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Session Capping
Session capping is a term in online advertising that means restricting (capping) the amount of specific advertising sessions a visitor to a website is allowed to have. It greatly diminishes the amount of money the advertiser can earn. Here, a session is defined as the total amount of time one visitor spends on a single website, regardless of how many pages he or she visits within that time. When the visitor closes his browser, or enters an entire different website, the session ends. When the visitor returns to the website, a different advertising session can be started. See also session (computer science) and {{webarchive, url=https://web.archive.org/web/20080705012135/http://www2002.org/CDROM/poster/80.pdf , date=2008-07-05 Session capping is somewhat similar to |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Website
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amazon (website), Amazon, and Wikipedia. All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a intranet, private network, such as a company's internal website for its employees. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment or social networking. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. User (computing), Users can access websites on a range of devices, including desktop computer, desktops, laptops, tablet computer, tablets, and smartphones. The application software, app used on these devices is called a Web browser. History ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Session (computer Science)
In computer science and networking in particular, a session is a time-delimited two-way link, a practical (relatively high) layer in the tcp/ip protocol enabling interactive expression and information exchange between two or more communication devices or ends – be they computers, automated systems, or live active users (see login session). A session is established at a certain point in time, and then ‘torn down’ - brought to an end - at some later point. An established communication session may involve more than one message in each direction. A session is typically stateful, meaning that at least one of the communicating parties needs to hold current state information and save information about the session history to be able to communicate, as opposed to stateless communication, where the communication consists of independent requests with responses. An established session is the basic requirement to perform a connection-oriented communication. A session also is the basic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frequency (marketing)
In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated exposure. From an audience perspective, Philip H. Dougherty says frequency can be interpreted as "how often consumers must see it before they can readily recall it and how many times it must be seen before attitudes are altered." For a business, increased frequency is generally desirable. Some studies have shown that audiences respond more favorably from repeated exposures to advertisements (i.e., increased frequency). Moreover, to maximize return on ad spend, some research suggests the repeat of exposures should be spread out (once-a-week) versus multiple times in a short-time period (multiple times in a day), in order not to overwhelm the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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