Rebadged
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Rebadged
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line. Rebadging is also known as ''rebranding'' and ''badge engineering''; the latter is an intentionally ironic misnomer, in that little or no actual engineering takes place. The term originated with the practice of replacing an automobile's emblems to create an ostensibly new model sold by a different maker. Changes may be confined to swapping badges and emblems, or may encompass minor styling differences, as with cosmetic changes to headlights, taillights, front and rear fascias and outer body skins. More extreme examples involve differing engines and drivetrains. The objective is "to ...
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Vauxhall Motors
Vauxhall Motors LimitedCompany No. 00135767. Incorporated 12 May 1914, name changed from Vauxhall Motors Limited to General Motors UK Limited on 16 April 2008, reverted to Vauxhall Motors Limited on 18 September 2017. () is a British car company headquartered in Chalton, England. Vauxhall became a subsidiary of Stellantis in January 2021. Vauxhall is one of the oldest established vehicle manufacturers and distribution companies in the United Kingdom. It sells passenger cars, electric and light commercial vehicles under the Vauxhall marque, and used to sell vans, buses, and trucks under the Bedford Vehicles brand. Vauxhall was founded by Alexander Wilson in 1857 as a pump and marine engine manufacturer. It was purchased by Andrew Betts Brown in 1863, who began producing travelling cranes under the company, renaming it "Vauxhall Iron Works". The company began manufacturing cars in 1903, and changed its name back around this time. It was acquired by American automaker General Mo ...
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Opel
Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Group, a predecessor of Stellantis, from 2017 until 2021. Opel vehicles are sold in the United Kingdom as Vauxhall Motors, Vauxhall. Some Opel vehicles were badge engineering, badge-engineered in Australia under the Holden brand until 2020 and in North America and China under the Buick, Saturn Corporation, Saturn, and Cadillac brands. Opel traces its roots to a sewing machine manufacturer founded by Adam Opel in 1862 in Rüsselsheim am Main. The company began manufacturing bicycles in 1886 and produced its first automobile in 1899. With the Opel RAK program, the world's first rocket program, under the leadership of Fritz von Opel, the company played an important role in the history of aviation and spaceflight: Various land speed records were a ...
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Chevrolet
Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ousted General Motors founder William C. Durant (1861–1947) started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet International. Chevrolet-branded vehicles are sold in most autom ...
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Holden
Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last three years, it switched entirely to importing cars. It was headquartered in Port Melbourne, with major industrial operations in the states of South Australia and Victoria. The 164-year-old company ceased trading at the end of 2020. Holden's primary products were its own models developed in-house, such as the Holden Commodore, Holden Caprice, and the Holden Ute. However, Holden had also offered badge-engineered models under sharing arrangements with Chevrolet, Isuzu, Nissan, Opel, Suzuki, Toyota, and Vauxhall Motors. The vehicle lineup had included models from GM Korea, GM Thailand, GM North America. Holden had also distributed GM's German Opel marque in Australia in 2012 and 2013. Holden was founded in 1856 as a saddlery manufacturer ...
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Opel Corsa
The Opel Corsa is a supermini car engineered and produced by the German automobile manufacturer Opel since 1982. Throughout its existence, it has been sold under a variety of other brands owned by General Motors (most notably Vauxhall, Chevrolet, and Holden) and also spawned various other derivatives. At its height of popularity, the Corsa became the best-selling car in the world in 1998, recording 910,839 sales with assembly operations in four continents and was sold under five marques with five different body styles. By 2007, over 18 million Corsas had been sold globally. Corsa A (S83; 1982) The front-wheel drive Opel Corsa was first launched in September 1982. It went on sale first in France, Italy, and Spain - markets where small cars represented from 34 to 43 percent of overall automobile sales. Sales across the remainder of Europe were to have begun by March 1983. General Motors' internal code for the Corsa/Nova was the S-car. Built-in Zaragoza, Spain, the firs ...
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Car Platform
A car platform is a shared set of common design, engineering, and production efforts, as well as major components, over a number of outwardly distinct models and even types of cars, often from different, but somewhat related, marques. It is practiced in the automotive industry to reduce the costs associated with the development of products by basing those products on a smaller number of platforms. This further allows companies to create distinct models from a design perspective on similar underpinnings. A car platform is not to be confused with a platform chassis, although such a chassis can be part of an automobile’s design platform, as noted below. Definition and benefits A basic definition of a platform in cars, from a technical point of view, includes: underbody and suspensions (with axles) — where the underbody is made of front floor, Rearfloor, engine compartment and frame (reinforcement of underbody). Key mechanical components that define an automobile platform inclu ...
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GMC (automobile)
GMC (formerly the General Motors Truck Company (1911–1943), or the GMC Truck & Coach Division (1943–1998)) is a division of the American automobile manufacturer General Motors (GM) that primarily focuses on trucks and utility vehicles. GMC currently makes SUVs, pickup trucks, vans, and light-duty trucks. In the past, GMC also produced fire trucks, ambulances, heavy-duty trucks, military vehicles, motorhomes, transit buses, and medium duty trucks. While many of their vehicles are mechanically similar, GMC is positioned as a premium offering to the mainstream Chevrolet brand, and includes luxury trims Denali and Hummer EV. In North America, GMC vehicles are almost always sold alongside Buick (another premium brand) vehicles at multi-brand dealerships. History Roots to the GMC brand can be traced to 1900, when the "Grabowsky Motor Company" was established by brothers Max (1874-1946) and Morris Grabowsky, in Detroit, and renamed Rapid Motor Vehicle Company in 1902 when the b ...
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Ajax (Nash Motors)
The Ajax was an American automobile brand manufactured by the Nash Motors Company of Kenosha, Wisconsin, in 1925 and 1926. The Ajax was produced in the newly acquired Mitchell Motors Company plant in Racine, Wisconsin. In 1926, all Ajax models were converted into Nash Light Sixes. Origin Demand for Nash automobiles was so high that by November 1924, the company's existing plants were operating around the clock six days a week and Charles W. Nash announced a US$1 million expansion at the automaker's original Kenosha facility. Mitchell Motors Company was the manufacturer of Mitchell brand automobiles from 1903 to 1923. In April 1923 the company was forced into bankruptcy. At the 31 January 1924 auction of the Mitchell land and buildings with of floor space, Charles Nash offered the winning bid of $405,000. The Ajax was built using machinery moved from Nash's other acquisition, the LaFayette Motors Company of Milwaukee, and installed in the Racine plant. Thus, new Ajax w ...
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Charles W
The F/V ''Charles W'', also known as Annie J Larsen, is a historic fishing schooner anchored in Petersburg, Alaska. At the time of its retirement in 2000, it was the oldest fishing vessel in the fishing fleet of Southeast Alaska, and the only known wooden fishing vessel in the entire state still in active service. Launched in 1907, she was first used in the halibut fisheries of Puget Sound and the Bering Sea as the ''Annie J Larsen''. In 1925 she was purchased by the Alaska Glacier Seafood Company, refitted for shrimp trawling, and renamed ''Charles W'' in honor of owner Karl Sifferman's father. The company was one of the pioneers of the local shrimp fishery, a business it began to phase out due to increasing competition in the 1970s. The ''Charles W'' was the last of the company's fleet of ships, which numbered twelve at its height. The boat was acquired in 2002 by the nonprofit Friends of the ''Charles W''. The boat was listed on the National Register of Historic Places in ...
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Chevrolet Camaro
The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro shared its platform and major components with the Firebird, produced by General Motors' Pontiac division that was also introduced for 1967. Four distinct generations of the Camaro were developed before production ended in 2002. The nameplate was revived on a concept car that evolved into the fifth-generation Camaro; production started on March 16, 2009. Background Before any official announcement, reports began running during April 1965 within the automotive press that Chevrolet was preparing a competitor to the Ford Mustang, code-named ''Panther''. On June 21, 1966, around 200 automotive journalists received a telegram from General Motors stating, "...please save noon of June 28 for important SEPAW meeting. Hope you can be on hand to help ...
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Elcar
The Elcar was an American automobile manufactured from 1915 until 1931. The car was produced by the Elkhart Carriage Company, owned by William and George Pratt, of Elkhart, Indiana, which had been in business for over 30 years before producing its first car. Production This first car was the 30/35 hp Elkhart, which began production in 1905 and remained on the market until 1909. In 1909 the 4·2 liter Sterling appeared (it ceased production in 1911), followed in 1911 by the Komet. The Elcar appeared in 1915, and was first offered in two models, a Lycoming-engined four and a Continental-engined six. A straight-eight, again with a Continental engine, was produced beginning in 1925. In 1930, the company began to use the complex Lever engine produced by Alvah Leigh Powell, although only four Elcar-Levers were completed. New York City contract It next entered a lucrative contract within New York City, under which it would supply "El-Fay" taxis to Larry Fay, a prominent busines ...
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Power Tool
A power tool is a tool that is actuated by an additional power source and mechanism other than the solely manual labor used with hand tools. The most common types of power tools use electric motors. Internal combustion engines and compressed air are also commonly used. Other power sources include steam engines, direct burning of fuels and propellants, such as in powder-actuated tools, or even natural power sources such as wind or moving water. Tools directly driven by animal power are not generally considered power tools. Power tools are used in industry, in construction, in the garden, for housework tasks such as cooking, cleaning, and around the house for purposes of driving (fasteners), drilling, cutting, shaping, sanding, grinding, routing, polishing, painting, heating and more. Power tools are classified as either stationary or portable, where portable means hand-held. Portable power tools have obvious advantages in mobility. Stationary power tools, however, of ...
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