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Sy Thomas
Sy (SLY) George Thomas (born 24 August 1979 in High Wycombe, Buckinghamshire) is a British TV presenter, stand-up comedian and actor. Early years and career Thomas attended Aberystwyth University, Wales, where he studied drama from 1998 to 2001 and received a BA upper second. In 2005, Thomas took part in a documentary film with Alexis Dubus about the Plymouth to Banjul Challenge. The project involved buying a car for £100 and attempting to drive it 4,000 miles through seven countries and the Sahara Desert before auctioning it off for local charities in the Gambia. He has referred to this as a life-changing experience. In 2006 he started presenting comedy characters on Nickelodeon which led to a full presenting role on ''ME:TV'' and the UK Kids' Choice Awards in 2007. Thomas is a regular performer at the Edinburgh Festival Fringe with his comedy partner Simon Feilder. Thomas appeared in a viral Vodafone campaign alongside Lewis Hamilton He was the lead presenter on the firs ...
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High Wycombe
High Wycombe, often referred to as Wycombe ( ), is a market town in Buckinghamshire, England. Lying in the valley of the River Wye surrounded by the Chiltern Hills, it is west-northwest of Charing Cross in London, south-southeast of Aylesbury, southeast of Oxford, northeast of Reading and north of Maidenhead. According to the 2021 United Kingdom census, High Wycombe's built up area has a population of 127,856, making it the second largest town in the ceremonial county of Buckinghamshire after Milton Keynes. The High Wycombe Urban Area, the conurbation of which the town is the largest component, has a population of 140,684. High Wycombe is mostly an unparished area. Part of the urban area constitutes the civil parish of Chepping Wycombe, which had a population of 14,455 according to the 2001 census – this parish represents that part of the ancient parish of Chepping Wycombe which was outside the former municipal borough of Wycombe. There has been a market he ...
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Auction
An auction is usually a process of buying and selling goods or services by offering them up for bids, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder. Some exceptions to this definition exist and are described in the section about different types. The branch of economic theory dealing with auction types and participants' behavior in auctions is called auction theory. The open ascending price auction is arguably the most common form of auction and has been used throughout history. Participants bid openly against one another, with each subsequent bid being higher than the previous bid. An auctioneer may announce prices, while bidders submit bids vocally or electronically. Auctions are applied for trade in diverse contexts. These contexts include antiques, paintings, rare collectibles, expensive wines, commodities, livestock, radio spectrum, used cars, real estate, online advertising, vacation packages, emission trading, a ...
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Home Shopping
Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, Gemporia, TJC, QVC, eBay, ShopHQ, Buy.com and Amazon.com, as well as traditional mail order and brick and mortar retailers as Hammacher Schlemmer and Sears, Roebuck and Co. Home shopping allows consumers to shop for goods from the privacy of their own home, as opposed to traditional shopping, which requires one to visit brick and mortar stores and shopping malls. There are three main types of home shopping: mail or telephone ordering from catalogs; telephone ordering in response to advertisements in print and electronic media (such as periodicals, TV and radio); and online shopping. The study shows that home shopping are continuously preferred by the customers especially for those teleworkers and busy working class. History The possibility for merchants to show their goods through the world was the first usage ...
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Camcorder
A camcorder is a self-contained portable electronic device with video and recording as its primary function. It is typically equipped with an articulating screen mounted on the left side, a belt to facilitate holding on the right side, hot-swappable battery facing towards the user, hot-swappable recording media, and an internally contained quiet optical zoom lens. The earliest camcorders were tape-based, recording analog signals onto videotape cassettes. In 2006, digital recording became the norm, with tape replaced by storage media such as mini-HD, microDVD, internal flash memory and SD cards. More recent devices capable of recording video are camera phones and digital cameras primarily intended for still pictures, whereas dedicated camcorders are often equipped with more functions and interfaces than more common cameras, such as an internal optical zoom lens that is able to operate silently with no throttled speed, whereas cameras with protracting zoom lenses commonly thro ...
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Backpack
A backpack—also called knapsack, schoolbag, rucksack, rucksac, pack, sackpack, booksack, bookbag or backsack—is, in its simplest frameless form, a fabric sack carried on one's back and secured with two straps that go over the shoulders, but it can have an external frame, internal frame, and there are bodypacks. Backpacks are commonly used by hiking, hikers and students, and are often preferred to handbags for carrying heavy loads or carrying any sort of equipment, because of the limited capacity to carry heavy weights for long periods of time in the hands. Large backpacks, used to carry loads over , as well as smaller sports backpacks (e.g. running, cycling, hiking and hydration), usually offload the largest part (up to about 90%) of their weight onto padded hip belts, leaving the shoulder straps mainly for stabilising the load. This improves the potential to carry heavy loads, as the hips are stronger than the shoulders, and also increases agility and balance, since t ...
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Argos (retailer)
Argos Limited, trading as Argos, is a catalogue retailer operating in the United Kingdom and Ireland, acquired by Sainsbury's supermarket chain in 2016. It was established in November 1972 and is named after the Greek city of Argos, Peloponnese, Argos. The company trades both through physical shops and online, with 29 million yearly shop customers, and nearly a billion online visitors per annum. It has also franchised overseas to countries such as China. History The company was founded by Richard Tompkins who had previously established Green Shield Stamps in the United Kingdom. He came up with the idea that people could purchase goods from his "Green Shield Gift House" with cash rather than savings stamps. He rebranded the original Green Shield Stamps catalogue shops as ''Argos'' beginning in July 1973, the first purpose-built shop opening on the A28 road, A28 Sturry Road, Canterbury in late 1973. Green Shield House was in Station Road, Edgware. Argos was launched with thousand ...
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ITV Network
ITV is a British free-to-air public broadcast television network. It was launched in 1955 as Independent Television to provide competition to BBC Television (established in 1936). ITV is the oldest commercial network in the UK. Since the passing of the Broadcasting Act 1990, it has been legally known as Channel 3 to distinguish it from the other analogue channels at the time, BBC1, BBC2 and Channel 4. ITV was for four decades a network of separate companies which provided regional television services and also shared programmes between each other to be shown on the entire network. Each franchise was originally owned by a different company. After several mergers, the fifteen regional franchises are now held by two companies: ITV plc, which runs the ITV1 channel, and STV Group, which runs the STV channel. The ITV network is a separate entity from ITV plc, the company that resulted from the merger of Granada plc and Carlton Communications in 2004. ITV plc holds the Channel 3 b ...
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The Cool Stuff Collective
''The Cool Stuff Collective'' is a British children's television programme, which was produced for three series that aired on ITV and CITV respectively from 13 September 2010 to 24 December 2011. The show featured reviews of the latest and forthcoming video games, gadgets, films and music. CITV also broadcast a similar format programme called "Play The Game" in 2004. Sy Thomas presented the programme for the majority of its run, with Vicky Letch and The Blowfish later taking over for the final series. Presenters *Sy Thomas (2010–11) *Vicky Letch (2011) *Tom "The Blowfish" Hird (2011) Controversy In 2011, the programme was found to have breached Ofcom's rules on product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th .... Ofcom stated that many of the items featured on ...
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Lewis Hamilton
Sir Lewis Carl Davidson Hamilton (born 7 January 1985) is a British racing driver currently competing in Formula One for Mercedes. In Formula One, Hamilton has won a joint-record seven World Drivers' Championship titles (tied with Michael Schumacher), and holds the records for the most wins (), pole positions (), and podium finishes (), among others. Born and raised in Stevenage, Hertfordshire, Hamilton joined the McLaren young driver programme in 1998. This led to a Formula One drive with McLaren from to , making Hamilton the first, and so far only, black driver to race in the series. In his inaugural season, Hamilton set numerous records as he finished runner-up to Kimi Räikkönen by one point. The following season, he won his maiden title in dramatic fashion—making a crucial overtake on the last lap of the last race of the season—to become the then-youngest Formula One World Champion in history. After six years with McLaren, Hamilton signed with Mercedes i ...
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Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ...
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Vodafone
Vodafone Group Public limited company, plc () is a British Multinational corporation, multinational Telephone company, telecommunications company. Its registered office and Headquarters, global headquarters are in Newbury, Berkshire, England. It predominantly operates Service (economics), services in Asia, Africa, Europe, and Oceania. , Vodafone owns and operates networks in 22 countries, with partner networks in 48 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in 150 countries. Vodafone has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. The company has a secondary listing on Nasdaq. Name The name Vodafone comes from ''VO''ice ''DA''ta ''FONE'' (the latter a sensational spelling of "telephone, phone"), chosen by the company to "reflect the provision of voice and data services over mobile phones". History The evolution of Vodafone started in 1981 with the es ...
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Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ...
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