Sysomos Inc. is a

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

-based

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...

company owned by Outside Insight market leaders

Meltwater Meltwater is water released by the melting of snow or ice, including glacial ice, tabular icebergs and ice shelves over oceans. Meltwater is often found in the ablation zone of glaciers, where the rate of snow cover is reducing. Meltwater can be ...

History

Sysomos was founded by Nilesh Bansal and Nick Koudas. The company is a spinoff of the

University of Toronto The University of Toronto (UToronto or U of T) is a public research university in Toronto, Ontario, Canada, located on the grounds that surround Queen's Park. It was founded by royal charter in 1827 as King's College, the first institution ...

research project

BlogScope BlogScope was a search engine for the blogosphere with advanced analysis and visualization technology, founded in 2005. as an outcome of a research project at the University of Toronto. As of Apr 2009, the system indexed over 725 million blog pos ...

. The BlogScope project, which started in 2005, resulted in creation of the underlying content aggregation and analysis engine commercialized by Sysomos. The company raised venture capital in 2008 and was acquired by Marketwire in 2010. The company's original flagship product, Media Analysis Platform (MAP), mines and analyzes content from social media or user-generated content to create a picture of media coverage. Sysomos launched its flagship offering MAP in Sept 2007, followed by addition of Heartbeat to its product suite in 2009. In addition to the two main products, the company released FourWhere, a free location-based social search service that mashes up

Foursquare Four square is a ball game. Four square may also refer to: Internet and entertainment * Foursquare City Guide, a local search and discovery app * ''4 Square'' (game show), a British game show * ''4 Square'' (TV series), a Canadian children's s ...

in March 2010. The company also offers Sysomos Heartbeat which provides

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and

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capabilities to communication professionals, brand managers and customer support groups. In 2013, Heartbeat was extended to add

publishing Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

components to deliver a complete end-to-end social media marketing platform. On July 6, 2010, it was announced that

Marketwire GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe. GlobeNewswire was a Nasdaq, Inc. subsidiary from September 2006 until April 2018 when West Corporation (now Intrado ...

, a press release distribution company, had acquired Sysomos. After the acquisition, Sysomos founders Nick Koudas and Nilesh Bansal, left Sysomos to start

Aislelabs Aislelabs Inc. is a Toronto-based technology company offering the most advanced WiFi analytics and marketing platforms in the market. Aislelabs' AI-powered engine enables entities to harness the power of WiFi through location analytics and marketi ...

. In February 2015, Sysomos split from Marketwired, as an independent company, and appointed Adnan Ahmed as the new CEO. In March 2015, newly independent Sysomos launched a redesign for its Heartbeat product and a new API for its MAP product. In the same year, the company acquired Expion. In September 2016, Peter Heffring was announced as the new CEO. In April 2017, Sysomos showcased a new unified platform offering new insights. In April 2018, media monitoring firm

announced it had acquired Sysomos. The CEO of Sysomos, Peter Heffring, said the company will continue to operate as an independent unit of Meltwater. Heffring will run the social analytics division of Meltwater.

Reports

Inside Twitter series of reports is the most extensive third-party survey on Twitter's growth and demographics. Another extensive survey regarding the top 5% of most active Twitter users found that over 25% of all tweets are machine created. The report also confirms Twitter's international growth. Inside Facebook Pages report found that only four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans. Inside YouTube reports focus more on video hosting services and YouTube.

References

{{reflist Canadian companies established in 2007 Social media Social media management platforms Technology companies established in 2007 2007 establishments in Ontario

History

Reports

See also

References