,
Disney Channel ,
Disney XD ,
Disney Junior ,
Freeform , Fusion
Starz Inc. : Starz
* Azteca International Corporation : Azteca
PRODUCERS AND DISTRIBUTORS
20th Television ,
20th Century Fox Television
Aniplex of America
CBS Corporation ,
CBS Television Studios
Disney-ABC Domestic Television ,
* Green Apple Entertainment
* Maiden Japan
* NIS America
* Nutri Ventures Corporation
* Sony Pictures
Warner Bros. Television Distribution ,
Warner Bros. Television
DramaFever (Asian and Latin programs)
* Viki (Asian programs)
Please Like Me _ (TBA) (US Only, Season 4–Onwards)
* _The Dam Keeper _ (TBA) (Japan Only)
* _Marvel\'s Runaways _ (2017-present)
Dimension 404 _ (TBA)
* _The Handmaid\'s Tale _ (2017)
Shut Eye _ (2016)
* _Chance _ (2016)
* _Freakish _ (2016)
* _The Path _ (2016)
11.22.63 _ (2016)
All My Children _ (2013)
The Booth at the End _ (2011 US "> , access to
Hulu is not
available internationally outside of the
United States and Japan.
In July 2010, the _
Financial Times _ revealed that
Hulu had been
working on plans for an international launch of
Hulu Plus for several
months, and had identified the UK and Japan as markets where its free
website and subscription model could feasibly work.
Jason Kilar expressed his belief that the US model could be
replicated elsewhere, saying "We won't be satisfied until this is a
global service." Hulu's first expansion into an international market
took place with the launch of a service in Japan on September 1, 2011.
Nippon TV Acquisition Of
Hulu Japan Service
In 2013, Nippon Television Network Corporation (
Nippon TV ) acquired
Hulu's Japan business. The transaction, which is subject to certain
regulatory conditions, marked Nippon TV's entry into the SVOD
Video On Demand) business. Through the acquisition, the
Hulu service continues to offer Japanese consumers premium content,
including Hollywood and Japanese films and dramas and popular
television programming. Additionally, Nippon TV's popular shows and
original exclusive content launched on the
Hulu service in Japan,
expanding its content offering. Japanese users have access to a
library of popular television shows such as the CSI franchise,
_Grey\'s Anatomy _, _
Prison Break _, and _
Ugly Betty _, and as well as
movies such as _Armageddon _, _
Men in Black _, and _Pirates of the
ABSENCE IN CANADIAN MARKET
Hulu is unable to launch in
Canada due to the relatively small size
of Canada's online advertising market and because Canada's television
networks already have the exclusive online streaming rights in Canada
to several titles offered on Hulu, including many mainstream American
television network programs. The absence of
Hulu in the Canadian
market raised concerns by fans of the sitcom _
The Mindy Project _ when
it was cancelled by Fox in the spring of 2015 and subsequently picked
up by Hulu; the show's Canadian broadcaster, City , subsequently
announced it would continue to air the series in Canada. At present,
Canadian consumers have access to several other streaming systems,
including a Canadian version of
CraveTV and Crackle , but
CraveTV streaming some programming from
inaccessible-to-Canadian-viewers platforms such as
Hulu and Amazon.
Digital rights management
Digital rights management
Seeso , a similar service launched by
NBC Universal in 2016
focusing on comedy
CBS All Access
Video on demand
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