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Sysomos
Sysomos Inc. is a Toronto-based social media analytics company owned by Outside Insight market leaders Meltwater. History Sysomos was founded by Nilesh Bansal and Nick Koudas. The company is a spinoff of the University of Toronto research project BlogScope. The BlogScope project, which started in 2005, resulted in creation of the underlying content aggregation and analysis engine commercialized by Sysomos. The company raised venture capital in 2008 and was acquired by Marketwire in 2010. The company's original flagship product, Media Analysis Platform (MAP), mines and analyzes content from social media or user-generated content to create a picture of media coverage. Sysomos launched its flagship offering MAP in Sept 2007, followed by addition of Heartbeat to its product suite in 2009. In addition to the two main products, the company released FourWhere, a free location-based social search service that mashes up Foursquare in March 2010. The company also offers Sysomos Heartb ...
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Aislelabs
Aislelabs Inc. is a Toronto-based technology company offering the most advanced WiFi analytics and marketing platforms in the market. Aislelabs' AI-powered engine enables entities to harness the power of WiFi through location analytics and marketing automation. Aislelabs is headquartered out of Toronto with offices in Dubai, London (UK) and India. Aislelabs' products are deployed at more than 1000+ locations across 25 countries. Aislelabs is recognized with the ISO 27001 certification. Aislelabs provides location analytics, predictive forecasting, personalized marketing, and digital advertising features in partnership with enterprise Wi-Fi vendors such as Cisco, Aruba Networks, Ruckus Wireless, and Open Mesh. History Aislelabs was founded by Nilesh Bansal and Nick Koudas, who previously founded Sysomos. After the acquisition of Sysomos by Marketwired, the two created the marketing and analytics platform for the physical brick n' mortar spaces as Aislelabs. While Aislelabs doe ...
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Meltwater (company)
Meltwater is a software as a service (SaaS) solution and the world's first online media monitoring company. It is listed on the Oslo Stock Exchange (Oslo Børs) (ticker code: MWTR). The company was founded in Oslo, Norway, by Jørn Lyseggen, in 2001 and is headquartered in San Francisco, California, with additional offices across Europe, North America, Asia/Pacific, Australia, and Africa. The company employs around 2,200 people and has approximately 27,000 clients internationally. The Meltwater Foundation, the non-profit arm of the company, started Meltwater Entrepreneurial School of Technology (MEST) in Accra, Ghana. MEST is a Pan-African training program, seed fund and incubator, founded by Jorn Lyseggen in 2008, to provide training, investment, and mentoring for aspiring technology entrepreneurs with the goal of creating globally successful companies that create wealth and jobs locally in Africa. History The company was founded in 2001 as Magenta News by Jørn Lyseggen and G ...
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BlogScope
BlogScope was a search engine for the blogosphere with advanced analysis and visualization technology, founded in 2005. as an outcome of a research project at the University of Toronto. As of Apr 2009, the system indexed over 725 million blog posts. The service was shut down in early 2012. The BlogScope project led to creation of Sysomos, a Toronto-based social media analytics company founded by Nilesh Bansal and Nick Koudas. Sysomos develops two products, Media Analysis Platform (MAP) and Heartbeat, based on the intellectual property created by the BlogScope project. The company was acquired by Marketwire GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe. GlobeNewswire was a Nasdaq, Inc. subsidiary from September 2006 until April 2018 when West Corporation (now Intrado ... in July 2010. BlogScope had continued to exist as a research project at the university independent of the company, but was shut ...
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Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ...
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PRWeek
''PRWeek'' is a trade magazine for the public relations industry. The original UK edition was the brainchild of the late Geoffrey Lace who at the time worked for Haymarket. After failing to interest Haymarket in his idea he left to launch it on his own circa 1981. Peter Gummer (now Lord Chadlington) had founded Shandwick a few years earlier in 1974 aged 31. Lace persuaded Shandwick, Dewe Rogerson and a few others to invest into PR Week. PRWeek ran on a shoe string right up until the point it was sold it back to Haymarket, his former employers, for a very large sum circa 1988. There is also a US edition, which launched in 1998, as well as a German edition. The magazine is published by the UK's largest independent publishing group, Haymarket Media Group Haymarket Media Group is a privately held media company headquartered in London. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, ...
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Social Media Management Platforms
Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from the Latin word ''socii'' ("allies"). It is particularly derived from the Italian ''Socii'' states, historical allies of the Roman Republic (although they rebelled against Rome in the Social War of 91–87 BC). Social theorists In the view of Karl MarxMorrison, Ken. ''Marx, Durkheim, Weber. Formations of modern social thought'', human beings are intrinsically, necessarily and by definition social beings who, beyond being "gregarious creatures", cannot survive and meet their needs other than through social co-operation and association. Their social characteristics are therefore to a large extent an objectively given fact, stamped on them from birth and affirmed by socialization processes; and, according to Marx, in producing and reproducin ...
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Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ...
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Canadian Companies Established In 2007
Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''Canadian''. Canada is a multilingual and multicultural society home to people of groups of many different ethnic, religious, and national origins, with the majority of the population made up of Old World immigrants and their descendants. Following the initial period of French and then the much larger British colonization, different waves (or peaks) of immigration and settlement of non-indigenous peoples took place over the course of nearly two centuries and continue today. Elements of Indigenous, French, British, and more recent immigrant customs, languages, and religions have combined to form the culture of Canada, and thus a Canadian identity. Canada has also been strongly influenced by its linguistic, geographic, and ec ...
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Social Media Monitoring
Social media analytics is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making." Process There are three main steps in analyzing social media: data identification, data analysis, and information interpretation. To maximize the value derived at every point during the process, analysts may define a question to be answered. The important questions for data analysis are: "Who? What? Where? When? Why? and How?" These questions help in determining the proper data sources to evaluate, which can affect the type of analysis that can be performed ...
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Mashable
Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a simple WordPress blog, with Cashmore as sole author. Fame came relatively quickly, with ''Time'' magazine noting Mashable as one of the 25 best blogs of 2009. As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries. In December 2017, Ziff Davis bought Mashable for $50 million, a price described by ''Recode'' as a "fire sale" price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, ...
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TechCrunch
TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 acquisition of AOL and Yahoo by Verizon, the site was owned by Verizon Media from 2015 through 2021. In 2021 Verizon sold its media assets, including AOL, Yahoo, and TechCrunch, to the private equity firm Apollo Global Management, and Apollo integrated them into a new entity called Yahoo. In addition to its news reporting, TechCrunch is also known for its Disrupt conference, an annual technology event hosted in several cities across United States, Europe, and China. History TechCrunch was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. As of 2013, TechCrunch was available in English, Chine ...
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Marketwire
GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe. GlobeNewswire was a Nasdaq, Inc. subsidiary from September 2006 until April 2018 when West Corporation (now Intrado) acquired the Public Relations Solutions and Digital Media Services Businesses, including GlobeNewswire, from Nasdaq. Formerly known as PrimeNewswire, the company changed its name to GlobeNewswire in 2008 to better reflect its international scope. Operations They deliver corporate press releases, financial disclosures and multimedia content to the media, investment community, individual investors and the public. In June 2018, GlobeNewswire introduced Media Snippets, providing the ability for organizations publishing press releases to embed a carousel of images, audio, video and live streaming into their press releases and web pages to tell a more complete brand story and increase engagement with media, investors and customers. In 2012, ...
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