''The Cool Stuff Collective'' is a British children's television programme, which was produced for three series that aired on

ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: ** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...

and

CITV CITV (short for Children's ITV, also known as the CITV Channel) is a British free-to-air children's television channel owned by ITV plc. It broadcasts content from the CITV archive and acquisitions, every day from 6 am to 9 pm which ...

respectively from 13 September 2010 to 24 December 2011. The show featured reviews of the latest and forthcoming video games, gadgets, films and music. CITV also broadcast a similar format programme called "Play The Game" in 2004.

Sy Thomas Sy (SLY) George Thomas (born 24 August 1979 in High Wycombe, Buckinghamshire) is a British TV presenter, stand-up comedian and actor. Early years and career Thomas attended Aberystwyth University, Wales, where he studied drama from 1998 to 2001 ...

presented the programme for the majority of its run, with Vicky Letch and The Blowfish later taking over for the final series.

Presenters

(2010–11) *Vicky Letch (2011) *Tom "The Blowfish" Hird (2011)

Controversy

In 2011, the programme was found to have breached

Ofcom The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. Ofcom has wide-ranging powers acros ...

's rules on

product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...

. Ofcom stated that many of the items featured on the show ended with "overt encouragements" to consider purchase of the product.

Series Guide

References

{{DEFAULTSORT:Cool Stuff Collective, The 2010 British television series debuts 2011 British television series endings ITV children's television shows Science and technology in the United Kingdom Technology in society