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Right Media
Right Media, Inc. was an online advertising company that operated the Right Media Exchange (RMX), a marketplace that enabled Advertising, advertisers, Web publishers, publishers, and Advertising network, ad networks to trade digital media. Technology providers develop services for the Exchange via APIs. Right Media was founded, in March 2003, by Michael Walrath with brothers Noah and Jonah Goodhart as investors and board members. To fund the development of the initial ad serving, Right Media was a digital media buying service for AOL brands and Match.com. The initial ad serving solution, called Manage, was developed to optimize performance campaigns. Dynamic pricing (dCPM) was first launched in the summer of 2004 to change how display advertising campaigns were managed. At the time, all campaigns were flat CPM and inventory was optimized against performance goals. The new ad server named Yield Manager changed the model to optimize price on each ad call. Shortly after launching dC ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary
A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unlike regional branches or divisions, subsidiaries are considered to be distinct entities from their parent companies; they are required to follow the laws of where they are incorporated, and they maintain their own executive leadership. Two or more subsidiaries primarily controlled by same entity/group are considered to be sister companies of each other. Subsidiaries are a common feature of modern business, and most multinational corporations organize their operations via the creation and purchase of subsidiary companies. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, and Citigroup, which have subsidiaries involved in many different Industry (e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bill Wise
Bill Wise (born August 6, 1964) is an American voice and film actor, best known for his roles in anime dubs as well as in films by Richard Linklater and Trey Edward Shults. As a writer, in 2013 Wise won Best Writing award at New York Television Festival for his work in the film ''Disenchanted.'' Filmography Film Television Video games References External links * {{DEFAULTSORT:Wise, Bill Living people American male video game actors American male voice actors Place of birth missing (living people) Year of birth missing (living people) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AppNexus
Xandr, formerly known as AppNexus, is an American multinational technology company operating a Cloud computing, cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia. AppNexus offers Online auction business model, online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, Magnite_Inc, Magnite, Pubmatic and other aggregators. It operates out of multiple data centers, including one in Amsterdam serving Europe and the Middle East, in a facility shared with Equinix. In June 2018, AT&T announced it was acquiring the company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brian O'Kelley
Brian (sometimes spelled Bryan in English) is a male given name of Irish and Breton origin, as well as a surname of Occitan origin. It is common in the English-speaking world. It is possible that the name is derived from an Old Celtic word meaning "high" or "noble". For example, the element ''bre'' means "hill"; which could be transferred to mean "eminence" or "exalted one". The name is quite popular in Ireland, on account of Brian Boru, a 10th-century High King of Ireland. The name was also quite popular in East Anglia during the Middle Ages. This is because the name was introduced to England by Bretons following the Norman Conquest. Bretons also settled in Ireland along with the Normans in the 12th century, and 'their' name was mingled with the 'Irish' version. Also, in the north-west of England, the 'Irish' name was introduced by Scandinavian settlers from Ireland. Within the Gaelic-speaking areas of Scotland, the name was at first only used by professional families of Iri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fox Interactive Media
Fox Sports Interactive Media, formerly known as News Corp. Digital Media and Fox Interactive Media and Fox Sports Digital Media, is a subsidiary of Fox Sports Media Group which operates Fox Sports' online properties in the United States. History Fox Interactive Media was formed in 2005 when News Corp CEO Rupert Murdoch handpicked a team of Fox executives to explore new ways to leverage the internet to distribute and monetize content. The team, composed of Ross Levinsohn, Adam Bain, Travis Katz and Michael Kirby, founded a new division, Fox Interactive Media. Murdoch set aside a war chest of $2 billion for the team to make acquisitions. Fox Interactive evaluated a broad number of options, including CNET, Craigslist and Marketwatch, but eventually settled on a fast growing social media company, Myspace, as its flagship property. The division also acquired gaming site IGN, photo sharing site Photobucket, movie review site Rotten Tomatoes, career search site Simply Hired, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wayback Machine
The Wayback Machine is a digital archive of the World Wide Web founded by Internet Archive, an American nonprofit organization based in San Francisco, California. Launched for public access in 2001, the service allows users to go "back in time" to see how websites looked in the past. Founders Brewster Kahle and Bruce Gilliat developed the Wayback Machine to provide "universal access to all knowledge" by preserving archived copies of defunct web pages. The Wayback Machine's earliest archives go back at least to 1995, and by the end of 2009, more than 38.2 billion webpages had been saved. As of November 2024, the Wayback Machine has archived more than 916 billion web pages and well over 100 petabytes of data. History The Internet Archive has been archiving cached web pages since at least 1995. One of the earliest known pages was archived on May 8, 1995. Internet Archive founders Brewster Kahle and Bruce Gilliat launched the Wayback Machine in San Francisco, California ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WHOIS
WHOIS (pronounced as the phrase "who is") is a query and response protocol that is used for querying databases that store an Internet resource's registered users or assignees. These resources include domain names, IP address blocks and autonomous systems, but it is also used for a wider range of other information. The protocol stores and delivers database content in a human-readable format.RFC 3912, ''WHOIS Protocol Specification'', L. Daigle (September 2004) The current iteration of the WHOIS protocol was drafted by the Internet Society, and is documented in . Whois is also the name of the command-line utility on most UNIX systems used to make WHOIS protocol queries. In addition, WHOIS has a sister protocol called ''Referral Whois'' ( RWhois). History Elizabeth Feinler and her team (who had created the Resource Directory for ARPANET) were responsible for creating the first WHOIS directory in the early 1970s. Feinler set up a server in Stanford's Network Information Center ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Publishers
Electronic publishing (also referred to as e-publishing, digital publishing, or online publishing) includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. It also includes the editing of books, journals, and magazines to be posted on a screen (computer, e-reader, tablet, or smartphone). About Electronic publishing has become common in scientific publishing where it has been argued that peer-reviewed scientific journals are in the process of being replaced by electronic publishing. It is also becoming common to distribute books, magazines, and newspapers to consumers through tablet reading devices, a market that is growing by millions each year, generated by online vendors such as Apple's iTunes bookstore, Amazon's bookstore for Kindle, and books in the Google Play Bookstore. Market research suggested that half of all magazine and newspaper circulation would be via digital delivery by the end of 2015 and that half ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo!
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo! Inc. (2017–present), Yahoo! Inc., which is 90% owned by Apollo Global Management and 10% by Verizon. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, its use declined in the 2010s as some of its services were discontinued, and it lost market share to Facebook and Google. Etymology The word "yahoo" is a backronym for "Yet another, Yet Another Hierarchically Organized Oracle" or "Yet Another Hierarchical Officious Oracle". The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "sourc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
