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Stealth Starbucks
A stealth Starbucks is a Starbucks coffeehouse that does not advertise the Starbucks brand. These stores are operated in metropolitan areas to do market research on how customers react to experiments in coffee service and coffeehouse design. Appearance These stores do not exhibit the traditional icons of the Starbucks brand, including the siren logo, the green aprons for baristas, and the Starbucks-specific "tall, grande, venti" coffee size terminology. The door of the coffeehouse says, "Inspired by Starbucks". Locations The first Stealth Starbucks opened in 2009. In that year, at least three stores in Seattle were de-branded to remove the logo and brand name, and remodel the stores as local coffee houses "inspired by Starbucks." CEO Howard Schultz says the unbranded stores are a "laboratory for Starbucks". The first, 15th Avenue Coffee and Tea, opened in July 2009 on Capitol Hill. It served wine and beer, and hosted live music and poetry readings. It was remodeled and reopened ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Roy Street Coffee & Tea, Seattle - 01
Roy is a masculine given name and a family surname with varied origin. In Anglo-Norman language, Anglo-Norman England, the name derived from the Norman language, Norman ''roy'', meaning "king", while its Old French cognate, ''rey'' or ''roy'' (modern ''roi''), likewise gave rise to Roy as a variant in the Francophone world. In India, Roy is a variant of the surname ''Rai (surname), Rai'',. likewise meaning "king".. It also arose independently in Scotland, an Anglicisation of names, anglicisation from the Scottish Gaelic nickname ''ruadh'', meaning "red". Given name * Roy Acuff (1903–1992), American country music singer and fiddler * Roy Andersen (born 1955), runner * Roy Andersen (South Africa) (born 1948), South African businessman and military officer * Roy Anderson (American football) (born 1980), American football coach * Sir Roy M. Anderson (born 1947), British scientific adviser * Roy Andersson (born 1943), Swedish film director * Roy Andersson (footballer) (born 19 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed. The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal, or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi internet access. Company overview Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coffeehouse
A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-caffeinated beverages. In continental Europe, cafés serve alcoholic drinks. A coffeehouse may also serve food, such as light snacks, sandwiches, muffins, fruit, or pastries. Coffeehouses range from owner-operated small businesses to large multinational corporations. Some coffeehouse chains operate on a franchise business model, with numerous branches across various countries around the world. While ''café'' may refer to a coffeehouse, the term "café" generally refers to a diner, British café (colloquially called a "caff"), "greasy spoon" (a small and inexpensive restaurant), transport café, teahouse or tea room, or other casual eating and drinking place. A coffeehouse may share some of the same characteristics of a bar or restaurant, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metropolitan Areas
A metropolitan area or metro is a region that consists of a densely populated urban agglomeration and its surrounding territories sharing industries, commercial areas, transport network, infrastructures and housing. A metro area usually comprises multiple principal cities, jurisdictions and municipalities: neighborhoods, townships, boroughs, cities, towns, exurbs, suburbs, counties, districts, as well as even states and nations like the eurodistricts. As social, economic and political institutions have changed, metropolitan areas have become key economic and political regions. Metropolitan areas typically include satellite cities, towns and intervening rural areas that are socioeconomically tied to the principal cities or urban core, often measured by commuting patterns. Metropolitan areas are sometimes anchored by one central city such as the Paris metropolitan area (Paris) or Mumbai Metropolitan Region (Mumbai). In other cases metropolitan areas contain multiple centers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Seattle Post-Intelligencer
The ''Seattle Post-Intelligencer'' (popularly known as the ''Seattle P-I'', the ''Post-Intelligencer'', or simply the ''P-I'') is an online newspaper and former print newspaper based in Seattle, Washington, United States. The newspaper was founded in 1863 as the weekly ''Seattle Gazette'', and was later published daily in broadsheet format. It was long one of the city's two daily newspapers, along with ''The Seattle Times'', until it became an online-only publication on March 18, 2009. History J.R. Watson founded the ''Seattle Gazette'', Seattle's first newspaper, on December 10, 1863. The paper failed after a few years and was renamed the ''Weekly Intelligencer'' in 1867 by new owner Sam Maxwell. In 1878, after publishing the ''Intelligencer'' as a morning daily, printer Thaddeus Hanford bought the ''Daily Intelligencer'' for $8,000. Hanford also acquired Beriah Brown's daily ''Puget Sound Dispatch'' and the weekly ''Pacific Tribune'' and folded both papers into the ''Inte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BusinessWeek
''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City in September 1929. Bloomberg Businessweek business magazines are located in the Bloomberg Tower, 731 Lexington Avenue, Manhattan in New York City and market magazines are located in the Citigroup Center, 153 East 53rd Street between Lexington and Third Avenue, Manhattan in New York City. History ''Businessweek'' was first published based in New York City in September 1929, weeks before the stock market crash of 1929. The magazine provided information and opinions on what was happening in the business world at the time. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made ''Businessweek'' one of the first publications to cover national political issues that directly impacted the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Howard Schultz
Howard D. Schultz (born July 19, 1953) is an American businessman and author who served as both chairman and CEO of Starbucks from 1986 to 2000, from 2008 to 2017, and as interim CEO since 2022. Schultz also owned the Seattle SuperSonics basketball team from 2001 to 2006. Schultz began working at the coffeehouse, Starbucks, in 1982. He later left and opened Il Giornale, a specialty coffeeshop, that merged with Starbucks during the late-1980s. Under Schultz, the company established a large network of stores which has influenced coffee culture in Seattle, the U.S., and internationally. Following large-scale distribution deals Starbucks became the largest coffee-house chain in the world. Schultz took the company public in 1992 and used a $271 million valuation to double their store count in a series of highly publicized coffee wars. He stepped down as CEO in 2000, succeeded by Orin Smith. During the 2008 financial crisis, Schultz returned as chief executive. Succeeding Jim Don ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Seattle Times
''The Seattle Times'' is a daily newspaper serving Seattle, Washington, United States. It was founded in 1891 and has been owned by the Blethen family since 1896. ''The Seattle Times'' has the largest circulation of any newspaper in Washington (state), Washington state and the Pacific Northwest region. The Seattle Times Company, which is owned by the Blethen family, holds 50.5% of the paper. McClatchy company owns 49.5% of the paper. ''The Seattle Times'' had a longstanding rivalry with the ''Seattle Post-Intelligencer'' newspaper until the latter ceased publication in 2009. Copies are sold at $2 daily in King & adjacent counties (except Island, Thurston & other WA counties, $2.5) or $3 Sundays/Thanksgiving Day (except Island, Thurston & other WA counties, $4). Prices are higher outside Washington state. History ''The Seattle Times'' originated as the ''Seattle Press-Times'', a four-page newspaper founded in 1891 with a daily Newspaper circulation, circulation of 3,500, which M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is Steve Fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Magazine
''Strategy'' is a Canadian business magazine about marketing, advertising and media. The magazine is published by Brunico Communications Brunico Communications is a Canadian magazine publishing company."Desktop tabloid publishing firm sports 2 publications and a profit". ''The Globe and Mail'', October 9, 1989. The company specializes primarily in online trade magazines serving medi ..., and was launched in 1989. It was merged in 2016 with ''Marketing'', a formerly competing title which Brunico acquired from Rogers Media. ''Infopresse'', November 3, 2016. References External links *[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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