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Spafax
Spafax is an international travel media network. They provide content technology and media assets at scale for airlines along with licensing rights to movies, TV, audio, and video games for use in airline in-flight entertainment (IFE) systems. Spafax was founded in London in 1985 and is now part of WPP Group PLC, in the Specialist Communications & PR division with over a dozen offices around the world. History Spafax started as Bath Spa Factors in Bath, England in the 1930s as a garage servicing Rolls-Royce and Bentley cars. From there, they evolved into a parts distributor with a European network. In order to communicate with the sales force, Bath Spa Factors decided to take advantage of Betamax to create films with local talents, from there a film division was born. Spafax Television was one of the earliest customized programme producers that built up a blue chip client base that included the likes of Reuters and Marconi. And then, Duncan Hilleary, one of Spafax's earliest co ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
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London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ...
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WPP Group
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. On 14 April 2018, Martin Sorrell retired 33 years after founding the company. Roberto Quarta is chairman. Mark Read is CEO. History The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell and Preston Rabl, searching f ...
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In-flight Entertainment
In-flight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. In 1936, the airship ''LZ 129 Hindenburg, Hindenburg'' offered passengers a piano, lounge, dining room, smoking room, and bar during the -day flight between Europe and America. After World War II, IFE was delivered in the form of food and drink services, along with an occasional projector movie during lengthy flights. In 1985 the first personal audio player was offered to passengers, along with noise cancelling headphones in 1989. During the 1990s, the demand for better IFE was a major factor in the design of aircraft cabins. Before then, the most a passenger could expect was a movie projected on a screen at the front of a cabin, which could be heard via a headphone socket at his or her airline seat, seat. Now, in most aircraft, private IFE TV screens are offered. Design issues for IFE include system safety, cost efficiency, software reliability, computer hardware, hardware ...
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Rolls-Royce Motor Cars
Rolls-Royce Motor Cars Limited is a British luxury automobile maker which has operated as a wholly owned subsidiary of BMW AG since 2003 – as the exclusive manufacturer of ''Rolls-Royce''-branded motor cars. The company's administrative and production headquarters are located on the Goodwood Estate in Goodwood, West Sussex, England, United Kingdom. From 1906 to 2003, motor cars were manufactured and marketed under the ''Rolls-Royce'' brand by Rolls-Royce Motors. The Rolls-Royce Motor Cars subsidiary of BMW AG has no direct relationship to ''Rolls-Royce''-branded vehicles produced before 2003, other than having briefly supplied components and engines. The Bentley Motors Limited subsidiary of Volkswagen AG is the direct successor to Rolls-Royce Motors and various other predecessor entities that produced Rolls-Royce and Bentley branded cars between the foundation of each company and 2003, when the BMW-controlled entity started producing cars under the Rolls-Royce brand. Th ...
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Bentley
Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, North London, and became widely known for winning the 24 Hours of Le Mans in 1924, 1927, 1928, 1929 and 1930. Bentley has been a subsidiary of the Volkswagen Group since 1998 and consolidated under VW's premium brand arm Audi since 2022. Prominent models extend from the historic sports-racing Bentley 4½ Litre and Bentley Speed Six; the more recent Bentley R Type Continental, Bentley Turbo R, and Bentley Arnage; to its current model line, including the Flying Spur, Continental GT, Bentayga and the Mulsanne—which are marketed worldwide, with China as its largest market as of November 2012. Today most Bentley models are assembled at the company's Crewe factory, with a small number assembled at Volkswagen's Dresden factory, Germany, and with ...
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Betamax
Betamax (also known as Beta, as in its logo) is a consumer-level analog recording and cassette format of magnetic tape for video, commonly known as a video cassette recorder. It was developed by Sony and was released in Japan on May 10, 1975, followed by the US in November of the same year. Betamax is widely considered to be obsolete, having lost the videotape format war which saw its closest rival, VHS, dominate most markets. Despite this, Betamax recorders continued to be manufactured and sold until August 2002, when Sony announced that they were discontinuing production of all remaining Betamax models. Sony continued to sell Betamax cassettes until March 2016. Original version Launch and early models The first Betamax device introduced in the United States was the LV-1901 console, which included a color monitor, and appeared in stores in early November 1975. The cassettes contain videotape in a design similar to that of the earlier, professional , U-matic format. L ...
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Reuters
Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was established in London in 1851 by the German-born Paul Reuter. It was acquired by the Thomson Corporation of Canada in 2008 and now makes up the media division of Thomson Reuters. History 19th century Paul Reuter worked at a book-publishing firm in Berlin and was involved in distributing radical pamphlets at the beginning of the Revolutions in 1848. These publications brought much attention to Reuter, who in 1850 developed a prototype news service in Aachen using homing pigeons and electric telegraphy from 1851 on, in order to transmit messages between Brussels and Aachen, in what today is Aachen's Reuters House. Reuter moved to London in 1851 and established a news wire agency at the London Royal Exchange. Headquartered in London, Reuter' ...
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British Airways
British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ..., England, near its main Airline hub, hub at Heathrow Airport. The airline is the second largest UK-based carrier, based on fleet size and passengers carried, behind easyJet. In January 2011 BA merged with Iberia (airline), Iberia, creating the International Airlines Group (IAG), a holding company registered in Madrid, Spain. IAG is the world's third-largest airline group in terms of annual revenue and the second-largest in Europe. It is listed on the London Stock Exchange and in the FTSE 100 Index. British Airways is the first passenger airline to have generated more than US$1 billion on a single air route in a year (from 1 Apr ...
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Buckingham Palace Road
Buckingham Palace Road is a street that runs through Victoria, London, from the south side of Buckingham Palace towards Chelsea, forming the A3214 road. It is dominated by Victoria Station. History In the 18th century, the road was known as Chelsea Road and was often frequented by highwaymen. A reward of £10 was offered in 1752 for the capture of one of the worst offenders. Towards the southern end, Victoria Station was opened in 1866 and the adjacent Victoria Coach Station was built in 1932 in the Art Deco style. In 1938, the Empire Terminal of Imperial Airways opened opposite the coach station, designed by Albert Lakeman, also in the Art Deco style. It allowed passengers to check-in before boarding special trains from Victoria Station to Croydon Airport or Southampton Docks for the flying boat service. The terminal continued in service until the end of the 1970s, by which time there were dedicated rail or bus connections to Gatwick and Heathrow Airports. It is now the head ...
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United Arab Emirates
The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at the eastern end of the Arabian Peninsula and shares borders with Oman and Saudi Arabia, while having maritime borders in the Persian Gulf with Qatar and Iran. Abu Dhabi is the nation's capital, while Dubai, the most populous city, is an international hub. The United Arab Emirates is an elective monarchy formed from a federation of seven emirates, consisting of Abu Dhabi (the capital), Ajman, Dubai, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain. Each emirate is governed by an emir and together the emirs form the Federal Supreme Council. The members of the Federal Supreme Council elect a president and vice president from among their members. In practice, the emir of Abu Dhabi serves as president while the ruler of Dubai is vice pre ...
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Dubai
Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of the Middle East and North Africa. D Long, B Reich. p.157 Established in the 18th century as a small fishing village, the city grew rapidly in the early 21st century with a focus on tourism and luxury, having the second most five-star hotels in the world, and the tallest building in the world, the Burj Khalifa, which is tall. In the eastern Arabian Peninsula on the coast of the Persian Gulf, it is also a major global transport hub for passengers and cargo. Oil revenue helped accelerate the development of the city, which was already a major mercantile hub. A centre for regional and international trade since the early 20th century, Dubai's economy relies on revenues from trade, tourism, aviation, real estate, and financial services.
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