Session capping is a term in

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

that means restricting (capping) the amount of specific advertising sessions a visitor to a

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...

is allowed to have. It greatly diminishes the amount of money the advertiser can earn. Here, a session is defined as the total amount of time one visitor spends on a single website, regardless of how many pages he or she visits within that time. When the visitor closes his browser, or enters an entire different website, the session ends. When the visitor returns to the website, a different advertising session can be started. See also

session (computer science) In computer science and networking in particular, a session is a time-delimited two-way link, a practical (relatively high) layer in the tcp/ip protocol enabling interactive expression and information exchange between two or more communication de ...

and Abstract
{{webarchive, url=https://web.archive.org/web/20080705012135/http://www2002.org/CDROM/poster/80.pdf , date=2008-07-05 Session capping is somewhat similar to

frequency capping In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aim ...

. Using session capping, a specific advertising scheme can be applied to a website visit. For example, advertisements can be repeated indefinitely within a single session, or a specific order can be implemented.

References

See also