Semiofest
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Semiofest
Semiofest is the main worldwide conference series and event on commercial semiotics. Its focus is on the methods of semiotic analysis which are helpful in solving interpretational conflicts and providing tools for better design of social meaning-making spaces. The topics covered include the applications of semiotics in marketing, brand development, design, advertising, applied aspects of social semiotics, ecosemiotics etc. The conference subtitle is "A Celebration of Semiotic Thinking". Commercial semiotics applies results from semiotic anthropology, cultural semiotics, ecosemiotics and biosemiotics for multi-sided analysis of meaning-making. History The initiators and first organisers of Semiofest were several British companies and agencies that provide semiotic consultancy. An aim of Semiofest is to bring together the specialists practicing semiotics in marketing and social consultancy, and academics researching and teaching semiotics in universities.Gabriela Pedranti 2016. ...
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Semiotics
Semiotics (also called semiotic studies) is the systematic study of sign processes ( semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign's interpreter. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can also communicate feelings (which are usually not considered meanings) and may communicate internally (through thought itself) or through any of the senses: visual, auditory, tactile, olfactory, or gustatory (taste). Contemporary semiotics is a branch of science that studies meaning-making and various types of knowledge. The semiotic tradition explores the study of signs and symbols as a significant part of communications. Unlike linguistics, semiotics also studies non-linguistic sign systems. Semiotics includes th ...
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Semiotics
Semiotics (also called semiotic studies) is the systematic study of sign processes ( semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign's interpreter. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can also communicate feelings (which are usually not considered meanings) and may communicate internally (through thought itself) or through any of the senses: visual, auditory, tactile, olfactory, or gustatory (taste). Contemporary semiotics is a branch of science that studies meaning-making and various types of knowledge. The semiotic tradition explores the study of signs and symbols as a significant part of communications. Unlike linguistics, semiotics also studies non-linguistic sign systems. Semiotics includes th ...
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Paris
Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. Since the 17th century, Paris has been one of the world's major centres of finance, diplomacy, commerce, fashion, gastronomy, and science. For its leading role in the arts and sciences, as well as its very early system of street lighting, in the 19th century it became known as "the City of Light". Like London, prior to the Second World War, it was also sometimes called the capital of the world. The City of Paris is the centre of the Île-de-France region, or Paris Region, with an estimated population of 12,262,544 in 2019, or about 19% of the population of France, making the region France's primate city. The Paris Region had a GDP of €739 billion ($743 billion) in 2019, which is the highest in Europe. According to the Economist Intelli ...
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Semiotics Of Social Networking
The semiotics of social networking discusses the images, symbols and signs used in systems that allow users to communicate and share experiences with each other. Examples of social networking systems include Facebook, Twitter and Instagram. Semiotics Semiotics is a discipline that studies images, symbols, signs and other similarly related objects in an effort to understand their use and meaning. Semiotic structuralism seeks the meaning of these objects within a social context. Post-structuralist theories take tools from structuralist semiotics in combination with social interaction, creating social semiotics.Chandler, D. 2007. Semiotics: The Basics, 2nd ed., New York, NY, Routledge. Social semiotics is “a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances and which tries to explain meaning-making as a social practice.” “Social semiotics also examines semiotic practices, specific to a culture and commu ...
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Semiotics Of Photography
Semiotics is the study of meaning-making on the basis of signs. Semiotics of photography is the observation of symbolism used within photography or "reading" the picture. This article refers to realistic, unedited photographs not those that have been manipulated in any way. Roland Barthes was one of the first people to study the semiotics of images. He developed a way to understand the meaning of images. Most of Barthes' studies related to advertising, but his concepts can apply to photography as well. Denotation Denotation refers to the meaning hidden in symbols or images. A denotation is "what we see" in the picture or what is "there" in the picture. According to author Clive Scott, this is another way of saying that a photograph has both a signified and a referent, is both coded and encoded. This is to re-emphasize the co-existence of the iconic and idexical. In photography the photo itself is the signifier, the signified is what the image is or represents. The literal meaning ...
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Semiotics Of Music Videos
Semiotics of music videos is the observation of symbolism used within music videos. Overview Semiotics in popular music, or mesomusica, is different from semiotics in other musical forms, because pop music denotes a cultural object (Matusitz, 2004). Popular music has many signs in itself because it has many components and uses, but it also appeals to the emotions of a generation. Music is the “logical expression” of feelings, a "symbolic form". Music videos are an example of syntagm, wherein interacting signifiers form a meaningful whole. Music videos are also considered a multimodal genre because one semiotic system is joined syntagmatically to another semiotic system, which results in a signified indexical meaning. The process of music correlated with visuals can be described in terms of two basic mechanisms: temporal synchronicity and cross-modal homology. By incorporating the two modalities, sound and image, we can interpret a unified syntagm. Music videos are known to be v ...
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Semiotics Of Fashion
The semiotics of fashion is the study of fashion and how humans signify specific social and cultural positions through dress. Ferdinand de Saussure defined semiotics as "the science of the life of signs in society". Semiotics is the study of signs and just as we can interpret signs and construct meaning from text we can also construct meaning from visual images such as fashion. Fashion is a language of signs that non-verbally converse meanings about individuals and groups. It holds a symbolic and communicative role having the capacity to express one's unique style, identity, profession, social status, and gender or group affiliation. Clothing is a non-verbal sign that can be interpreted differently depending on the context, situation or culture. It's in this way that the semiotics of fashion can be linked to social semiotics. According to Fred Davis, “ The chief difficulty of understanding fashion in its apparent vagaries is the lack of exact knowledge of the unconscious symbolis ...
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Semiotics Of Dress
The semiotics of dress is a term used to refer to the design and customs associated with dress (clothing), as patterned to a kind of symbolism that has rules and norms. It is the study of how people use clothing and adornments to signify various cultural and societal positions. "Semiotics" is defined as the philosophical study and interpretation of signs. The semiotic system is not limited to just verbal communication. Therefore, the term "semiotics of dress" can be further referred to as a non-linguistic semiotic resource which interrelates with facial expressions, gestures and body semiotics in an effort to develop and communicate meaning. People develop meaning of signs and signals based on an individual and personal ideology. It is important to note that clothing and fashion, by definition, are not the same. While clothing is defined as "any covering of the human body", fashion is defined as the style of dress accepted by members of a society as being appropriate for specific t ...
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Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatemala, Belize, and the Caribbean Sea; and to the east by the Gulf of Mexico. Mexico covers ,Mexico
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making it the world's 13th-largest country by are ...
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Mumbai
Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second-most populous city in India after Delhi and the eighth-most populous city in the world with a population of roughly 20 million (2 crore). As per the Indian government population census of 2011, Mumbai was the most populous city in India with an estimated city proper population of 12.5 million (1.25 crore) living under the Brihanmumbai Municipal Corporation. Mumbai is the centre of the Mumbai Metropolitan Region, the sixth most populous metropolitan area in the world with a population of over 23 million (2.3 crore). Mumbai lies on the Konkan coast on the west coast of India and has a deep natural harbour. In 2008, Mumbai was named an alpha world city. It has the highest number of millionaires and billionaires among all cities i ...
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Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anchor of the Golden Horseshoe, an urban agglomeration of 9,765,188 people (as of 2021) surrounding the western end of Lake Ontario, while the Greater Toronto Area proper had a 2021 population of 6,712,341. Toronto is an international centre of business, finance, arts, sports and culture, and is recognized as one of the most multicultural and cosmopolitan cities in the world. Indigenous peoples have travelled through and inhabited the Toronto area, located on a broad sloping plateau interspersed with rivers, deep ravines, and urban forest, for more than 10,000 years. After the broadly disputed Toronto Purchase, when the Mississauga surrendered the area to the British Crown, the British established the town of York in 1793 and later designat ...
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Tallinn
Tallinn () is the most populous and capital city of Estonia. Situated on a bay in north Estonia, on the shore of the Gulf of Finland of the Baltic Sea, Tallinn has a population of 437,811 (as of 2022) and administratively lies in the Harju ''maakond'' (county). Tallinn is the main financial, industrial, and cultural centre of Estonia. It is located northwest of the country's second largest city Tartu, however only south of Helsinki, Finland, also west of Saint Petersburg, Russia, north of Riga, Latvia, and east of Stockholm, Sweden. From the 13th century until the first half of the 20th century, Tallinn was known in most of the world by variants of its other historical name Reval. Tallinn received Lübeck city rights in 1248,, however the earliest evidence of human population in the area dates back nearly 5,000 years. The medieval indigenous population of what is now Tallinn and northern Estonia was one of the last " pagan" civilisations in Europe to adopt Christianit ...
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