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AppNexus
Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia. AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, Magnite, Pubmatic and other aggregators. It operates out of multiple data centers, including one in Amsterdam serving Europe and the Middle East, in a facility shared with Equinix. In 2016, AppNexus was ranked #21 on ''Forbes'' Magazine's "The Cloud 100" list. In June 2018, AT&T announced it was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Xandr
Xandr, Inc. (pronounced "Zander") is the advertising and analytics subsidiary of Microsoft, which operates an online platform, ''Community'', for buying and selling consumer-centric digital advertising. In December 2021, AT&T announced that they had agreed to sell Xandr (including AppNexus and Clypd) to Microsoft for an undisclosed price. The acquisition was completed in June 2022. History Following its June 2018 acquisition of AppNexus, Xandr was formed by AT&T to construct a national TV advertising marketplace. Xandr was launched, on September 25, 2018, at its inaugural AT&T Relevance Conference, in Santa Barbara, California, and was named after its parent company founder, Alexander Graham Bell. In June 2019, Xandr rebranded its AppNexus DSP, launching Xandr Invest, to serve as its central ad-buying hub. On October 18, 2019, Xandr acquired Massachusetts-based Clypd, an audience-based sales platform for television advertising. On April 30, 2020, it was folded into WarnerMe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Right Media
Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs. Right Media was founded, in 2003, by Michael Walrath and brothers Noah and Jonah Goodhart. Former CTO Brian O'Kelley and former director of analytics Mike Nolet subsequently co-founded AppNexus, in 2007. On October 17, 2006, Yahoo! made a strategic investment in Right Media. Since the Yahoo! acquisition on April 29, 2007, Right Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor) and Fox Interactive Media. On April 30, 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $680 million. References External links Official website of Right Media, Inc.BusinessWeek 2007-03-06 "The quest for the perfect onl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile telephone services in the U.S. , AT&T was ranked 13th on the ''Fortune'' 500 rankings of the largest United States corporations, with revenues of $168.8 billion. During most of the 20th century, AT&T had a monopoly on phone service in the United States. The company began its history as the American District Telegraph Company, formed in St. Louis in 1878. After expanding services to Arkansas, Kansas, Oklahoma and Texas, through a series of mergers, it became Southwestern Bell Telephone Company in 1920, which was then a subsidiary of American Telephone and Telegraph Company. The latter was a successor of the original Bell Telephone Company founded by Alexander Graham Bell in 1877. The American Bell Telephone Company formed the American Teleph ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Supply-side Platform
A supply-side platform (SSP) or sell-side platform is a technology platform to enable web publishers and digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and receive revenue. Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of their online media space. A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. This system allows advertisers to put online advertising and DOOH advertising before a selected target audience. SSPs send potential impressions into ad exchanges, where DSPs purchase them on marketers' behalf, depending on specific targeting attributes and audience data. By offering impressions to as many potential buyers as possible publishers can maximize the revenue. Therefore, SSPs are sometimes referred to as yield-optimization platforms. Ofte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demand-side Platform
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as Pay per click, effective cost per click (eCPC), and Cost per action, effective cost per action (eCPA). The functionality of the DSP often depends on the format of the media. For example, DSPs that advertise online can see how people behave after viewing an ad, whereas this is not be possible in outdoor advertising or television and radio, where the advertising constitutes a one-to-many approach. DSPs incorporate many of the facets previously offered by advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Venrock
Venrock (portmanteau of Venture and Rockefeller) is a venture capital firm formed in 1969 to build upon the successful investing activities of the Rockefeller family that began in the late 1930s. It has offices in Palo Alto, California, New York City, and Boston, Massachusetts. History Venture capitalist Laurance S. Rockefeller (1910–2004) was the fourth of the six children of John D. Rockefeller, Jr. In January 1946 he formed Rockefeller Brothers, Inc., one of the first postwar venture-capital operations, starting with a capitalization of $1.5 million. There were eight partners in all, the five brothers and their sister, Abby, and two non family members Harper Woodward and MIT scientist, Ted Walkowicz. In 1969, the firm became known as Venrock. Laurance S. Rockefeller became an investor in enterprises based on science and technology. His investment interests included the fields of aviation, aerospace, electronics, high temperature physics, composite materials, optics, lasers, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brian O'Kelley
Brian (sometimes spelled Bryan in English) is a male given name of Irish and Breton origin, as well as a surname of Occitan origin. It is common in the English-speaking world. It is possible that the name is derived from an Old Celtic word meaning "high" or "noble". For example, the element ''bre'' means "hill"; which could be transferred to mean "eminence" or "exalted one". The name is quite popular in Ireland, on account of Brian Boru, a 10th-century High King of Ireland. The name was also quite popular in East Anglia during the Middle Ages. This is because the name was introduced to England by Bretons following the Norman Conquest. Bretons also settled in Ireland along with the Normans in the 12th century, and 'their' name was mingled with the 'Irish' version. Also, in the north-west of England, the 'Irish' name was introduced by Scandinavian settlers from Ireland. Within the Gaelic speaking areas of Scotland, the name was at first only used by professional families of Iris ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Middle East
The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (European part of Turkey), Egypt, Iran, the Levant (including Syria (region), Ash-Shām and Cyprus), Mesopotamia (modern-day Iraq), and the Socotra Governorate, Socotra Archipelago (a part of Yemen). The term came into widespread usage as a replacement of the term Near East (as opposed to the Far East) beginning in the early 20th century. The term "Middle East" has led to some confusion over its changing definitions, and has been viewed by some to be discriminatory or too Eurocentrism, Eurocentric. The region includes the vast majority of the territories included in the closely associated definition of Western Asia (including Iran), but without the South Caucasus, and additionally includes all of Egypt (not just the Sina ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ZDNet
ZDNET is a business technology news website owned and operated by Red Ventures. The brand was founded on April 1, 1991, as a general interest technology portal from Ziff Davis and evolved into an enterprise IT-focused online publication. History Beginnings: 1991 to 1995 ZDNET began as a subscription-based digital service called "ZiffNet" that offered computing information to users of CompuServe. It featured computer industry forums, events, features and searchable archives. Initially, ZiffNet was intended to serve as a common place to find content from all Ziff-Davis print publications. As such, ZiffNet was an expansion on an earlier online service called PCMagNet for readers of PC Magazine. Launched in 1988, PCMagNet in turn was the evolution of Ziff Davis' first electronic publishing venture, a bulletin board, which launched in 1985. On June 20, 1995, Ziff-Davis announced the consolidation of its online information services under a single name, ''ZD Net''. The service had ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DoubleClick
DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as ''DART'' (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers. DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman and had headquarters in New York City, United States. It was acquired by private equity firms Hellman & Friedman and JMI Equity in July 2005. On March 11, 2008, Google acquired DoubleClick for $3.1 billion. In June 2018, Google announced plans to rebrand its ads platforms ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Khosla Ventures
Khosla Ventures is an American venture capital firm founded by Vinod Khosla, focused on early-stage companies in the Internet, computing, mobile, financial services, agriculture, healthcare and clean technology sectors. Some of its most successful investments include Affirm, DoorDash, Square, Impossible Foods and Instacart. History The firm was founded in 2004 by Vinod Khosla, a former general partner of Kleiner Perkins. The firm's first two investment vehicles were funded with Khosla's own personal capital and were not open to institutional investors. In March 2009, Pierre Lamond became General Partner. In December 2009, Khosla completed fundraising for two new funds, to invest in cleantech and information technology start-ups. Khosla Ventures Fund III secured $1 billion of investor commitments to invest in traditional early stage and growth stage companies. Khosla also raised $300 million for Khosla Seed, which will invest in higher-risk opportunities and science experiments. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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