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Vodafone
Vodafone
Group plc /ˈvoʊdəfoʊn/ is a British multinational telecommunications company, with headquarters in London.[2] It predominantly operates services in the regions of Asia, Africa, Europe, and Oceania. Among mobile operator groups globally, Vodafone ranked fifth by revenue and second (behind China Mobile) in the number of connections (469.7 million) as of 2016[update].[3] Vodafone
Vodafone
owns and operates networks in 26 countries and has partner networks in over 50 additional countries.[4] Its Vodafone
Vodafone
Global Enterprise division provides telecommunications and IT services to corporate clients in 150 countries.[5] Vodafone
Vodafone
has a primary listing on the London Stock Exchange
London Stock Exchange
and is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £52.5 billion as of 10 February 2016[update], the eighth-largest of any company listed on the London Stock Exchange.[6] It has a secondary listing on NASDAQ.

Contents

1 Name 2 History

2.1 Evolution as a Racal Telecom brand: 1980 to 1991 2.2 Vodafone
Vodafone
Group, then Vodafone
Vodafone
Airtouch plc: 1991 to 2000 2.3 Vodafone
Vodafone
Group plc: 2000 to present

3 Adverts 4 Operations

4.1 Africa
Africa
and the Middle East

4.1.1 Egypt 4.1.2 Kuwait 4.1.3 South Africa
Africa
(Vodacom) 4.1.4 Qatar 4.1.5 Ghana 4.1.6 U.A.E. 4.1.7 Libya 4.1.8 Cameroon

4.2 The Americas 4.3 Asia-Pacific

4.3.1 New Zealand 4.3.2 Australia 4.3.3 Fiji 4.3.4 Japan 4.3.5 India

4.4 Europe 4.5 Vodafone
Vodafone
Global Enterprise

5 Products and services

5.1 Mobile money transfer services 5.2 mHealth services 5.3 Vodafone
Vodafone
Foundation

6 Corporate affairs

6.1 Senior management 6.2 Financial results

7 Criticisms

7.1 Tax avoidance 7.2 Communications blackout during the Arab Spring 7.3 Poor customer service 7.4 Unlimited roaming costs on stolen phones 7.5 Breaches of consumer protection rules 7.6 Surveillance infrastructure

8 References 9 External links

Name[edit] The name Vodafone
Vodafone
comes from voice data fone (the latter a sensational spelling of "phone"), chosen by the company to "reflect the provision of voice and data services over mobile phones".[7] History[edit] The evolution of Vodafone
Vodafone
started in 1982 with the establishment of the Racal Strategic Radio Ltd subsidiary of Racal Electronics, the UK's largest maker of military radio technology, which formed a joint venture with Millicom called 'Racal', which evolved into the present day Vodafone.[8][9][10] Evolution as a Racal Telecom brand: 1980 to 1991[edit]

Vodafone's original logo, used from 1991 to 1997

In 1980, Ernest Harrison, the then chairman of Racal Electronics, agreed to a deal with Lord Weinstock
Lord Weinstock
of the General Electric
General Electric
Company to allow Racal to access some of GEC's tactical battlefield radio technology. The head of Racal's military radio division, Gerry Whent, was briefed by Ernest Harrison to drive the company into commercial mobile radio. Whent visited a mobile radio factory run by General Electric (unrelated to GEC) in Virginia, USA the same year to understand the commercial use of military radio technology.[11] Jan Stenbeck, head of a growing Swedish conglomerate, set up an American company, Millicom, Inc. and approached Racal's Whent in July 1982 about bidding jointly for the UK's second cellular radio licence. The two struck a deal giving Racal 60% of the new company, Racal-Millicom, Ltd, and Millicom 40%. Due to UK concerns about foreign ownership, the terms were revised, and in December 1982, the Racal-Milicom partnership was awarded the second UK mobile phone network license.[12] Final ownership of Racal-Millicom, Ltd was 80% Racal, with Millicom holding 15% plus royalties and venture firm Hambros Technology Trust holding 5%. According to the UK Secretary of State for Industry, "the bid submitted by Racal- Millicom Ltd… provided the best prospect for early national coverage by cellular radio."[13] Vodafone
Vodafone
was launched on 1 January 1985 under the new name, Racal- Vodafone
Vodafone
(Holdings) Ltd,[14] with its first office based in the Courtyard in Newbury, Berkshire, and[15] shortly thereafter Racal Strategic Radio was renamed Racal Telecommunications
Telecommunications
Group Limited.[16] On 29 December 1986, Racal Electronics issued shares to the minority shareholders of Vodafone
Vodafone
worth GB£110 million, and Vodafone
Vodafone
became a fully owned brand of Racal.[17] On 26 October 1988, Racal Telecom, majority held by Racal Electronics, went public on the London Stock Exchange
London Stock Exchange
with 20% of its stock floated. The successful flotation led to a situation where Racal's stake in Racal Telecom was valued more than the whole of Racal Electronics. Under stock market pressure to realise full value for shareholders, Racal demerged Racal Telecom in 1991.[18][19] Vodafone
Vodafone
Group, then Vodafone
Vodafone
Airtouch plc: 1991 to 2000[edit] On 16 September 1991, Racal Telecom was demerged from Racal Electronics as Vodafone
Vodafone
Group, with Gerry Whent as its CEO.[20] In July 1996, Vodafone
Vodafone
acquired the two-thirds of Talkland it did not already own for £30.6 million.[21] On 19 November 1996, in a defensive move, Vodafone
Vodafone
purchased Peoples Phone for £77 million, a 181 store chain whose customers were overwhelmingly using Vodafone's network.[22] In a similar move the company acquired the 80% of Astec Communications that it did not own, a service provider with 21 stores.[23] In January 1997, Gerald Whent retired and Christopher Gent took over as the CEO. The same year, Vodafone
Vodafone
introduced its Speechmark logo, composed of a quotation mark in a circle, with the O's in the Vodafone logotype representing opening and closing quotation marks and suggesting conversation.[24] On 29 June 1999, Vodafone
Vodafone
completed its purchase of AirTouch Communications, Inc. and changed its name to Vodafone
Vodafone
Airtouch plc. The merged company commenced trading on 30 June 1999.[25] To gain anti-trust approval for the merger, Vodafone
Vodafone
sold its 17.2% stake in E-Plus
E-Plus
Mobilfunk.[26] The acquisition gave Vodafone
Vodafone
a 35% share of Mannesmann, owner of the largest German mobile network.[27] On 21 September 1999, Vodafone
Vodafone
agreed to merge its US wireless assets with those of Bell Atlantic Corp to form Verizon Wireless.[28] The merger was completed on 4 April 2000, just a few months prior to Bell Atlantic's merger with GTE
GTE
to form Verizon Communications, Inc.[29] In November 1999, Vodafone
Vodafone
made an unsolicited bid for Mannesmann, which was rejected. Vodafone's interest in Mannesmann
Mannesmann
had been increased by the latter purchase of Orange, the UK mobile operator.[30] Chris Gent would later say Mannesmann's move into the UK broke a "gentleman's agreement" not to compete in each other's home territory.[31] The hostile takeover provoked strong protest in Germany, and a "titanic struggle" which saw Mannesmann
Mannesmann
resist Vodafone's efforts. However, on 3 February 2000, the Mannesmann
Mannesmann
board agreed to an increased offer of £112 billion, then the largest corporate merger ever.[31] The EU approved the merger in April 2000 when Vodafone
Vodafone
agreed to divest the 'Orange' brand, which was acquired in May 2000 by France Télécom.[32] Vodafone
Vodafone
Group plc: 2000 to present[edit]

The headquarters of Vodafone Romania
Vodafone Romania
in Bucharest

On 28 July 2000, the Company reverted to its former name, Vodafone Group plc.[33] On 17 December 2001, Vodafone
Vodafone
introduced the concept of "Partner Networks", by signing TDC Mobil of Denmark. The new concept involved the introduction of Vodafone
Vodafone
international services to the local market, without the need of investment by Vodafone. The concept would be used to extend the Vodafone
Vodafone
brand and services into markets where it does not have stakes in local operators. Vodafone
Vodafone
services would be marketed under the dual-brand scheme, where the Vodafone
Vodafone
brand is added at the end of the local brand. (i.e., TDC Mobil-Vodafone etc.)[34] In 2007, Vodafone
Vodafone
entered into a title sponsorship deal with the McLaren
McLaren
Formula One team, which traded as " Vodafone
Vodafone
McLaren
McLaren
Mercedes" until the sponsorship ended at the end of the 2013 season.[35][36] On 1 December 2011, it acquired the Reading based Bluefish Communications Ltd, an ICT consultancy company.[37] The acquired operations formed the nucleus of a new Unified Communications and Collaboration
Collaboration
practice within its subsidiary Vodafone
Vodafone
Global Enterprise,[37] which will focus on implementing strategies and solutions in cloud computing, and strengthen its professional services offering.[37] In April 2012, Vodafone
Vodafone
announced an agreement to acquire Cable & Wireless Worldwide (CWW) for £1.04 billion.[38] Vodafone
Vodafone
was advised by UBS
UBS
AG, while Barclays
Barclays
and Rothschild advised Cable & Wireless.[38] The acquisition will give Vodafone
Vodafone
access to CWW's fibre network for businesses, enabling it to take unified communications solutions to large enterprises in the UK and globally; and expand its enterprise service offerings in emerging markets. On 18 June 2012, Cable & Wireless' shareholders voted in favour of the Vodafone offer, exceeding the 75% of shares necessary for the deal to go ahead.[39][40] On 2 September 2013, Vodafone
Vodafone
announced it would be selling its 45% stake in Verizon Wireless
Verizon Wireless
to Verizon Communications
Verizon Communications
for $US130 billion, in one of the biggest deals in corporate history.[41] With the proceeds from the deal, it announced a £19 billion Project Spring initiative to improve network quality in Europe
Europe
and emerging markets like India.[42][43] In June 2017, the company took measures to prevent its advertising from appearing within outlets focused on creating and sharing hate speech and fake news.[44] Adverts[edit] Since 2010, the adverts feature two bees named Jack and Mike. Other adverts feature Star Wars
Star Wars
character Yoda. Idris Elba
Idris Elba
does voice over for adverts. In 2015, the new slogan, 'Live Life on 4G', was launched.[45] Operations[edit] Africa
Africa
and the Middle East[edit]

Networks in the Middle East and Africa

Majority-owned

Minority-owned

Partner networks

DR Congo1 Egypt Kenya Kuwait

Ghana Lesotho1

Bahrain

Mozambique1 Qatar2 Sudan

Libya

Tanzania1 South Africa1

UAE 1Majority stakes held through majority-owned Vodacom Group 2Effective ownership is not majority, but full control exercised by the group.

Egypt[edit] In November 1998, the Vodafone Egypt
Vodafone Egypt
network went live under the name ClickGSM.[46] On 8 November 2006, the company announced a deal with Telecom Egypt, resulting in further co-operation in the Egyptian market and increasing its stake in Vodafone
Vodafone
Egypt. After the deal, Vodafone
Vodafone
Egypt was 55% owned by the group, while the remaining 45% was owned by Telecom Egypt.[47] Kuwait[edit] On 18 September 2002, Vodafone
Vodafone
signed a Partner Network Agreement with MTC group of Kuwait. The agreement involved the rebranding of MTC to MTC-Vodafone. On 29 December 2003, Vodafone
Vodafone
signed another Partner Network Agreement with Kuwait's MTC group. The second agreement involved co-operation in Bahrain and the branding of the network as MTC-Vodafone.[48] South Africa
Africa
(Vodacom)[edit] On 3 November 2004, the Company announced that its South African affiliate Vodacom had agreed to introduce Vodafone's international services, such as Vodafone live! and partner agreements, to its local market.[49] In November 2005, Vodafone
Vodafone
announced that it was in exclusive talks to buy a 15% stake of VenFin in Vodacom Group, reaching agreement the following day. Vodafone
Vodafone
and Telkom then had a 50% stake each in Vodacom. Vodafone
Vodafone
now owns 57.5% of Vodacom after purchasing a 15% stake from Telkom.[50] On 9 October 2008, the company offered to acquire an additional 15 per cent stake in Vodacom Group from Telkom. The finalised details of the agreement were announced on 6 November 2008. The agreement called for Telkom to sell 15 per cent of its 50 per cent stake in Vodacom to the group, and demerge the other 35 per cent to its shareholder. Meanwhile, Vodafone
Vodafone
has agreed to make Vodacom its exclusive sub-Saharan Africa
Africa
investment vehicle, as well as continuing to maintain the visibility of the Vodacom brand. The transaction closed in May/June 2009.[51] On 18 May 2009, Vodacom entered the JSE Limited
JSE Limited
stock exchange in South Africa
Africa
after Vodafone
Vodafone
increased its stake by 15% to 65% to take a majority holding, despite disputes by local trade unions.[52] In April 2011, Vodacom rebranded with the Vodafone
Vodafone
logo.[53] Qatar[edit] In December 2007, a Vodafone
Vodafone
Group-led consortium was awarded the second mobile phone licence in Qatar under the name " Vodafone
Vodafone
Qatar". Vodafone Qatar
Vodafone Qatar
is located at QSTP, the Qatar Science & Technology Park.[54] Commercial operations officially began on 1 March 2009.[55] Ghana[edit] On 3 July 2008, Vodafone
Vodafone
agreed to acquire a 70% stake in Ghana Telecom for $900 million. The acquisition was consummated on 17 August 2008. The same group-led consortium won the second fixed-line licence in Qatar on 15 September 2008.[56] On 15 April 2009, Ghana Telecom, along with its mobile subsidiary OneTouch, was rebranded as Vodafone
Vodafone
Ghana.[57] U.A.E.[edit] On 28 January 2009, the group announced a partner network agreement with Du, the second-largest operator in the United Arab Emirates. The agreement involved co-operation on international clients, handset procurement, mobile broadband etc.[58] Libya[edit] On 24 February 2010, the group signed a partner network agreement with the second-largest operator in Libya, al Madar.[59] Cameroon[edit] On 23 September 2016, Vodafone
Vodafone
extended its activities to Cameroon by signing a partnership with Afrimax, a 4G-LTE telecommunications operator in Africa. Vodafone
Vodafone
Cameroon Launched a "Youth Program" in the Universities to support and encourage the Cameroonian students.[60] The Americas[edit]

Chile

On 11 May 2008, Vodafone
Vodafone
sealed a trade agreement with the Chilean Entel PCS Chile, in which Entel PCS has access to the equipment and international services of Vodafone, and Vodafone
Vodafone
will be one of the trademarks of Entel for the wireless business. This step will give the Vodafone
Vodafone
brand access to a market of over 15 million people, currently divided among two companies: Telefonica
Telefonica
Movistar, and Entel PCS.[61]

Brazil

In August 2013, Vodafone
Vodafone
has started the MVNO operation in Brazil, as a corporative M2M operator.[62]

United States

In the United States, Vodafone
Vodafone
previously owned 45% of Verizon Wireless in a joint venture with Verizon Communications, the country's largest mobile carrier. Vodafone
Vodafone
branding was not used, however, as the CDMA network was not compatible with the GSM 900/1800 MHz standard used by Vodafone's other networks and as Vodafone
Vodafone
did not have management control over Verizon Wireless. On 2 September 2013 Vodafone
Vodafone
announced the sale of its stake to Verizon Communications
Verizon Communications
for around $130 billion.[63] In 2004 Vodafone
Vodafone
made an unsuccessful bid for the entirety of AT&T Wireless, however, (Cingular Wireless) at the time a joint venture of SBC Communications and BellSouth
BellSouth
(both now part of AT&T Inc.), ultimately outbid Vodafone
Vodafone
and took control of AT&T Wireless (the combined wireless carrier is now AT&T Mobility).[64] In 2013, Vodafone
Vodafone
was considered for acquisition by U.S. based AT&T.[65][66] Ultimately, the deal did not move forward.[67] In December 2014, Vodafone
Vodafone
announced an agreement with T-Mobile US
T-Mobile US
to launch a mobile virtual network operator (MVNO) service using its network, set to launch in 2015.[68] Asia-Pacific[edit]

Networks in Asia-Pacific

Majority-owned

Partner networks

Australia Afghanistan Armenia

India Azerbaijan Fiji

New Zealand Malaysia Samoa

Singapore Sri Lanka

Taiwan Thailand

Turkmenistan Uzbekistan

Vietnam

The headquarters of Vodafone New Zealand
Vodafone New Zealand
in Auckland City

New Zealand[edit] In July 1993, BellSouth
BellSouth
New Zealand's network went live. In November 1998, Vodafone
Vodafone
purchased BellSouth
BellSouth
New Zealand, which later became Vodafone
Vodafone
New Zealand.[69] In August 2005, Vodafone
Vodafone
launched 3G technology in New Zealand.[70] On 9 October 2006, Vodafone
Vodafone
New Zealand bought New Zealand's 3rd largest internet service provider, iHug.[71] In October 2013, Vodafone
Vodafone
began its rollout of 4G to provincial New Zealand, with the launch of the system in holiday hotspots around Coromandel.[72] Australia[edit] In October 1993 Vodafone
Vodafone
Australia's network went live. In December 2004, Vodafone Australia agreed to deploy high-speed MPLS backbone network built by Lucent Worldwide Services using Juniper hardware.[73] In October 2005, it began launching 3G technology in Australia.[70] On 5 September 2008, Vodafone
Vodafone
purchased Australia's largest bricks and mortar mobile phone retailer Crazy John's adding 115 retail stores to its local operations.[74] On 9 February 2009, Vodafone Australia announced a merger with 3/Hutchison via a joint venture company VHA Pty Ltd, which would offer products under the Vodafone
Vodafone
brand.[75] On 19 June 2009, Vodafone-Hutchison Australia (VHA) announced the end of its outsourcing of retail operations. VHA committed to buying back and managing its entire retail operation, including 208 Vodafone-branded retail outlets Australia-wide. This project was slated to be completed by 1 September 2009.[76] On 31 August 2009, VHA enabled an extended 900 MHz 3G UMTS network which functions outside their 2,100 MHz 3G network, boosting Vodafone's 3G population coverage from around 8% to around 94% on dual-band 900/2,100 MHz 3G UMTS devices.[77] Fiji[edit] In July 1994 Vodafone
Vodafone
Fiji's network went live. In July 2014, Vodafone sold its 49% shareholding of Vodafone
Vodafone
Fiji to The Fiji National Provident fund. Under the terms of the deal, Vodafone
Vodafone
Fiji retained its branding under a Partner Market Agreement.[78]

Vodafone
Vodafone
shop at Nadi Airport, Fiji

Japan[edit] In 1999, J-Phone launched the J-sky mobile Internet
Internet
service in response to DoCoMo's i-Mode service. It the became Japan's third-largest mobile operator and had introduced camera phones first in Japan. Vodafone
Vodafone
then went on to acquire [79] In December 2002 J-Phone's 3G network went live. On 1 October 2003, J-Phone became ' Vodafone
Vodafone
Japan', and J-Phone's mobile internet service J-Sky became Vodafone
Vodafone
Live!. In March 2006, Vodafone
Vodafone
sold Vodafone
Vodafone
Japan to SoftBank. In October 2006, SoftBank
SoftBank
changed Vodafone
Vodafone
Japan's name to ' SoftBank
SoftBank
Mobile'.[80] On 17 March 2006, Vodafone
Vodafone
announced an agreement to sell all its interest in Vodafone
Vodafone
Japan to SoftBank
SoftBank
for £8.9 billion, of which £6.8 billion will be received in cash on closing of deal. Vodafone
Vodafone
Japan later changed its name to SoftBank
SoftBank
Mobile. In November 2010, Vodafone
Vodafone
divested its remaining Softbank shares.[81] India[edit] On 28 October 2005, the Company announced the acquisition of a 10 per cent stake in India's Bharti Enterprises, which operates the largest mobile phone network in India under the brand name Airtel.[82] Then on 11 February 2007, the Company agreed to acquire a controlling interest of 67% in Hutch Essar for US$11.1 billion.[83] At the same time, it agreed to sell back 5.6% of its Airtel stake back to the Mittals. Vodafone
Vodafone
would retain a 4.4% stake in Airtel. On 21 September 2007, Hutch was rebranded to Vodafone
Vodafone
in India.[84] In May 2011, Vodafone Group Plc bought the remaining shares of Vodafone Essar from Essar Group Ltd for $5 billion.[85] In October 2013, it was reported by Reuters that Vodafone
Vodafone
planned to invest as much as $2 billion (£1.2 billion) to buy out minority shareholders in Vodafone
Vodafone
India.[86] By late January 2017, Vodafone
Vodafone
Group PLC's unit in India and Idea Cellular Ltd were in preliminary talks to merge.[87] And on 20 March 2017, Vodafone
Vodafone
announced that it was merging its Indian business with Idea, India's third-largest network, to create the country's largest operator - with almost 400 million customers, accounting for 35% of the Indian cellphone service market.[88] Vodafone
Vodafone
would own 45.1 percent of the new operator and Idea's parent company, the Aditya Birla Group would own 26 percent. The deal valued Vodafone India at the equivalent of $12.6 billion and Idea Cellular
Idea Cellular
at the equivalent of $11.02 billion. The deal would enable Vodafone
Vodafone
to move its Indian subsidiary off its balance sheet, cutting the British group’s net debt by the equivalent of almost $8.25 billion.[89] On 3 November 2003, Singapore became a part of the community as M1 was signed as partner network.[90] Then in April 2005, SmarTone
SmarTone
changed the name of its brand to 'SmarTone-Vodafone', after both companies signed a Partner Network Agreement.[91] In January 2006, Indonesia, Malaysia, and Sri Lanka were added to the Vodafone
Vodafone
footprint as Vodafone
Vodafone
Group signed a partner network agreement with Telekom Malaysia. On 6 February 2007, along with the partnership with Digicel Caribbean (see below), Samoa was added as a Partner Market. On 6 February 2007, Vodafone
Vodafone
Group signed a three-year partnership agreement with Digicel
Digicel
Group. The agreement, which includes Digicel's sister operation in Samoa, will result to the offering of new roaming capabilities. The two groups will also become preferred roaming partners of each other.[92] On 10 February 2008, Vodafone
Vodafone
announced the launching of M-Paisa mobile money transfer service on Roshan's (Afghanistan's largest GSM operator) network: Afghanistan was added to the Vodafone footprint.[93] dtac in Thailand is signed as a partner network of the Group on 25 March 2009.[94] Nar Mobile in Azerbaijan was signed as a partner network on 22 July 2009,[95] while Chunghwa Telecom
Chunghwa Telecom
of Taiwan was signed on 12 November 2009.[96] In February 2013, Vodafone
Vodafone
together with China Mobile
China Mobile
participated in bidding for one of the two newly opened Myanmar Mobile licences.[97] At the beginning of September 2014, Vinaphone
Vinaphone
signed a strategic co-operation agreement with Vodafone.[98] Europe[edit]

Networks in Europe

Majority-owned

Partner networks

Albania Austria Belgium

Czech Republic Bulgaria Channel Islands

Germany Croatia Cyprus

Greece Denmark Estonia

Hungary Finland Faroe Islands

Ireland Iceland Latvia

Italy Lithuania Luxembourg

Malta Macedonia Norway

Netherlands Russia Serbia

North Cyprus Slovenia Sweden

Portugal Switzerland Ukraine

Romania

Spain

Turkey

UK

Vodafone Hungary was formed as a subsidiary company in July 1999.[99] The acquisition of Mannesmann
Mannesmann
AG, which completed on 12 April 2000 gave subsidiaries in Germany and Italy, and increased the Group’s indirect holding in SFR. The Vodafone
Vodafone
brand in Italy was introduced as Omnitel- Vodafone
Vodafone
in 2001, made the primary brand as Vodafone-Omnitel in 2002; finally the current name Vodafone
Vodafone
Italia was introduced in 2003, dropping "Omnitel" altogether. Vodafone Italy
Vodafone Italy
introduced the new Speechmark Logo only on 10 June 2007.In 2001, the Company acquired Eircell, the largest wireless communications company in Ireland, from eircom.[100] Eircell was subsequently rebranded as Vodafone
Vodafone
Ireland. In February 2002, Radiolinja of Finland joined as a partner network and later changed its name to Elisa.[101] Later that year, the company rebranded Japan's J-sky mobile internet service as Vodafone
Vodafone
live!, and in December 2002 the Vodafone
Vodafone
brand was introduced in the Estonian market following the signing of a Partner Network Agreement with Radiolinja (Eesti), which later changed its name to Elisa.[102] In January 2003, the company signed a group-wide partner agreement with mobilkom Austria and as a result, Austria, Bulgaria, Croatia and Slovenia were added to the community.[103] In April 2003, Og Vodafone was introduced in the Icelandic market,[104] and in May 2003, Omnitel ( Omnitel
Omnitel
Pronto-Italia) was rebranded Vodafone
Vodafone
Italy.[105] On 21 July 2003, Lithuania was added to the community, with the signing of a Partner Network Agreement with Bitė.[106] In February 2004, Vodafone
Vodafone
signed a Partner Network Agreement with Luxembourg's LuxGSM,[107] and a Partner Network Agreement with Cyta
Cyta
of Cyprus. Cyta
Cyta
agreed to rename its mobile phone operations to Cytamobile-Vodafone.[108] In April 2004, the Company purchased a British airtime provider, Singlepoint, for £405m from John Caudwell's Caudwell Group, adding approximately 1.5 million customers and sites in Stoke-on-Trent to existing sites in Newbury (HQ), Birmingham, Warrington and Banbury.[109] In November 2004, Vodafone
Vodafone
introduced 3G services into Europe.[110] In June 2005, the Company bought the Czech mobile operator Oskar.[111] On 1 July 2005, Oskar of the Czech Republic was rebranded as Oskar-Vodafone.[112] On 28 October 2005, Connex in Romania was rebranded as Connex-Vodafone,[113] and on 31 October 2005, the company reached an agreement to sell Vodafone
Vodafone
Sweden to Telenor
Telenor
for approximately €1 billion. After the sale, Vodafone
Vodafone
Sweden became a partner network.[114] In December 2005, Vodafone
Vodafone
won an auction to buy Turkey's second-largest mobile phone company, Telsim, for US$4.5 billion.[115] In 2006, the Company rebranded its Stoke-on-Trent site as Stoke Premier Centre, a centre of expertise for the company dealing with customer care for its higher value customers, technical support, sales and credit control.[116] On 22 February 2006, the Company announced that it was extending its footprint to Bulgaria with the signing of Partner Network Agreement with Mobiltel, which is part of the mobilkom Austria group.[117]

The headquarters of Vodafone Ireland
Vodafone Ireland
in Dublin

In April 2006, the Company announced that it had signed an extension to its Partner Network Agreement with BITE Group, enabling its Latvian subsidiary "BITE Latvija" to become the latest member of Vodafone's global partner community.[118] On 30 May 2006, Vodafone
Vodafone
announced the then-biggest loss in British corporate history (£14.9 billion), and plans to cut 400 jobs; it reported one-off costs of £23.5 billion due to the revaluation of its Mannesmann subsidiary.[119] On 24 July 2006, the respected head of Vodafone Europe, Bill Morrow, quit unexpectedly,[120] and on 25 August 2006, the Company announced the sale of its 25% stake in Belgium's Proximus for €2 billion. After the deal, Proximus
Proximus
was still part of the community as a Partner Network.[121] On 5 October 2006, Vodafone
Vodafone
announced the first single brand partnership with Og Vodafone which would operate under the name Vodafone
Vodafone
Iceland,[122] and on 19 December 2006, the Company announced the sale of its 25% stake in Switzerland's Swisscom
Swisscom
for CHF4.25 billion (£1.8 billion). After the deal, Swisscom would still be part of the community as a Partner Network.[123] Finally in December 2006, the Company completed the acquisition of Aspective, an enterprise applications systems integrator in the UK, signalling Vodafone's intent to grow a significant presence and revenues in the information and communication technologies (ICT) marketplace.[124]

The Vodafone
Vodafone
Lion on the Löwenparade in Munich, Germany

Early in January 2007, Telsim in Turkey adopted Vodafone
Vodafone
dual branding as Telsim Vodafone, and on 1 April 2007, Telsim Vodafone
Vodafone
Turkey dropped its original brand and became Vodafone
Vodafone
Turkey. In addition, Vodafone Turkey also gives service in Northern Cyprus.[125] On 1 May 2007, Vodafone
Vodafone
added Jersey and Guernsey to the community, as Airtel was signed as Partner Network in both crown dependencies.[126] In June 2007, the Vodafone live! mobile internet portal in the UK was relaunched. Front page was now charged for, and previously "bundled" data allowance was removed from existing contract terms.[127] All users were given access to the "full" web rather than a 'Walled Garden', and Vodafone
Vodafone
became the first mobile network to focus an entire media campaign on its newly launched mobile internet portal in the UK.[128] On 1 August 2007, Vodafone Portugal
Vodafone Portugal
launched Vodafone Messenger, a service with Windows Live Messenger
Windows Live Messenger
and Yahoo! Messenger.[129] At the end of 2007, Vodafone Germany was ranked 6th in Europe
Europe
by subscriber numbers, whilst its Italian operation was listed as 10th. Vodafone UK
Vodafone UK
was ranked 13th, whilst Spain
Spain
was listed in 16th place.[130] On 17 April 2008, Vodafone
Vodafone
extended its footprint to Serbia as Vip mobile was added to the community as a Partner Network,[131] and on 20 May 2008, the Company added VIP Operator as a Partner Network, thereby extending the global footprint to the Republic of Macedonia.[132] On 30 October 2008, the company announced a strategic, non-equity partnership with Mobile TeleSystems
Mobile TeleSystems
(MTS) group of Russia. The agreement adds Russia, Armenia, Turkmenistan, Ukraine, and Uzbekistan to the group footprint.[133] On 20 March 2009, it was announced that the group's Luxembourg partner has been changed to Tango: the agreement with LuxGSM was not renewed in favour of Tango, the Luxembourg unit of another partner network, Belgacom
Belgacom
of Belgium.[134] On 4 April 2011, Vodafone
Vodafone
sold its 44% stake in SFR, the second largest operator in France, to Vivendi
Vivendi
for €7.95 billion.[135] In March 2013, the Spanish operations of Vodafone
Vodafone
signed an agreement with Orange S.A.
Orange S.A.
to co-invest €1 billion in the expansion of Spain's fibre-optic cable broadband network. This will enable Vodafone
Vodafone
to reach an additional 6 million customers in Spain
Spain
by 2017.[136] On 24 June 2013, Vodafone
Vodafone
announced it would be buying German cable company Kabel Deutschland. The takeover is valued at €7.7 billion, and was recommended over the bid of rival Liberty Global.[137] In February 2014, Vodafone
Vodafone
made an offer to acquire Spain's largest cable operator, ONO, for total consideration, including associated net debt acquired, of €7.2 billion.[138] In October 2015 Russia's Mobile TeleSystems
Mobile TeleSystems
and Vodafone
Vodafone
expanded their 2008 strategic partnership; this resulted in the rebranding of MTS Ukraine to Vodafone
Vodafone
Ukraine.[139] On 31 December 2016, Vodafone
Vodafone
Group's Dutch operations merged with Liberty Global's Ziggo
Ziggo
brand, creating Vodafone Ziggo
Ziggo
Group Holding B.V.[140] Vodafone
Vodafone
Global Enterprise[edit] Main article: Vodafone
Vodafone
Global Enterprise

A map showing the countries where Vodafone Global Enterprise
Vodafone Global Enterprise
has operations (coloured in red)

Vodafone Global Enterprise
Vodafone Global Enterprise
is the business services division, and a wholly owned subsidiary of Vodafone
Vodafone
Group. It was established in April 2007 to provide telecommunications and information technology services to large corporations.[141][142][143] The division offers integrated communication solutions in cloud computing, unified communications and collaboration.[141][142] Its services include domestic and international voice and data, machine-to-machine services, mobile email, mobile broadband, managed services, mobile payment and mobile recording.[144] In December 2011, it acquired the Reading-based Bluefish Communications Ltd, an ICT consultancy company.[145] The acquired operations formed the nucleus of a new Unified Communications and Collaboration
Collaboration
practice within VGE,[37] working on cloud computing and professional services.[146] Vodafone Global Enterprise
Vodafone Global Enterprise
operates in over 65 countries, with "Northern Europe" (based in London, United Kingdom), "Central Europe", "Southern Europe
Europe
and Africa", " Asia
Asia
Pacific & Sub-Saharan Africa" (based in Singapore) and "Americas" geographical divisions.[147] VGE's major customers include Deutsche Post,[148] The Linde Group,[149] Unilever,[150] and Volkswagen Group.[151] Products and services[edit]

A Vodafone
Vodafone
shop selling a range of products in Leeds, England

In October 2009, it launched Vodafone
Vodafone
360, a new internet service for the mobile, PC and Mac. This was discontinued in December 2011 after disappointing hardware sales.[152] This was after the Director of Internet
Internet
Services resigned in September 2010 tweeting "5 days before I leave Vodafone. Freedom beckons."[153] In February 2010, Vodafone launched the world's cheapest mobile phone known as Vodafone
Vodafone
150, intended to sell for below $15 (£10) in the developing world. It was initially launched in India, Turkey and eight African countries including Lesotho, Kenya and Ghana.[154] Mobile money transfer services[edit] In March 2007, Safaricom, which is part owned by Vodafone
Vodafone
and the leading mobile communication provider in Kenya, launched a mobile payment solution developed by Vodafone.[155] By February 2008, the M-PESA
M-PESA
money transfer system in Kenya had gained 1.6 million customers.[156] By 2011 there were fourteen million M-Pesa
M-Pesa
accounts by which held 40 percent of the country's savings.[157] Following M-PESA's success in Kenya, Vodafone
Vodafone
announced that it was to extend the service to Afghanistan.[158] The service here was launched on the Roshan network under the brand M-Paisa with a different focus to the Kenyan service. M-Paisa was targeted as a vehicle for microfinance institutions' (MFI) loan disbursements and repayments, alongside business-to-business applications such as salary disbursement. The Afghanistan launch was followed in April 2008 by the announcement of further a further launch of M-PESA
M-PESA
in Tanzania, South Africa[159] and India.[160] In February 2012, Vodafone
Vodafone
announced a worldwide partnership with Visa.[161] mHealth services[edit] In November 2009, Vodafone
Vodafone
announced the creation of a new business unit focused on the emerging mHealth market (the application of mobile communications and network technologies to healthcare).[162] One of its early success stories is with the Novartis-led "SMS for Life" project in Tanzania, for which Vodafone
Vodafone
developed and deployed a text-message based system that enables all of the country's 4,600 public health facilities to report their levels of anti-malarial medications so that stock level data can be viewed centrally in real-time, enabling timely re-supply of stock. During the SMS for Life pilot, which covered 129 health facilities over six months, stock-outs dropped from 26% to 0.8%, saving thousands of lives.[163] Vodafone
Vodafone
Foundation[edit] The Vodafone
Vodafone
Foundation is a recognised charity which supports and initiates projects which use mobile technology to benefit the vulnerable, using the slogan "Connecting for Good".[164] They often work in collaboration with other charitable groups. Below are some examples of their initiatives:

TECSOS – mobile phones have been adapted to allow victims of domestic violence to activate immediate contact with the emergency services if they are in danger Paediatric Epilepsy Remote Monitoring System – a monitoring system that allows physicians to remotely make patient observations Safe Taxi System – an initiative in Portugal that consists of technology that taxi drivers can use to alert police if they are in danger of being assaulted Learning with Vodafone
Vodafone
Solution – technology that allows teachers in India to use graphical and multi-media content to enhance their teaching The World of Difference programme – successful applicants choose charities for which they work either full-time for two months or part-time for four months (minimum 15 hours a week). The charities are provided with £2,500, with each winner receiving the balance as a salary after NI and tax have been paid.[165]

Corporate affairs[edit]

Part of the Vodafone
Vodafone
campus in Newbury, Berkshire; Vodafone's registered address and UK headquarters, and its world headquarters until 2009

Senior management[edit] Sir Gerald Whent, at that time an Executive with Racal Electronics plc, was responsible for the bid for a UK Cellular Network licence. The Mobile Telecoms division was de-merged, and was floated on the London Stock Exchange
London Stock Exchange
in October 1988 and Sir Gerald became Chief Executive of Racal Telecom plc. Over the next few years the company grew to become the UK's Market Leader, changing its name to Vodafone Group plc in the process.[166] Sir Christopher Gent took over as Chief Executive in January 1997, after Sir Gerald's retirement. Gent was responsible for transforming Vodafone
Vodafone
from a small UK operator into the global operator, through the merger with the American AirTouch
AirTouch
and the takeover of Germany's Mannesmann.[167] Arun Sarin was the driving force behind the Company's move into emerging markets such as Asia
Asia
and Africa, through the purchases such as that of Turkish operator Telsim, and a majority stake in Hutchison Essar in India.[168] The fourth CEO, Vittorio Colao, stepped up from Deputy Chief Executive in July 2008.[169]

Chief Executive Tenure

Sir Gerald Whent October 1988 – December 1996

Sir Christopher Gent January 1997 – July 2003

Arun Sarin July 2003 – July 2008

Vittorio Colao Since July 2008

Financial results[edit] Vodafone
Vodafone
reports its results in accordance with International Financial Reporting Standards (IFRS). Financial performance has been as follows:[1]

Year ended 31 March Turnover £m Profit before tax £m Profit for the year £m Basic eps (pence) Proportionate customers (m)

2017 47,631 2,792 (6,297) (7.83) 533.6

2016 40,973 (449) (4,024) (15.08) 462.0

2015 42,227 1,095 5,917 21.53 446.0

2014 38,346 (5,270) 59,420 42.10 434.0

2013 44,445 3,255 673 0.87 404.0

2012 46,417 9,549 7,003 13.74 446.5

2011 45,884 9,498 7,870 15.20 347.7

2010 44,472 8,674 8,618 16.44 341.1

2009 41,017 4,189 3,080 5.81 302.6

2008 35,478 9,001 6,756 12.56 260

2007 31,104 (2,383) (5,297) (8.94) 206.4

2006* 29,350 (14,835) (21,821) (35.01) 170.6

2005 34,073 7,951 6,518 9.68 154.8

2004 36,492 9,013 6,112 8.70 133.4

*Losses for year to 31 March 2006 reflect write downs of assets, principally in relation to the Mannesmann
Mannesmann
acquisition. Proportionate turnover includes £7,100 million from discontinued operations. Criticisms[edit]

UK Uncut
UK Uncut
protestors outside a Vodafone
Vodafone
shop in Liverpool.

Tax avoidance[edit] In September 2010, an investigation by Private Eye
Private Eye
magazine revealed certain details of Vodafone's tax avoidance activities. It was reported that Vodafone
Vodafone
routed the acquisition of Mannesmann
Mannesmann
through a Luxembourg subsidiary, set up to avoid paying tax on the deal, and continued to place its profits in Luxembourg. Following a long legal struggle with HMRC
HMRC
(during which a senior HMRC
HMRC
official, John Connors, switched sides to become head of tax at Vodafone), it was eventually agreed that Vodafone
Vodafone
would pay £1.25 billion related to the acquisition. Based on Vodafone's accounts, experts have estimated the potential tax bill written off as a result of the negotiations was over £6 billion.[170] The news of this legal tax avoidance sparked angry protests, beginning in October 2010 and ongoing as of April 2011, outside Vodafone
Vodafone
shops across the UK, organised under the banner of UK Uncut. The first protests caused the simultaneous closure of over a dozen stores, including the flagship Oxford Street branch.[171] In 2011, Private Eye
Private Eye
magazine and The Bureau of Investigative Journalism alleged that Vodafone's Swiss branches were run by a single part-time bookkeeper. The report claimed hardly any business was done from there, indicating that the main purpose of the Zug office was tax avoidance. The report claimed the money was borrowed from the Swiss branch of the Luxembourg company, allowing it to take advantage of Luxembourg's laws, which exempts foreign branches of companies from tax, and Swiss laws, which almost completely exempt local branches of foreign companies. According to the expose, this would have otherwise generated a British tax bill on a little over £2 billion. It said Vodafone
Vodafone
publishes a single, combined set of accounts for its Luxembourg subsidiaries and their Swiss branches. For the one company, profits worth £1.6 billion were taxed at less than 1% in 2011, and the profits are likely to have been attributed to Switzerland. In its response to these allegations, Vodafone
Vodafone
has said the Swiss branch has not been involved in Vodafone's global financing for a number of years. It is, therefore, irrelevant in respect to global financing arrangements.[172] Vodafone
Vodafone
was also assessed a US$2.5 billion tax over its acquisition of Hutchison Whampoa's Indian assets in 2007, a demand that it contests. In January 2012, the highest Indian court ruled that Vodafone
Vodafone
is not liable for taxes and penalties of up to £2.8 billion.[173][174] However, in February 2016 India's tax department sent Vodafone
Vodafone
a renewed tax notice of £1.4bn. Following the siding of the Indian court with Vodafone
Vodafone
in 2012, the government changed the law to allow firms to be retrospectively taxed.[175] Communications blackout during the Arab Spring[edit] Vodafone
Vodafone
was implicated in the violent suppression of pro-democracy protests in Egypt's 2011 demonstrations. On 27 January, Vodafone, responsible for much of Egypt's telecommunication infrastructure, shut off all voice and data services for Egyptian citizens and businesses at the request of the Egyptian Government under Hosni Mubarak.[176] On 28 January 2011, Vodafone
Vodafone
complied with Egyptian government instructions to suspend Internet
Internet
service "in selected areas" during a period of anti-Mubarak protests. The company issued a statement that "Under Egyptian legislation, the authorities have the right to issue such an order and we are obliged to comply with it."[177][178] Vodafone
Vodafone
also received public and media criticism for allowing the authorities to send mass pro-government messages via SMS over their network during the protests. One such message requested that "honest and loyal men" should "confront the traitors and criminals". Vodafone later issued a statement asserting that they had no choice but to allow the messages to be broadcast, and that they had complained to the Egyptian authorities about the practice.[179] The Daily Telegraph of the UK reported, "The Egyptian government's action is unprecedented in the history of the internet."[180] US-based Internet
Internet
intelligence firm Renesys stated, "in an action unprecedented in Internet
Internet
history, the Egyptian government appears to have ordered service providers to shut down all international connections to the Internet."[181] Vodafone
Vodafone
Group CEO Vittorio Colao
Vittorio Colao
said the company was obliged by law to comply with the instructions of the Egyptian government.[182] At the company's annual general meeting, on 26 June, the campaign groups Access and FairPensions asked Vodafone
Vodafone
to endorse a plan to prevent the company facing similar demands in the future.[183][184] Poor customer service[edit] In Australia, particularly towards the end of 2010, Vodafone
Vodafone
have been heavily criticised due to allegations of poor customer service and severe technical inadequacies, which earned them their nickname "Vodafail" – a website of the same name still exists.[185] In response, they have developed a "new" network, and now provide a 30-day satisfaction guarantee.[186] Unlimited roaming costs on stolen phones[edit] Vodafone
Vodafone
UK, in common with other operators, has been criticised for holding customers on regular monthly billed contracts liable for almost unlimited roaming costs when their phones are stolen abroad, despite being seemingly able to limit costs of pay-as-you-go contracts.[187] Breaches of consumer protection rules[edit] In October 2016, Vodafone
Vodafone
was fined a record £4.6m by Ofcom
Ofcom
for "serious" breaches of consumer protection rules.[188] In April 2017, Vodafone
Vodafone
continued to have major issues with customer service, with the CEO Nick Jeffery inviting customers with unresolved complaints to email him directly.[189] In October 2017, Citizens Advice
Citizens Advice
undertook a mystery shopping exercise which found that Vodafone, along with EE and Three, were not reducing customers' bills after fixed deals finished which meant that they were paying an extra £22 a month on average.[190] Surveillance infrastructure[edit] In June 2014, Vodafone
Vodafone
revealed information about their and other telecommunication operators' 'direct access systems', content data and metadata interception programmes globally.[191] References[edit]

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Vodafone
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Vodafone
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Vodafone
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Vodafone
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Vodafone
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SFR
stake to Vivendi". the Guardian. Retrieved 21 March 2015.  ^ "Frankfurt Business Media". cfo-insight.com. Archived from the original on 12 January 2015. Retrieved 21 March 2015.  ^ " Vodafone
Vodafone
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Vodafone
bids for Spanish cable operator Ono". Reuters.  ^ MTS Ukraine to operate under Vodafone
Vodafone
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Vodafone
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Vodafone Global Enterprise
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Deutsche Post
DHL builds wide area network with Vodafone". Computer Weekly. 12 March 2010. Retrieved 2 August 2012.  ^ " The Linde Group
The Linde Group
selects Vodafone
Vodafone
to provide global managed mobile services". Computer Weekly. 11 October 2011. Retrieved 2 August 2012.  ^ " Unilever
Unilever
chooses Vodafone
Vodafone
for mobile management". Computer Weekly. 14 December 2010. Retrieved 2 August 2012.  ^ "VW chooses mobile giant". This is Staffordshire. 18 July 2012. Archived from the original on 16 January 2013. Retrieved 2 August 2012.  ^ Ray, Bill (18 October 2011). " Vodafone
Vodafone
turns its back on '360". The Register. Retrieved 28 September 2012.  ^ Ray, Bill. "Vodafone's 360-man walks". The Register. Retrieved 28 September 2012.  ^ " Vodafone
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and Vodafone
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launch a new mobile payment service ^ M-PESA
M-PESA
Reaches 1.6 Million Customers in 12 Months ^ Saylor, Michael (2012). The Mobile Wave: How Mobile Intelligence Will Change Everything. Perseus Books/Vanguard Press. p. 202; 304. ISBN 978-1593157203.  ^ Vodafone
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and Roshan Launch First Mobile Money Transfer Service in Afghanistan ^ " M-PESA
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launched in South Africa". 1 September 2010.  ^ "HDFC Bank and Vodafone
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See also Largest IT companies List of mobile network operators List of telephone operating companies Category:Telecommun

.