HOME
The Info List - Chevrolet


--- Advertisement ---



Chevrolet
Chevrolet
(/ʃɛvrəˈleɪ/ shev-rə-LAY), colloquially referred to as Chevy and formally the Chevrolet
Chevrolet
Division of General Motors
General Motors
Company, is an American automobile division of the American manufacturer General Motors
General Motors
(GM). Louis Chevrolet
Louis Chevrolet
and ousted General Motors
General Motors
founder William C. Durant
William C. Durant
started the company on November 3, 1911 [2] as the Chevrolet
Chevrolet
Motor Car Company. Durant used the Chevrolet
Chevrolet
Motor Car Company to acquire a controlling stake in General Motors
General Motors
with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose," would pick the Chevrolet
Chevrolet
brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.[3] Chevrolet-branded vehicles are sold in most automotive markets worldwide, with the notable exception of Oceania, where GM is represented by its Australian subsidiary, Holden; Chevrolet
Chevrolet
announced a return to the region beginning in 2018 after a 50-year absence. In 2005, Chevrolet
Chevrolet
was relaunched in Europe, primarily selling vehicles built by GM Daewoo
GM Daewoo
of South Korea
South Korea
with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet
Chevrolet
to Europe, GM intended Chevrolet
Chevrolet
to be a mainstream value brand, while GM's traditional European standard-bearers, Opel
Opel
of Germany, and Vauxhall of United Kingdom would be moved upmarket.[4] However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe, with the exception of the Camaro and Corvette[5] in 2016. Chevrolet vehicles will continue to be marketed in the CIS states, including Russia. After General Motors
General Motors
fully acquired GM Daewoo
GM Daewoo
in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea
South Korea
and succeeded by Chevrolet. In North America, Chevrolet
Chevrolet
produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet
Chevrolet
as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times as a synonym for General Motors
General Motors
or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet
Chevrolet
small-block engine.

Contents

1 History 2 International operations

2.1 North America

2.1.1 Canada 2.1.2 Mexico

2.2 Asia

2.2.1 China 2.2.2 India 2.2.3 Japan 2.2.4 Malaysia 2.2.5 Middle East 2.2.6 Pakistan 2.2.7 Philippines 2.2.8 South Korea 2.2.9 Thailand 2.2.10 Uzbekistan

2.3 Australia 2.4 South Africa 2.5 Europe

2.5.1 Poland 2.5.2 Russia

2.6 South America

2.6.1 Argentina 2.6.2 Brazil 2.6.3 Chile 2.6.4 Ecuador 2.6.5 Venezuela 2.6.6 Colombia 2.6.7 Trinidad and Tobago

3 Vehicle models 4 Sport

4.1 NASCAR 4.2 IndyCar 4.3 Tudor United SportsCar Championship 4.4 FIA World Touring Car Championship 4.5 British Touring Car Championship 4.6 British football

5 Marketing

5.1 Chevrolet
Chevrolet
bowtie logo 5.2 Typography 5.3 100th anniversary 5.4 Advertising 5.5 Marketing agency 5.6 Chevrolet-only naming attempt

6 Watches 7 See also 8 Notes 9 References 10 External links

History

First logo of the company (1911)

On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet
Louis Chevrolet
co-founded the Chevrolet
Chevrolet
Motor Company in Detroit
Detroit
with William C. Durant
William C. Durant
and investment partners William Little (maker of the Little automobile), former Buick
Buick
owner James H. Whiting, [6] Dr. Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO of General Motors
General Motors
in Canada. Durant was cast out from the management of General Motors
General Motors
in 1910, a company which he had founded in 1908. In 1904 he had taken over the Flint Wagon Works and Buick
Buick
Motor Company of Flint, Michigan. He also incorporated the Mason and Little companies. As head of Buick, Durant had hired Louis Chevrolet
Louis Chevrolet
to drive Buicks in promotional races.[7] Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company. The first factory location was in Flint, Michigan at the corner of Wilcox and Kearsley Street, now known as "Chevy Commons" at coordinates 43°00′31″N 83°42′36″W / 43.0086339°N 83.7099114°W / 43.0086339; -83.7099114 (Chevy Commons), along the Flint River, across the street from Kettering University. Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet
Chevrolet
was actually incorporated. However the first actual production wasn't until the 1913 model. So in essence there were no 1911 or 1912 production models, only the 1 pre-production model was made and fine tuned throughout the early part of 1912. Then in the fall of that year the new 1913 model was introduced at the New York auto show.

The "bowtie" emblem, introduced in 1913

1929 Chevrolet
Chevrolet
Firebrigade, Porto

Chevrolet
Chevrolet
first used the "bowtie emblem"[8] logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six). It may have been designed from wallpaper Durant once saw in a French hotel room.[9] More recent research by historian Ken Kaufmann presents a case that the logo is based on a logo of the "Coalettes" coal company.[10][11] An example of this logo as it appeared in an advertisement for Coalettes appeared in the Atlanta Constitution on November 12, 1911.[12] Others claim that the design was a stylized Swiss cross, in tribute to the homeland of Chevrolet's parents.[13] Over time, Chevrolet
Chevrolet
would use several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages. Chevrolet
Chevrolet
eventually unified all vehicle models with the gold bowtie in 2004, for both brand cohesion as well as to differentiate itself from Ford (with its blue oval logo) and Dodge
Dodge
(who has often used red for its imaging), its two primary domestic rivals.[14] Louis Chevrolet
Louis Chevrolet
had differences with Durant over design and in 1914 sold Durant his share in the company. By 1916, Chevrolet
Chevrolet
was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors. After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet
Chevrolet
was merged into GM as a separate division. In 1919, Chevrolet's factories were located at Flint, Michigan; branch assembly locations were located in Tarrytown, N.Y., Norwood, Ohio, St. Louis, Missouri, Oakland, California, Ft. Worth, Texas, and Oshawa, Ontario General Motors
General Motors
of Canada
Canada
Limited. McLaughlin's were given GM Corporation stock for the proprietorship of their Company article September 23, 1933 Financial Post page 9.[15] In the 1918 model year, Chevrolet
Chevrolet
introduced the Series D, a V8-powered model in four-passenger roadster and five-passenger tourer models. Sales were poor and it was dropped in 1919. Beginning also in 1919, GMC commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet
Chevrolet
passenger cars and building light-duty trucks. GMC commercial grade trucks were also rebranded as Chevrolet
Chevrolet
commercial grade trucks, sharing an almost identical appearance with GMC products.

2008 GMC Sierra

2010 Chevrolet
Chevrolet
Silverado

1946 Chevrolet
Chevrolet
Pickup

1941 GMC Model 9314

1919 GMC Tanker

1920 Chevrolet
Chevrolet
tow truck

Chevrolet
Chevrolet
continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation
Chrysler Corporation
formed Plymouth in 1928, Plymouth, Ford, and Chevrolet
Chevrolet
were known as the "Low-priced three".[16] In 1929 they introduced the famous "Stovebolt" overhead-valve inline six-cylinder engine, giving Chevrolet
Chevrolet
a marketing edge over Ford, which was still offering a lone flathead four ("A Six at the price of a Four"). In 1933 Chevrolet
Chevrolet
launched the Standard Six, which was advertised in the United States
United States
as the cheapest six-cylinder car on sale.[17] Chevrolet
Chevrolet
had a great influence on the American automobile market during the 1950s and 1960s. In 1953 it produced the Corvette, a two-seater sports car with a fiberglass body. In 1957 Chevy introduced its first fuel injected engine,[18] the Rochester Ramjet option on Corvette and passenger cars, priced at $484.[19] In 1960 it introduced the Corvair, with a rear-mounted air-cooled engine. In 1963 one out of every ten cars sold in the United States
United States
was a Chevrolet.[20] During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe Impala series, became one of America's best selling lines of automobiles in history. The basic Chevrolet
Chevrolet
small-block V8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original. Descendants of the basic small-block OHV V8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management, and sequential port fuel injection. Depending on the vehicle type, Chevrolet
Chevrolet
V8s are built in displacements from 4.3 to 9.4 litres with outputs ranging from 111 horsepower (83 kW) to 994 horsepower (741 kW) as installed at the factory. The engine design has also been used over the years in GM products built and sold under the Pontiac, Oldsmobile, Buick, Hummer, Opel
Opel
(Germany), and Holden
Holden
(Australia) nameplates. In 2005, General Motors
General Motors
re-launched the Chevrolet
Chevrolet
marque in Europe, using rebadged versions of the Daewoo cars produced by GM Korea.[21]

The Chevrolet Volt
Chevrolet Volt
plug-in hybrid is the all-time top selling plug-in electric vehicle in the U.S. Volt sales in the American market passed the 100,000 milestone in July 2016.[22]

The Chevrolet
Chevrolet
division has largely recovered from the economic downturn of 2007–2010 through launching new vehicles and improving existing lines. GM began developing more fuel efficient cars and trucks to compete with foreign automakers. In late 2010 General Motors began production of the plug-in hybrid Chevrolet
Chevrolet
Volt, sold as the Opel/Vauxhall Ampera in Europe,[23] which received multiple awards including the 2012 North American Car of the Year, European Car of the Year, and World Green Car of the Year. The Volt/Ampera family was the world's best selling plug-in electric car in 2012 with 31,400 units sold.[24] The Opel/Vauxhall Ampera was Europe's top selling plug-in electric car in 2012 with 5,268 units, representing a market share of 21.5% of the region's plug-in electric passenger car segment.[25][26] Combined global Volt/Ampera sales passed the 100,000 unit milestone in October 2015.[27] As of June 2016[update], the Volt family of vehicles ranks as the world's all-time top selling plug-in hybrid, and it is also the third best selling plug-in electric car ever, after the Nissan Leaf
Nissan Leaf
and the Tesla Model S.[28] Volt sales in the American market passed the 100,000 milestone in July 2016.[22] In October 2016, GM began production of the Chevrolet Bolt
Chevrolet Bolt
EV, the first ever affordable mass market all-electric car with a range over 200 mi (320 km).[29][30][31] The Chevrolet Bolt
Chevrolet Bolt
won several awards including the 2017 Motor Trend
Motor Trend
Car of the Year award, the 2017 AutoGuide.com Reader’s Choice Green Car of the Year, Green Car Reports Best Car To Buy 2017, Green Car Journal's 2017 Green Car of the Year, and was listed in Time Magazine
Time Magazine
Best 25 Inventions of the Year of 2016.[32] International operations

Top ten Chevrolet
Chevrolet
sales markets 2011[33]

Rank in GM Location Vehicle sales Market share (%)

1  United States 1,175,812 36.9%

2  Brazil 632,201 13.3%

3  China 595,068 12.5%

4  Russia 173,485 3.6%

5  Mexico 162,461 3.4%

6  Canada 150,540 3.2%

7  Argentina 133,491 2.8%

8  Kazakhstan 121,584 2.6%

9  India 111,056 2.3%

10  Colombia 105,783 2.2%

As of 2010[update] Chevrolet
Chevrolet
had operations in over 140 countries, and global sales in 2011 set a record with 4.76 million vehicles sold worldwide.[33] North America Canada Main article: General Motors
General Motors
Canada Mexico Mexico
Mexico
has a mix of Chevrolet
Chevrolet
models from different GM brands and platforms branded as Chevrolet. The models come from Chevrolet
Chevrolet
USA, GM Korea, Mexico
Mexico
and other origins. Examples of Opel-sourced vehicles are Vectra, Astra, Corsa, Meriva, Zafira and Captiva ( Opel
Opel
Antara). Mexico also has some cars of its own, such as the Chevy C2, which is a reworked older-generation Corsa B. Vehicles based on US platforms are the Avalanche, the Suburban, the Equinox, the Tahoe, the Cheyenne (which is similar to the Silverado), the Aveo, the HHR, the Traverse, the Malibu, the Camaro and the Corvette. The Chevrolet
Chevrolet
Optra, assembled in South Korea
South Korea
by GM Korea, was also sold in Mexico. The European Epica was sold as a business-only vehicle. GM also manufactures Chevrolet
Chevrolet
vehicles such as the Suburban and Avalanche in Mexico
Mexico
for export to other markets, chiefly the US and Canada. Asia China In 2009 China
China
became Chevrolet's third largest market, with sales of 332,774 vehicles, behind only the United States
United States
and Brazil
Brazil
(1,344,629 and 595,500 vehicles respectively).[34] By 2010, Chevy sold just over half a million, with the Cruze being its best seller there.[35] India Main article: Chevrolet
Chevrolet
Sales India
India
Private Limited Launched by GM's India
India
operations, Chevrolet
Chevrolet
is among the more recent auto brands. Until 2003, GM India—originally a joint venture with Hindustan Motors, sold the Opel
Opel
Corsa, Opel
Opel
Astra and the Opel
Opel
Vectra. Chevrolet
Chevrolet
officially began business in India
India
on June 6, 2003. The Corsa and Astra were built at a plant in Halol, Gujarat. Chevrolet
Chevrolet
sold the Chevrolet
Chevrolet
Cruze, Chevrolet
Chevrolet
Spark, Chevrolet
Chevrolet
Optra, Chevrolet
Chevrolet
Aveo, Chevrolet
Chevrolet
Tavera, Chevrolet
Chevrolet
Captiva, Chevrolet
Chevrolet
SRV, Chevrolet
Chevrolet
Beat, Chevrolet Sail
Chevrolet Sail
and Chevrolet Aveo
Chevrolet Aveo
U-VA. The Chevrolet Forester, a rebadged Subaru, was imported directly from Fuji Heavy Industries in Japan until 2005. The Cruze and Tavera were built at the Halol
Halol
plant. Chevrolet
Chevrolet
also was the sole Engine supplier for the Formula Rolon
Formula Rolon
single seater series in India. In May 2017, GM announced that it would cease the production and sale of Chevrolet
Chevrolet
cars in India, but will continue to run service centers. Japan From 1995 to 2000 Toyota
Toyota
in an agreement with GM sold the third generation model Chevrolet Cavalier
Chevrolet Cavalier
as the Toyota
Toyota
Cavalier in Japan in exchange for the Geo/ Chevrolet Prism
Chevrolet Prism
in an effort to avoid additional restrictions on their exports to the US. In the mid-2000s, Suzuki imported and marketed the Chevrolet TrailBlazer
Chevrolet TrailBlazer
and the Chevrolet Optra wagon in Japan. Suzuki, a GM partner, also assembled and marketed the Chevrolet
Chevrolet
MW microvan. The MW was originally a rebadged Suzuki
Suzuki
Wagon R+ and later a rebadged Suzuki
Suzuki
Solio. Suzuki
Suzuki
had also marketed the Chevrolet Cruze
Chevrolet Cruze
subcompact in the past. Earlier efforts during the 1970s and 1980s saw a partnership with Isuzu
Isuzu
and Suzuki, with the Chevrolet Chevette
Chevrolet Chevette
in the 1970s from Isuzu, and the Suzuki
Suzuki
Cultus from Suzuki
Suzuki
during the 1980s, which was rebadged as the Geo Metro. General Motors
General Motors
Japan Limited currently distributes and markets the Sonic, Captiva, Camaro, and Corvette in limited numbers through an agreement with Yanase Co., Ltd. dealerships. In the 2000s, General Motors Asia Pacific (Japan) had distributed and marketed the TrailBlazer also. As of 2010[update], Mitsui
Mitsui
Bussan Automotive distributes and markets the Chevrolet
Chevrolet
Tahoe, Chevrolet
Chevrolet
Express, Chevrolet
Chevrolet
HHR, Silverado, and Traverse. Previously, it had also marketed the Starcraft versions of the G-Van and Chevrolet
Chevrolet
Trailblazer. Mitsui
Mitsui
Bussan Automotive had been importing and distributing certain GM models since 1992, but will cease their GM import business in November 2011, as GM Japan wants to consolidate the distribution channels. The Chevrolet
Chevrolet
models that have been imported by Mitsui
Mitsui
will no longer be sold once existing inventories are depleted. Thus there were three distinct distribution channels for Chevrolet-branded vehicles at one time in Japan. Malaysia Chevrolet
Chevrolet
entered Malaysian market in 2003, replacing Opel. Between 2003 and 2009, a joint-venture between GM and DRB-HICOM
DRB-HICOM
called Hicomobil, marketed the Chevrolet
Chevrolet
Aveo, Chevrolet
Chevrolet
Optra, Chevrolet Nabira and Chevrolet
Chevrolet
Lumina.[36] The joint venture was ended and Naza was taking over Chevrolet's dealership as Naza
Naza
Quest Auto Sdn.Bhd in 2010. The lineup of Chevrolet
Chevrolet
cars available were Chevrolet
Chevrolet
Sonic, Chevrolet
Chevrolet
Cruze, Chevrolet
Chevrolet
Malibu, Chevrolet
Chevrolet
Captiva, Chevrolet Orlando and Chevrolet
Chevrolet
Colorado. Middle East In the Middle East, Chevrolet-badged cars, trucks, SUV's, and crossovers are sourced from GM Korea
GM Korea
(in South Korea), GM in North America, and GM Holden
Holden
(in Australia). The Middle East market has a separate division called Chevrolet
Chevrolet
Special
Special
Vehicles, which (as of December 2007) sources the high-performance 400 bhp (300 kW) CR8 sedan from Holden
Holden
Special
Special
Vehicles. The Holden
Holden
Commodore is badged as the Chevrolet Lumina
Chevrolet Lumina
in the Middle East, as well as South Africa. The longer wheelbase Holden
Holden
Caprice is sold as the Chevrolet
Chevrolet
Caprice in the Middle East. The Middle East fleet (particularly Saudi Arabia) also includes the likes of Cruze, Malibu and Sonic in the Sedan category, Captiva in the SUV category, Tahoe and Traverse in the Wagon category and Avalanche and Silverado in the Truck category.[37] Pakistan In Pakistan, Chevrolet
Chevrolet
introduced its cars in collaboration with a local automobile manufacturer called Nexus Automotive. The lineup from Chevrolet
Chevrolet
Pakistan included the Chevrolet
Chevrolet
Optra, Chevrolet
Chevrolet
Spark, Chevrolet
Chevrolet
Joy, Chevrolet
Chevrolet
Aveo, Chevrolet
Chevrolet
Cruze, and Chevrolet Colorado. Philippines Chevrolet's Philippine operations are under the control of The Covenant Car Company Inc.[38] The company was officially incorporated on July 1, 2009 and assumed business operations on October 1, 2009.[39] 19 dealerships have been established around the country as of 2012.[39] Its current lineup include the Chevrolet
Chevrolet
Aveo, Chevrolet Camaro, Chevrolet
Chevrolet
Captiva, Chevrolet
Chevrolet
Colorado, Chevrolet
Chevrolet
Cruze, Chevrolet
Chevrolet
Orlando, Chevrolet
Chevrolet
Spark, Chevrolet
Chevrolet
Sonic, Chevrolet Suburban, Chevrolet
Chevrolet
Tahoe, Chevrolet
Chevrolet
TrailBlazer, Chevrolet
Chevrolet
Malibu, Chevrolet
Chevrolet
Traverse, and after its 2014 introductions, Chevrolet Silverado, Chevrolet
Chevrolet
Impala, Chevrolet Trax
Chevrolet Trax
and Chevrolet Express
Chevrolet Express
Van. South Korea Many global-market Chevrolet
Chevrolet
vehicles are designed and manufactured by GM Korea
GM Korea
of South Korea, but they had been sold under the Daewoo Motors brand in South Korea
South Korea
until February 2011. The Daewoo brand was fully replaced by Chevrolet
Chevrolet
in March 2011. All Daewoo products relaunched under the Chevrolet
Chevrolet
brand, with the release of the Chevrolet
Chevrolet
Camaro, Chevrolet Orlando
Chevrolet Orlando
and Chevrolet
Chevrolet
Aveo. In 2015, the Impala was added to the lineup as Chevrolet
Chevrolet
began importing the American-built sedan to South Korea
South Korea
for the first time.[40] Thailand The American-built Chevrolet Colorado
Chevrolet Colorado
pickup is also manufactured in Rayong, Thailand. Starting in 2003, the Holden
Holden
Commodore was badged as the Chevrolet Lumina
Chevrolet Lumina
in Thailand
Thailand
for the VY and VZ model series. Exports lasted until 2005.[41] General Motors
General Motors
is currently exploring cost cutting options as part of its restructuring plan. One of these options involve expanding the Rayong, Thailand
Thailand
plant to add additional capacity to export Colorados to the U.S. This would allow the Shreveport, Louisiana plant to be closed (where the Colorado is also produced). This scenario is plausible only if a free-trade agreement is signed between the U.S. and Thailand, as the American tariff on imported pickup trucks from non-FTA countries is currently 25%. The United Auto Workers is the most vocal opponent to a change in the tariff structure. In addition to the Colorado pickup trucks, General Motors
General Motors
began assembling Chevrolet Captiva
Chevrolet Captiva
sport utility vehicle in its Rayong plant during June 2007. The Thai-assembled Captiva is based on THETA platform under the program code C100. Also produced at the General Motors' Rayong plant are the Chevrolet Aveo
Chevrolet Aveo
(launched in September 2009 under the platform T100) and Chevrolet Cruze
Chevrolet Cruze
(launched in November 2010 under the platform GLOBAL DELTA).[42] Production, Retail Sales and Registration of Chevrolet
Chevrolet
brand in Thailand
Thailand
during 2011 (Units)[43]

Model Production Retail Sales Registration

Aveo 10,918 8,344 6,536

Captiva 7,912 6,095 6,071

Colorado 13,014 8,768 9,184

Cruze 13,554 8,296 6,129

Uzbekistan General Motors
General Motors
Uzbekistan, or GM Uzbekistan, became the new name of Uz-Daewoo Auto in March 2008 as part of a new joint venture owned by Uzavtosanoat JSC (75%) and General Motors
General Motors
Corporation (25%) with a factory in Asaka producing a variety of Chevrolet
Chevrolet
models.[44] Currently, in Uzbekistan producing models, such as, Damas (N150), Matiz (M150), Nexia (N150), Spark (M300), Epica, Malibu and Captiva (SUV). Australia Even though the Australian market of today mainly consists of Australia's own automotive companies alongside Asian automobile brands, Australia
Australia
once had its fair share of American cars as well. Bodies for the local assembly of Chevrolets were built in Australia
Australia
as early as 1918[45]:11 and by 1926 the newly created General Motors (Australia) Pty Ltd had established assembly plants in five Australian states to produce Chevrolet
Chevrolet
and other GM vehicles using bodies supplied by Holden
Holden
Motor Body Builders.[46] The merger of General Motors (Australia) Pty Ltd with the troubled Holden
Holden
Motor Body Builders in 1931 saw the creation of General Motors
General Motors
– Holden's[47] and the ongoing production of various GM products including Chevrolet. GMH departed from traditional US body styles with the release of the Chevrolet
Chevrolet
Coupe Utility
Coupe Utility
in 1934[45]:4 and the Chevrolet
Chevrolet
"Sloper" Coupe in 1935.[45]:5 Post-war production recommenced in 1946.[48] From 1949 Australian Chevrolets were to be locally assembled from components imported from Chevrolet
Chevrolet
in Canada
Canada
although local production of the Coupe Utility
Coupe Utility
body continued until 1952.[49] 1968 was the last full year of Chevrolet
Chevrolet
assembly in Australia.[50] Classic Chevrolet
Chevrolet
models such as Bel Air, Biscayne, Impala etc., are still found in many states around Australia. From the early 1970s to the early 1980s the Chevrolet
Chevrolet
name was also used on various light commercials in Australia. These ranged from the LUV (a rebadged Isuzu KB) to the third generation C-series trucks. From 1998 to 2001 the Chevrolet Suburban
Chevrolet Suburban
was sold in Australia
Australia
as the Holden
Holden
Suburban. Chevrolet
Chevrolet
and Holden
Holden
share a number of models and model names including Malibu, Caprice, Colorado, Volt, Spark/Barina Spark, Sonic/Barina, Cruze, Equinox, and VF Commodore/ Chevrolet
Chevrolet
SS. The Holden
Holden
VF Commodore was exported from Australia
Australia
to the United States as the Chevrolet
Chevrolet
SS until Holden
Holden
ended production in May 2017 during its transition to a distribution platform of vehicles that are sourced from GM's American and international plants that is expected to badge as Holden
Holden
vehicles.[51] In December 2017, GM announced Chevrolet
Chevrolet
will officially return to Australia
Australia
and New Zealand in mid 2018, with the launch of the Camaro 2SS Coupe and the Silverado 2500HD/3500HD. These vehicles will retain the Chevrolet
Chevrolet
badge and nameplate, and will be converted to RHD in Australia. In addition to the announced relaunch, Holden
Holden
Special Vehicles confirmed in December 2017 that it will add the Camaro and Silverado to their performance lineup.[52] South Africa

External audio

1974 Braaivleis, rugby, sunny skies and Chevrolet
Chevrolet
advert at the Springbok Radio preservation society.

Chevrolet
Chevrolet
Firenza CanAm 302, South African homologation special

In South Africa, Chevrolet
Chevrolet
was GM's main brand name until 1982, with a number of Vauxhall Motors
Vauxhall Motors
and Holden
Holden
derivatives being built under the Chevy name from 1965. In the 1970s, the advertising jingle "braaivleis, rugby, sunny skies and Chevrolet"[53] (adapted from the US "Baseball, Hot Dogs, Apple Pies and Chevrolet") came to epitomise the ideal lifestyle of white male South Africans. Holden
Holden
in Australia used the jingle "Football, Meat Pies, Kangaroos and Holden
Holden
cars". Originally, Chevrolets were CKD kits of US models assembled in their plant in Port Elizabeth. However, since South Africa
South Africa
was right-hand drive and the US was left-hand drive, along with encouragement by the South African government to use local content, Chevrolets such as the Biscayne were eventually made entirely in South Africa, along with GM's "own car for South Africa": the Ranger. By the 1970s, larger South African Chevrolets were based on Australian General Motors-Holden's
General Motors-Holden's
models, the Kommando being based on the Holden Kingswood[54] and the Constantia on the Statesman,[55] while the smaller Firenza was based on the Vauxhall Viva. The Chevrolet
Chevrolet
Nomad sold in South Africa
South Africa
was entirely different from the Nomad sold in America; whereas the American Nomad was originally conceived as a station wagon version of the Corvette and eventually became the station wagon version of the Bel Air, the South African Nomad was an SUV of truck proportions before SUVs were popular. Due to local content laws the cars usually received different engines than in their home markets. However, these were replaced by Opel
Opel
models like the Rekord, Commodore, and Senator, and in 1982 the Chevrolet
Chevrolet
brand name was dropped in favour of Opel. Because of the political climate at the time, GM decided to divest from South Africa
South Africa
in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth
Port Elizabeth
plant) and renamed the company Delta Motor Corporation, which concentrated on Opels, Isuzus, and Suzukis, built under licence. However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa, eventually buying out the whole of Delta. In 2001, the Chevrolet
Chevrolet
name made a comeback, used on the Lumina, a rebadged Holden
Holden
Commodore, and later on, on the Daewoo range of cars. Current Chevrolets (2013) include the Spark Lite (a rebadged Daewoo Matiz), Spark (a third generation Matiz based on the 2007 Chevrolet
Chevrolet
Beat), Aveo Sedan and Hatch, the Sonic Sedan and Hatch (the second generation Aveo), Cruze Sedan and Hatch (underpinned by the front-wheel drive GM Delta II platform), the Lumina Sedan (including the Ute model), the Chevrolet Orlando
Chevrolet Orlando
(a five-door, seven-seat compact MPV manufactured by GM Korea
GM Korea
under the Chevrolet
Chevrolet
division for worldwide markets), the Chevrolet Captiva
Chevrolet Captiva
a mid-size sport utility vehicle (SUV) developed by GM Daewoo
GM Daewoo
(now GM Korea) the South Korean subsidiary of General Motors
General Motors
(GM) and sold under the Chevrolet
Chevrolet
brand, the Chevrolet Trailblazer
Chevrolet Trailblazer
(a mid-size sport utility vehicle produced by the Chevrolet
Chevrolet
division of American automaker General Motors
General Motors
and based on a pickup truck chassis in this case the 2012 Chevrolet Colorado), and a pick-up version which was previously based on the Opel
Opel
Corsa known as the Corsa Ute; but the current model which in collaboration with GM Brazil
Brazil
who developed it, is the Chevrolet Utility which is based on the Chevrolet
Chevrolet
Agila platform (a vehicle developed in Brazil
Brazil
and built in Argentina). On May 19, 2017, GM announced that they will withdraw from South Africa, with its truck division and its plant changing hands to Isuzu while at the same time ending all sales and the dealership network of the Chevrolet
Chevrolet
brand at the end of 2017. GM will work with both Isuzu and PSA (the new owners of Opel, which GM spun off the division to) to ensure existing customers receive parts and technical support during and after the company exit the country.[56][57] Europe Main article: Chevrolet
Chevrolet
Europe Chevrolet Europe
Chevrolet Europe
GmbH is a Swiss-based firm (in Zürich) that mainly sells cars produced by GM Korea. Until 2005, Chevrolet Europe
Chevrolet Europe
sold a few models, mostly United States domestic market (USDM) models modified to suit European regulations. Among them were the Chevrolet
Chevrolet
Alero (which was a rebadged Oldsmobile Alero) and the Chevrolet
Chevrolet
Trans Sport (which was a Chevrolet
Chevrolet
Venture with the front end of the Pontiac
Pontiac
Trans Sport). Among other models sold by Chevrolet Europe
Chevrolet Europe
were the Camaro, the Corsica/Beretta, the Corvette, the Blazer, and the TrailBlazer. The current generation of North American–built Chevrolet Impala
Chevrolet Impala
V8 sedans has also been available in Europe in recent years, marketed as both large family sedans and more economically priced alternatives to Jaguars and BMWs as high performance executive cars. From 2005 all the mainstream models from GM Daewoo
GM Daewoo
were rebranded as Chevrolet
Chevrolet
in Europe. (The ownership of the SUV models in the former Daewoo range had reverted to ownership of SsangYong Motor Company
SsangYong Motor Company
by this time.) However the Daewoo name was retained in South Korea
South Korea
and Vietnam
Vietnam
until 2011. In the rest of the world, most Daewoo models have worn the Chevrolet
Chevrolet
badge since 2003. Exceptions include the use of the Suzuki
Suzuki
badge in the United States
United States
and Canada, the Pontiac
Pontiac
badge in Canada, the Holden
Holden
badge in Australia
Australia
and New Zealand, and the Buick badge in China. During the mid-2000s, the Corvette and Cadillac
Cadillac
range were marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation Group[58] but following its bankruptcy in 2010,[59] General Motors
General Motors
established a new Swiss based subsidiary to relaunch Chevrolet
Chevrolet
in Europe and add the Corvette, Camaro and Malibu models to the European range.[60] In December 2013, General Motors
General Motors
announced that from the beginning of 2016 it will reduce its presence in Europe only to its iconic models, such as the Corvette, in order to strengthen its Opel
Opel
and Vauxhall brands. Although announcing that they will maintain a broad presence in Russia
Russia
and the Commonwealth of Independent States,[61] General Motors later announced that they will reduce their line-up to the iconic models in Russia, and more, the Opel
Opel
division will also exit the Russian market by the end of 2015, while also abandoning production at their Saint Petersburg
Saint Petersburg
plant.[62] As of March 2016, only the US-built Corvette Stingray and Tahoe,[63] as well as the Russian-built Niva,[64] were being offered on the Russian market. Chevrolet
Chevrolet
sales in Western and Central Europe[nb 1] ranged around 200,000 units per year since 2005, peaking at 216,160 units in 2007, while the market share achieved its highest of 1.28 percent in 2012.[67] In Russia, sales grew constantly over the same period, from 67,000 units in 2005 to 205,040 units in 2012,[68] Chevrolet
Chevrolet
holding a market share of 6.84 percent and being the top import car brand.[69] In 2012, the top markets for Chevrolet
Chevrolet
in Europe, by the number of registrations, were Italy
Italy
(31,150), Germany
Germany
(29,694), France
France
(24,613), Turkey
Turkey
(18,492) and Spain
Spain
(15,165).[67] The best selling model during the same year was the Aveo (54,800), followed by the Spark (47,600) and the Cruze (40,500).[67] Poland

Kubuś
Kubuś
- insurgent armored car in Warsaw Uprising
Warsaw Uprising
on the chassis of a civilian Chevrolet
Chevrolet
157 truck

During World War II
World War II
in Poland Home Army
Home Army
the Polish resistance movement built an improvised armoured car - Kubuś
Kubuś
which was based on the chassis of a civilian Chevrolet
Chevrolet
157 truck, license-built in pre-war Poland by the Lilpop, Rau i Loewenstein
Lilpop, Rau i Loewenstein
company. The car was used against the German army in Warsaw
Warsaw
during the Warsaw Uprising
Warsaw Uprising
in 1944.[70] The damaged Kubuś
Kubuś
survived the war and in 1945 was towed to the Polish Army Museum
Polish Army Museum
where it is currently on exhibition. A full-scale operational replica was created in 2004 by Juliusz Siudziński and is, as of 2009, on exhibition at the Warsaw
Warsaw
Uprising Museum. Between the autumn of 2007 and the beginning of 2011, the Chevrolet Aveo was produced at the FSO plant in Warsaw, in collaboration with the Ukrainian company UkrAVTO, in both hatchback and sedan body styles.[71] Russia GM-AvtoVAZ
GM-AvtoVAZ
is a joint venture between GM and the Russian company AvtoVAZ
AvtoVAZ
established in 2001, which produces the Chevrolet
Chevrolet
Niva, an SUV especially designed for the Russian market and conditions. General Motors
General Motors
also operated the GM Avto factory, located in Saint Petersburg and opened in 2008.[72] It was upgraded in 2012 and has produced the Opel
Opel
Antara and Chevrolet Captiva
Chevrolet Captiva
SUVs, the Chevrolet Cruze from late 2009,[73] and the Trailblazer from semi-knocked down kits.[74] It ceased production in July 2015,[75] before Chevrolet's exit from the Russian market at the end of the year. In collaboration with the Russian company GAZ, the second generation Chevrolet Aveo
Chevrolet Aveo
was produced at the plant in Nizhny Novgorod
Nizhny Novgorod
for the Russian market, starting from the beginning of 2013,[76] until 2015.[77] Chevrolet
Chevrolet
vehicles were also produced at the Avtotor
Avtotor
plant, located in Kaliningrad. The models produced here were the Lacetti, Aveo, Epica, Captiva, Orlando and Tahoe.[78] Currently (as of December 2017), the Chevrolet
Chevrolet
Tahoe, Chevrolet Camaro, Chevrolet
Chevrolet
Corvette, and Chevrolet Niva
Chevrolet Niva
are officially available for sale in Russia. South America Historically, many Latin American-market vehicles from GM were modified derivatives of older models from GM's North American and European operations. The current S10 and Blazer exemplify this strategy. However, more modern vehicles are now being marketed as market conditions change and competition increases. Besides those older models made in Mexico, Ecuador, Colombia, and Mercosur countries, Korean sourced cars from former Daewoo factories some markets also get Korean and U.S. made Chevrolet
Chevrolet
on top of their local line-ups. Argentina

Chevrolet
Chevrolet
400, made in Argentina
Argentina
from 1962 to 1974

In 1924, General Motors
General Motors
started importing Chevrolet
Chevrolet
Double Phaeton models and were welcomed with great demand. In 1925, in order to reduce costs in the Argentine market, General Motors
General Motors
decided to manufacture in Argentina
Argentina
and started producing a sedan, a roadster, a truck chassis and the Chevrolet
Chevrolet
Double Phaeton, now called "Especial Argentino", a model exclusively designed for the Argentinean market. Sales increased and soon the Oldsmobile, Oakland and Pontiac
Pontiac
units were incorporated to the assembly line. When the Second World War broke out the operations were complicated. In 1941 the Chevrolet
Chevrolet
250.000 was made, but the shortage of products made car production impossible. The last Chevrolet
Chevrolet
went out of the plant in August 1942. In order to avoid the total stoppage, the company made electrical and portable refrigerators and car accessories amongst other items. After the war, GM started producing the Oldsmobile
Oldsmobile
and Pontiac
Pontiac
lines and later Chevrolet
Chevrolet
is added. In 1959, manufacturing plants are enlarged and set up to produce cars, pick ups and trucks. On January 25, 1960 the first Argentinean Chevrolet
Chevrolet
pick-up was introduced. The following year the national government approves the investment plan for 45 million dollars which included a plant of 12,000 m2. On March 12, 1962 the first Chevrolet 400 was made based on the North American Chevy II. The original plan considered a national integration of 50% during the first year of production; this amount had to be 90% in 1964 with a production of 15,000 units. By 1969, the Chevy line, derived from the American Chevy Nova, was presented. In the middle of the seventies, General Motors
General Motors
market share was reduced sharply from 9% in 1976 to 2% in 1978. Losses exceeded $30 million and the head company in the USA decided to halt production activities in Argentina. The Chevrolet
Chevrolet
trademark reappeared in 1985 for the production of the pick-up in its versions C-20 and D-20. In 1995, a plan for the manufacturing destined for export specially to Brazil
Brazil
and other countries of Mercosur
Mercosur
materialized with the building of a new facility near Rosario, Santa Fe, for the production of the Opel-based Chevrolet Corsa and the Suzuki-based Chevrolet
Chevrolet
Grand Vitara 4x4.[79] By 2010, the range was based on a variety of GM Korea
GM Korea
based cars, together with the Brazilian Chevrolet
Chevrolet
Prisma.[80] Brazil

Chevrolet
Chevrolet
Opala

Chevrolet
Chevrolet
Corsa sedan

In Brazil, the Chevrolet Opala
Chevrolet Opala
was based on the German Opel
Opel
Rekord and American Chevrolet Nova
Chevrolet Nova
from the late 1960s, continuing in production until the early 1990s, when it was replaced by a version of the Opel Omega. In the basic version had 151 four-cylinder engine with 82 hp and 143.2 lbft. The top of the line version was called Opala SS and used the GM engine 250-S inline six-cylinder and possessed solid lifters with 171 hp and 278.5 lbft, which led to the record breaking South American speed road cars in 1976, with 118.36 mph (190.47 km / h), beating the Puma GTB (which also used the GM 250 engine inline six-cylinder, but without solid lifters) and the Brazilian version of the Dodge
Dodge
Charger R / T 318 and Ford Maverick V8 302 quadrijet. Other smaller Chevrolets in Brazil, such as the Kadett and Monza, were based on the Opel
Opel
Kadett and Ascona respectively. Chevrolet's product line-up in Brazil
Brazil
comprised some exclusive designs like the Corsa "B" based Celta, which was sold in Argentina
Argentina
under the Suzuki
Suzuki
brand, the Astra, and a Brazilian designed Vectra based on the Opel
Opel
Astra H. The passenger car range currently includes the Cruze, the Captiva, the Agile hatchback, Chevrolet
Chevrolet
Onix. The latest home-grown product is the Chevrolet
Chevrolet
Prisma MKII, released in 2013. Utility and four wheel drive vehicles line-up includes the S10, the Blazer, and the Montana. The Montana is a compact pickup truck, based on the Agile, that is also sold in other Latin American markets. From the 1960s to the mid-1980s, there was also a large station wagon, derived from the C10 truck (somewhat similar to the Suburban), called the Veraneio. Chile Chile has a mix of Chevrolet
Chevrolet
models from different GM brands and platforms branded as Chevrolet. The models come for Chevrolet
Chevrolet
USA, GM Korea, Mexico, India
India
and other origins. Chevrolet
Chevrolet
production in Chile began in 1962, although at first through local partners (in this case, Avayu with the Nova II). The Chevrolet C/K
Chevrolet C/K
truck was manufactured in Chile between 1975-88. Ecuador Chevrolet
Chevrolet
has been operating in Ecuador
Ecuador
for 80 years. GM Ecuador
Ecuador
sells US Chevrolets alongside GM Korea
GM Korea
sourced models. It also sells the 1983 Suzuki
Suzuki
Supercarry under the Chevrolet
Chevrolet
name, and the Isuzu
Isuzu
Rodeo was sold as the Chevrolet
Chevrolet
Rodeo throughout the 1990s. Venezuela In Venezuela, Chevrolet
Chevrolet
has been operating since 1948, when truck production began in Caracas. In 1979 production moved to a plant in Valencia that was purchased from Chrysler. Chevrolet
Chevrolet
assembled more than 1,500,000 vehicles in its first 50 years in Venezuela. Colombia The Colombian Automotive Factory SA (Colmotores) was founded in 1956 and initially produced vehicles in Austin; in the '60s, Simca and Dodge
Dodge
automobiles (its first car manufactured was a Coronet 440); and then, in 1980, began producing Chevrolet
Chevrolet
cars. Currently Colmotores has more than 75% of the domestic market, with models from GM Korea and Suzuki. Particularly worthy of mention is the Aveo, Optra and the Spark. Trinidad and Tobago Since the early 1920s, Chevrolet
Chevrolet
cars and trucks were marketed in this country. The Master Deluxe Sedan of the late 1930s was considered to be a pinnacle of luxury. All cars sold through the local dealer, Neal and Massey (also franchisee for Vauxhall and Buick), were right-hand-drive, and imported from Canada
Canada
and Australia. Throughout the 1940s and 1950s, GM maintained a market presence with the Bel Air, Impala and Fleetline. During the late 1960s and early 1970s, Australian Holden
Holden
DeVilles badged as Chevrolet
Chevrolet
Caprices were sold, though a few "Islander" limited edition American Chevrolet
Chevrolet
Caprices were imported. Neal and Massey gave up the GM franchise in 1974 and the brand left the market. During the period 1998–2001, Southern Sales Ltd. imported the Chevy Monza and Joy. Based on the Opel
Opel
Corsa platform and assembled in Mexico, these were the cheapest new cars available. Poor build quality, unprofessional dealer service, and a limited spare parts supply saw these cars exit the market with only a few units being sold. In 2003, the local Renault dealer marketed the Aveo sedan and hatchback, as well as the Optra sedan (a rebadged Suzuki
Suzuki
Forenza), with limited success. A more intensive marketing campaign by the latest Chevrolet
Chevrolet
dealer, Lifestyle Motors, has met more success. The models available are the Chevrolet Colorado
Chevrolet Colorado
( Isuzu
Isuzu
D-Max twin), Spark (micro-car based on the Daewoo Matiz), Aveo sedan and hatchback, Optra sedan, hatchback and wagon, the Captiva SUV, and the Epica large saloon. In March 2011, the Cruze was added to the lineup and features a 1.8 litre gasoline engine. It bridges the gap between Optra and Epica models. Once the Optra is phased out, a 1.6 litre Cruze will be made available. Vehicle models

Chevrolet
Chevrolet
Camaro

Further information: List of Chevrolet
Chevrolet
vehicles Sport Chevrolet
Chevrolet
enters a variety of cars in sporting events around the world and is particularly well known in NASCAR, IndyCar, and the FIA World Touring Car Championship. NASCAR Major teams include Hendrick Motorsports, Richard Childress Racing, and Chip Ganassi Racing, who all drive Chevy SS themed cars. Hendrick has eleven championships, Childress has six championships, and Stewart-Haas has two championships. Chevrolet
Chevrolet
is the most successful manufacturer to be involved in NASCAR
NASCAR
with thirty-nine manufacturer's titles and the most recorded wins by manufacturer. Previously the Chevy Monte Carlo and Impala were used in both the Monster Energy NASCAR
NASCAR
Cup Series and Xfinity Series. They are now using the SS car in the Cup Series, the Camaro in the Xfinity Series, and the Silverado in the Camping World Truck Series. IndyCar Chevrolet
Chevrolet
claimed six consecutive Indianapolis 500
Indianapolis 500
wins from 1986 to 1993 and five consecutive CART World Series
CART World Series
wins from 1986 to 1992, with notable drivers such as Rick Mears, Al Unser Jr., Michael Andretti, Danny Sullivan, Arie Luyendyk, Emerson Fittipaldi, and Bobby Rahal. Chevrolet
Chevrolet
replaced Oldsmobile
Oldsmobile
as the General Motor brand at the IndyCar
IndyCar
Series from 2002 to 2005. Hélio Castroneves
Hélio Castroneves
won the Indianapolis 500
Indianapolis 500
and Sam Hornish Jr.
Sam Hornish Jr.
the championship, but the American brand had little success the next years. Chevrolet
Chevrolet
returned to IndyCar
IndyCar
in 2012. After several years of Honda being the only engine provider, Chevrolet
Chevrolet
rejoined the series in 2012. Major teams include Team Penske, KV Racing, Chip Ganassi Racing
Chip Ganassi Racing
and CFH Racing
CFH Racing
who all use Chevy engines. Chevrolet
Chevrolet
won several races including the 2013 and 2015 Indianapolis 500, as well as three drivers championships. Tudor United SportsCar Championship The Corvette runs in the GT LeMans class for Tudor United SportsCar Championship, which was, until 2014, the American Le Mans Series
American Le Mans Series
in the GT class, when ALMS merged with Grand-Am to form Tudor United SportsCar Championship. Corvette Racing
Corvette Racing
started in 1999 at the Daytona 24-hour race and has since won eight consecutive ALMS GT1 manufacturers and team championships and seven ALMS GT1 drivers' titles.[81] The Corvette also takes part in the French 24 Hours of Le Mans race.[82] FIA World Touring Car Championship In 2005, when the Chevrolet
Chevrolet
brand was re-launched in Europe, Chevrolet took part in the WTCC with a version of the Lacetti, developed by the UK-based Ray Mallock Ltd (RML). In 2009 the Cruze replaced the Lacetti[83] and won the Drivers' and Manufacturers' championship from 2010 to 2012. British Touring Car Championship Chevrolet
Chevrolet
participated in the BTCC
BTCC
with the Cruze between 2010 and 2011.[84] British football In May 2012, Chevrolet
Chevrolet
replaced Audi
Audi
as the official automotive sponsor of the English football team Manchester United.[85] From the start of the 2014–15 season Chevrolet
Chevrolet
became the team's principal shirt sponsor.[86] The deal is contracted to run for seven years, worth a world-record $560 million USD.[87] In July 2012, Chevrolet
Chevrolet
and English Premier League football team Liverpool F.C.
Liverpool F.C.
announced a four-year partnership which would see Chevrolet
Chevrolet
become the official automotive partner of the club. The deal ended two years prematurely, in 2014, following GM pulling the Chevrolet
Chevrolet
brand out of Europe. GM's subsidiary in the UK, Vauxhall Motors, took over from Chevrolet
Chevrolet
as the club's automotive sponsor. Marketing Chevrolet
Chevrolet
bowtie logo The Chevrolet
Chevrolet
bowtie logo was introduced by company co-founder William C. Durant in late 1913. According to an official company publication titled The Chevrolet
Chevrolet
Story of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the Sport Wallpapers and kept it to show friends, with the thought that it would make a good nameplate for a car. However, in an interview with Durant's widow, Catherine, published in a 1986 issue of Chevrolet
Chevrolet
Pro Management Magazine, Catherine recalled how she and her husband were on holiday in Hot Springs, Virginia, in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a very good emblem for the Chevrolet." Unfortunately, at the time, Mrs. Durant didn't clarify what the motif was or how it was used. Ken Kaufmann, historian and editor of The Chevrolet
Chevrolet
Review, discovered in a November 12, 1911, edition of the Atlanta Constitution
Atlanta Constitution
newspaper, an advertisement from the Southern Compressed Coal Company for "Coalettes", a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that would soon become the Chevrolet
Chevrolet
icon. The date of the paper was just nine days after the incorporation of the Chevrolet
Chevrolet
Motor Co. One other explanation attributes the design to a stylized version of the cross of the Swiss flag. Louis Chevrolet
Louis Chevrolet
was born in Switzerland at La Chaux-de-Fonds, Canton of Neuchâtel, to French parents, on Christmas Day 1878. An October 2, 1913, edition of The Washington Post seems, so far, to be the earliest known example of the symbol being used to advertise the brand.[88][89] The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of America ad campaign.[90] In 2004, Chevrolet began to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally, where previously the logo was blue for passenger cars and gold for trucks.[91] Typography The Klavika
Klavika
Condensed font was designed by type design studio Process Type Foundry under the art direction of Aaron Carámbula for General Motors marketer FutureBrand as part of Chevrolet's 2006 redesign. After the expiry of the exclusivity period, the commercial version of the font ( Klavika
Klavika
Condensed) was released to the public in the fall of 2008.[92] In the Young Creative Chevrolet
Chevrolet
corporate identity guidelines, Klavika
Klavika
is listed for use in all communication materials.[93] Klavika
Klavika
was phased out beginning in 2012 and replaced by Knockout (from Hoefler & Frere-Jones[94]) while the campaign was still ongoing. Currently, Goodby, Silverstein & Partners is utilizing the typeface families Louis, a group of simplified, legible grotesque gothics named after co-founder Louis Chevrolet, and Durant, a roman group, just as simplified and legible, named after co-founder William Durant, on print, television and Chevrolet's website advertisements.[95] 100th anniversary As part of Chevrolet's 100th anniversary in 2011, a dedicated channel was created by the American internet based Pandora Radio
Pandora Radio
station, playing the Top 100 songs mentioning the brand.[96] Beginning on November 3, 2011, Chevrolet
Chevrolet
celebrated the countdown to its 100th birthday by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet
Chevrolet
cars and trucks, and take the birthday party to their communities with the help of Chevrolet
Chevrolet
and its dealers.[97] A feature-length documentary titled 'Chevy100, An American Story', produced by Roger Sherman, was premiered on November 3 at Detroit
Detroit
Institute of Arts in downtown Detroit, features drivers, collectors, restorers, racers and journalists who live and breathe cars and trucks.[98] In honor of the 100th birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet
Chevrolet
and Indianapolis businessman David Ring have arranged to properly mark the grave of Arthur Chevrolet, brother of Chevrolet
Chevrolet
co-founder Louis Chevrolet.[99][100] Advertising

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (December 2011) (Learn how and when to remove this template message)

Earlier marketing efforts touted efficiency combined with savings – ("enormous buying power," 1914; "Quality at low cost," 1923, ""A Six for the Price of a Four," 1929),[101] interspersed with what could be described as "loftier" messages (positioning the automobile –and Chevy by extension—as "Man's conquest of time," 1923).[102] Of the marketing campaigns from more recent decades, "See the U.S.A. in Your Chevrolet" (used in the 50s and 60s) was one of the longest lasting.[103] In 1949 Chevy sponsored "Inside USA" on CBS; while this was a short-lived show, the tune created for it got new life in 1951, when Chevy began sponsoring the Dinah Shore show and Shore sang it at the close of every show. A selection of Chevrolet's more recent marketing campaigns includes the following:

See the U.S.A. in Your Chevrolet (1950s–1960s) Putting you first keeps us first (1960s)[104] It's Exciting! (mid-1960s) Building a better way to see the U.S.A. (early 1970s)[104] Baseball, Hotdogs, Apple Pie & Chevrolet
Chevrolet
(1975; 2006)[104] Now that's more like it (late 1970s) Chevy makes good things happen (1982)[104] USA-1 Taking Charge (1983)[104] Today's Chevrolet—Live It (1985)[104] The Heartbeat of America (1987–1994)[104] Rock, Flag and Eagle (1985–1987) From the country that invented Rock and roll (1993-1997; Chevrolet Camaro) Genuine Chevrolet
Chevrolet
(1994–2001)[104] Tried, Tested, and True (1996–2004 in Canada) We'll Be There (2001–2004 in United States)[104] Like a Rock (1991–2004; Chevrolet
Chevrolet
Trucks) Featuring the Bob Seger song of the same name[104] An American Revolution (2004–2009)[104] For All Life's Roads (2004–2006; Canada) Our Country, My Truck (2006–2007; Chevrolet
Chevrolet
Trucks)[104] America's Best Trucks
Trucks
(2007–present; Chevrolet
Chevrolet
Trucks) Let's Go (2007–2009; Canada) May the Best Car Win (2009–2010; United States
United States
and Canada) Excellence for Everyone (2010–present)[105] Chevy Runs Deep (2010–2013; United States):[104] A series of TV commercials were produced with Goodby, Silverstein and Partners, and was unveiled during the week of 2010 MLB World Series. Early commercials include 'Chevrolet: Anthem', 'Chevrolet: Dogs and Pickups', 'First Car', 'Chevrolet: Coming Home', ' Chevrolet
Chevrolet
Volt: Anthem', which positioned Chevy as a brand that is part of the American fabric in song, culture and in most of our pasts in one way or another.[106] In 2011, General Motors
General Motors
announced the campaign would continue.[107] Most television commercials run in this ongoing campaign feature voice-over by television and film star Tim Allen. Chevrolet
Chevrolet
is the Car (2011–2012; South Korea, Japan) Driving Our World Forward/I'm proud (2011-; Canada):[108] Chevrolet Sonic and Chevrolet Orlando
Chevrolet Orlando
ads were produced by Toronto-based production company Holiday Films.[109] In Quebec, the brand introduced a new tag line: 'I'm proud'. The campaign included commercials in Mandarin, Cantonese, Tamil, Punjabi and Hindi languages.[110] French version of the Antham ad also uses alternate slogan 'Chevrolet, et fier de l'être.'[111] The fully integrated campaign includes TV, print and outdoor elements as well as extensive social media. The General Motors
General Motors
brand also held live events, including a concert in Toronto, presentations by parenting expert Nanny Robina and 'mompreneur' Erica Ehm, and a live yoga session. Mike Speranzini, director of advertising and communications for General Motors
General Motors
Canada, claimed that by leveraging the fact that Chevrolet
Chevrolet
is a global brand, consumers are seeing it in a more favourable light.[112] Slogan in other languages include: 'Driving me (and) your world' (驅動你我的世界) (Mandarin Chinese,[113] Cantonese Chinese[114]) LOVE. LIFE. CHEVROLET (2012–present; South Korea, Japan)[115] As part of the Cruze campaign (in association with MacLaren McCann, Canada), outdoor vinyl materials, recycled seatbelts and bicycle inner tubes were made into messenger bags, laptop sleeves, and oversize totes.[116][117][118] Live Better. (2012–present; United States) What do you #playfor (2012–present; Global Campaign): Chevrolet sponsors Manchester United replacing Aon as the shirt sponsor. The campaign slogan, "What do you #playfor?" attempts to engage users on social media. Chevrolet
Chevrolet
also launched multiple sites across the globe under the main Chevrolet
Chevrolet
Football Club website.[119] Find New Roads (2013-; United States, Canada, Latin America): The slogan replaced the previous Chevy Runs Deep tag line, after Chevy Runs Deep campaign had been criticized as ineffectual. External applications of 'Find New Roads' was set to begin globally later in the first quarter of 2013.[120][121][122] The first Find New Roads commercial, a 90-second commercial titled 'Dog & Doe' (produced by Commonwealth) featuring Chevrolet
Chevrolet
Volt, Spark, Sonic, Impala, Corvette Stingray, was premiered during 2013 Grammy Awards.[123][124] The campaign was expected to cover 13 product launches for 2013 in the U.S. and 20 introductions throughout the world.[125]

Marketing agency FutureBrand, an Interpublic Group of Companies
Interpublic Group of Companies
company, has been working with General Motors
General Motors
since 2000,[126] who also involved the commissioning of a font that would later sold as Klavika
Klavika
Condensed, as part of re-design of Chevrolet
Chevrolet
in 2006. In 2010, General Motors
General Motors
replaced the advertising agency Campbell-Ewald, also of Interpublic Group of Companies, with Publicis Worldwide. Campbell-Ewald had served Chevrolet
Chevrolet
since 1919.[127] In May 2010 Chevrolet's advertising account was awarded to Goodby, Silverstein and Partners.[128] As part of the attempt to attract 18- to 24-year-old drivers, General Motors hired MTV Scratch.[129] Some of the collaboration results include Chevy ads showing their cars skydiving, bungee jumping, doing other stunts.[130] The commercial was produced with consultations from students from UCLA, Pepperdyne and high schools.[131] Some of the footage was later used in Chevrolet Sonic
Chevrolet Sonic
ad titled 'Stunt Anthem' during Super Bowl XLVI.[132] In March 2012, General Motors
General Motors
announced two competing agencies, San Francisco-based Goodby, Silverstein and Partners (part of Omnicom Group), and New York-based McCann Erickson Worldwide (part of Interpublic Group), will join to form an equal joint venture company called Commonwealth to handle most of Chevrolet's ads. Prior to the joint venture, Goodby, Silverstein and Partners performed marketing in the U.S., including the "Chevy Runs Deep" campaign; McCann handled Chevrolet
Chevrolet
ads in China, Latin America, Mexico, Canada
Canada
and other markets. Commonwealth would handle and supervise creative work worldwide out of Detroit
Detroit
for all markets except China, India
India
and Uzbekistan, where GM has joint auto-making ventures. McCann would continue to handle ads in China
China
and India, and Uzbekistan will be contracted as needed.[133] MacLaren McCann continued on as AOR for the entire GM brand in Canada, but the Chevrolet
Chevrolet
brand will act as a “spoke” to Detroit’s creative hub, with content and messaging flowing through Commonwealth, but adapted for the Canadian market.[134] Performance Marketing Group Incorporated manages Chevrolet
Chevrolet
Racing’s experiential marketing properties for its at-track activation platforms in conjunction with the NASCAR
NASCAR
Sprint Cup Series, the IZOD IndyCar
IndyCar
Series, and the American Le Mans Series
American Le Mans Series
with Team Corvette.[135] Chevrolet-only naming attempt In 2010, a memo signed by Chevrolet
Chevrolet
sales and service vice president Alan Batey and General Motors
General Motors
marketing division vice president Jim Campbell was sent to Chevrolet
Chevrolet
employees at its Detroit
Detroit
headquarters, instructing employees to only use Chevrolet
Chevrolet
when addressing the brand, in order to present a consistent brand message. A postscript to the memo says a sort of cuss jar - a plastic "Chevy" can - has been placed in the hallway. "Every time someone uses 'Chevy' rather than Chevrolet," the note said, the employee is expected to put a quarter in the can. The proceeds were to be spent on "a team building activity." Paul Worthington, head of strategy for Wolff Olins, noted that the branding effort ran counter to a trend in which corporate names had become more casual.[136] Ian Beavis of Nielsen Automotive Group noted that marketers cannot control what consumers call their products, but nicknames do not work in new markets where Chevrolet
Chevrolet
is trying to get a start.[137] Following the release of the memo, General Motors published a statement claiming the note was in no way discouraging customers or fans from using the Chevy name.[138][139][140] Following the 2010 memo incident, Chevy Runs Deep campaign remains to use the 'Chevy' name, while Driving Our World Forward and Find New Roads campaigns uses the 'Chevrolet' name. Watches In 2007, General Motors
General Motors
allowed AJS-Production SA to register the Louis Chevrolet
Louis Chevrolet
trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet
Louis Chevrolet
brand name. Although the watches bear the name of Louis Chevrolet, they are not marketed or produced in association with General Motors.[141] The watch brand pays tribute to Louis Chevrolet, co-founder of the Chevrolet
Chevrolet
automobile company, whose father was a watchmaker and in his childhood helped his father at the workbench. The collection was called Frontenac, the name inherited from the race car company founded by Louis Chevrolet. The Chevrolet
Chevrolet
watch collection comprises automatic, manually wound and quartz models, equipped with ETA and Ronda
Ronda
movements. The Louis Chevrolet
Louis Chevrolet
Frontenac watches, manufactured in Porrentruy, the Swiss Jura region, feature the styling cues suggested by the Chevrolet cars. The collection was developed while applying the same materials as used in the car industry. Pearled appliques on the Chevrolet watches' dials remind the metal forms of the old dashboards. The number "8", Chevrolet's racing number, is sported on the case back.[142] See also

Cars portal Companies portal United States
United States
portal

Chevrolet
Chevrolet
Hall General Motors
General Motors
Canada Geo – A brand of small cars and SUVs sold through Chevrolet dealerships throughout North America
North America
from 1989–1997 Chevrolet
Chevrolet
Small-Block engine Chevrolet
Chevrolet
Big-Block engine Mason Truck Super Sport U.S. Soccer Athlete of the Year
U.S. Soccer Athlete of the Year
– Sponsored by Chevrolet

Notes

^ Including Southeastern Europe, Turkey
Turkey
and Iceland,[65] excluding Belarus, Ukraine and Moldova.[66]

References

^ Corporate Officers (January 15, 2014). "Alan Batey – GM Corporate Officers". GM.com. Retrieved August 19, 2014.  ^ " Chevrolet
Chevrolet
1911–1996". GM Heritage Center. 1996. p. 97. Retrieved October 1, 2014.  ^ 60 years of Chevrolet. Crestline. 1972.  ^ Luft, Alex. " General Motors
General Motors
To Move Opel
Opel
Upmarket, Position Chevy As "Value" Brand". Retrieved November 17, 2013.  ^ " General Motors
General Motors
to withdraw Chevrolet
Chevrolet
brand from Europe". BBC News. December 5, 2013.  ^ "The Whiting - History". Thewhiting.com. Retrieved October 7, 2017.  ^ Auto Editors of Consumer Guide (August 1, 2007). "1911, 1912, 1913 Chevrolet
Chevrolet
Series C Classic Six". Auto.howstuffworks.com. Retrieved December 27, 2010.  ^ " Chevrolet
Chevrolet
Bowtie also found in GM archives on 1914 add for 1915 Chevrolet. History". Retrieved July 21, 2006.  ^ "The History of Chevrolet". GearHeads. May 22, 2012. Retrieved July 29, 2012.  ^ Gustin, Lawrence R. (2008). Billy Durant: Creator of General Motors. University of Michigan Press. pp. 266–267. ISBN 0-472-03302-6.  ^ " Chevrolet
Chevrolet
Bowtie History". Chevrolet
Chevrolet
Review. VCCA club. July 1990.  ^ "Coalettes (Adverisement)". Atlanta Constitution. November 12, 1911. p. 7. Retrieved October 2, 2014.  ^ McPhee, John (1994). La Place de la Concorde Suisse. Farrar, Straus and Giroux. ISBN 9780374519322.  ^ "Archived copy". Archived from the original on April 23, 2016. Retrieved May 1, 2016.  ^ The Sun, Baltimore, January 21, 1917 and GM archives ad for 1915 Chevrolet, Part 6, Page 14. ^ Cobb, James G. (June 15, 1997). "The Return of Detroit's 'Low Priced Three'". The New York Times. Retrieved April 4, 2013.  ^ The Tuscaloosa News, March 12, 1933 pg11 ^ Springfield Union, February 17, 1957, Page 75. ^ Dallas Morning News, November 22, 1956, Part 1, Page 12. ^ Gunnell, John, ed. (1987). The Standard Catalog of American Cars 1946–1975. Kraus Publications. pp. 134–183. ISBN 0-87341-096-3.  ^ " Chevrolet
Chevrolet
to launch Daewoo-built model line in Europe from January". Just Auto. September 16, 2004. Retrieved July 18, 2012.  ^ a b Cobb, Jeff (July 26, 2016). "Top-Selling Chevy Volt Crosses 100,000 US Sales Milestone". HybridCars.com. Retrieved July 26, 2016.  As of June 2016[update], around 117,000 units of the Volt/Ampera family have been sold globally, including close to 10,000 Opel/Vauxhall Ampera variants sold in Europe. Volt sales in the American market passed the 100,000 milestone in July 2016. ^ Eberle, Ulrich; von Helmolt, Rittmar (May 14, 2010). "Sustainable transportation based on electric vehicle concepts: a brief overview". Royal Society of Chemistry. Retrieved June 8, 2010.  ^ Mat Gasnier; Austin Rutherford (March 20, 2013). "World Full Year 2012: Discover the Top 1000 best-selling models!". Best Selling Cars Blog. Retrieved March 28, 2013.  ^ Mat Gasnier (February 10, 2013). "Europe Full Year 2012: Now with Top 350 models & Top 60 brands". Best Selling Cars Blog. Retrieved February 13, 2013.  Ampera sales in Europe totaled 5,268 units in 2012 and 304 in 2011. ^ Christopher Bruce (December 12, 2012). "Europe's Best Selling Electric Car Is the Opel/Vauxhall Ampera". Autovia. Retrieved February 13, 2013.  ^ Jeff Cobb (November 4, 2015). "GM Sells Its 100,000th Volt in October". HybridCars.com. Retrieved November 4, 2015. About 102,000 units of the Volt/Ampera family have been sold worldwide by the end of October 2015. ^ Cobb, Jeff (August 10, 2016). "Global 10 Best-Selling Plug-In Cars Are Accelerating Forward". HybridCars.com. Retrieved August 13, 2016.  As of June 2016[update], cumulative global sales of the top selling plug-in electric cars were led by the Nissan Leaf (over 228,000), followed by the Tesla Model S
Tesla Model S
(129,393), Votl/Ampera family (about 117,300), Mitsubishi Outlander PHEV (about 107,400), Toyota
Toyota
Prius PHV (over 75,400), BYD Qin (56,191), Renault Zoe (51,193), BMW i3 (around 49,500), Mitsubishi i-MiEV family (about 37,600) and BYD Tang (37,509). ^ Baker, David R. (April 1, 2016). "Tesla Model 3 reservations top 232,000". San Francisco Chronicle. Retrieved September 14, 2016.  ^ Fleming, Charles (September 12, 2016). "Chevy Bolt EV range is 238 miles: Prime time for the electric car?". Los Angeles Times. Retrieved September 13, 2016.  ^ Cobb, Jeff (September 29, 2016). "Renault Zoe Enters Market Slightly Ahead of Chevy Bolt As First 'Affordable' (Roughly) 200-Mile EV". HybridCars.com. Retrieved October 3, 2016.  ^ Cobb, Jeff (November 23, 2016). "2017 Chevy Bolt's Trophy Case Is Filling Up". HybridCars.com. Retrieved November 23, 2016.  ^ a b GM Press Release (January 20, 2012). "GM global sales up 7.6% in 2011 to 9.026M vehicles; China
China
and US largest markets". Green Car Congress. Retrieved January 20, 2012.  ^ Jensen, Cheryl (April 23, 2010). "Forecast Says China
China
Provides Opportunities and Competition". The New York Times. Retrieved April 23, 2010.  ^ Christina Rogers (November 3, 2011). "Chevy expands global reach". The Detroit
Detroit
News. Retrieved December 15, 2011.  ^ "Hicomobil Looking at 6,000 Units of Chevrolet
Chevrolet
in 2004". Autoworld. Retrieved May 31, 2012.  ^ "Cars, Sedans, Hatchbacks, Compact & City Cars - Chevrolet
Chevrolet
UAE". Chevrolet
Chevrolet
United Arab Emirates (UAE). Retrieved October 7, 2017.  ^ " Chevrolet
Chevrolet
Philippines strengthens customer service in 2012". Chevrolet
Chevrolet
Philippines. April 1, 2012. Archived from the original on June 27, 2013. Retrieved June 23, 2013.  ^ a b "About Chevrolet
Chevrolet
Philippines". Chevrolet
Chevrolet
Philippines. April 1, 2012. Retrieved June 23, 2013.  ^ "2016 Chevrolet Impala
Chevrolet Impala
Exported To South Korea" from GM Authority (July 31, 2015) ^ "Flagships star in GM Holden's export record". Next Car. February 1, 2006. Retrieved December 19, 2014.  ^ "Proliance". Proliance. Retrieved February 28, 2012.  ^ "2011 Thailand
Thailand
Automobile Industry Review". Archived from the original on April 3, 2015. Retrieved February 28, 2012.  ^ "404". Uzavtosanoat.uz. Retrieved October 7, 2017.  ^ a b c Norm Darwin (1983). The History of Holden
Holden
Since 1917. E.L. Ford. ISBN 978-0-9592287-0-0. Retrieved August 18, 2014.  ^ The Holden
Holden
Heritage – page 5[permanent dead link] Retrieved from media.gm.com on July 25, 2009 ^ " Holden
Holden
Cars History". Classicholdencars.com. Retrieved October 7, 2017.  ^ The Holden
Holden
Heritage – page 23[permanent dead link] Retrieved from media.gm.com on July 24, 2009 ^ The Macquarie Dictionary of Motoring, 1986, page 84 ^ RHD versions of Chevrolet
Chevrolet
C20 and C50 cab chassis were also assembled by GMH up until 1981.The Australian Story – Chevrolet Retrieved from www.ozgm.com on July 24, 2009 ^ " Holden
Holden
Produces Final Chevrolet
Chevrolet
SS Sedan" from GM Authority (May 25, 2017) ^ “Official: Chevrolet Camaro
Chevrolet Camaro
Heading To Australia
Australia
Via HSV In July 2018 from GM Authority (December 7, 2017) ^ Frans Erasmus. " Springbok Radio Sounds: Chevrolet". Springbokradio.com. Archived from the original on May 11, 2011. Retrieved December 27, 2010.  ^ "1972 Chevrolet
Chevrolet
Kommando Brochure". Moby302.co.za. Retrieved December 27, 2010.  ^ "1976 Chevrolet Constantia
Chevrolet Constantia
AJ Brochure". Moby302.co.za. Archived from the original on March 20, 2008. Retrieved December 27, 2010.  ^ " General Motors
General Motors
Restructures International Business Unit" from GM Authority (May 19, 2017) ^ "Here's How General Motors
General Motors
Plans To Withdraw From South Africa" from GM Authority (May 26, 2017) ^ "Kroymanscorporation". Kroymanscorporation.com. Archived from the original on April 25, 2009. Retrieved April 28, 2009.  ^ "Caddy in Europe? Heard it before -- it won't happen". Autonews.com. Retrieved October 7, 2017.  ^ " Chevrolet
Chevrolet
press release 6 September 2011". Media.gm.com. September 6, 2011. Retrieved March 16, 2013.  ^ "GM Strengthens its European Brand Strategy". Chevrolet
Chevrolet
Europe. December 5, 2013. Archived from the original on December 8, 2013. Retrieved December 8, 2013.  ^ "GM's Opel
Opel
to exit Russia, Chevy to reduce lineup to 'iconic' models". Automotive News. March 18, 2015. Retrieved March 17, 2016.  ^ "Chevrolet". Web.archive.org. March 18, 2015. Archived from the original on March 16, 2016. Retrieved March 17, 2016.  ^ " Chevrolet
Chevrolet
NIVA". March 18, 2015. Archived from the original on March 12, 2016. Retrieved March 17, 2016.  ^ " Chevrolet
Chevrolet
achieves 4th consecutive year of market share growth in Europe". Chevrolet
Chevrolet
Europe. January 15, 2013. Archived from the original on December 8, 2013. Retrieved December 8, 2013.  ^ " Chevrolet Europe
Chevrolet Europe
Fast Facts". Chevrolet
Chevrolet
Europe. July 17, 2013. Archived from the original on December 8, 2013. Retrieved December 8, 2013.  ^ a b c "Sales Highlights". Chevrolet
Chevrolet
Europe. Archived from the original on December 8, 2013. Retrieved December 8, 2013.  ^ " Chevrolet
Chevrolet
with Record Sales in Europe in 2005". Chevrolet
Chevrolet
Europe. January 10, 2006. Retrieved December 8, 2013.  ^ " Chevrolet
Chevrolet
achieves 4th consecutive year of market share growth in Europe". Chevrolet
Chevrolet
Europe. January 15, 2013. Retrieved December 8, 2013.  ^ "Polish Armor 1939 - Improvised Armored Car Kubus". Achtungpanzer.com. January 27, 2009. Retrieved March 16, 2013.  ^ "GM and UkrAVTO begin Chevrolet
Chevrolet
production in Poland". Chevrolet Europe. November 6, 2007. Retrieved December 8, 2013.  ^ " General Motors
General Motors
Enters New Era in Russia". GM News. June 22, 2012. Retrieved December 8, 2013.  ^ "GM opens USD300 million assembly plant in Russia". The Auto Channel. November 7, 2008. Retrieved December 8, 2013.  ^ "GM Launches Chevrolet Trailblazer
Chevrolet Trailblazer
Assembly in Russia". WardsAuto. April 22, 2013. Retrieved December 8, 2013.  ^ "GM car assembly plant in Petersburg ceases production". Russia & India
India
Report. July 1, 2015. Retrieved March 17, 2016.  ^ "First Chevrolet Aveo
Chevrolet Aveo
Comes Off Assembly Line at GAZ
GAZ
Auto Plant in Nizhny Novgorod, Russia". Automotive World. February 5, 2013. Retrieved December 8, 2013.  ^ "GM pulls assembly out of troubled Russian market; VW cuts back in Kaluga". Automotive Logistics. March 25, 2015. Retrieved March 17, 2016.  ^ "ОБЗОР МОДЕЛИ". Автотор. Retrieved December 10, 2013.  ^ [1][dead link] ^ "Just Auto 3 August 2011". Just-auto.com. August 3, 2011. Retrieved November 6, 2011.  ^ " Corvette Racing
Corvette Racing
official website". Corvetteracing.com. October 4, 2008. Archived from the original on October 31, 2011. Retrieved November 6, 2011.  ^ "Popular Mechanics 2011". Popularmechanics.com. July 30, 2010. Retrieved November 6, 2011.  ^ " Chevrolet
Chevrolet
WTCC website". Chevroletwtcc.com. May 21, 2006. Archived from the original on July 31, 2012. Retrieved November 6, 2011.  ^ " Chevrolet
Chevrolet
UK website". Chevroletbtcc.co.uk. October 27, 2011. Archived from the original on March 25, 2010. Retrieved November 6, 2011.  ^ Stone, Simon. "Chevrolet". The Independent. London. Retrieved November 6, 2011.  ^ "Man Utd gets Chevrolet
Chevrolet
as new shirt sponsor". BBC News. July 30, 2012.  ^ Herbert, Ian (July 26, 2014). "Manchester United pre-season tour: Louis van Gaal must learn to live with lucrative United tours". The Independent. Retrieved July 29, 2014.  ^ "History with a Mystery: The Chevrolet
Chevrolet
Bowtie". Media.gm.com. September 2, 2011. Retrieved March 16, 2013.  ^ Ken Kaufmann. " Chevrolet
Chevrolet
Bowtie History". Home.earthlink.net. Retrieved March 16, 2013.  ^ "Uftring Chevrolet
Chevrolet
- The evolution of the Chevy bowtie". Archive.is. May 14, 2012. Archived from the original on May 14, 2012. Retrieved October 7, 2017.  ^ Aaron Richardson. "How Chevrolet
Chevrolet
decided on its iconic Bowtie logo". Autoblog.com. Retrieved March 16, 2013.  ^ "Custom Fonts". Processtypefoundry.com. Retrieved March 16, 2013.  ^ "Young Creative Chevrolet
Chevrolet
- Ci Guidelines". Retrieved March 16, 2013. [permanent dead link] ^ "Knockout, the functional family". Typography.com. Retrieved March 16, 2013.  ^ "OLA guide". bugula.com. Retrieved April 12, 2013. [permanent dead link] ^ " Chevrolet
Chevrolet
Celebrates 100 Years in Song" (Press release). Media.gm.com. July 27, 2011. Retrieved March 16, 2013. [permanent dead link] ^ "Chevy Marks 100 Years with Fans, Owners and Communities" (Press release). Media.gm.com. July 27, 2011. Retrieved March 16, 2013. [permanent dead link] ^ "'Chevy100, An American Story' premieres in Detroit" (Press release). Media.gm.com. November 2, 2011. Retrieved March 16, 2013. [permanent dead link] ^ "Arthur Chevrolet's Grave Gets Marker on Chevrolet
Chevrolet
Birthday" (Press release). Media.gm.com. November 3, 2011. Retrieved March 16, 2013. [permanent dead link] ^ Boles, Doug (November 3, 2011). "100 Years Later - Chevrolet
Chevrolet
name still involved at IMS". Indianapolismotorspeedway.com. Retrieved March 16, 2013.  ^ Jerry Garrett (October 21, 2011). "A Century of Chevy, From Cheap Date to America's Sweetheart". The New York Times. Retrieved January 9, 2012.  ^ "100 YEARS: From 'See the USA in your Chevrolet' to 'Like a Rock,' Chevy ads run deep". Automotive News. October 31, 2011. Retrieved January 9, 2012.  ^ Jack Doyle (March 22, 2009). "Dinah Shore & Chevrolet, 1956-1963". Pop History Dig. Retrieved January 9, 2012.  ^ a b c d e f g h i j k l m Automotive News, October 31, 2011 ^ " Chevrolet
Chevrolet
to employ new "Excellence for Everyone" ad campaign". Autoblog.com. March 11, 2010. Retrieved October 8, 2010.  ^ Kiley, David. "The Why? behind "Chevy Runs Deep" slogan". Autoblog.com. Retrieved March 16, 2013.  ^ Shunk, Chris. ""Chevy Runs Deep" campaign to stick around". Autoblog.com. Retrieved March 16, 2013.  ^ " Chevrolet
Chevrolet
- Driving our world forward". Gm.ca. Retrieved March 16, 2013.  ^ "Driving Our World Forward". Holidayfilms.wordpress.com. September 28, 2011. Retrieved March 16, 2013.  ^ "GM Canada
Canada
begins "largest vehicle launch" in its history". Marketingmag.ca. October 4, 2011. Retrieved March 16, 2013.  ^ Chevrolet
Chevrolet
Anthem - Version 60 secondes Archived November 18, 2015, at the Wayback Machine. ^ Shaw, Hollie (October 14, 2011). "Chevy repositions". Business.financialpost.com. Retrieved March 16, 2013.  ^ "2012 Sonic" (in Chinese). General Motors
General Motors
media. Retrieved March 16, 2013. [permanent dead link] ^ "2012 Sonic" (in Chinese). General Motors
General Motors
media. Retrieved March 16, 2013. [permanent dead link] ^ "2012 CHEVROLET LOVE LIFE AD KOREA 1 LOVE LIFE KOREA". Dragtimes.com. Retrieved March 16, 2013.  ^ "Chevrolet: Billboards Into Bags". Adsoftheworld.com. September 25, 2010. Archived from the original on March 17, 2013. Retrieved March 16, 2013.  ^ " Chevrolet
Chevrolet
Converts Old Billboards into Stylish Bags". Chevroletofjoplin.com. March 4, 2012. Archived from the original on February 15, 2013. Retrieved March 16, 2013.  ^ Chevrolet: Billboards Into Bags. "Chevrolet: Billboards Into Bags". Ibelieveinadv.com. Retrieved March 16, 2013.  ^ Chevrolet. "Chevrolet: What do you #playfor?". chevrolet.com.  ^ Buss, Dale (April 18, 2012). " Chevrolet
Chevrolet
To 'Find New Roads' As It Drops 'Chevy Runs Deep'". Forbes.com. Retrieved March 16, 2013.  ^ Ross, Jeffrey N. " Chevrolet
Chevrolet
introducing "Find New Roads" global tagline". Autoblog.com. Retrieved March 16, 2013.  ^ " Chevrolet
Chevrolet
Will 'Find New Roads' as Brand Grows Globally - Aligns around the world behind singular vision" (Press release). Media.gm.ca. January 8, 2013. Retrieved March 16, 2013.  ^ Buss, Dale (April 18, 2012). "Chevy Touts Product Variety In Inaugural 'Find New Roads' Ad". Forbes.com. Retrieved March 16, 2013.  ^ Nudd, Tim (February 19, 2013). "Inside Chevrolet's Bustling, Magical 'Find New Roads' Launch Spot Commonwealth's Linus Karlsson on creating five ads in one By Tim Nudd". Adweek.com. Retrieved March 16, 2013.  ^ "Chevrolet's new tagline: 'Find new roads'". Freep.com. Retrieved March 16, 2013.  ^ "GM Expressing the corporate vision". Futurebrand.com. Archived from the original on March 8, 2016. Retrieved October 7, 2017.  ^ "GM dumps Chevrolet's longtime ad agency -- like a rock ", USA Today, April 26, 2010. ^ McMains, Andrew. "GM Confirms Chevy's Shift to Goodby". Adweek. Retrieved August 4, 2011.  ^ Tutor, Chris. "GM turns to MTV to sell cars to younger generations". Autoblog.com. Retrieved March 16, 2013.  ^ Team Scratch (March 20, 2012). "Crowdsourcing: Next Gen Consumers in the Driver's Seat". Blog.mtvscratch.com. Archived from the original on July 2, 2012. Retrieved March 16, 2013.  ^ "SXSW: Crowdsourcing". Blog.gsdm.com. March 14, 2012. Retrieved March 16, 2013.  ^ "Chevy Sonic "Stunt Anthem" Chevy Super Bowl XLVI Ads Chevrolet Commercial". Dailymotion.com. October 2, 2012. Retrieved March 16, 2013.  ^ Krisher, Tom (March 27, 2012). "GM to combine Chevy advertising, hopes to save $2B". Boston.com. Retrieved March 16, 2013.  ^ Megan Haynes (March 27, 2012). " Chevrolet
Chevrolet
merges creative teams to form global agency". Strategyonline.ca. Retrieved March 16, 2013.  ^ "Performance Marketing Group - Chevrolet
Chevrolet
Motor Division". Pmgincorporated.com. Archived from the original on April 11, 2013. Retrieved March 16, 2013.  ^ Chang, Richard S. (June 9, 2010). "G.M. Proposes Leaving a Car's Popular Nickname in the Dust". Nytimes.com. Retrieved October 7, 2017.  ^ Woodyard, Chris (June 11, 2010). " Chevrolet
Chevrolet
memo gets the word out: Don't call me Chevy". USAtoday. Retrieved March 16, 2013.  ^ "Statement" (Press release). GM media. Retrieved March 16, 2013.  ^ Schepp, David (June 10, 2010). "The Name Is 'Chevrolet' - Not 'Chevy.' Er, Never Mind". Dailyfinance.com. Retrieved March 16, 2013.  ^ "Chevy vs. Chevrolet
Chevrolet
An Explanation". Youtube.com. June 10, 2010. Retrieved March 16, 2013.  ^ " Louis Chevrolet
Louis Chevrolet
Swiss Watches". worldtempus.com. December 28, 2009. Retrieved January 2, 2011.  ^ "Legendary Chevrolet
Chevrolet
on the Wrist". Watches.infoniac.com. September 26, 2007. Retrieved December 27, 2010. 

External links

Wikimedia Commons has media related to Chevrolet.

Official Chevrolet
Chevrolet
United States
United States
site List of Worldwide country and regional sites

v t e

Chevrolet
Chevrolet
vehicles

A marque of General Motors

Current

Cars

Aveo / Sonic Bolt Camaro Cavalier Cobalt Corvette Cruze Impala Malibu Matiz Onix / Prisma Sail Spark Volt

Pickup trucks

CMP Colorado/S-10 Colorado/D-Max Montana / Tornado Silverado

HD LSSV Pickup

Crossovers/SUVs

Captiva Captiva Sport Equinox Grand Vitara Grand Vitara Classic Niva Suburban

LSSV SUV

Tahoe

LSSV SUV

TrailBlazer Traverse Trax / Tracker

Vans

CMV City Express Enjoy Express / Savana Lova RV N200 N300 Orlando Spin Tavera

Commercial trucks

CYZ FTR FVZ N-Series / LCF

Former models

1910s and 1920s

490 Baby Grand Classic Six Light Six Little Four Little Six Series AA Capitol Series AB National Series AC International Series D Series F Series FA Series FB Series H Series M Copper-Cooled Superior

1930s and 1940s

3100 3600 3800 AC Advance Design AK Series Deluxe Eagle Fleetline Fleetmaster Loadmaster LQ Master Mercury Series AD Universal Series AE Independence Series BA Confederate Special Standard Six Stylemaster Thriftmaster

1950s

31 50 100 150 210 3100 3200 3600 Apache Beauville Bel Air Biscayne Brookwood Cameo Cameo Carrier Delray El Camino Kingswood Parkwood Spartan Task Force Townsman Viking Yeoman

1960s

400 Blazer

CUCV Pickup/SUV

C10 C15 C20 C30 C/K Caprice Chevelle Chevy Chevy II Constantia Corvair Corvette Stingray G10 Greenbrier K10 K15 K20 Kingswood Estate Kommando Lakewood Nova Opala Parkwood Sportvan Titan Van Veraneio

1970s

350 1700 2500 3800 4100 Ascona Beauville Bison Bruin Chevair Chevelle Laguna Chevette Commodore Custom Deluxe De Ville El Torro G20 G30 Iran Laguna Type S-3 LUV Monte Carlo Monza Pickup Rekord Royal Royale San Remo Scottsdale Senator Vega Vega 2300

1980s

A10 A20 Aska Astro Beretta S-10 Blazer Cavalier Celebrity Chevy 500 Citation Citation II Corsica D10 D20 Gemini Ipanema Kadett Kodiak Marajó Metro Monza S-10 Samurai Spectrum Sprint Super Carry Suprema Trafic T-Series Tracker Vitara

1990s

454 SS

CUCV II Pickup

Alero Astra Calibra Cassia Chevy Classic CMP CMV Combo Corsa Esteem Exclusive Frontera Grand Blazer Joy Lumina Lumina APV Matiz Metro Nabira Niva Omega Prizm Rodeo Savana Swift Taxi Chronos Tigra Trans Sport Trooper Urvan Vectra Venture Xtreme Zafira

2000s

Alto Aveo D-Max Epica Estate Evanda Forester Grand Vitara Jimny Kalos Lacetti Lova Lumina Coupe Lanos Matiz Eco Logic Meriva Nubira Optra Rezzo Sonora SSR T-Series Tacuma Tosca Uplander Vitara XL7 W-Series

2010s

Agile Avalanche Caprice Celta Cobalt Epica HHR Lumina Lumina Ute Nexia Optra Vivant Omega SS

Concept cars

Aerovette Astro I Bel Air (2002) CERV Cheyenne (2003) Corvair Monza GT Corvette concepts Express (1987) Groove Miray Sequel SS (2003) Trax (2007) Triax

Category Commons

v t e

Chevrolet, a marque of General Motors, road car timeline, international market, 1950s–1970s — next »

Type 1950s 1960s 1970s

0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9

Subcompact

Chevette

Chevette (South America)

Vega

Monza

Compact

Corvair Corvair

1700

Lakewood

Firenza

400 Chevy Malibu

Chevy II Chevy II Chevy II Chevy

Nova Nova Nova Nova

Mid-size

Opala Opala

Ascona

Chevair

Chevelle / Malibu Chevelle / Malibu Chevelle / Malibu Malibu

Nomad

Greenbrier

Rekord

Full-size Special 150 150 Delray

Kommando Kommando

Deluxe 210 210 Yeoman

Constantia Constantia

350 / de Ville

Fleetline Townsman Townsman Brookwood

Townsman 2500 / 3800 / 4100

Biscayne Biscayne Biscayne Biscayne

El Morocco

Parkwood

Brookwood

Royale / Iran Senator

Bel Air Bel Air Bel Air Bel Air Bel Air Bel Air Bel Air Bel Air

Nomad Nomad

Commodore

Beauville Impala Impala Impala Impala Impala Impala

Kingswood

Kingswood

Caprice Caprice Caprice

Kingswood Estate

Personal luxury

Monte Carlo Monte Carlo Monte Carlo

Sports

SS

Chevelle Laguna

Camaro Camaro

Corvette Corvette Corvette

v t e

« previous — Chevrolet, a marque of General Motors, road car timeline, United States
United States
market, 1980s–present

Type 1980s 1990s 2000s 2010s

0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8

Subcompact

Sprint Geo Metro

Spark Spark

Chevette

Aveo Sonic

Spectrum

Bolt

Monza

Nova

Compact

Prizm

Volt Volt

Cavalier Cavalier Cavalier HHR

Citation

Corsica / Beretta

Cobalt Cruze Cruze

Mid-size Malibu

Malibu Malibu Malibu Malibu Malibu

Celebrity Lumina Lumina

Full-size Impala

Impala SS

Impala Impala Impala

SS

Caprice Caprice

Caprice

Personal Monte Carlo Monte Carlo

Monte Carlo Monte Carlo

Sports car Camaro Camaro Camaro

Camaro Camaro

Corvette

Corvette Corvette Corvette Corvette

Blue denotes vehicles which are available exclusively to police departments.

v t e

Chevrolet, a marque of General Motors, light truck timeline, international market, 1950s–1970s — next »

Type 1950s 1960s 1970s

0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9

Full-size SUV

Veraneio

K5 Blazer K5 Blazer

Suburban Suburban Suburban Suburban Suburban

Coupe utility

El Camino

El Camino El Camino El Camino El Camino

Compact pickup

LUV

Full-size pickup

El Toro

Advance Design Task Force C/K C/K C/K

Van

Van Van Van

Greenbrier SportVan SportVan Beauville

v t e

« previous — Chevrolet, a marque of General Motors, light truck timeline, 1980s–present

Type 1980s 1990s 2000s 2010s

0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8

Subcompact
Subcompact
crossover SUV

Trax/Tracker

Compact crossover SUV

Forester Captiva Sport

Equinox

Mid-size crossover SUV

Equinox Equinox

Captiva

Full-size crossover SUV

Traverse Traverse

Mini SUV

Samurai Jimny

Vitara

Tracker

Tracker Tracker

Compact SUV

Tracker Tracker

Orlando

Grand Vitara

S-10 Blazer

Rodeo / Frontera

Mid-size SUV

Blazer Blazer (Brazil)

TrailBlazer

TrailBlazer

XL-7

Trooper Trooper

Full-size SUV

Grand Blazer

Veraneio Bonanza Silverado Sonora

K5 Blazer Blazer Tahoe Tahoe Tahoe Tahoe

Suburban Suburban Suburban Suburban Suburban

SUT

Avalanche Avalanche

Coupe utility

SSR

Pickup

Corsa Corsa Utility / Montana / Tornado Utility / Montana / Tornado

El Camino

Lumina Lumina Lumina Lumina Lumina

Compact pickup

S-10 S-10 S-10 (Brazil)

Chevy 500

S-10 EV

D-Max D-Max

LUV LUV LUV

Mid-size pickup

Colorado Colorado/S10 (Brazil)

Full-size pickup C/K C/K Silverado Silverado Silverado

Minivan

Meriva Spin

Nabira Zafira

Zafira

Tavera Tavera

Lumina APV Lumina Venture Uplander

Trans Sport Tacuma / Rezzo Vivant

Van/Microvan

City Express

Combo Combo N300

Astro Astro

N200

Van Express Express

Beauville Trafic

Damas

v t e

Automotive marques of General Motors

Wholly owned

Current

Buick Cadillac Chevrolet GMC Holden

Discontinued

Acadian (1962–1971) Alpheon
Alpheon
(2010-2015) Asüna
Asüna
(1992–1995) Beaumont (1966–1969) Bedford (1930–1986) Cartercar
Cartercar
(1905–1915) Daewoo (1982–2011) Elmore (1893–1912) Envoy (1959–1970) GM Diesel (1938-2000) Geo (1989–1997) Hummer
Hummer
(1992–2010) LaSalle (1927–1940) Marquette (1929–1930) McLaughlin (1918–1942) Oakland (1907–1931) Oldsmobile
Oldsmobile
(1897–2004) Passport (1988–1991) Pontiac
Pontiac
(1926–2010) Ranger (1968–1976) Rainier (1905–1911) Saturn (1985–2010) Scripps-Booth
Scripps-Booth
(1913–1923) Sheridan (1920–1921) Statesman (1971–1984) Viking (1929–1931) Yellow Coach (1925–1943)

Former

Lotus (1986–1993) Saab (1989–2010) Opel
Opel
(1929–2017) Vauxhall (1925–2017)

Shareholdings and joint ventures

Current

Baojun1 Jie Fang (50%) Ravon (25%) Wuling1

Former

Fiat (2000–2005; up to 20%) Isuzu
Isuzu
Motors (c.1971–2006; up to 49%) Subaru
Subaru
(c.1999–2006; 20%) Suzuki
Suzuki
(1985–2008; up to 15%) PSA Peugeot Citroën
PSA Peugeot Citroën
(2012-2013; up to 7%) UzDaewoo (1992-2015; up to 50%)

1Marques of SAIC-GM-Wuling
SAIC-GM-Wuling
(GM up to 44%) Category

v t e

Chevrolet
Chevrolet
in NASCAR

Monster Energy NASCAR
NASCAR
Cup Series teams ( Chevrolet
Chevrolet
Camaro)

Beard Motorsports Chip Ganassi Racing Germain Racing Hendrick Motorsports JTG Daugherty Racing Leavine Family Racing Premium Motorsports Richard Childress Racing Richard Petty Motorsports Rick Ware Racing StarCom Racing The Motorsports Group TriStar Motorsports

Xfinity Series
Xfinity Series
teams ( Chevrolet
Chevrolet
Camaro)

B. J. McLeod Motorsports Brandonbilt Motorsports Chip Ganassi Racing Chris Cockrum Racing DGM Racing GMS Racing Go Green Racing JD Motorsports Jeremy Clements Racing Jimmy Means Racing JR Motorsports Kaulig Racing Mike Harmon Racing Richard Childress Racing RSS Racing Shepherd Racing Ventures SS-Green Light Racing

Camping World Truck Series
Camping World Truck Series
teams ( Chevrolet
Chevrolet
Silverado)

Beaver Motorsports Bolen Motorsports Bobby Gerhart Racing Brandonbilt Motorsports Copp Motorsports Clay Greenfield Motorsports Faith Motorsports FDNY Racing Glenden Enterprises GMS Racing Halmar Friesen Racing Henderson Motorsports Jennifer Jo Cobb Racing Jordan Anderson Racing MB Motorsports MDM Motorsports Mike Harmon Racing NEMCO Motorsports Niece Motorsports Norm Benning Racing Premium Motorsports Reaume Brothers Racing Rick Ware Racing TJL Motorsports Young's Motorsports

Engine builders

Hendrick Motorsports ECR Engines Pro Motor Engines Clements Racing Engines The Motorsports Group

v t e

Automotive industry
Automotive industry
in the United States

Automotive industry Economy of the United States Transportation in the United States

American vehicle manufacturers (list)

AGCO

Challenger Tractor Massey Ferguson

AM General American Expedition Vehicles American Growler Amp Electric Vehicles Anteros Coachworks Arcimoto Armour Group, Inc. ATK motorcycles Aurica Motors Autocar Blue Bird Boulder Electric Vehicle Brammo Brunton Stalker Caterpillar FCA US

Chrysler Dodge Jeep Ram

CNH Industrial

Case CE Case IH

Commuter Cars Cushman Cummins Cycle-Scoot DeLorean Chenowth Racing Products Eagle Bus Environmental Performance Vehicles Equus Elio Motors Faraday Future Fisker Inc. Ford

Lincoln SVT

General Dynamics Land Systems General Motors

Buick Cadillac Chevrolet GMC

Gillig Glaval Bus GreenTech Harley-Davidson HDT Global Hennessey HME John Deere Karma Automotive Legacy Nikola Local Motors Lockheed Martin Lingenfelter Lenco Industries Mack Trucks Millennium Luxury Coaches Morgan Olson Mosler Automotive MotoCzysz Motor Coach Industries Myers Motors Navistar International

IC Bus International

Nissan Commercial Vehicles Oshkosh

Pierce

Paccar

Kenworth Peterbilt

Panoz Phoenix Motorcars Polaris Industries

Global Electric Motorcars Indian Victory

Proterra REV Group

Champion Bus Collins ElDorado National E-One Fleetwood Goshen Coach Holiday Rambler Laymor Wheeled Coach

Saleen Shelby American SSC North America Starcraft Bus Superformance Tesla Textron Marine & Land Systems Trans Tech TranStar Racing Ultimaster VIA Motors Visionary Vehicles Wheego Electric Cars ZAP Zimmer Motorcars

Foreign vehicle manufacturers with US operations

AB Volvo USA BMW US Manufacturing Company BYD Auto
BYD Auto
America Changan USA Daimler North America

Daimler Trucks
Trucks
North America

Thomas Freightliner Western Star

FAW Group
FAW Group
USA Fiat USA FHI America Honda
Honda
of America

Acura

Hyundai USA Isuzu
Isuzu
America Kia Motors America Mazda
Mazda
America Mitsubishi Motors North America New Flyer
New Flyer
Industries(1)

New Flyer NABI Motor Coach Industries

Nissan USA Peugeot
Peugeot
USA SAIC Motor
SAIC Motor
USA Suzuki
Suzuki
America Toyota
Toyota
Motor Sales, U.S.A.

Lexus Scion

Volkswagen Group of America Wanxiang America

Active factories

BMW US Manufacturing Company Fiat Chrysler
Chrysler
factories Ford factories General Motors
General Motors
factories Honda
Honda
of America factories Hyundai Motor Manufacturing Alabama Kia Motors Manufacturing Georgia Mercedes-Benz U.S. International Nissan North America Subaru
Subaru
of Indiana Automotive, Inc. Tesla Factory Toyota
Toyota
Motor Engineering & Manufacturing North America Volkswagen Chattanooga Assembly Plant

Components companies

Allison BorgWarner Caterpillar Cummins Delphi Detroit
Detroit
Diesel Ingersoll Rand Eaton Firestone Goodyear Nexteer Remy International Timken Torrington Visteon

Insurance and finance companies

Allstate

Ecompass Insurance Esurance

Ally Financial Erie Insurance Group Farmers Insurance Group

21st Century Insurance Farmers Insurance

GM Financial GMAC Insurance Kemper Direct Progressive Safe Auto State Farm

Design studios

Calty Design Research Designworks

By state

Massachusetts

Former manufacturers(2)

Coda FMC

Defunct vehicle manufacturers

Allis-Chalmers American Austin American LaFrance American Motors

Hudson

Essex Terraplane

Nash Rambler

Armor Holdings Armored Motor Car Company Auburn Automobile Avanti Motor Corporation Avery BMC Carbon Motors Corporation Checker Motors Corporation Clydesdale Motor Truck Company Commonwealth Cord Case CNH Global Duesenberg Durant

Flint Locomobile Mason Rugby Star

Excalibur FCA US

Eagle Plymouth Street & Racing Technology (still used as a trim for dodge vehicles)

Fiberfab Fitch Four Drive Fisker Automotive Fisker Coachbuild Force Protection Ford

Continental Edsel Mercury

General Motors

Cartercar Elmore GM Diesel Geo Hummer LaSalle Marquette McLaughlin Oakland Oldsmobile Pontiac Saturn Scripps-Booth Sheridan Viking Yellow Coach

Green Vehicles Grumman Henney International Harvester Jeffery Kaiser-Frazer

Allstate Frazer Henry J Kaiser Willys

Marathon Motor Works Marmon

Roosevelt

Marvel Motors Matbro Mercer Monaco Coach Muntz Car Company North American Bus Industries Oliver Farm Equipment Packard Peerless Motor Company Pierce-Arrow Sebring Vanguard Sterling Trucks Studebaker

Erskine Rockne

Stutz Twentieth Century Motor Car Corporation United Defense VL White Wildfire

Defunct factories

Brampton Assembly (AMC) Diamond-Star Motors Fiat Chrysler
Chrysler
factories closed Ford factories closed General Motors
General Motors
factories closed NUMMI Packard
Packard
Automotive Plant Volkswagen Westmoreland Assembly

Related topics

AAA Chicago Auto Show Interstate Highway System National Highway Traffic Safety Administration New York International Auto Show North American International Auto Show SAE International

(1)Although New Flyer
New Flyer
is Canadian, their Subsidiaries, NABI and Motor Coach Industries, are headquartered in the U.S.

(2)Former meaning the company is no longer in the automotive manufacturing business

Category Portal

v t e

North American bus builders

Active

Blue Bird Corporation Daimler

Setra Thomas Built Buses

DINA S.A. Environmental Performance Vehicles Ford Motor Company Forest River

Glaval Bus Starcraft Bus

Gillig Corporation Girardin Minibus Grande West GreenPower Motor Company IC Bus Lion Bus Millennium Transit Services New Flyer
New Flyer
Industries

Motor Coach Industries New Flyer

Proterra, Inc. REV Group

Champion Bus Incorporated Collins Bus Corporation ElDorado National

Stallion Bus and Transit Corp. Trans Tech Van
Van
Con Volvo Buses

Nova Bus Prevost

Defunct

ACF-Brill Aerocoach AM General AmTran Beck Canadian Car and Foundry Carpenter Body Company Crown Coach Corporation Dupont Industries Eagle Bus Fageol Fifth Avenue Bus Company FitzJohn Flxible General Motors
General Motors
Diesel Division (GM Coach) GM Truck and Coach Division Goshen Coach Kenworth LAG Motorcoach Les Enterprises Michel Corbeil Mack Trucks Marmon-Herrington MASA Neoplan USA North American Bus Industries Optima Bus Corporation Orion International Pullman-Standard St. Louis Car Company Superior Coach Company Transportation Manufacturing Corporation Twin Coach U.S. Bus Corporation Ward Body Works Wayne Corporation Wayne Wheeled Vehicles White Motor Company Yellow Coach Man

.